Klaviyo

Pros

Robust features that just work. It's a bit getting used to but you can do most of what you want with them

Really good templates for those starting out and experienced as well

Cons

Their onboarding process could be easier

They have tutorials but they're fuzzy and should be made available with webinars being an option.

Pros

The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Cons

I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

Pros

I like that Klaviyo email marketing software can combine with sms text messaging. This marketing feature is essential for any size business

Cons

I don’t have any negatives about Klaviyo email software. One suggestion is to integrate the software with a loyalty rewards company

Pros

Klaviyo is extremely easy to setup, especially compared to its competitors.

You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.

Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.

You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

Cons

Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!

Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.

If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).

The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.

There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

Pros

I like the ease of use when designing emails in Klaviyo. We use "block" contents to build the email campaigns we send out to existing and potential customers. We design customized elements outside the app and then easily upload them to the service and from there, it as easy as ABC. It is fairly straightforward but is also open to customizable elements; useful for brand builders.

Cons

An area for improvements could be file management. As we build more and more email campaigns (or termed templates) we undoubtedly create a lot of assets to use. Organizing them better can be beneficial for all types of users whether start-ups or full companies.