About MarcomCentral Enterprise

MarcomCentral Enterprise is a cloud-based platform for digital asset and brand management, which allows users to customize and distribute marketing materials and brand assets while still managing access, brand integrity, and compliance. Field marketers, sales reps, agents, franchisees, brokers, and distributors can all be granted access to customizable materials online.

MarcomCentral Enterprise enables users to customize content from the field, using the web-based ‘marketing intranet’ to access brand assets from anywhere. The design of the marketing portal can be customized, and users can enable and disable different levels of access permissions to ensure that individuals can only edit and distribute content they are authorized to access. Personalized content can be created, including proposals, direct mail, html, and collateral, with rules to ensure unique content is delivered to every recipient. Multiple ad sizes are automatically generated, and files are automatically converted into a range of formats, including JPEG, PNG, GIF, TIF, and PDF.

Payments can be processed securely through MarcomCentral Enterprise, and multiple distribution options are available. The system integrates with a range of other business applications, including Salesforce.com which enables the dynamic merging of customer data into marketing materials.

Key benefits of MarcomCentral Enterprise

  • The built-in file format converter automatically outputs a range of file formats, including GIF, TIF, JPEG, PNG, and PDF.

  • Files can be distributed in a number of ways, including via email and self-service online portal with a customizable design.

  • Assets can be searched using keywords, metadata, or SKU codes.

  • Assets can be updated in real time, and versions can be monitored to ensure up-to-date content is in use at all times.

  • Brand standards and regulatory compliance can be enforced while still allowing customization of content from the field, with different levels of user access available.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Images

    Multiple types of content can be personalized using MarcomCentral Enterprise
    MarcomCentral Enterprise allows users to create personalized html emails with merged data
    Users can track asset usage in MarcomCentral Enterprise
    View 4 more
    MarcomCentral Enterprise video
    MarcomCentral Enterprise screenshot: Multiple types of content can be personalized using MarcomCentral Enterprise MarcomCentral Enterprise screenshot: MarcomCentral Enterprise allows users to create personalized html emails with merged data MarcomCentral Enterprise screenshot: Users can track asset usage in MarcomCentral Enterprise

    Features

    Total features of MarcomCentral Enterprise: 52

    • Access Controls/Permissions
    • Analytics/ROI Tracking
    • Archiving & Retention
    • Artwork Management
    • Asset Categorization
    • Asset Library
    • Asset Management
    • Asset Sharing
    • Automatic Re-ordering
    • Brand Guidelines
    • CRM
    • Campaign Management
    • Change Management
    • Channel Management
    • Collaboration Tools
    • Contact Management
    • Content Delivery
    • Content Management
    • Customizable Branding
    • Customizable Templates
    • Digital Asset Management
    • Distribution Management
    • Document Management
    • Drip Campaigns
    • ERP
    • Email Management
    • Email Marketing
    • Franchise Intranet
    • Fulfillment Distribution
    • Incentive Management
    • Job Scheduling
    • Lead Management
    • Metadata Management
    • Mobile Access
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Marketing
    • Online Store
    • Order Management
    • Partner Management
    • Performance Management
    • Pipeline Management
    • Presentation Tools
    • Project Management
    • Proposal Management
    • Reporting & Statistics
    • Reporting/Analytics
    • Search/Filter
    • Self Service Portal
    • Training Management
    • Version Control
    • Workflow Management

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    Reviews

    Overall rating

    4 /5
    (84)
    Value for Money
    3,8/5
    Features
    3,7/5
    Ease of Use
    3,5/5
    Customer Support
    4,1/5

    Already have MarcomCentral Enterprise?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 84
    Kelsey D.
    Overall rating
    • Industry: Financial Services
    • Company size: 201-500 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Time and Money saved by getting rid of one-off designs

    Reviewed on 2018/08/06

    Pros

    MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers.

    We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

    Cons

    The templates are not "magic" nor could you expect them to be. The front-end was very easy for users, but the back-end needed to be set up by more tech-savvy marketer/designers.

    Erinn R.
    Overall rating
    • Industry: Real Estate
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Review of MarcomCentral

    Reviewed on 2019/12/10

    Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our...

    Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow.

    The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed.

    Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

    Pros

    MarcomCentral allows us to maintain brand integrity while giving autonomy of marketing material creation to local marketing admins.

