Classy is an online fundraising platform targeting non-profit organizations and social enterprises, offering an all-in-one approach across multiple channels. Peer-to-peer campaigns can be supported with tools for building branded fundraising sites, creating stylish personal or team pages ideal for engaging communities. Crowdfunding campaigns are similarly assisted with user-generated media and leader boards, while recurring donation options and flexible, secure payment processing are included as standard. Classy promises comprehensive design features for personalizing every experience, which also includes the publishing of event landing pages and registration forms. Fundraisers can promote charity meetings, races, shows or fundraising parties with fully customizable event registration pages to sell tickets and then track attendance. Thoughtfully, donations can be accepted with a dedication to the memory of friends or loved ones and branded eCards sent out as gifts.
The built-in capabilities can be extended via the Classy API, supporting the system’s integration into existing fundraising websites. With the platform automatically optimized to be responsive across mobile devices, Classy claims to make the collection of donations reliable, robust and accessible to all. In addition, organizers can leverage reporting and analytics tools to gain useful insights into campaign performance, taking advantage of quick filter, segmentation and saved list tools.
We had been using Classy for a few years and then decided to switch to a different platform. That was a HUGE mistake. We ended up switching almost immediately (even paying for two platforms at once). We love Classy's modern design for it's fundraising and event pages. We love how simple it is to edit the design of these pages and doesn't require any knowledge of HTML or really graphic design experience.
The best part of Classy is how smooth the integration is with Salesforce. While we have had some issues with certain data not being pushed in, the team is always responsive in trying to correct the error. The chat function is especially useful when I have small questions to ask.
Additionally, I enjoy their blog posts and resource emails and can always count on their site to have resources to download for all our communication and fundraising needs. Overall we have had a great experience using Classy and will continue to use their platform to manage our online giving.
We do wish there was a bit more flexibility in the kinds of things we can edit when designing campaigns but it gets the job done well as is. For example, we often wish to customize certain colors on one button vs. a theme but are unable to do so.
Another small con is that we have donors who sometimes mail in their credit card information to us but with no email address. This means we have to use an email associated with our organization, which sometimes causes classy to join or replace users who have had that email associated with their record as well. This is just the nature of basing users off email addresses as well as our fault for not indicating that we need a donors email to process online gifts. This is usually pretty simple to fix.
At my job, we administer a variety of charitable funds, many of which participate in different types of fundraising activities. Using Classy, we are able to tailor-make fundraising sites utilizing easy-to-use templates that address each of our donor's wants and needs. I often tell donors that their Classy page can serve as a stand-alone website for their efforts, which is wonderful for our grassroots groups who may not have money in their budget for a web designer or to buy a domain name. The customization allows us to add photos, change colors, and many other features, which result in some really gorgeous looking sites.
Classy makes it easy to access donation information, which can be easily viewed when you log into the system as an admin and exported to an CSV file. They have an event-specific template which can be used to sell tickets or registrations to an event. Since you can export all the purchaser info, it allows you to go green with your ticketing -- there's no need for purchasers to print out the email confirmation they receive when you have easy access to all buyer info.
In addition to the license fee, Classy does take a 1% fee on each online donation received. There is an option for the organization to pay the fee or for the donor to pay the fee. We ask our donors to pay the fee, and there has never been a complaint as fees are much higher on other comparable sites (EventBrite for ticketing, GoFundMe for crowd-funding, etc.).
Overall I love Classy, but there are a few areas it can improve. The user dashboard is not the easiest to navigate through. It lists the names of donors and the amounts, but not what campaign they donated to. So you have to go to through your campaigns to find the donation. For an organization like ours which administers many Classy pages at once, this can be needlessly time-consuming. I love the custom options that each template has, but sometimes there are glitches. For instance, I was unable to upload a background image to a recent campaign page. But a quick email to customer service fixed the issue in a very short amount of time. Classy is constantly upgrading and adjusting features though, so I imagine they will work out some of these kinks in the future.
The integration with Salesforce has been a big win for us. We've more than doubled our funding while cutting our manual data entry time in half.
We made the switch to Classy from another fundraising platform in October 2018. The year prior, from October to December, we raised about $80,000. This year we raised more than double that, and I know that a big reason for that is because of Classy. The site is much easier to use for donors but it also is more aesthetically pleasing. It invites people in and engages them. Creating a page that transitions seamlessly from our own website was very easy to do with Classy. Page setup is user-friendly and I like that you can see the changes that you are making in real time, instead of having to make a change, save it, then go preview it, then go back and change it again (which is what we had to do on our old platform). Classy customer service has been very helpful as well. They are responsive and knowledgeable, and finding answers to my questions, or solutions to my problems, has been simple and pleasant. We have integrated Classy with our Salesforce database, which is a huge plus for us. There were some kinks but their support team was very helpful. Though more expensive that our former platform, I feel that the investment was definitely worth it.
The price is significantly higher than the platform we used before, both in annual costs and in transaction fees. We also need volunteer registration functionality, which Classy doesn't provide, so we do still have to use our old platform for that piece.
Classy has provided an excellent platform for development of our online fundraising efforts and is now the centerpiece of our plans for future revenue growth. Before Classy, we received the occasional online gift from site visitors but now online giving is our second largest revenue source and has been growing at 30% annually. We highly recommend Classy and believe the platform is a great value!
Compared to other platforms for nonprofits, Classy offers more versatility in designing visually compelling donation pages, campaign landing pages, peer-to-peer fundraising pages and more. They are also constantly innovating ways to raise more funds (for example, by allowing you to request credit card processing fees and set the percentage requested and by making monthly giving a more prominent option for donors). Their customer service is also timely and well-informed and reporting tools have become quite sophisticated.
It took a little time to get to understand how to best use the new reporting tools, but once I did learn, I was able to access and analyze much more data than before the revamp. So it worked out well. There's really nothing I have a complaint about.
- allows several tiers of fundraising with no additional cost (campaign-->teams-->individual fundraisers)
- includes events, which is a simple platform (and it should be simple! just tickets!)
- upfront cost is more, but fee for % of donation is less than competitors
- customer service has been mostly polite and friendly; it's also nice to occasionally talk to the same person when a problem presents itself multiple times in a day, so I don't have to get someone new up to speed.
- chat for customer service is convenient, as I can keep working on other things as I wait for answers.
- We constantly have fundraisers confused on how to set up their page. This has been a huge pain point.
- In fairness, this is true with any platform: the fee for % of donation on TOP of the Paypal fee is painful. This is something that didn't occur to us when we started. Plus a monthly fee from Paypal to take the Classy donations.
- Customer service hasn't been particularly quick to pick up on problems, and we haven't been completely satisfied with some answers. We've been told on two different occasions that there's a "glitch" and to ignore something, instead of presenting a solution, or tell us the only solution is to refund a donation and ask the donor to re-donate.
Billed monthly with an annual contract.
Contact Classy for pricing information or a quote.
Below are some frequently asked questions for Classy.
Classy offers the following pricing plans:
Starting from: US$499,00/month
Pricing model: Free, Subscription
Free Trial: Available
Billed monthly with an annual contract.
Contact Classy for pricing information or a quote.
Classy offers the following features:
Classy has the following typical customers:
Mid Size Business, Small Business
Classy supports the following languages:
Classy has the following pricing plans:
We do not have any information about what devices Classy supports
Classy integrates with the following applications:
Authorize.net, Constant Contact, Constant Contact, Google Analytics, ImportOmatic, Klaviyo, One Click Politics, PayPal, PieSync, Salesforce Marketing Cloud
Classy offers the following support options:
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials