Heap

Heap

Web and mobile analytics

4.6/5 (22 reviews)

Heap Overview

Heap is a mobile and web analytics solution which is designed to automate event tracking and user analytics. Real-time insights into user activity is provided through a user list view or up-to-the-minute metrics. Data can also be accessed directly using Heap SQL, allowing for advanced SQL queries, custom user models, and integration with internal data sources.

Heap automatically captures all user actions without needing them to be defined in advance, including clicks, swipes, taps, page views, and form submissions. If additional custom events are required, they can be defined without code, using the inbuilt point-and-click event visualizer to define the event associated with a performed action. When an event is defined, it is automatically applied to all historical app data, enabling retroactive analysis of custom interactions. Custom properties can be assigned to users, which persist across sessions, allowing users to be tagged with email addresses, total revenue, payment plans, and more, and for web and mobile sessions by the same user to be linked.

User-level activity streams can also be viewed in Heap, in real time. Users can be searched for, and all their historical actions are available, enabling the identification of high-value leads, tailoring of sales pitches, and exploration of unusual paths taken through the app. Users can also be segmented for analysis, with the flexibility to add as many filters as required to define customer segments. Funnels can also be setup to measure conversion, with the option to filter funnels to a narrow section of the user base, and split funnels across user segments based on locations, referrers, install dates, and more.

Pricing

Starting from
US$24 000,00/year
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

Heap Reviews

Overall rating
4.6/5
95% positive reviews
14
Excellent
7
Very good
1
Average
0
Poor
0
Terrible
Francisco M.

A must/have tool to understand user behaviour

Used Daily for 6-12 months
Reviewed on 2017/12/08
Review Source: Capterra

Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

Pros

Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

Cons

I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Never loose your web analytics history

Used Daily for 2+ years
Reviewed on 2018/08/14
Review Source

Pros

The best feature of heap is not to loose your history. If you tag other web analytics tool, your data would start at day 1. But if you tag or create an event at Heap, you'll see history. This is awesome!

Cons

It need basic html tagging knowledge. Sometimes it's confusing for business users. Maybe an advanced documentation or training would be nice.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Heap has paved the way for deeper analytics.

Used Daily for 1+ year
Reviewed on 2018/06/13
Review Source: Capterra

Improved how I read user behaviour across the site and gave me a better understanding of the user flow.

Pros

The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA.

I also love that the tracking code did not impact loading as much as google analytics did.

Cons

Reading the data and setting up reports had a bit of a learning curve but it worked great nonetheless.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Orlando O.

The best Analytics Tool for our startup!

Used Daily for 1+ year
Reviewed on 2018/01/13
Review Source: Capterra

Now I really know what are my users doing on my website.

Pros

I think these guys are the improvers. They are really good developing this tool to measure everything that you need in your website. With Heap we can make really good decisions. Wi do funnels, reports and watch a lot fo KPIs.

Cons

In some reports can be slow but not too much. They also need to develop more tutorials and a community where you can find more tips and answers.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Powerful, but limited

Used Daily for 6-12 months
Reviewed on 2019/03/20
Review Source: Capterra

Pros

Very easy to understand, even for people without a technical background.

Though I don't know much about the matter, I have had many techies tell me that Heap's method of data-capturing and use of tracking pixels is among the best.

Cons

Very limited data visualization options. For relative date selection, I can only pick from a list of 4 (today, last week, last month, last 3 months, last year). Out of luck if you want to see everything since a specific date.

Also, no ability to annotate the reports.

Rating breakdown

Ease of Use

Likelihood to recommend

8.0/10

Heap Pricing

Starting from
US$24 000,00/year
Pricing options
Free Trial
Free
Subscription
Value for money

14-day free trial, no credit card required.

Analysis - up to 5000 sessions per month: free

Infrastructure - millions of sessions per month: custom pricing

Heap Features

  • Data Visualization
  • Real Time Analytics
  • Reporting & Statistics
  • Third Party Integration

  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Charting
  • Collaboration Tools
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Drag & Drop Interface
  • Graphical Data Presentation
  • Monitoring
  • Real Time Data
  • Real Time Reporting
  • Visual Analytics

Additional information for Heap

Key features of Heap

  • Conversion funnel creation
  • Custom event tracking
  • Custom user model creation
  • Custom user property assignment
  • Data capture
  • Direct SQL access to retroactive user data
  • Direct data access
  • Event visualizer
  • Point-and-click interface
  • Real-time insights
  • Retention reporting
  • Retroactive stats
  • Search functionality
  • Segment analysis
  • Third party integrations
  • Time-based cohort analysis
  • Trend tracking
  • User-level activity streams

Benefits

  • All user actions are automatically captured, including clicks, swipes, taps, page views, and form submissions, and all data can be analyzed retroactively.

  • Events can be defined without code, using the point-and-click event visualizer which allows users to define events by performing the action themselves.

  • Key metrics can be plotted over time to analyze trends, and users can adjust the granularity, range, and visualization type to suit their needs.

  • Real-time user-level activity streams allow all actions taken by a single user to be observed in a single place, enabling the identification of high-value leads, or of unexpected paths taken within the app.

  • Funnels can be created and split across user segments, using properties such as location, referer, install date, and UTM parameters.

  • Heap FAQs

    Below are some frequently asked questions for Heap.

    Q. What type of pricing plans does Heap offer?

    Heap offers the following pricing plans:

    Starting from: US$24 000,00/year

    Pricing model: Free, Subscription

    Free Trial: Available

    14-day free trial, no credit card required.

    Analysis - up to 5000 sessions per month: free

    Infrastructure - millions of sessions per month: custom pricing

    Q. What are the main features of Heap?

    Heap offers the following features:

    • Conversion funnel creation
    • Custom event tracking
    • Custom user model creation
    • Custom user property assignment
    • Data capture
    • Direct SQL access to retroactive user data
    • Direct data access
    • Event visualizer
    • Point-and-click interface
    • Real-time insights
    • Retention reporting
    • Retroactive stats
    • Search functionality
    • Segment analysis
    • Third party integrations
    • Time-based cohort analysis
    • Trend tracking
    • User-level activity streams

    Q. Who are the typical users of Heap?

    Heap has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Heap support?

    Heap supports the following languages:

    English

    Q. What type of pricing plans does Heap offer?

    Heap has the following pricing plans:

    Free, Subscription

    Q. Does Heap support mobile devices?

    We do not have any information about what devices Heap supports

    Q. What other apps does Heap integrate with?

    Heap integrates with the following applications:

    Chartio, Clearlogin, Delighted, Instapage, Rippling, SuperSaaS, Zylotech

    Q. What level of support does Heap offer?

    Heap offers the following support options:

    FAQs, Knowledge Base, Online Support