Salsa Engage is a cloud-based fundraising system for nonprofit organizations of all types and sizes which is designed to assist in targeting, engaging, and communicating with donors to accelerate fundraising. Built into the system are tools for email marketing, online donations and payment processing, event management, membership management, donor cultivation, campaign analysis, reporting, and more.
Salsa Engage enables users to send personalized marketing emails to constituents, using the drag-and-drop email editor to customize email layouts and content. Emails can be previewed on a range of devices before sending, different design elements can be A/B tested to optimize email composition, and the built-in spam checker ensures that email content and subject lines pass through recipients’ spam filters. Letters for direct mail can also be created, and mail merge can be used to personalize content before letters are printed and sent. Social media integrations allow users to interact with constituents on Facebook and Twitter without leaving Salsa Engage, with the option to publish posts or tweets immediately or schedule them for a later time or date.
With Salsa Engage, users can create custom online donation forms to enable supporters to donate online, with options for one-off, recurring, and “In Honor Of” or “In Memory Of” donations. Forms can be embedded in websites, landing pages, widgets, and light-boxes, and can be customized with organization branding, images, formatted text, and custom data fields. Acknowledgements and receipts are sent automatically, and additional offline gift acknowledgements can be created using mail merge to personally thank donors.
The vast amount of robust capabilities built into the software platform, always finding new ways of accomplishing tasks and eventually easier ways of doing them.
It has more of a Microsoft/tech geek feel to the GUI and application's use, rather than the Apple business model for ease-of-use right out of the box, that most non-profit volunteers/activists are accustomed to using for getting a task done quickly — the obvious metaphor to me the difference between the mechanic who wants to get under the hood of his new car and tweak and modify like a hot rod, compared to the average person who wants to drive a Honda off the lot, to get from A-to-B effortlessly and reliably without much thought because they have bigger jobs to do than figure out the mode of transporation, that the car is just a tool and you shouldn't have to take multiple mechanic classes to figure out how to drive it.
Albeit, Mailchimp is a different platform for smaller email tasks for small groups, yet their ease-of-use GUI model helps the lay person get done quickly and with less confusion. Our IT personnel love the Salsa platform which is all that really needs to be said, yet the people who have to use it on a daily basis compare it to a flight cockpit of endless switches and tabs. For a premiere email database platform that Salsa is, I'm still waiting for emails I send to be fully-responsive and readable on the smallest smartphone. Just not there yet. Mentioned that at the last Salsa training event in San Francisco last fall, which we were told is coming... Still love the software platform. Even though the FAQs leave you wanting and confused with laborious hoops to jump through for answers to problems that mostly don't seem to work, sending a ticket to Salsa gets a quick, friendly response, a great answer and usually a screen capture of what precisely to do in a succinct manner, which should populate the FAQ area instead and the answer model to use.
And one last thought, as with the SF training event mentioned here, and the last Salsa conference in Virginia, it was an obvious sea of Apple laptops and iPads across the board at all events, all tables. So, the clientele around DC and elsewhere, the core target demographic for your software that traveled to the conference, prefer out of-the-box, ease-of-use products to get the job done, quickly.
I would recommend this solution over the other available nonprofit management enterprise solutions on the market. You get the most functionality for the money and they're constantly expanding the software's ability and support.
Almost all the digital marketing tools you'll need in one platform. Social media and email marketing, custom donation forms, drip campaigns, peer to peer software, event registration and donor segmentation. These are just the pros of the marketing side. The CRM, formerly DonorPro, includes robust reporting and tracking for all your needs from donation tracking to notes to event management, volunteer management and membership management. Truly and all inclusive system that is getting better and better all the time.
There have been some growing pains that have been mostly worked out in the transition to convert DonorPro into the Salsa platform. Communication between the CRM and the marketing software is still not entirely fluid, but it gets the job done effectively after you fully understand the system from training. The social media scheduling tool needs a little work to get on the hootsuite or sendible level, but again it still functions well for an all-inclusive solution for no extra money.
I'd recommend Salsa Engage to anyone who wants to streamline their online outreach, especially if you have a small to mid-size organization with a small but dedicated team . And if you use Salsa CRM, it integrates so beautifully, you'll be glad you make this move.
First off, the superficial, but important fact that it looks great! It is also very simple to use. Getting our staff up a running with daily tasks, took only one or two hours of training, as opposed to weeks or months in Raiser's Edge.
The templates are a great help and time saver. Even from scratch layout is super simple and intuitive. Engage offers expanded possibilities, like e-mail series, and A/B tests, and integrated donation pages, AND online advocacy! It has it all, with super built-in Analytics! Customer support, and our Success Coach, are key reasons for our success too!
And, we are able to direct more resources to our projects, thanks to a real savings! Engage seamlessly integrates with the CRM which greatly simplifies data management. We still have room to grow with Engage, but are already achieving more that we ever could with Online Express. Salsa Engage beats it by miles!
Transition is NEVER fun! or simple! Plan for this if you are a making ANY database change. We lost about 20 of our monthly donors. Lesson learned. Plan, Plan, Plan, And ASK every single question you have and write down every single thing you need the new program to do. And make them show you how to get it done, before you purchase. This isn't Salsa specific. General transition advice form one who now knows!
That said, Salsa has done everything to help us get up and running and we are thrilled!
Our non-profit aids other smaller non-profit organizations in outreach and advocacy efforts around a variety of issues. Salsa has been great for us because it so flexible and capable of many different types of outreach and advocacy. It has helped us with large scale campaigns and small scale, regular communication with supporters. We are even starting to use it for donor management. One really useful feature in Salsa is its ability to seemingly integrate into our webpage for advocacy actions, so folks can visit our page and take action without feeling like they're getting shuttled somewhere else where their contact information/identity may feel less secure. It is also fun to watch the action unfold and track response on the back end to evaluate the effectiveness of our campaign. The best part - if you run into a wall using the software, Salsa's support team is very quick to respond and amazingly helpful.
Salsa, at times, can seem very complicated to use, but that is because it is such a powerful, multifaceted tool. And, like I mentioned, when it gets complicated, Salsa's support team is right there to help. One wish for the software would be that web and email templates could be a little more easy to put together, more flexible and more polished. This may speak more to my lack of design code knowledge than of Salsa Software, but I feel like my final html email products aren't as shiny as some I've produced in html email specific software.
We have been using Salsa for more than 18 months and are happy with the product. There have been numerous updates and improvements in social media sharing and other pieces since we signed on with Salsa, and we are happy with those changes. Customer support has improved dramatically since we first signed on, and I feel like we hear back with solutions to our problems, though sometimes I wish they could update incorrect legislative district information more quickly so that folks could take action when an issue is "hot." We use Salsa for advocacy actions, events, P2P fundraising, and donations and I feel like it is a very comprehensive tool to take care of all of those pieces of our work. I would recommend Salsa to organizations looking for online tools to advance their work.
Easy to use for the staff person as well as for the end user
Social share feature works well
Customer service support is good
Great insights and reports
Isn't easily compatible with our offline database
Takes a while to update incorrect House and Senate district information when it's incorrect for constituents
Below are some frequently asked questions for Salsa Engage.
Salsa Engage offers the following pricing plans:
Free Trial: Not Available
Salsa Engage offers the following features:
Salsa Engage has the following typical customers:
Mid Size Business, Small Business
Salsa Engage supports the following languages:
We do not have any information about what Salsa Engage pricing plans
We do not have any information about what devices Salsa Engage supports
We do not have any information about what integrations Salsa Engage has
Salsa Engage offers the following support options:
Knowledge Base, Online Support, Phone Support