Maxemail

Maxemail

Create targeted email campaigns with personalized content

4.8/5 (12 reviews)

Maxemail Overview

Maxemail is a cloud-based email marketing platform which can be used to create targeted, event-triggered email campaigns with relevant personalized and dynamic content.

Maxemail includes a drag-and-drop email builder which enables users to create branded email templates and campaigns, with text, gifs, images, social buttons, pre-made snippets, newsfeeds, and more. No HTML knowledge is required, and templates are automatically mobile-responsive, with a built-in email rendering tool allowing users to preview their emails across a range of mobile and web-based email clients. Dynamic content components, including text, images, and calls to action (CTAs), allow different content to be displayed to each recipient based on their preferences, location, demographics, and behavioral data.

Emails variants can be assessed through multivariate testing by sending to small email list segments, so users can select the highest-performing variant to be sent out to the full subscriber list. Unlimited test emails can also be sent to users or colleagues for review, and the email checking tool alerts users to any broken links or images before campaigns go live. Campaign approvals can also be managed, with the option to only allow specified users to authorize campaigns, reducing the risk of campaigns being started accidentally.

Maxemail reports on marketing campaign performance in real time, with statistics on email open rate, bounce rate, unsubscribes, clicks, conversions, and revenue generated. Users can also view the deliverability success rates for different email clients, and see if any recipients marked the email as spam. Full clickstream data is accessible for any recipient who clicked a link, unique clicks can be analysed, and all email interactions viewed on a heat map.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United Kingdom

Supported Languages

English

Maxemail Reviews

Overall rating
4.8/5
100% positive reviews
9
Excellent
3
Very good
0
Average
0
Poor
0
Terrible
Louise L.

Great platform and amazing support

Used Daily for 2+ years
Reviewed on 2017/03/17
Review Source: Capterra

I have been using Maxemail now for about 5 years. The interface has changed over the years and I like that it is continuously being updated and improved with the user in mind. I am used to it so I find it easy to use, although some parts did take some getting used to (like any software!) It is a highly powerful tool and has enabled us to create some complex email campaigns that were not possible with other email platforms. The representatives who we deal with on a weekly basis are a pleasure to work with, very knowledgeable and always very helpful. We always receive a fast response to support tickets too and any we value the fact that any feedback is listened to. Thank you!

Pros

Easy to use on day to day campaigns, good reporting tools, fantastic support from the team

Cons

Can be a bit complex setting up email workflows and automated campaigns

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Gemma B.

Excellent value and fantastic support

Used Daily for 2+ years
Reviewed on 2017/03/01
Review Source: Capterra

Both the Maxemail platform and the Emailcenter team maybe small in comparison to other enterprises; but they pack a lot of power, expertise and enthusiasm for their field into that package.

As a CRM team with a tight budget and big ambitions, the Maxemail team have worked closely with us to achieve projects that have been in the pipeline for years prior to our ESP migration. The impact, value and flexibility that Maxemail provides has been acknowledged throughout the business.

As the primary client contact with Maxemail I especially value the straightforwardness of their account and support team. When working in a fast paced environment, it's reassuring to have their quick response times and willingness to jump on a call to help out.

Maxemail is a refreshing alternative to the industry norms within the ESP sector.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Adrian I.

Maxemail from Emailcenter

Reviewed on 2017/03/01
Review Source: Capterra

Maxemail offers all the functionality we need for our campaigns but is simple and logical to use, a real plus for new users of the system. I have to admit I have struggled in the past when first using some email platforms but I quickly got up to speed using Maxemail and whenever I encountered any problem, the support team were quick to advise and resolve any issues (they care about the customer and explain issues in plain, clear language, unlike other support teams/services where you are made to feel you are just a case number) . More importantly they gave me the tools and skills to act independently with confidence thereafter.

The styles/components structure within Maxemail gives you the flexibility to create/build new emails quickly and efficiently, whilst setting up triggered and automated campaigns is straightforward. The testing components are comprehensive and, as with all aspects of Maxemail, simple to apply.

I can't recommend Emailcenter highly enough - they are an excellent company who work hard to understand our needs and collaborate with us in true partnership to improve our efficiency and RoI. They are always there when we need them.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Kim S.

