Klaviyo

Growth marketing platform powering personalized experiences

4,7 /5 (186 reviews) Write a Review!

Klaviyo Overview

What is Klaviyo?

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.

With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.

Klaviyo Overview

Pricing

Starting from
US$20,00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Klaviyo's pricing is based on the number of contacts and number of SMS messages sent.
Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts.
SMS pricing: $0.01 per SMS or $0.03 per MMS sent.
Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.


Klaviyo Features

Devices
Business size
S M L
Markets
United States
Supported Languages
English

Media

Klaviyo Dashboard—measure the performance of your marketing campaigns
Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic
Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentation
Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web forms
Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaigns
Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sends
Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder
Klaviyo video Klaviyo screenshot: Klaviyo Dashboard—measure the performance of your marketing campaigns Klaviyo screenshot: Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic Klaviyo screenshot: Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentation Klaviyo screenshot: Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web forms Klaviyo screenshot: Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaigns Klaviyo screenshot: Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sends Klaviyo screenshot: Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder

Klaviyo Reviews

Klaviyo Reviews

Overall rating
4,7
/
5
Excellent
138

Very good
39

Average
7

Poor
0

Terrible
2

Value for Money
4,4
Features
4,6
Ease of Use
4,4
Customer Support
4,4
95% recommended this app
Craige hardel -.

Best ecommerce autoresponder out there

My go to solution for ecommerce clients. It has automation ,good templates and everything else


Chris P.

Never going back to anything else but Klaviyo


Dean D.

Klaviyo 2020

My overall experience is very good with integration and implementation


Dayle S.

Great product... with problems.

Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was:

"Unfortunately we do not update our plugin very often - but our team will get around to it eventually."

This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.


Verified Reviewer

Email campaigns with ease

I'm one of the designers in our company and we use Klaviyo daily. One of our major channels for customer building is through email campaigns. Klaviyo is essential for that, and as a designer, is quite easy to use. Klaviyo is also built for teams. Even if I build a template for my project, another team member can easily access it to adjust on their end.


Craige hardel -.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Best ecommerce autoresponder out there

Used Daily for 1-5 months
Reviewed on 2019/08/26
Review Source: Capterra

My go to solution for ecommerce clients. It has automation ,good templates and everything else

Pros

Robust features that just work. It's a bit getting used to but you can do most of what you want with them

Really good templates for those starting out and experienced as well

Cons

Their onboarding process could be easier

They have tutorials but they're fuzzy and should be made available with webinars being an option.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Chris P.
Industry: Food & Beverages
Company size: 11-50 Employees

Never going back to anything else but Klaviyo

Used Daily for 2+ years
Reviewed on 2020/06/29
Review Source: Capterra

Pros

The integration with Shopify Stores and the ease of building flows makes this a game changer. Additionally the bulk discount code builder gives Shopify functionality outside of Shopify that makes "one less app" for my store. Finally the native Form Builder in Klaviyo is very easy to use.

Cons

I wish one Klaviyo Account could connect to multiple Shopify Stores, this causes some problems for our operations. Additionally I wish building segments was faster, some advanced segments take very long to build.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Dean D.
Industry: Apparel & Fashion
Company size: Self Employed

Klaviyo 2020

Used Daily for 2+ years
Reviewed on 2020/11/20
Review Source: Capterra

My overall experience is very good with integration and implementation

Pros

I like that Klaviyo email marketing software can combine with sms text messaging. This marketing feature is essential for any size business

Cons

I don’t have any negatives about Klaviyo email software. One suggestion is to integrate the software with a loyalty rewards company

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 9.0/10

Dayle S.
Industry: Consumer Goods
Company size: 2-10 Employees

Great product... with problems.

Used Daily for 2+ years
Reviewed on 2019/12/26
Review Source: Capterra

Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was:

"Unfortunately we do not update our plugin very often - but our team will get around to it eventually."

This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.

Pros

Klaviyo is extremely easy to setup, especially compared to its competitors.

You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.

Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.

You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

Cons

Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!

Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.

If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).

The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.

There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 1.0/10

Verified Reviewer
Industry: Design
Company size: 11-50 Employees

Email campaigns with ease

Used Daily for 1-5 months
Reviewed on 2020/11/06
Review Source: Capterra

I'm one of the designers in our company and we use Klaviyo daily. One of our major channels for customer building is through email campaigns. Klaviyo is essential for that, and as a designer, is quite easy to use. Klaviyo is also built for teams. Even if I build a template for my project, another team member can easily access it to adjust on their end.

