About AudienceView Professional

AudienceView Professional (formerly known as OvationTix) is a cloud-based ticketing software designed for the performing arts industry, suitable for both not-for-profit and commercial uses, including small and large theaters, performing arts centers, music venues, museums, festivals, events, and exhibitions. Users can manage ticket prices, sell individual event tickets, subscriptions, and memberships, receive one-off and recurring donations, send email updates to patrons, track and analyze patron activities, generate reports, and more.

AudienceView offers dynamic pricing capabilities which enable users to specify ticket prices for different events, seating areas, and individual seats. Seats can be moved, and ticket prices can be changed even when the show is on sale. Tickets can be sold online through customizable web pages, or through AudienceView Professional's in-house call center. Users can customize their ticketing page with their own branding, layout, and text, and design their own ticket layouts and receipts. A range of subscription and membership packages can be offered to patrons, with varying levels of flexibility, and free or discounted tickets can be presented in return for donations above a certain level. Donors can make one-off donations, and monthly, quarterly, or annual recurring donations which are collected automatically by the built-in automated billing system.

AudienceView Professional includes a fully-integrated CRM, enabling users to capture and record data including attendance, demographic data, donor, member, and subscriber histories, tasks, notes, and more. Segmented lists can be created for fundraising, communications, and marketing, and automated pre- and post-show emails can be sent with tailored messages to update patrons and cultivate relationships. Conversions and ROI can be tracked in real time, and users can generate itemized sales reports and analyze sales trends over time.

Key benefits of AudienceView Professional

  • Streamline your business and save multiple hours per week by managing ticketing, CRM, fundraising and marketing all from one location.

  • Enhance audience engagement with a 360 data view of your customers and a robust set of marketing tools that help you expand your reach and send more targeted campaigns

  • Cultivate donors with our CRM, task management, patron tagging and communications tracking tools to evolve patrons from first-time ticket buyers to loyal, long-term supporters

  • Save time at the box office with a variety of tools such as our QuickSell+ functionality, automated reporting and list de-duplication that make it easier for you to run your business

  • Get access to a secure, scalable platform with a 7 days a week Help Desk and ongoing training to ensure your business succeeds

  • Devices

    Business size

    S M L

    Markets

    Canada, United States

    Supported Languages

    English

    Images

    Allow patrons to easily browse events and buy tickets with our mobile responsive calendar and interface.
    Easily process transactions in a few easy steps with QuickSell+ to decrease wait times at your box office and improve the customer experience.
    Stay informed on the health of your business with robust, standardized reporting. You can also export your data and send automated email reports.
    Engage household groups holistically with household profiles. Share benefits between household members and interact with households as a group to provide a better customer experience.
    Give your customers options to share experiences with friends and family. Gift cards open a new source of revenue for you while exposing your organization to new patrons.
    View 6 more
    AudienceView Professional video AudienceView Professional screenshot: Allow patrons to easily browse events and buy tickets with our mobile responsive calendar and interface. AudienceView Professional screenshot: Easily process transactions in a few easy steps with QuickSell+ to decrease wait times at your box office and improve the customer experience. AudienceView Professional screenshot: Stay informed on the health of your business with robust, standardized reporting. You can also export your data and send automated email reports. AudienceView Professional screenshot: Engage household groups holistically with household profiles. Share benefits between household members and interact with households as a group to provide a better customer experience. AudienceView Professional screenshot: Give your customers options to share experiences with friends and family. Gift cards open a new source of revenue for you while exposing your organization to new patrons.