Increased our productivity and marketing

Used Daily for 1-5 months
Reviewed on 2018/10/16
Review Source: Capterra

Pros

The advanced segmentation has been a game changer in allowing us to increase the relevancy and automate the communication we offer to both existing and prospective customers. The flexibility with the Email Builder in particular has enabled us to increase our brand identity and saved us a huge amount of time we would previously spend trying to edit the design and manually resize images. Overall Maxemail has enabled us to work much more efficiently as a team.

Cons

The ability to visualise our more complex user journeys would be an excellent improvement.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Jessica H.

Nothing has been too much trouble!

Used Daily for 1-5 months
Reviewed on 2017/02/14
Review Source: Capterra

Using Maxemail has made our e-marketing significantly more consistent and professional. Once set up, it is easy to maintain and promises to be of huge benefit to our organisation, making process more streamlined and saving many hours of manual data entry. We have worked with Amy, who has been very helpful throughout our project, solving problems and providing great customer service - thank you!

Pros

Adaptable, easy drag and drop functionality

Cons

Can be a bit complex to get your head around at first if you are not used to using emarketing software.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Maxemail Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Pricing information is available on enquiry.

Maxemail Features

  • A/B Testing
  • Customizable Templates
  • Drag & Drop Interface
  • Real Time Data
  • Social Media Integration

  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for Maxemail

Key features of Maxemail

  • A/B and multivariate testing
  • Behavior-driven rules
  • CAN SPAM compliance
  • CRM integration
  • Campaign approval process
  • Campaign automation
  • Content personalization
  • Customer profiles
  • Customer segmentation
  • Drag-and-drop email builder
  • Dynamic content components
  • Email lists
  • Email previews
  • Engagement metrics
  • Event-triggered email sending
  • Form builder
  • Mailing frequency limits
  • Prebuilt templates
  • Preference center
  • Real-time reporting
  • Real-time targeting
  • Ruleset creation
  • Social media integration
  • Template creation
  • Unsubscribe database
  • eCommerce integration

Benefits

  • Drag-and-drop email editor enables users to build branded email templates, with text, pre-made snippets, images & gifs, social media buttons, and more.

  • Dynamic components can be included in emails, and personalized content added, using rulesets to trigger specific text, calls to action, images, and more based on customer location, demographic, and behavioral data.

  • Campaigns can be automated and triggered using real-time data from customer actions or specific points in customer journeys, enabling users to send quotations, booking confirmations, order status updates, reminders, and more.

  • The built-in multivariate testing tool allows users to assess different email variations to select the highest performing variant.

  • The Litmus Preview Tool enables users to render email over a range of mobile and web-based email clients before sending to optimize and check the consistency of email display, assess deliverability, review email copy for errors, and more.

  • Maxemail FAQs

    Below are some frequently asked questions for Maxemail.

    Q. What type of pricing plans does Maxemail offer?

    Maxemail offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Pricing information is available on enquiry.

    Q. What are the main features of Maxemail?

    Maxemail offers the following features:

    • A/B and multivariate testing
    • Behavior-driven rules
    • CAN SPAM compliance
    • CRM integration
    • Campaign approval process
    • Campaign automation
    • Content personalization
    • Customer profiles
    • Customer segmentation
    • Drag-and-drop email builder
    • Dynamic content components
    • Email lists
    • Email previews
    • Engagement metrics
    • Event-triggered email sending
    • Form builder
    • Mailing frequency limits
    • Prebuilt templates
    • Preference center
    • Real-time reporting
    • Real-time targeting
    • Ruleset creation
    • Social media integration
    • Template creation
    • Unsubscribe database
    • eCommerce integration

    Q. Who are the typical users of Maxemail?

    Maxemail has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Maxemail support?

    Maxemail supports the following languages:

    English

    Q. What type of pricing plans does Maxemail offer?

    Maxemail has the following pricing plans:

    Subscription

    Q. Does Maxemail support mobile devices?

    We do not have any information about what devices Maxemail supports

    Q. What other apps does Maxemail integrate with?

    Maxemail integrates with the following applications:

    Fresh Relevance, Litmus, Magento, Sage CRM, SugarCRM

    Q. What level of support does Maxemail offer?

    Maxemail offers the following support options:

    Online Support, Phone Support