Klaviyo

Klaviyo

Email marketing solution for eCommerce platforms

4.8/5 (135 reviews)

Klaviyo Overview

Klaviyo is a modern marketing platform that offers ecommerce companies a single and centralized platform from which to optimize their marketing campaigns. Incorporating one-click integrations, powerful segmentations, website tracking, ROI-based reporting, pre-built autoresponders, drag-and-drop email design, custom activity fields and 360° customer profiles, Klaviyo aims to provide users with a powerful yet simple ecommerce marketing solution.

With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.

Pricing

Starting from
US$25,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported Languages

English

Klaviyo Reviews

Overall rating
4.8/5
99% positive reviews
104
Excellent
29
Very good
2
Average
0
Poor
0
Terrible

Great email marketing software for ecommerce!

Used Daily for 6-12 months
Reviewed on 2018/08/09
Review Source: Capterra

Pros

I've been using Klaviyo for about 9 months now, and I absolutely love it. It helped me increase the proportion of monthly store revenue by email from 10% to 50% in under 6 months. It's easy to use, easy to integrate with Shopify, and provides awesome functionalities that any ecommerce store could need. Their automated flows (abandoned carts, thank you emails, welcome series) all work seamlessly. They have many email templates to choose from, but you an also create your own templates easily with their template builder. No need to know how to code. Another reason to love Klaviyo is their ability to segment your audience. It's so easy to segment your audience based on their activity and interaction with your website. For example, creating segments of customers who purchased product X but didn't purchase product Y, or customers who viewed a certain product page but didn't make a purchase. By having these segments you can send very targeted emails to them, upping conversion rates. Their support is also fabulous. They're very responsive via live chat and/or email, and really take their time to help you. I've asked them so many things, and every single time I've been given tremendous support. The final reason why Klaviyo is great, is its price point. Other email marketing software such as Hubspot may have more features, but the price is unbelievably high. For a small business like ours where every penny makes a difference, we are so grateful for Klaviyo's prices.

Cons

I love Klaviyo, but what I wish they had is more features. Although, this makes sense because they offer everything at a lower price point than say, Hubspot. Many things are in the works though - I'm constantly in conversation with the support team, and they tell me that sophisticated features are in the works! Despite not having the most features in the email marketing world, this has never been a problem and has never deterred us from getting a lot of revenue from email marketing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Stuart W.

Returning customer after trying competitors

Used Daily for 2+ years
Reviewed on 2019/04/18
Review Source: Capterra

With Klaviyo you get what you pay for, but you really need to have a structured email marketing plan to make the most of the software or you will be left feeling that you are paying too much money. There's a lot you can do with Klaviyo with it's ability to segment, sync custom Facebook audiences and automated flows/campaigns based on numerous triggers.

This is more than just a weekly newsletter campaign platform and has awesome integration with ecommerce platforms (we use Bigcommerce).

Due to cost I switched to two other email marketing platforms for a period of time to find that Klaviyo was a solid platform (one provider we used was monkeying around not being able to integrate with our store, and I soon found that other store owners had the same problem) and in the time we were not using Klaviyo they had continued to develop the platform with new features.

For any store moving away from send and forget newsletters but does not have a 4 figure email marketing budget then I recommend Klaviyo in an instant.

Pros

Segmenting customers, customer lapse date data, the refreshed forms and pop-ups feature, the ability to set-up numerous automated flows/campaigns. They are also always developing new features and working to improve the platform.

Cons

If a product is deleted from your website and is being used in an automated flow/campaign you do not get a notification to tell you that it has been removed from Klaviyo - which means manually tracking any changes you make to products used so you update the email being sent to customers.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Hjalte R.

The best email solution for ecommerce

Used Daily for 2+ years
Reviewed on 2016/12/05
Review Source: Capterra

Klaviyo is hands down the BEST solution for any serious ecommerce shop. If you are using shopify, there is no question, that Klavio is the way to go.

