Taboola

Taboola

Web-based content marketing platform for writers & editors

2.5/5 (4 reviews)

Taboola Overview

Taboola is a cloud-based content discovery and marketing platform suitable for publishers of all sizes, from individual writers to large media houses. Taboola is used by top web publishers such as USA Today, Mail Online, and Business Insiders to track readers' engagement and share content across popular websites. The solution helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Taboola helps in increasing brand awareness by connecting businesses and their content with the right audience across all web platforms. Businesses can drive content views and proactively engage with their social media audiences using Taboola's social media engagement tools. In-depth analysis of parameters such as time spent by readers on every content piece helps businesses to identify and deliver the right content. The solution offers B2C and B2B targeting capabilities to reach bigger audiences and convert more leads.

Businesses can also use Taboola to manage their advertising campaigns and generate revenue. Taboola allows readers to rate content as well share it on other social media platforms and editorial teams have complete visibility on content performance across different websites and social media channels.

Taboola is a multilingual solution supporting more than 10 global languages including Hebrew, Chinese, Japanese, and Thai. The solution also provides an API for integrating WordPress.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Brazil, Canada, China, Europe and 4 others, India, Japan, United Kingdom, United States

Supported Languages

Chinese (Simplified), Chinese (Traditional), English, French, German and 3 others, Hebrew, Japanese, Thai

Taboola Reviews

Overall rating
2.5/5
50% positive reviews
0
Excellent
2
Very good
0
Average
0
Poor
2
Terrible
Blake W.

Hard to find a winner, and get approvals, but can work with a lot of testing

Used Daily for 1-5 months
Reviewed on 2019/02/13
Review Source: Capterra

Pros

The traffic is super cheap, once you get it up and running. You can just set a bid and you're good to go.

Cons

Super hard to get approvals, even on a clean, compliant lander. Support is slow to respond as well.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

6.0/10
Verified Reviewer

Content distribution network with some high quality placements

Used Weekly for 1-5 months
Reviewed on 2018/05/15
Review Source: Capterra

Pros

I believe this tool offers good scale of distribution as it has some large publishing partners within it's network (such as Huffington Post and BusinessInsider). It's been easy to get the content ads up and running and the reports that you get are easy to digest. The interface is well designed and doesn't require much training to use.

Cons

Spam. Along with the good placements there is also a lot of spammy placements, which drives spam referral traffic and can sway your campaign data. However it is possible to filter these out from the report.

Rating breakdown

Value for Money
Ease of Use
Customer Support

James A.

Pure Bot Traffic

Used Daily for 1-5 months
Reviewed on 2019/08/07
Review Source: Capterra

Disappointing!

Pros

Nothing. Only thing is it may boost SEO by registering visits to your site but that's it!

Cons

I received about 1 real human visitor for every 100 sent according to my recordings. Most bot visitors just sit idle and then after about fifteen seconds the cursor abruptly moves down triggering the pop up and then it's over. You wouldn't think they would send this type of bot traffic according to their professional website and so-called legitimate reviews but they do. I have forwarded the recordings from my heatmap software to my attorney for possible fraud.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

0.0/10
Verified Reviewer

Untargeted, worthless traffic

Used Weekly for 1-5 months
Reviewed on 2018/02/08
Review Source: Capterra

Pros

It's easy to get your new campaign up and running and approved with Taboola. The interface is pretty slick.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Taboola Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact Taboola for detailed pricing information or a quote.

Taboola Features

  • API
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Customizable Branding
  • Customizable Templates
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Reporting & Statistics

  • A/B Testing
  • Automatic Notifications
  • Content Management
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Third Party Integration

Additional information for Taboola

Key features of Taboola

  • API
  • Advertisement management
  • Audience engagement monitoring
  • Audience tracking
  • Channels performance
  • Complete end to end personalization
  • Comprehensive reporting
  • Content filtering
  • Content library
  • Content repository
  • Dashboard views
  • Drip campaigns
  • Dynamic content
  • Email automation
  • Email tracking & analytics
  • Increase brand awareness
  • Mobile ready templates
  • Multi-campaign management
  • Multi-channel marketing
  • Premium content
  • Real time reporting & analytics
  • Revenue management
  • Segmentation & targeting
  • Social media engagement
  • Social network marketing
  • Template gallery
  • Track content reviews
  • Traffic and conversion tracking
  • Web traffic monitoring

Benefits

• Taboola helps businesses to connect with the right audience, facilitating better engagement with the right readers.

• The solution helps businesses publish content on some of the world’s most renowned websites and minimize their dependency on social networks.

• Taboola offers comprehensive reporting tools that help businesses monitor live performance of their content across web channels.

• Businesses can efficiently target their B2C and B2B audiences and run separate advertising campaigns for these platforms.

• Taboola uses an advanced predictive engine that can process inputs from multiple sources to match readers with the type of content they like.

Taboola FAQs

Below are some frequently asked questions for Taboola.

Q. What type of pricing plans does Taboola offer?

Taboola offers the following pricing plans:

Pricing model: Subscription

Free Trial: Not Available

Contact Taboola for detailed pricing information or a quote.

Q. What are the main features of Taboola?

Taboola offers the following features:

  • API
  • Advertisement management
  • Audience engagement monitoring
  • Audience tracking
  • Channels performance
  • Complete end to end personalization
  • Comprehensive reporting
  • Content filtering
  • Content library
  • Content repository
  • Dashboard views
  • Drip campaigns
  • Dynamic content
  • Email automation
  • Email tracking & analytics
  • Increase brand awareness
  • Mobile ready templates
  • Multi-campaign management
  • Multi-channel marketing
  • Premium content
  • Real time reporting & analytics
  • Revenue management
  • Segmentation & targeting
  • Social media engagement
  • Social network marketing
  • Template gallery
  • Track content reviews
  • Traffic and conversion tracking
  • Web traffic monitoring

Q. Who are the typical users of Taboola?

Taboola has the following typical customers:

Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does Taboola support?

Taboola supports the following languages:

Chinese (Simplified), Chinese (Traditional), English, French, German, Hebrew, Japanese, Thai

Q. What type of pricing plans does Taboola offer?

Taboola has the following pricing plans:

Subscription

Q. Does Taboola support mobile devices?

We do not have any information about what devices Taboola supports

Q. What other apps does Taboola integrate with?

Taboola integrates with the following applications:

Astronomer, DataTap, Fixel, HubSpot CRM, HubSpot Marketing, Improvado, Instapage, Pushnami, RebelMouse, TapClicks

Q. What level of support does Taboola offer?

Taboola offers the following support options:

FAQs, Online Support, Phone Support, Video Tutorials