Klaviyo

Growth marketing platform powering personalized experiences

About Klaviyo

Klaviyo is the world’s leading owned marketing platform known for accelerating revenue for online businesses using the channels they own like email, SMS, in-app notifications, and web. Enabling companies to leverage these owned marketing channels, Klaviyo makes it easy to store, access, analyze and use transactional and behavioral data to power highly-targeted customer and prospect communications. And unlike other marketing platforms, Klaviyo doesn’t force companies to compromise between advanced functionality or ease of use—so companies of all sizes are able to maximize their sales quickly. That’s why over 50,000 innovative companies like Unilever, Custom Ink and Living Proof sell more with Klaviyo.

With Klaviyo’s custom web tracking technology, users can segment audiences and target triggered campaigns effectively and automatically based on collected customer behavioral and transactional data. Including built-in email autoresponders, Klaviyo enables users to automate triggered email flows for events such as abandoned shopping carts and order follow ups.

Klaviyo also allows users to measure the performance of their marketing campaigns by facilitating reporting and meaningful analysis with key metrics. From the Klaviyo dashboard, users can compare current and past campaign performance, view real-time activity streams and add, edit or remove other metric charts. Klaviyo’s metrics grant users the flexibility to analyze trends in orders, see shifts in customer behavior as well as track growth of lists and segments.

Klaviyo supports integration with multiple ecommerce, payment processing and POS software such as Shopify, Magento and WooCommerce in order to gather and utilize customer-driven data. Moreover, Klaviyo also has an open API which allows users to add custom eCommerce integrations. All Klaviyo integrations sync automatically to ensure that users have access to the latest and most appropriate data for email personalization and targeting.

Pricing starting from:

US$20,00/month

  • Free Trial
  • Free Version
  • Subscription

Key benefits of Klaviyo

  • Klaviyo has an open API, allowing users to integrate custom eCommerce platforms easily and obtain actionable data effectively.
  • Klaviyo includes real-time tracking technology, enabling users to monitor campaign results quickly and accurately.
  • Users have access to Klaviyo’s reporting tools, giving eCommerce companies valuable insight on return on investment.
  • Klaviyo employs AB testing, helping users optimize the performance of campaigns and email autoresponders.
  • Users can personalize emails and tailor messages using events, properties and custom attributes.
  • Users can leverage Klaviyo's dynamic web signup forms to grow their email lists and capture additional customer data.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Pricing starting from:

    US$20,00/month

    • Free Trial
    • Free Version
    • Subscription

    Images

    Klaviyo Dashboard—measure the performance of your marketing campaigns
    Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic
    Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentation
    Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web forms
    Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaigns
    Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sends
    Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder
    View 8 more
    Klaviyo video
    Klaviyo screenshot: Klaviyo Dashboard—measure the performance of your marketing campaigns Klaviyo screenshot: Klaviyo Visual Flow Builder—Deliver more relevant abandoned cart email automation with comprehensive customer purchase history and advanced logic Klaviyo screenshot: Klaviyo Lists & Segments—personalize your marketing campaigns with powerful, lightning-fast segmentation Klaviyo screenshot: Klaviyo Signup Forms—grow your email list and capture customer data with dynamic web forms Klaviyo screenshot: Klaviyo Template Library—Browse our pre-built email templates to easily launch new campaigns Klaviyo screenshot: Klaviyo Email Campaign Overview—view real-time email analytics to measure the performance of your sends Klaviyo screenshot: Klaviyo Email Editor—easily build professional ecommerce emails with our drag and drop builder

    Features

    Total features of Klaviyo: 74

    • 2-Way Messaging
    • A/B Testing
    • API
    • Activity Dashboard
    • Analytics/ROI Tracking
    • Applications Management
    • Assessment Management
    • Auto-Responders
    • Automated Responses
    • Bulk Send
    • CAN SPAM Compliance
    • CRM
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Database
    • Contact Management
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Templates
    • Dashboard Creation
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management
    • Email Marketing
    • Email Templates
    • Event Triggered Actions
    • Frequency-Based Tasks
    • Help Desk Management
    • Image Library
    • Landing Pages/Web Forms
    • Lead Generation
    • List Management
    • MMS
    • Mailing List Management
    • Marketing Automation
    • Mass Texting
    • Message Personalization
    • Mobile Coupons
    • Mobile Keywords
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Campaign
    • Multi-Channel Marketing
    • Multivariate Testing
    • Newsletter Management
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Reporting
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • SMS Marketing Managment
    • Scheduled Messaging
    • Segmentation
    • Shortcodes
    • Social Advertising
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Third Party Integrations
    • Unsubscribe Database
    • Visitor Tracking
    • WYSIWYG Editor
    • Web Forms
    • Website Visitor Tracking
    • eCommerce Management

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    Reviews

    Overall rating

    4,7 /5
    (204)
    Value for Money
    4,3/5
    Features
    4,6/5
    Ease of Use
    4,4/5
    Customer Support
    4,4/5

    Already have Klaviyo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 204
    Daniel S.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 11-50 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Better than mailchimp - no question

    Reviewed on 2020/12/10

    It's been great. I had one experience with customer support where I felt the person wasn't going to...

    It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.

    Pros

    If you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules.

    For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder.

    You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.

    Cons

    While Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.

    Meghan W.
    Overall rating
    • Industry: Food & Beverages
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    My favorite marketing tool

    Reviewed on 2020/12/14

    Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms...

    Klaviyo has helped us build our email marketing and is one of my favorite marketing tools/platforms that I use on a daily basis.