    Features

    Total features of AudienceView Professional: 72

    • API
    • Analytics/ROI Tracking
    • Attendee Management
    • Attendee Segmentation
    • Badge Printing
    • Barcode / Ticket Scanning
    • Billing & Invoicing
    • CRM
    • Call List Management
    • Categorisation/Grouping
    • Concessions Management
    • Confirmation/Reminders
    • Conversion Tracking
    • Credit Card Processing
    • Customer Data Management
    • Customer Database
    • Customer History
    • Customer Segmentation
    • Data Import/Export
    • Data Storage Management
    • Data Synchronization
    • Discount Management
    • Drip Campaigns
    • Electronic Payments
    • Email Management
    • Email Marketing
    • Employee Management
    • Event Calendar
    • Event Management
    • Event Scheduling
    • Exhibit/Vendor Management
    • Financial Analysis
    • Financial Management
    • For Film Festivals
    • For Music Festivals
    • Guest List Management
    • Guest List Search
    • Historical Reporting
    • Lead Capture
    • Marketing Automation
    • Membership Management
    • Mobile Access
    • Mobile Ticketing
    • Multi-Event
    • Online Payments
    • Online Registration
    • Online Ticketing
    • Onsite Ticketing
    • Order Processing
    • PCI Compliance
    • Payment Processing
    • Point of Sale (POS)
    • Print-at-Home
    • Promotions Management
    • Receipt Management
    • Registration Management
    • Reporting & Statistics
    • Reporting/Analytics
    • Reserved Seating
    • Sales Reports
    • Season Tickets
    • Seating Map
    • Secure Data Storage
    • Social Media Integration
    • Social Promotion
    • Surveys & Feedback
    • Tagging
    • Ticket Brokering
    • Ticket Reservations
    • Ticketing
    • Wait List Management
    • Website Management

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    Reviews

    Overall rating

    4,6 /5
    (39)
    Value for Money
    4,5/5
    Features
    4,4/5
    Ease of Use
    4,4/5
    Customer Support
    4,7/5

    Already have AudienceView Professional?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 39
    Hillary C.
    Overall rating
    • Industry: Performing Arts
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    an excellent box office with expanding development tools

    Reviewed on 2019/08/07

    Everyone has been very open to feedback and notify users right away when new features roll out. For...

    Everyone has been very open to feedback and notify users right away when new features roll out. For example, I was thrilled when Development Notes were added to report output.

    Pros

    I appreciate how easy it is to set up, manage, and follow up on our events throughout the season. It is especially powerful to be able to track an audience member's 360* participation from first RSVP, to package buyer, to donor.

    Cons

    The "Communications" functions, which essentially track appeals sent, are not as searchable and report-friendly as I would like.

    Response from AudienceView

    Hi Hillary,

    Thank you so much for the review and for the feedback about the Communications Tool. That is definitely a feature that we are looking to improve so I will share your feedback with our product team.

    Thanks again!

    Penn G.
    Overall rating
    • Industry: Arts & Crafts
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Vineyard Theatre OvationTix review

    Reviewed on 2019/08/19

    The Vineyard uses OvationTix for both our ticketing functions as well as a fundraising and donor...

    The Vineyard uses OvationTix for both our ticketing functions as well as a fundraising and donor database platform. For an organization our size with a lot of users who need different things from the software, it's a very good system.

    Pros

    The software is super easy to use and, for the most part, logically/intuitively organized.

    Cons

    The reporting functions exist in two different locations, and it's not always obvious where I should start when looking for specific information.

    Response from AudienceView

    Hi Penn, thanks so much for your feedback about OvationTix. We are glad to hear that it's a good fit for The Vineyard! We are constantly striving to improve our functionality, and that includes reporting - so be on the lookout for updates there soon :)

    Lisa C.
    Overall rating
    • Industry: Entertainment
    • Company size: 2-10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    This service is horrible

    Reviewed on 2019/08/21

    Not very good.

    Not very good.

    Pros

    Nothing. And the fact that I wrote that and this survey won't allow me to submit unless I say one good thing. So here is the one thing I like, It's easy to get onto the website.

    Cons

    That if there are any issues and if someone where new to this software they have no clue who to call for technical issues. You do not have it on your page where it is right there for someone to find should they need assistance right away. Added a row of seats on the website which put us over capacity in our theatre. It is a fire code violation and we can get fined.

    Response from AudienceView

    Hi Lisa. We're sorry to hear you haven't been having a great experience with OvationTix. We'd like to try to make things better! Your Customer Success Manager will be reaching out to you shortly.

