OWOX BI

Comprehensive solutions for data consolidation and analytics

About OWOX BI

OWOX BI Pipeline helps automate data import to Google Analytics and Google BigQuery.
Сonsolidate data from various disparate sources: user interactions with your website, cost data from advertising services, transactions and returns from CRM/ERP systems, data from call-tracking and email marketing services. This is all to gauge how your efforts affect business outcomes.

OWOX BI Attribution helps reveal the real contribution of advertising campaigns to the user's progression through the purchase funnel. The model credits each session in the conversion process with a percentage of the total conversion value. To ensure reliable results, the calculations are based on all available data, including data about phone calls and purchases in brick-and-mortar stores.

OWOX BI Smart Data helps talk to the data in plain English and gets instant answers to thousands of questions, which are displayed as easy-to-read charts and tables. You don’t even have to write SQL queries, study Google Analytics or ask for analyst’s help to get the reports you need.

Pricing starting from:

US$60,00/month

  • Free Trial
  • Free
  • Subscription

Key benefits of OWOX BI

  • OWOX BI Pipeline allows users to manage their data pipelines, using only official APIs to collect cost data from Yandex, MyTarget, Facebook, and Bing in Google Analytics, and unsampled customer data from Calltouch, Ringostat, and Competera in Google BigQuery.

  • OWOX BI Attribution enables users to calculate the value of their marketing campaigns by evaluating the efficiency of each user session.

  • Funnel-based attribution assesses the impact of advertising campaigns on user behavior at every step of the sales funnel.

  • Customer behavior in brick-and-mortar stores can also be recorded, using email addresses, phone numbers, loyalty cards, or CRM IDs to track individual customers.

  • Costs can be evaluated and grouped based on session properties, enabling users to combine revenue and costs from all device types to evaluate the contributions of different apps and mobile versions, compare cohort efficiency based on whether or not customers saw a banner ad, and more.

  • Devices

    Business size

    S M L

    Markets

    United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

    Supported Languages

    English, Russian

    Pricing starting from:

    US$60,00/month

    • Free Trial
    • Free
    • Subscription

    Images

    OWOX BI Pipeline
    OWOX BI Smart Data
    OWOX BI Attribution
    Pipeline Dashbord
    Attribution by session
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    OWOX BI video
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    OWOX BI screenshot: OWOX BI Pipeline OWOX BI screenshot: OWOX BI Smart Data OWOX BI screenshot: OWOX BI Attribution OWOX BI screenshot: Pipeline Dashbord OWOX BI screenshot: Attribution by session OWOX BI screenshot: OWOX BI screenshot: OWOX BI screenshot: OWOX BI screenshot:

    Features

    Total features of OWOX BI: 8

    • Activity Dashboard
    • Ad hoc Analysis
    • Ad hoc Query
    • Ad hoc Reporting
    • Knowledge Base Management
    • Pipeline Management
    • Profitability Analysis
    • User Management

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    Reviews

    Overall rating

    5 /5
    (13)
    Value for Money
    4,9/5
    Features
    4,9/5
    Ease of Use
    4,2/5
    Customer Support
    5/5

    Already have OWOX BI?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 13
    Alex K.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    A solution to reduce time on daily marketing analytics routine

    Reviewed on 2019/04/08

    First of all we were looking for a solution to our daily routine problem. Our marketing analysts...

    First of all we were looking for a solution to our daily routine problem. Our marketing analysts were spending way to much time on dull kind of work like collecting necessary data. Sometimes they had to redo the work that they’ve been doing for several hours in case of some technical problems etc. Of course their productivity has fallen and we needed to change the whole process. OWOX BI became a great choice! They’ve helped us to reduce daily routine so our analysts got more time on more interesting work that can bring more advantages.

    Pros

    It’s just so great that now we don’t need to spend so much time on collecting and processing data! OWOX BI does all these without our constant control. All we needed to do was to set up the necessary pipelines.

    Cons

    Nothing! Great tool, great team, great results!