Pros

I like the ease of use when designing emails in Klaviyo. We use "block" contents to build the email campaigns we send out to existing and potential customers. We design customized elements outside the app and then easily upload them to the service and from there, it as easy as ABC. It is fairly straightforward but is also open to customizable elements; useful for brand builders.

Cons

An area for improvements could be file management. As we build more and more email campaigns (or termed templates) we undoubtedly create a lot of assets to use. Organizing them better can be beneficial for all types of users whether start-ups or full companies.

Rating breakdown

Ease of Use

Likelihood to recommend: 8.0/10

User recommendation
8,8/10
Based on 186 user ratings
Compare user recommendation rating with alternatives
Compare with alternatives

Klaviyo Pricing

Klaviyo Pricing

Starting from
US$20,00/month
Free Trial
Free
Subscription
Value for money

Klaviyo's pricing is based on the number of contacts and number of SMS messages sent.
Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts.
SMS pricing: $0.01 per SMS or $0.03 per MMS sent.
Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

Klaviyo's pricing is based on the number of contacts and number of SMS messages sent.
Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts.
SMS pricing: $0.01 per SMS or $0.03 per MMS sent.
Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

Value for Money
4,4/5
Based on 186 user ratings
Compare value for money rating with alternatives
Compare with alternatives

Klaviyo Features

Klaviyo Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,6/5
Based on 186 user ratings
Compare features rating with alternatives
Compare with alternatives

Categories

Additional information for Klaviyo

Additional information for Klaviyo

Key features of Klaviyo

  • A/B testing
  • Activity dashboard
  • Application integration
  • Auto-responders
  • Automated list imports
  • Behavior driven rules
  • Bounce tracking
  • CAN SPAM compliance
  • Click-through tracking
  • Contact database
  • Custom activity fields
  • Custom integrations
  • Customer segmentation
  • Dashboard creation
  • Drip email marketing
  • Email templates
  • Event triggered email
  • Facebook advertising
  • Help desk integration
  • Image library
  • Landing pages
  • Lead nurturing
  • Mailing frequency limits
  • Mailing list management
  • Market segmentation
  • Multivariate testing
  • Newsletter management
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Real time updates
  • Reporting & statistics
  • Social media integration
  • Template management
  • Third party integration
  • Triggered emails
  • Unsubscribe database
  • WYSIWYG email editor
  • Web forms
  • Website visitor tracking
  • eCommerce integration

Benefits

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails and tailor messages using events, properties and custom attributes.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email lists and capture additional customer data.

  • Klaviyo FAQs

    Klaviyo FAQs

    Below are some frequently asked questions for Klaviyo.

    Q. What type of pricing plans does Klaviyo offer?

    Klaviyo offers the following pricing plans:

    Starting from: US$20,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Klaviyo's pricing is based on the number of contacts and number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

    Q. What are the main features of Klaviyo?

    Klaviyo offers the following features:

    • A/B testing
    • Activity dashboard
    • Application integration
    • Auto-responders
    • Automated list imports
    • Behavior driven rules
    • Bounce tracking
    • CAN SPAM compliance
    • Click-through tracking
    • Contact database
    • Custom activity fields
    • Custom integrations
    • Customer segmentation
    • Dashboard creation
    • Drip email marketing
    • Email templates
    • Event triggered email
    • Facebook advertising
    • Help desk integration
    • Image library
    • Landing pages
    • Lead nurturing
    • Mailing frequency limits
    • Mailing list management
    • Market segmentation
    • Multivariate testing
    • Newsletter management
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time reporting
    • Real time updates
    • Reporting & statistics
    • Social media integration
    • Template management
    • Third party integration
    • Triggered emails
    • Unsubscribe database
    • WYSIWYG email editor
    • Web forms
    • Website visitor tracking
    • eCommerce integration

    Q. Who are the typical users of Klaviyo?

    Klaviyo has the following typical customers:

    Small Business, Large Enterprises, Freelancers, Mid Size Business

    Q. What languages does Klaviyo support?

    Klaviyo supports the following languages:

    English

    Q. What type of pricing plans does Klaviyo offer?

    Klaviyo has the following pricing plans:

    Free, Subscription

    Q. Does Klaviyo support mobile devices?

    We do not have any information about what devices Klaviyo supports

    Q. What other apps does Klaviyo integrate with?

    Klaviyo integrates with the following applications:

    CartHook Checkout, Funraise, LeadsBridge, OptinMonster, PayKickstart, Privy, Re:amaze, Smile.io, Sumo, Wisepops

    Q. What level of support does Klaviyo offer?

    Klaviyo offers the following support options:

    Online Support