About Heap

Heap is a mobile and web analytics solution which is designed to automate event tracking and user analytics. Real-time insights into user activity is provided through a user list view or up-to-the-minute metrics. Data can also be accessed directly using Heap SQL, allowing for advanced SQL queries, custom user models, and integration with internal data sources.

Heap automatically captures all user actions without needing them to be defined in advance, including clicks, swipes, taps, page views, and form submissions. If additional custom events are required, they can be defined without code, using the inbuilt point-and-click event visualizer to define the event associated with a performed action. When an event is defined, it is automatically applied to all historical app data, enabling retroactive analysis of custom interactions. Custom properties can be assigned to users, which persist across sessions, allowing users to be tagged with email addresses, total revenue, payment plans, and more, and for web and mobile sessions by the same user to be linked.

User-level activity streams can also be viewed in Heap, in real time. Users can be searched for, and all their historical actions are available, enabling the identification of high-value leads, tailoring of sales pitches, and exploration of unusual paths taken through the app. Users can also be segmented for analysis, with the flexibility to add as many filters as required to define customer segments. Funnels can also be setup to measure conversion, with the option to filter funnels to a narrow section of the user base, and split funnels across user segments based on locations, referrers, install dates, and more.

  • Free Trial
  • Free Version
  • Subscription

Key benefits of Heap

  • All user actions are automatically captured, including clicks, swipes, taps, page views, and form submissions, and all data can be analyzed retroactively.

  • Events can be defined without code, using the point-and-click event visualizer which allows users to define events by performing the action themselves.

  • Key metrics can be plotted over time to analyze trends, and users can adjust the granularity, range, and visualization type to suit their needs.

  • Real-time user-level activity streams allow all actions taken by a single user to be observed in a single place, enabling the identification of high-value leads, or of unexpected paths taken within the app.

  • Funnels can be created and split across user segments, using properties such as location, referer, install date, and UTM parameters.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English
    • Free Trial
    • Free Version
    • Subscription

    Images

    All actions for a single user can be viewed in an activity feed in Heap
    Segments can be defined using any number of filters
    Highly-targeted funnels can also be created to track conversions
    Funnels can be broken down by user segments, such as the device type used
    User retention can be tracked using Heap
    Retention metrics can also be presented as graphs
    View 9 more
    Heap video
    Heap screenshot: All actions for a single user can be viewed in an activity feed in Heap Heap screenshot: Segments can be defined using any number of filters Heap screenshot: Highly-targeted funnels can also be created to track conversions Heap screenshot: Funnels can be broken down by user segments, such as the device type used Heap screenshot: User retention can be tracked using Heap Heap screenshot: Retention metrics can also be presented as graphs Heap screenshot: Heap screenshot:

    Features

    Total features of Heap: 37

    • Activity Tracking
    • Ad hoc Reporting
    • Campaign Management
    • Campaign Tracking
    • Channel Attribution
    • Conversion Tracking
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customizable Dashboard
    • Dashboard
    • Data Connectors
    • Data Import/Export
    • Data Visualization
    • Event Tracking
    • Key Performance Indicators
    • Keyword Tracking
    • Marketing Reports
    • Multiple Site Management
    • Pageview Tracking
    • Performance Metrics
    • Real Time Analytics
    • Real-time Updates
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Sales Reports
    • Search/Filter
    • Site Search Tracking
    • Social Media Monitoring
    • Third Party Integrations
    • Trend / Problem Indicators
    • Trend Analysis
    • User Interaction Tracking
    • Visual Analytics
    • Visual Discovery
    • Website Analytics

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    Reviews

    Overall rating

    4,5 /5
    (28)
    Value for Money
    4,5/5
    Features
    4,6/5
    Ease of Use
    4,1/5
    Customer Support
    4,3/5

    Already have Heap?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 28
    Francisco M.
    Overall rating
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    A must/have tool to understand user behaviour

    Reviewed on 2017/12/08

    Understanding our users in ways we could have never without it. We use it on a daily basis and...

    Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

    Pros

    Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

    Cons

    I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

    Rob H.
    Overall rating
    • Industry: Internet
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    A More Intuitive GA Alternative

    Reviewed on 2019/08/30

    It took a long time to determine if they were the right solution and to justify the cost, but once...

    It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.

    Pros

    The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.

    Cons

    It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.

    Erin L.
    Overall rating
    • Industry: Retail
    • Company size: 11-50 Employees
    • Used Other for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    User-Friendly Heat Maps + Analytics

    Reviewed on 2021/04/10

    Pros

    Offers really valuable insights in terms of customer behavior, virtually tracking their path from the beginning to the end of a website visit, when can be used to justify future decision making.

    Cons

    There's a learning curve when it comes to implementation and use.

    Charlie C.
    Overall rating
    • Industry: Leisure, Travel & Tourism
    • Company size: 51-200 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Ok analytics software if you have developer skills. There are easier to use tools out there

    Reviewed on 2018/11/01

    Mainly used it to export contact details of our customers and segment them depending on actions...

    Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited.

    The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work.

    also, one of the worst communications with a company that I've experienced.

    Pros

    Easy to implement, compared to other solutions.

    Cons

    Time-consuming to set up specific events and segments.
    Only exports up to a set number of rows, so you need multiple exports
    No royalty for their long-standing customers.
    Company staff not good at communicating

    Paulo G.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    The no-brainer go-to when it comes to understanding your UX

    Reviewed on 2020/09/29

    Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that...

    Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

    Pros

    By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more.

    Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released.

    Cons

    If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem.

    The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts.

    Showing 5 reviews of 28 Read all reviews

    Heap FAQs

    Below are some frequently asked questions for Heap.

    Heap offers the following pricing plans:

    • Starting from:
    • Pricing model: Free, Subscription
    • Free Trial: Not Available

    14-day free trial, no credit card required. Analysis - up to 5000 sessions per month: free Infrastructure - millions of sessions per month: custom pricing

    We do not have any information about Heap features

    Heap has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Heap supports the following languages:

    English

    Heap supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    We do not have any information about what integrations Heap has

    Heap offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

    Related categories

    See all software categories found for Heap.