    Cons

    Currently we are experiencing a lot of difficulty migrating from the old to new portal. It does not feel like a thorough QA testing phase was completed with a variety of product types because our products keep turning up new issues. Several integral functionalities were not considered for the new portal, so in some instances, we are taking two steps back in efficiency as a result.

    Andrew W.
    Overall rating
    • Industry: Insurance
    • Company size: 1 001-5 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    MarcomCentral has robust capability. But, from a UX and admin standpoint, needs work

    Reviewed on 2018/01/03

    the benefits is having a location for all things brand from Sentry. We want to keep it simple for...

    the benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

    Pros

    The capability in a vacuum is awesome. It can do many things, and considers many scenarios that required as part of maintaining a businesses brand. I noticed at the last conference and even in conversations, the desire to listen and consider the challenges customers are facing with regards to system needs.
    The recent hire of UX support is a tremendous step in a great direction to understand use and process and enhance from a user perspective.
    I mostly enjoy the consideration of the system not just being POD, and instead, being a brand system, with needs for downloads, print, assets, guidelines, templates, videos, etc. This is where MarcomCentral can shine.

    Cons

    The capability in a vacuum is awesome. The product is better promoted than it performs. As the admin, planner, builder, and user, I see all sides. I can see what it can be but struggle with a system with an attitude. Some days, it is so great, and then something stops working or changes and all things go to hell. I need something I can be an ambassador for and believe in. The unpredictability of new releases, adding functionality, changing settings or altering things intended to improve can have unexpected and timely consequences. I can tell the fundamental system was conceived and built by techs, with limited UX exploration or user consideration.

    Response from MarcomCentral

    Thank you Andrew, your comments have been sent to the appropriate teams as we are always looking to improve our platform. We have a new UX and Mobile release coming, which should alleviate a lot of these issues!

    Kelsey D.
    Overall rating
    • Industry: Hospital & Health Care
    • Company size: 1 001-5 000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Creating a more efficient marketing team by reducing one-off creative requests

    Reviewed on 2018/01/03

    1. User-friendly portal internal clients are be able to easily adopt and use
    2. Template...

    1. User-friendly portal internal clients are be able to easily adopt and use
    2. Template capabilities
    3. Designated caregiver access to create and order materials
    4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc.
    5. Ability to track utilization and costs by department

    Pros

    Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.

    Cons

    Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.

    Response from MarcomCentral

    Kelsey,

    Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!

    Verified Reviewer
    Overall rating
    • Industry: Higher Education
    • Company size: 1 001-5 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    We had good experience with the product I have used it for about a year and it's fairly simple.

    Reviewed on 2018/01/04

    It's a localized place where users can find collateral and promotional items.

    It's a localized place where users can find collateral and promotional items.

    Pros

    I like that we can easily add products and how simple it is for our static products. It easy to add users, products and cost centers. The approval process for products is easy and intuitive. It's a localized resource that our users can use.

    Cons

    The back end of the product is fairly slow. It takes a long time to add products because of how slow it is at times. The reporting for the portal could be better. I know the Business Intelligence feature was created to solve for reporting.

    Also sometimes we experience difficulty with customizable products. I feel like there's more options to build this out more based on the users needs.

    Response from MarcomCentral

    Hi there! Thank you so much for your review. We've forwarded along your concerns to the appropriate teams, and we'd like to send you your thank you -- please contact us at your earliest convenience!

    Showing 5 reviews of 84 Read all reviews

    MarcomCentral Enterprise FAQs

    Below are some frequently asked questions for MarcomCentral Enterprise.

    MarcomCentral Enterprise offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    We do not have any information about MarcomCentral Enterprise features

    MarcomCentral Enterprise has the following typical customers:

    11-50, 51-200, 201-500, 501-1 000, 1 001+

    MarcomCentral Enterprise supports the following languages:

    English

    MarcomCentral Enterprise supports the following devices:

    MarcomCentral Enterprise integrates with the following applications:

    Infor Birst, Marketo Engage, Microsoft PowerPoint, Oracle Eloqua, Salesforce Marketing Cloud

    MarcomCentral Enterprise offers the following support options:

    Email/Help Desk, FAQs/Forum, Phone Support, Chat

    Related categories

    See all software categories found for MarcomCentral Enterprise.