Klaviyo
About Klaviyo
Klaviyo powers smarter digital relationships through its intelligent marketing automation and customer data platform that helps over 100,000 brands accelerate revenue using the channels they own like email, SMS, in-app notifications, product reviews, and web.
Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications.
And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why innovative companies like Unilever, Custom Ink and Glossier to sell more with Klaviyo.
With Klaviyo’s custom web tracking technology and ability to easily ingest data in real-time from over 300 integrations, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email and SMS autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.
Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.
Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.
Key benefits of Klaviyo
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Reviews
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- Industry: Consumer Electronics
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great for email marketing, good returns when segmenting properly
Reviewed on 2024/04/12
It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email...
It has been great! I've really enjoyed Klaviyo and think that it is the strongest ecom email platform on the market for Shopify merchants. The customization of emails is relatively easy, it has robust feature sets for additions like reviews and sms, and their flows are a hugely important piece to generate passive income. I'd recommend Klaviyo as long as the person onboarding new tools understood how pricing structure works.
Pros
We like to ability to have a strong integration with Shopify and how easy it is to sync lists between other platforms and Klaviyo.
Cons
The hardest things about Klaviyo are understanding pricing around profiles, and how to justify the growing cost of the platform when competitors are starting to flank them on pricing vs features.
Reasons for Switching to Klaviyo
The integration with Shopify is the biggest reason why we chose Klaviyo over the others, especially at the time (2021).- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Monthly for 1-5 months
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Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Klaviyo: Advanced Segmentation but lacking in SMS Capabilities
Reviewed on 2024/10/22
As a marketer, Klaviyo has been a game-changer for certain of my clients. Its powerful segmentation...
As a marketer, Klaviyo has been a game-changer for certain of my clients. Its powerful segmentation and automation tools allow me to create highly targeted and personalized email campaigns. This is perfect for some businesses, helping lead to increased engagement and sales. One things I wish they could do was improve the SMS capabilities to make a really robust platform that does specifically what some ecommerce clients need.
Pros
Klaviyo's best features include: 1) creating targeted campaigns and automating email workflows 2) detailed insights into email performance to be able to measure ROI 3) integrates with many ecommerce platforms and tools.
Cons
The biggest con is that advanced features can be complex to navigate. But also the cost, as pricing plans can be expensive, especially for small businesses or anyone with limited email marketing budgets. And an important one for certian users is that while Klaviyo offers SMS marketing, its much more limited compared to dedicated SMS platforms.
- Industry: Apparel & Fashion
- Company size: 2–10 Employees
- Used Daily for 1+ year
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
does not refund money
Reviewed on 2024/06/26
Pros
We canceled a plan by mistake, they do not take it back and do not give refunds
Cons
We canceled a plan by mistake, they do not take it back and do not give refunds
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Powerful and advanced email marketing app, if you've got the budget
Reviewed on 2024/12/12
I've used it for multiple clients and it's a very powerful and reliable app. If you've got the...
I've used it for multiple clients and it's a very powerful and reliable app. If you've got the budget - go for it. If you're on a tight budget - there are more cost-effective alternatives.
Pros
Advanced and reliable email marketing app for ecommerce. My favorite is the automation builder, I think it's the most advanced and customizable out there.
Cons
It's VERY expensive, and some features (for example, dynamic discount code creation or deleting profiles) are way too time-consuming for what they are. Such basic functions take a fraction of the time in other similar apps, but are unnecessarily awkward and complex in Klaviyo.
- Industry: Wholesale
- Company size: 201–500 Employees
- Used Daily for 2+ years
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great for small businesses
Reviewed on 2024/10/04
Friendly staff, and quick signup process. You can start your work right away! Getting something...
Friendly staff, and quick signup process. You can start your work right away! Getting something more specific like a dedicated IP address requires calls and so on. Overall a neat platform to get things started quickly for small businesses.
Pros
The signup and setup is very easy and straightforward
Cons
Having multiple sites is a huge pain since you have separate logins for each of them. Deliverability wonders sometimes like a blind man in a knob factory.
Klaviyo FAQs
Below are some frequently asked questions for Klaviyo.Q. What type of pricing plans does Klaviyo offer?
Klaviyo offers the following pricing plans:
- Starting from: US$20.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Not Available
Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: Free for up to 250 contacts. Starting from $20/month for 251+ contacts. Email & SMS pricing: Starting from $35/month for 251+ contacts
Q. Who are the typical users of Klaviyo?
Klaviyo has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Klaviyo support?
Klaviyo supports the following languages:
English
Q. Does Klaviyo support mobile devices?
Klaviyo supports the following devices:
Q. What other apps does Klaviyo integrate with?
Klaviyo integrates with the following applications:
Adobe Commerce, AfterShip, Akamai Identity Cloud, BigCommerce, Boulevard, Canva, Chargebee, Classy, Criteo, DonorPerfect, Eventbrite, Getsitecontrol, GoTab POS, Gorgias, Help Scout, Jebbit, Judge.me, Justuno, KickoffLabs, Lightspeed Retail, Malomo, Meta for Business, Mindbody, Movable Ink, Narvar, Neon CRM, Nosto, Okendo, Olark, Olo, Omneo, OpenCart, OptinMonster, OrderGroove, PAR Punchh, Pinterest, Postscript, PrestaShop, Privy, Recharge, Recurly, Salesforce Service Cloud, Segment, Shift4Shop, ShipStation, Shogun, Shopify, Shopify Plus, Smile.io, Square Online, Stripe, Sumo, Triple Whale, Trustpilot, Typeform, Unbounce, UserVoice, Volusion, Wisepops, Wix, WooCommerce, Wufoo, Yotpo, ZENOTI, Zendesk Suite, Zoho CRM, commercetools
Q. What level of support does Klaviyo offer?
Klaviyo offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Chat
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