Klaviyo

Growth marketing platform powering personalized experiences

About Klaviyo

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.

With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.

Pricing starting from:

US$20,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Klaviyo

Key benefits of Klaviyo

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails and tailor messages using events, properties and custom attributes.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email lists and capture additional customer data.
  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    US$20,00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Klaviyo

    Images

    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers
    View 9 more
    Klaviyo video
    Klaviyo Software - Send eye-catching emails in minutes using ready-to-go templates
    Klaviyo Software - Grow your contact 
list with engaging 
web forms
    Klaviyo Software - Bring your brand to life with drag-and-drop ease
    Klaviyo Software - Send personalized recommendations 
that really resonate
    Klaviyo Software - Automations help you make money while you sleep
    Klaviyo Software - Smarter targeting. Deeper personalization. Bigger payoff.
    Klaviyo Software - Get more answers 
out of your data
    Klaviyo Software - See how your performance stacks up against peers

    Features

    Total features of Klaviyo: 62

    • 2-Way Messaging
    • AB Testing
    • API
    • Activity Dashboard
    • Auto-Responders
    • Automated Responses
    • CAN SPAM Compliance
    • CRM
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Management
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Templates
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management
    • Email Marketing
    • Email Templates
    • Event Triggered Actions
    • For Small Businesses
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation
    • List Management
    • MMS
    • Mailing List Management
    • Marketing Automation
    • Mass Texting
    • Message Personalization
    • Mobile Coupons
    • Mobile Keywords
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Marketing
    • Multivariate Testing
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing
    • Scheduled Messaging
    • Segmentation
    • Shortcodes
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking

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    Reviews

    Overall rating

    4,7 /5
    (273)
    Value for Money
    4,4/5
    Features
    4,6/5
    Ease of Use
    4,4/5
    Customer Support
    4,4/5

    Already have Klaviyo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 273
    Siddharth P.
    Overall rating
    • Industry: E-Learning
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The Only Email Marketing Software I Needed For Ecommerce Business

    Reviewed on 2022/05/09

    Pros

    1. Very easy to setup the account
    2. Amazing flow templates
    3. High quality email templates library
    4. Top level of analytics
    5. Site tracking with all events
    6. Customer Journey

    Cons

    1. Email reply tracking feature is missing

    Sam H.
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Well worth the money

    Reviewed on 2022/05/09

    Despite the cons I laid out above, if you do have decent traffic and a good list size, you're...

    Despite the cons I laid out above, if you do have decent traffic and a good list size, you're missing out by not using klaviyo.

    Pros

    Klaviyo is the gold standard in eCommerce email & SMS marketing for a reason. It serves as a central hub for all your customer data and is the foundational building block for a strong segmentation & CLV strategy. It's extremely powerful with lots of features to tailor your marketing to your specific business case. I've also been very pleased with Klaviyo's customer support and educational resources.

    Cons

    Let's face it — this isn't the cheapest email software out there. For small eComm companies that are just starting out, it likely isn't the best option. The price isn't justified unless you have a decent-sized list and traffic on your site. It's also complex so there's a little bit of a learning curve.

    Tanya B.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 51-200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Very good tool for the price, has some good features

    Reviewed on 2022/05/30

    Is definitely sophisticated for its low price, but not optimal for a CRM focussed team and company.

    Is definitely sophisticated for its low price, but not optimal for a CRM focussed team and company.

    Pros

    For the price of the tool, its a super good one! You can even set-up free account, make a full data transfer or data set-up plan in line with the tool and its capabilities and then begin the paid monthly contract.

    Cons

    Has some funny quirks. Some features can be accessed if your workflows are event based but not list or segments based. Example, if someone re-enters a segment a year later they can no longer receive a flow. This will impact you highly for a multi-purchase business model. Another example is the "add to list" option from a list? segment flow. You cannot add users to a list based on their engagement actions in a workflow.

    Alternatives Considered

    Braze and HubSpot CRM

    Reasons for Switching to Klaviyo

    Lower cost helped us to understand what CRM can bring inn, and then upgrade if required
    Jisselle B.
    Overall rating
    • Industry: Food & Beverages
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Klaviyo is so easy to use, segment, perform A/B tests and for reporting!

    Reviewed on 2022/06/02

    I love using Klaviyo. I actually converted after using Omnisend for a few years. I've also used...

    I love using Klaviyo. I actually converted after using Omnisend for a few years. I've also used HubSpot and MailChimp, but Klaviyo beats them all. It's incredibly user-friendly, especially for design!

    Pros

    I love the subject line automation, the most. I also love how easy it is to segment, how you can create desktop and mobile versions of emails, and how I can see all of the email campaign metrics in real-time.

    Cons

    It can stall sometimes when I'm trying to edit the content. The text box can be glitchy and require refreshing.

    Alternatives Considered

    Sendinblue

    Reasons for Choosing Klaviyo

    Klaviyo was more user-friendly, and easier to do A/B tests.

    Switched From

    Omnisend

    Reasons for Switching to Klaviyo

    Seemed more streamlined!
    Goran P.
    Overall rating
    • Industry: Wholesale
    • Company size: 2-10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Good software for your marketing needs

    Reviewed on 2022/05/22

    Overall, Klaviyo does the job. We are able to manage our campaigns and manage our marketing...

    Overall, Klaviyo does the job. We are able to manage our campaigns and manage our marketing entirely. Certainly a positive experience using it.

    Pros

    Klaviyo is a good software for marketing needs. Navigating through the dashboard, as well as building & managing campaigns was pretty simple.

    Cons

    I wish that Klaviyo allows for a more customized way to build your templates and campaigns. Its rigid, and needs to be more available to move things around as you want, and not stick to the rigid columns.

    Alternatives Considered

    HubSpot Marketing Hub and Mailchimp

    Reasons for Switching to Klaviyo

    Price point firstly, and its compatibility to Shopify.
    Showing 5 reviews of 273 Read all reviews

    Klaviyo FAQs

    Below are some frequently asked questions for Klaviyo.

    Klaviyo offers the following pricing plans:

    • Starting from: US$20,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

    Klaviyo has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000

    Klaviyo supports the following languages:

    English

    Klaviyo supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Klaviyo integrates with the following applications:

    Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Chargebee, Classy, DonorPerfect, Eventbrite, GetSiteControl, Help Scout, Justuno, KickoffLabs, Lightspeed Retail, Meta for Business, Neon CRM, Nosto, Olark, OpenCart, OptinMonster, PadiAct, Privy, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, Shopify, Shopify Plus, Smile.io, Stripe, Sumo, Typeform, Unbounce, UserVoice, Volusion, Wisepops, WooCommerce, Wufoo, Zendesk, Zoho CRM

    Klaviyo offers the following support options:

    Email/Help Desk, Chat

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