    Tetyana G.
    Overall rating
    • Industry: Telecommunications
    • Company size: 51-200 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    A handy service for marketing analysis

    Reviewed on 2019/02/18

    It’s a super helpful service for our marketing team. It saves hours of working time and eliminates...

    It’s a super helpful service for our marketing team. It saves hours of working time and eliminates manual work with data. I now collect all needed metrics from about a dozen of traffic sources, mobile apps, and build all-in-one reports to view the results. Now I see an actual picture of our budget spending.

    Pros

    A very useful tool for a marketer who wants to save time on data analysis and reports. OWOX BI manages huge loads of data from various sources and processes them within a single interface. What’s more, it integrates with CRM tools and other API platforms. This means no more headache with manual uploads and data collection.

    Cons

    I was confused with a few filter options when I built my first report and had to contact support. They helped me in the shortest time.

    Verified Reviewer
    Overall rating
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great software, a must-have for date-oriented marketers

    Reviewed on 2017/10/18

    It is a massive time-saver !

    It is a massive time-saver !

    Pros

    + Ease of use. It is very easy to set up data pipelines and attribution models.
    + Google Sheets integration : very useful to push manual data to GA (eg. offline cost data)
    + Reactive support : customer support questions are answered promptly and professionally

    Cons

    - Could have additional data sources for pipelines
    - Would love to have a feature to connect to Data Studio.

    Kate K.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Really great tool for every marketer

    Reviewed on 2019/02/28

    Now we make all crucial decisions based on data, not on predictions. That has completely changed...

    Now we make all crucial decisions based on data, not on predictions. That has completely changed our marketing efforts.

    Pros

    OWOX BI helped our company to implement the end-to-end analytics system as we wanted to evaluate correctly all our ad campaigns. And offline sales were also very important for us, so we wanted to take them into account as well. OWOX BI team solved all our problems and helped to collect, process, and combine all the necessary data.

    Cons

    We are completely satisfied with our cooperation with OWOX BI and usually support team responses to all our queries very quickly and solve all problems in short time.

    Nika G.
    Overall rating
    • Industry: Computer Software
    • Company size: 11-50 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great marketing tool

    Reviewed on 2019/04/08

    OWOX BI is an all-in-one marketing and analytical tool that simplified our daily work with reports....

    OWOX BI is an all-in-one marketing and analytical tool that simplified our daily work with reports. It delivers data from different sources and platforms so our marketing team doesn’t have to manually transfer it into sheets. This helped us eliminate human errors and automatic mistakes that often happen during data collection.

    Pros

    A totally fresh solution for marketing analysts. We’ve used several different tools to collect data like ad costs, user behavior, and CRM data. Now we access it all using one software, which merges the crucial KPIs and displays them on a convenient and comprehensive dashboard.

    Cons

    The trial lets you work with data during the limited time, which might not be enough to discover its full potential. So, if you want to see what this software is capable of, you’ll need to buy a subscription.

    Showing 5 reviews of 13 Read all reviews

    OWOX BI FAQs

    Below are some frequently asked questions for OWOX BI.

    OWOX BI offers the following pricing plans:

    • Starting from: US$60,00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Basic $115/month, up to 100k monthly active users. Business $1500/month, up to 1M monthly active users. Enterprise plans start at $5000/per month, starting at 10M monthly active users. A free plan is also available.

    OWOX BI offers the following features:

    • Ad hoc analysis
    • Ad hoc query
    • Ad hoc reporting
    • Cohort efficiency comparisons
    • Dashboard
    • Data analysis
    • Data pipeline management
    • Funnel-based attribution
    • Offline order tracking
    • Performance metrics
    • Product attribution
    • Profitability analysis
    • Session value calculations
    • Trend/problem indicators

    OWOX BI has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    OWOX BI supports the following languages:

    English, Russian

    We do not have any information about what devices OWOX BI supports

    OWOX BI integrates with the following applications:

    Facebook, Google Analytics, LinkedIn, Mailchimp Transactional Email, Ringostat, Twitter

    OWOX BI offers the following support options:

    Online Support, Phone Support, Forum, FAQs

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