Want to only send an email to people who bought widget a, but not widget B and haven't made a purchase in 3 months? No problem, with Klaviyo, you can easily do that.

What about people who have made a purchase in the last 7 days, and have also spent more than $500 on your site... and not purchased widget c? Not a problem.

How about targeting those exact audiences on facebook? Again, it's as easy as clicking a button. Klaviyo can sync all your segments with facebook.

The only not-so-great thing about Klaviyo, is that it has a slightly steeper learning curve than your usual just-getting-started email service. But the support is great and they have some awesome templates to help you get started.

I could go on and on about how amazing Klaviyo is, but instead I'll just say this: If you have an ecommerce store, you owe it to yourself to test out klaviyo. I am glad I did (and so are my wallet ;)

Pros

Can do pretty much everything, when it comes to email marketing.

Cons

It takes a little longer to get used to. With advanced features come a steeper learning curve.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Jessamin J.

Klaviyo is user friendly for first timers to email marketing & their customer service is outstanding

Used Weekly for 1-5 months
Reviewed on 2017/04/28
Review Source: Capterra

Well I am building my subscriber list which they say is super important for the growth of my company. I know that I will see the benefits and fruits of that they longer I do it. I am so new at it now. But I feel like I am pro by using this software which gives me confidence that I can do this!

Pros

There are so many things to like about Klaviyo! When first starting out I had no clue what I was doing. I really appreciated that they had all the basic emails already outlined for me. It made it so much easier for me. All I had to do was go in and change words and insert images if I wanted. I like the options that I can either use a template with HTML or just a simple text email and they have so many template options! I like that the whole process is guided and really easy to use. I don't ever have to worry if my emails are going to be sent or not. I love that they keep your customer in mind and they have a system in place to where they are not inundated with emails from you. They have a checklist to make sure that you got all the essentials in there before you send out an email and they will remind you if you didn't do something like use any links! I feel safeguarded from sending out a sub par email. I also love the analytics so I can see who has opened the email, clicked on links, made a purchase. And to top it all of they have amazing customer service. Have loved my experience with Klaviyo!

Cons

The only thing I can think of is the fine print at the bottom of emails with all the manage preferences, mailing address, unsubscribe copyright info etc I had to kind of put together myself. Which is not a big deal at all but it would be nice to have that as an included template. Also not sure how to manually send a campaign to someone new to my newsletter. Have to manually do that. It only sends the campaign to those currently on my newsletter but not future subscribers within a certain time frame.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Klaviyo is a great Email platform for E-commerce companies

Used Daily for 2+ years
Reviewed on 2019/02/25
Review Source: Capterra

Changing to Klaviyo was one of the best decisions we did. Our team was able to integrate with it quickly. It is very well documented. Its API allows us to also pass over information from other tools we use. My team is very happy with this platform and has no intention of moving away.

Pros

The platform is built for E-commerce. It offers out of the box integration with Shopify and other marketing platforms. The platform is easy to use and understand, but still had powerful features that can allow any customization. Its customer support team was great when we were migrating from Mailchimp. It has plugins that connect it to other tools such as Facebook, Zapier.

Cons

Some of its features can be buggy at times. I sometimes get random error messages with our Facebook implementation.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Klaviyo Pricing