    Pros

    I love pretty much everything about Klaviyo - from the visual/block email builder to the segmentation and automated flows, Klaviyo has helped us level up our email marketing in the past year from zero to thriving. I find it easy to work with on a team and with outside content creators and have gotten so much out of the Klaviyo Live From Your Laptop and Black Friday Bootcamp live webinar series they've run this year.

    Cons

    My only complaint thus far would be that saved blocks do not update across emails when you make changes (so if you change something in the block you have to go into every email where it is and manually update it to the newest version of the block) - but I have been told this is something that's being worked on.

    I will also say that we have gotten much more metrics and ROI out of the platform once we switched our ecommerce over to Shopify (we previously used WooCommerce for which there was integration but not as seamless, and from Webflow for which there were no integrations). Everything about the platform just works so much better with Shopify from the product blocks to the automated flow triggers and we've seen a lot more value in the platform with this integration reaching its fullest potential.

    Joan S.
    Overall rating
    • Industry: Media Production
    • Company size: 2-10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Funcionalidad

    Reviewed on 2021/02/16

    En general nuestra experiencia con este software es muy buena y muy gratificante ya que nos permite...

    En general nuestra experiencia con este software es muy buena y muy gratificante ya que nos permite hacer email marketing de una forma rápida y asequible.

    Pros

    Lo que mas nos gusta del software es que tiene muchas funcionalidades y es muy fácil de usar y además otra cosa que nos gusta mucho que es que te ofrece una gran cantidad de plantilla de email para personalizar y te personaliza algunas automáticamente con la información de tu empresa y logo y colores.

    Cons

    Lo que menos nos ha gustado del software por decir algo es que el software únicamente esta en ingles sin contener alguna opción mas de idioma.

    Dayle S.
    Overall rating
    • Industry: Consumer Goods
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Great product... with problems.

    Reviewed on 2019/12/26

    Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin...

    Being a developer myself, I informed the Klaviyo team of the deprecated code errors their plugin was displaying on peoples websites, and to the fact that their plugin slowed customers websites down drastically. The reply I received a couple of days later was:

    "Unfortunately we do not update our plugin very often - but our team will get around to it eventually."

    This was 2 years ago, and the plugin still has not been corrected. So it still produces errors, and still slows peoples websites down.

    Pros

    Klaviyo is extremely easy to setup, especially compared to its competitors.

    You have the freedom to link Klaviyo with your Wordpress/WooCommerce website seamlessly.

    Everything can be automated! Such as emails after order received, emails after payment received, multiple emails after certain time duration's for things like newsletter subscriptions and a lot more options are available to include users website Wishlists, items they left in their shopping carts to remind them, and all emails are fully customisation using the Klaviyo's inbuilt email form designer.

    You can also arrange customer lists, newsletter subscription user lists, and any other lists you may require. The possibilities are endless!

    Cons

    Using Klaviyo on your Wordpress website as subscription signup form slows your website down, a lot!

    Although unnoticeable to customers surfing your site, Klaviyo also throws a few error on your page as it uses deprecated (out-dated) code.

    If the Klaviyo form builder doesn't produce the look/type of form you require, then you must build the form yourself by coding direct on your website (Which beats the point of having a form builder).

    The Klaviyo plugin does not update, and never announces that there is a new version. You must remove the plugin from your website, manually download the latest version from their website, and then upload/install/activate the new plugin.

    There is no option to change languages or string translations of forms, form input boxes, or form buttons. And these translations cannot be picked up in Wordpress plugins such as Lingotek or Polylang. The same applies to the confirmation pages after the user submits the forms.

    Kyle P.
    Overall rating
    • Industry: Publishing
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    A good, full-featured enterprise ESP solution

    Reviewed on 2021/03/04

    Overall, the experience has been great. I think they hype some of the buyer indicators and data...

    Overall, the experience has been great. I think they hype some of the buyer indicators and data collection, which is fine but nothing special, but it's a great email platform.

    Pros

    The IP warming and migration process was very smooth with no hiccups. The Klaviyo team are experts and it shows. We felt confident in their ability to successfully transition ESP platforms. The product itself is quite good and does everything you would expect it to.

    Cons

    Like all ESPs, it has it's own unique idiosyncrasies. No deal breakers, but some of the functions can be a bit clunky.

    Showing 5 reviews of 204 Read all reviews

    Klaviyo FAQs

    Below are some frequently asked questions for Klaviyo.

    Klaviyo offers the following pricing plans:

    • Starting from: US$20,00/month
    • Pricing model: Free, Subscription
    • Free Trial: Available

    Klaviyo's pricing is based on the number of contacts and number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.

    We do not have any information about Klaviyo features

    Klaviyo has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Klaviyo supports the following languages:

    English

    Klaviyo supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Klaviyo integrates with the following applications:

    3dcart, AfterShip, Bigcommerce, Chargebee, Classy, DonorPerfect, Eventbrite, Facebook, GetSiteControl, Help Scout, Janrain, Justuno, KickoffLabs, Lightspeed Retail, Magento Commerce, Neon CRM, Nosto, Olark, OpenCart, OptinMonster, PadiAct, Privy, Recurly, Salesforce Service Cloud, Segment, Shopify, Shopify Plus, Smile.io, Stripe, SumoMe, Typeform, Unbounce, UserVoice, Volusion, Wisepops, WooCommerce, Wufoo, Zendesk, Zoho CRM

    Klaviyo offers the following support options:

    Email/Help Desk, Chat

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