About Klaviyo

Klaviyo powers smarter digital relationships through its intelligent marketing automation and customer data platform that helps over 100,000 brands accelerate revenue using the channels they own like email, SMS, in-app notifications, product reviews, and web.

Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications.

And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why innovative companies like Unilever, Custom Ink and Glossier to sell more with Klaviyo.

With Klaviyo’s custom web tracking technology and ability to easily ingest data in real-time from over 300 integrations, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email and SMS autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.


Key benefits of Klaviyo

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails, sms, and push messages using events, properties and custom attributes from across their tech stack.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email and SMS lists and capture additional customer data.

  • Images

    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers
    View 9 more
    Klaviyo video
    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers

    Not sure about Klaviyo? Compare with a popular alternative

    Klaviyo

    4,6 (405)
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    Starting Price

    US$20,00
    month
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    year

    Pricing Options

    Free version
    Free trial
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    Features

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    Integrations

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    Ease of Use

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    Value for Money

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    Reviews

    Overall rating

    4,6 /5
    (405)
    Value for Money
    4,3/5
    Features
    4,6/5
    Ease of Use
    4,4/5
    Customer Support
    4,3/5

    Already have Klaviyo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 405
    Ashish
    Ashish
    Overall rating
    • Industry: Consumer Goods
    • Company size: 11–50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Excellent choice

    Reviewed on 2019/12/06

    Excellent. Their team is also super supportive and quick to respond with guidance. Would recommend...

    Excellent. Their team is also super supportive and quick to respond with guidance. Would recommend Klaviyo.

    Pros

    Before choosing Klaviyo for our e-commerce business, we had done an extensive search of email marketing providers. Klaviyo seemed to have a differentiated set of features that allows more extensive analytics and data on email performance vs other providers. We've found this performance data to be extremely useful in determining what emails are/aren't working and in performing A/B testing. I would highly recommend Klaviyo for e-commerce companies

    Cons

    Klaviyo still doesn't have all the features that we'd love to see but they are continuously evolving and launching new tools. For example, their pop-up creation tool is very basic so one typically needs a 3rd party tool to manage pop-ups/forms.

    Jisselle
    Jisselle
    Overall rating
    • Industry: Food & Beverages
    • Company size: 11–50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Klaviyo is so easy to use, segment, perform A/B tests and for reporting!

    Reviewed on 2022/06/02

    I love using Klaviyo. I actually converted after using Omnisend for a few years. I've also used...

    I love using Klaviyo. I actually converted after using Omnisend for a few years. I've also used HubSpot and MailChimp, but Klaviyo beats them all. It's incredibly user-friendly, especially for design!

    Pros

    I love the subject line automation, the most. I also love how easy it is to segment, how you can create desktop and mobile versions of emails, and how I can see all of the email campaign metrics in real-time.

    Cons

    It can stall sometimes when I'm trying to edit the content. The text box can be glitchy and require refreshing.

    Alternatives Considered

    Brevo

    Reasons for Choosing Klaviyo

    Klaviyo was more user-friendly, and easier to do A/B tests.

    Switched From

    Omnisend

    Reasons for Switching to Klaviyo

    Seemed more streamlined!
    Dayle
    Dayle
    Overall rating
    • Industry: Consumer Goods
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Great product... with problems.

    Reviewed on 2019/12/26

    Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin...

    Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was:

    "Unfortunately we do not update our plugin very often - but our team will get around to it eventually."

    This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.

    Pros

    Klaviyo is extremely easy to setup, especially compared to its competitors.

    You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.

    Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.

    You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

    Cons

    Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!

    Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.

    If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).

    The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.

    There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

    Alternatives Considered

    Mailchimp

    Reasons for Choosing Klaviyo

    I signed up to Klaviyo as a trial to experience another software other than my current software. So I had some sort of comparison, and to see if there were any additional features. Which I can confirm there are a lot more options, features, and ease of use with Klaviyo.

    Switched From

    Mailchimp

    Reasons for Switching to Klaviyo

    I made the switch from MailChimp to Klaviyo after a trial basis of Klaviyo and finding there is more I was able to do and accomplish. However, I later reverted back to using MailChimp as I did not want the errors on my pages that Klaviyo provides, and I did not want to radically decrease the loads speed of pages for my customers. People lose interest quick while waiting for a page to load, page load speeds mean EVERYTHING! So the choice I had was less email features or lose customers. I chose less email features.
    Hiral
    Hiral
    Overall rating
    • Industry: Retail
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    One of the Best Solutions for Internet Retail

    Reviewed on 2023/06/05

    Pros

    Very easy-to-use platform, You can setup multiple types of automation campaigns specific to your type of retail. Abandoned Carts etc.

    Cons

    The pricing model is per store or site, We own about 6 different brands so not able to use sends between brands so have to be very selective of the plans required. Also, there was an auto plan where it automatically removes users that have unsubscribed and lowers the plan tiers.

    Alternatives Considered

    SendGrid

    Reasons for Switching to Klaviyo

    The automated email campaigns were a major reason for choosing Klaviyo vs other platforms, other platforms too have those features but Klaviyo seems way more refined and geared towards Internet Retail.
    Benjamin
    Benjamin
    Overall rating
    • Industry: Photography
    • Company size: Self Employed
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 8.0 /10

    A powerful platform for email marketing.

    Reviewed on 2023/07/11

    Overall I've been very happy with Klaviyo and appreciate its focus on email marketing and SMS...

    Overall I've been very happy with Klaviyo and appreciate its focus on email marketing and SMS rather than trying to be the tool for everything.

    Pros

    I use Klaviyo for my email newsletter. It's been a smooth process overall. I've had no issues importing and managing lists and contacts and have been happy with its design capabilities, deliverability, and analytics.

    Cons

    As my list grows, I'm a little weary of the pricing for larger audiences, but that is only an issue I see down the line.

    Alternatives Considered

    HubSpot Marketing Hub and Mailchimp

    Reasons for Choosing Klaviyo

    Mailchimp had gotten a little clunky with its growth, and I was having some delivery issues. I felt it was time to try something new.

    Switched From

    Mailchimp

    Reasons for Switching to Klaviyo

    I liked Klaviyo 's focus on email and SMS and felt like its design tools & analytics fit my needs well.
    Showing 5 reviews of 405 Read all reviews

    Klaviyo FAQs

    Below are some frequently asked questions for Klaviyo.

    Klaviyo offers the following pricing plans:

    • Starting from: US$20,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

    Klaviyo has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    Klaviyo supports the following languages:

    English

    Klaviyo supports the following devices:

    Klaviyo integrates with the following applications:

    Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Boulevard, Chargebee, Classy, Criteo, DonorPerfect, Eventbrite, Getsitecontrol, GoTab POS, Gorgias, Help Scout, Jebbit, Justuno, KickoffLabs, Lightspeed Retail, Malomo, Meta for Business, Mindbody, Movable Ink, Narvar, Neon CRM, Nosto, Okendo, Olark, Olo, Omneo, OpenCart, OptinMonster, OrderGroove, PadiAct, Postscript, PrestaShop, Privy, Punchh, Recharge, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, ShipStation, Shopify, Shopify Plus, Smile.io, Square Online, Stripe, Sumo, Triple Whale, Typeform, Unbounce, UserVoice, Volusion, Wisepops, Wix, WooCommerce, Wufoo, Yotpo, ZENOTI, Zendesk Suite, Zoho CRM, commercetools

    Klaviyo offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

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