Starting from
US$25,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

1 - 250 contacts: Free
251 - 500 contacts: $20/month
501 - 1,000 contacts: $30/month
1,001 - 1,500 contacts: $45/month
1,501 - 2,500 contacts: $60/month
2,501- 2,600 contacts: $70/month
2,601 - 2,700 contacts: $80/month
2,701 - 5,000 contacts: $100/month
5,001 - 5,200 contacts: $110/month
5,201 - 5,600 contacts: $130/month
5,601 - 6,000 contacts: $140/month
6,001 - 10,000 contacts: $150/month
10,001 - 10,200 contacts: $175/month
10,201 - 10,600 contacts: $200/month
10,601 - 11,000 contacts: $225/month
11,001 - 11,400 contacts: $250/month
11,401 - 11,800 contacts: $275/month
11,801 - 12,200 contacts: $300/month
12,201 - 12,600 contacts: $325/month
12,601 - 15,000 contacts: $350/month
15,001 - 20,000 contacts: $375/month
20,001 - 25,000 contacts: $400/month
25,001 - 25,600 contacts: $425/month
25,601 - 26,500 contacts: $450/month
26,501 - 28,000 contacts: $475/month
28,001 - 30,000 contacts: $500/month
30,001 - 35,000 contacts: $550/month
35,001 - 40,000 contacts: $600/month
40,001 - 45,000 contacts: $650/month
45,001 - 50,000 contacts: $700/month
50,001 - 55,000 contacts: $750/month
55,001 - 60,000 contacts: $800/month
60,001 - 65,000 contacts: $850/month
65,001 - 70,000 contacts: $900/month
70,001 - 75,000 contacts: $950/month
75,001 - 80,000 contacts: $1000/month
80,001 - 85,000 contacts: $1,050/month
85,001 - 90,000 contacts: $1,100/month
90,001 - 95,000 contacts: $1,150/month
95,001 - 100,000 contacts: $1,200/month
100,001 - 105,000 contacts: $1,250/month
105,001 - 110,000 contacts: $1,300/month
110,001 - 115,000 contacts: $1,350/month
115,001 - 120,000 contacts: $1,400/month
120,001 - 125,000 contacts: $1,450/month
125,001 - 130,000 contacts: $1,500/month
130,001 - 135,000 contacts: $1,550/month
135,001 - 140,000 contacts: $1,600/month
140,001 - 145,000 contacts: $1,650/month
145,001 - 150,000 contacts: $1,700/month

150K + contacts: To receive a price, contact Klaviyo directly at 617 415 5563 or [email protected]

Klaviyo Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Management
  • Customizable Templates
  • Drag & Drop Interface
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

  • Campaign Analysis
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Engagement Analytics
  • Multi-Channel Marketing
  • Social Network Marketing
  • Tagging

Additional information for Klaviyo

Key features of Klaviyo

  • A/B testing
  • Activity dashboard
  • Application integration
  • Auto-responders
  • Automated list imports
  • Behavior driven rules
  • Bounce tracking
  • CAN SPAM compliance
  • Click-through tracking
  • Contact database
  • Custom activity fields
  • Custom integrations
  • Customer segmentation
  • Dashboard creation
  • Drip email marketing
  • Email templates
  • Event triggered email
  • Facebook advertising
  • Help desk integration
  • Image library
  • Landing pages
  • Lead nurturing
  • Mailing frequency limits
  • Mailing list management
  • Market segmentation
  • Multivariate testing
  • Newsletter management
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Real time updates
  • Reporting & statistics
  • Social media integration
  • Template management
  • Third party integration
  • Triggered emails
  • Unsubscribe database
  • WYSIWYG email editor
  • Web forms
  • Website visitor tracking
  • eCommerce integration

Benefits

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails and tailor messages using events, properties and custom attributes.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email lists and capture additional customer data.

  • Klaviyo FAQs

    Below are some frequently asked questions for Klaviyo.

    Q. What type of pricing plans does Klaviyo offer?

    Klaviyo offers the following pricing plans:

    Starting from: US$25,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    1 - 250 contacts: Free
    251 - 500 contacts: $20/month
    501 - 1,000 contacts: $30/month
    1,001 - 1,500 contacts: $45/month
    1,501 - 2,500 contacts: $60/month
    2,501- 2,600 contacts: $70/month
    2,601 - 2,700 contacts: $80/month
    2,701 - 5,000 contacts: $100/month
    5,001 - 5,200 contacts: $110/month
    5,201 - 5,600 contacts: $130/month
    5,601 - 6,000 contacts: $140/month
    6,001 - 10,000 contacts: $150/month
    10,001 - 10,200 contacts: $175/month
    10,201 - 10,600 contacts: $200/month
    10,601 - 11,000 contacts: $225/month
    11,001 - 11,400 contacts: $250/month
    11,401 - 11,800 contacts: $275/month
    11,801 - 12,200 contacts: $300/month
    12,201 - 12,600 contacts: $325/month
    12,601 - 15,000 contacts: $350/month
    15,001 - 20,000 contacts: $375/month
    20,001 - 25,000 contacts: $400/month
    25,001 - 25,600 contacts: $425/month
    25,601 - 26,500 contacts: $450/month
    26,501 - 28,000 contacts: $475/month
    28,001 - 30,000 contacts: $500/month
    30,001 - 35,000 contacts: $550/month
    35,001 - 40,000 contacts: $600/month
    40,001 - 45,000 contacts: $650/month
    45,001 - 50,000 contacts: $700/month
    50,001 - 55,000 contacts: $750/month
    55,001 - 60,000 contacts: $800/month
    60,001 - 65,000 contacts: $850/month
    65,001 - 70,000 contacts: $900/month
    70,001 - 75,000 contacts: $950/month
    75,001 - 80,000 contacts: $1000/month
    80,001 - 85,000 contacts: $1,050/month
    85,001 - 90,000 contacts: $1,100/month
    90,001 - 95,000 contacts: $1,150/month
    95,001 - 100,000 contacts: $1,200/month
    100,001 - 105,000 contacts: $1,250/month
    105,001 - 110,000 contacts: $1,300/month
    110,001 - 115,000 contacts: $1,350/month
    115,001 - 120,000 contacts: $1,400/month
    120,001 - 125,000 contacts: $1,450/month
    125,001 - 130,000 contacts: $1,500/month
    130,001 - 135,000 contacts: $1,550/month
    135,001 - 140,000 contacts: $1,600/month
    140,001 - 145,000 contacts: $1,650/month
    145,001 - 150,000 contacts: $1,700/month

    150K + contacts: To receive a price, contact Klaviyo directly at 617 415 5563 or [email protected]

    Q. What are the main features of Klaviyo?

    Klaviyo offers the following features:

    • A/B testing
    • Activity dashboard
    • Application integration
    • Auto-responders
    • Automated list imports
    • Behavior driven rules
    • Bounce tracking
    • CAN SPAM compliance
    • Click-through tracking
    • Contact database
    • Custom activity fields
    • Custom integrations
    • Customer segmentation
    • Dashboard creation
    • Drip email marketing
    • Email templates
    • Event triggered email
    • Facebook advertising
    • Help desk integration
    • Image library
    • Landing pages
    • Lead nurturing
    • Mailing frequency limits
    • Mailing list management
    • Market segmentation
    • Multivariate testing
    • Newsletter management
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time reporting
    • Real time updates
    • Reporting & statistics
    • Social media integration
    • Template management
    • Third party integration
    • Triggered emails
    • Unsubscribe database
    • WYSIWYG email editor
    • Web forms
    • Website visitor tracking
    • eCommerce integration

    Q. Who are the typical users of Klaviyo?

    Klaviyo has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Klaviyo support?

    Klaviyo supports the following languages:

    English

    Q. What type of pricing plans does Klaviyo offer?

    Klaviyo has the following pricing plans:

    Free, Subscription

    Q. Does Klaviyo support mobile devices?

    We do not have any information about what devices Klaviyo supports

    Q. What other apps does Klaviyo integrate with?

    Klaviyo integrates with the following applications:

    CartHook Checkout, Funraise, LeadsBridge, OptinMonster, PayKickstart, Privy, Re:amaze, Smile.io, Sumo, Wisepops

    Q. What level of support does Klaviyo offer?

    Klaviyo offers the following support options:

    Online Support