    Ann G.
    Overall rating
    • Industry: Performing Arts
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Right size, right price, excellent customer service

    Reviewed on 2019/08/07

    OvationTix is the right-sized software for our medium-sized theatre. We are working in a new...

    OvationTix is the right-sized software for our medium-sized theatre. We are working in a new model, and we needed a consortium-style box office that wouldn't break the bank. We wanted to be able to sell tickets across several companies without compromising the data or independence among the companies. OT could help us with this odd model, at a reasonable price that even the smaller companies could afford. In addition, we needed something we could train rotating apprentices to use, so we needed it to be simple. And the OT team has been so responsive to every issue we've had. I also like that they are still clearly working on the software - this isn't a product that they've set and won't change. They add new things and listen to our requests.

    Pros

    Easy to use and train others to use;
    Customer service is super-responsive and they talk to you like human beings;
    One piece of software for both ticketing and development;
    It's built for my industry, instead of being a generic piece of software with performance and development laid on top of it;
    Clear, easy reports that you can save and/or automate;
    OvationTix is willing to work with us to create new solutions for our unique business model.

    Cons

    We've had some hiccups with customer service over terminology;
    The transition was complicated because OvationTix and our previous software used exact opposite categories to sort, etc.
    I wish the automated receipts and acknowledgements for patrons were a little prettier.

    Response from AudienceView

    Ann, thank you so much for this feedback! We are so happy to hear that OvationTix serves your theatre well. We look forward to growing and improving with you!

    Meredith S.
    Overall rating
    • Industry: Entertainment
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great Service for Patrons and Companies Alike!

    Reviewed on 2016/09/21

    We've been using OvationTix since its inception. With dozens of shows throughout the year,...

    We've been using OvationTix since its inception. With dozens of shows throughout the year, including many for which we function purely as Presenters, the functionality of OvationTix has been crucial to our success. Our presented productions can monitor and see the success of their shows, and we can manage the overall process. We enjoy working with OvationTix so much that we began using it to track all of our donations years ago.

    Pros

    - Sales Format is customizable to match your website, so customers don't know they're going off-site to purchase their tickets
    - Easy to add packages, products and donations to the offerings
    - Easy to set up numerous shows and events throughout the year and share access to box office information to select individuals for select productions
    - Ability to track all donor activity, including donations, attendance at shows, and product purchases (such as Auction wins or merchandise sales)
    - Ability to sort donors by category or campaign
    - Ability to have multiple donor campaigns for multiple projects
    - The online format allows our Development Staff to work remotely when necessary because all donor information is on the cloud

    Cons

    The ability to track pledges and offset them with donations is still in development. We'd like to be able to track a donation for its intended fiscal year, but that feature is not currently available. It would also be nice to be able to track Grant Deadlines and activity, as one can do with some of the more expensive programs.

    Response from TheaterMania.com

    You're taking full advantage of our fundraising and ticketing functions! We're continuing to work on enhancements to both. The new "Donor Profile" view may be of interest to you and yes, continued development on pledges and fiscal year changes is in process. If she hasn't been in touch already, Melissa, your account executive, will be in touch with you shortly to demonstrate some new pledge functionality that might address your current need. Please keep checking your email for the newsletter as these enhancements will keep rolling out for you and all of our nonprofit partners.

    Showing 5 reviews of 39 Read all reviews

    AudienceView Professional FAQs

    Below are some frequently asked questions for AudienceView Professional.

    AudienceView Professional offers the following pricing plans:

    • Starting from:
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Usually no out-of-pocket costs for AudienceView Professional partners. Licensing or a per-ticket fee (any portion of which can be paid by the patron) pricing is typical. Specific pricing provided upon request but general fee pricing is approximately 10% of the value of the ticket.

    We do not have any information about AudienceView Professional features

    AudienceView Professional has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500

    AudienceView Professional supports the following languages:

    English

    AudienceView Professional supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    AudienceView Professional integrates with the following applications:

    Constant Contact, Mailchimp

    AudienceView Professional offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

    See all software categories found for AudienceView Professional.