Taboola
About Taboola
Taboola is a cloud-based content discovery and marketing platform suitable for publishers of all sizes, from individual writers to large media houses. Taboola is used by top web publishers such as USA Today, Mail Online, and Business Insiders to track readers' engagement and share content across popular websites. The solution helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.
Taboola helps in increasing brand awareness by connecting businesses and their content with the right audience across all web platforms. Businesses can drive content views and proactively engage with their social media audiences using Taboola's social media engagement tools. In-depth analysis of parameters such as time spent by readers on every content piece helps businesses to identify and deliver the right content. The solution offers B2C and B2B targeting capabilities to reach bigger audiences and convert more leads.
Businesses can also use Taboola to manage their advertising campaigns and generate revenue. Taboola allows readers to rate content as well share it on other social media platforms and editorial teams have complete visibility on content performance across different websites and social media channels.
Taboola is a multilingual solution supporting more than 10 global languages including Hebrew, Chinese, Japanese, and Thai. The solution also provides an API for integrating WordPress.
Key benefits of Taboola
• Taboola helps businesses to connect with the right audience, facilitating better engagement with the right readers.
• The solution helps businesses publish content on some of the world’s most renowned websites and minimize their dependency on social networks.
• Taboola offers comprehensive reporting tools that help businesses monitor live performance of their content across web channels.
• Businesses can efficiently target their B2C and B2B audiences and run separate advertising campaigns for these platforms.
• Taboola uses an advanced predictive engine that can process inputs from multiple sources to match readers with the type of content they like.
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The best native traffic partner
Reviewed on 2024/09/10
Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.
Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.
Pros
Easy to use interface, full insight into sources, excellent UTM support. Real traffic.
Cons
The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC.
- Industry: Accounting
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Taboola is a game changer compared to other display products!
Reviewed on 2024/09/10
Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.
Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.
Pros
Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement & also the guaranteed CPC’s or CPCV’s are GAME CHANGING! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola!
Cons
Whilst the platform is amazing & the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent!
- Industry: Public Relations & Communications
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Blancheporte & Schwartz Consulting
Reviewed on 2025/03/10
Our experience with Taboola has been excellent. The combination of AI-powered bidding, audience...
Our experience with Taboola has been excellent. The combination of AI-powered bidding, audience targeting, and robust analytics helped us turn native advertising into a key revenue driver. We look forward to exploring even more features to continue scaling
Pros
Taboola’s AI-driven optimization and S2S tracking allowed us to significantly enhance campaign performance, doubling our ROAS while reducing CPA by 43%. The platform’s reach and seamless integration into premium publisher sites make it a powerful acquisition channel.
Cons
While the platform delivers strong performance, initial campaign setup and optimization require close monitoring to maximize efficiency. However, once fine-tuned, results are highly scalable
Alternatives Considered
OutbrainReasons for Switching to Taboola
n/an/an/an/an/an/an/an/an/an/an/an/an/an/a- Industry: Financial Services
- Company size: 5,001–10,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Greg's review - 5 stars
Reviewed on 2024/03/05
Overall it has been great compared to other marketing partners I work with. The account team at...
Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that.
Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.
Pros
Easy to use, with complete transparency. Thats all I have to say about that.
Cons
There are a lot of bugs in the UI. Thats all I have to say about that
- Industry: Package/Freight Delivery
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
All Star Team
Reviewed on 2025/03/11
Collaborating with the team, learning about new products and working together has been such a...
Collaborating with the team, learning about new products and working together has been such a pleasure
Pros
The team makes optimizing my campaigns very easy and they provide great results.
Cons
Nothing bad to say about the team or products
Taboola FAQs
Below are some frequently asked questions for Taboola.Q. What type of pricing plans does Taboola offer?
Taboola offers the following pricing plans:
- Free Trial: Not Available
Contact Taboola for detailed pricing information or a quote.
Q. Who are the typical users of Taboola?
Taboola has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Taboola support?
Taboola supports the following languages:
Brazilian Portuguese, Chinese, English, European Portuguese, French, German, Hebrew, Italian, Japanese, Portuguese, Spanish, Thai, Traditional Chinese
Q. Does Taboola support mobile devices?
Taboola supports the following devices:
Q. What other apps does Taboola integrate with?
Taboola integrates with the following applications:
HubSpot CRM, Stitch, WordPress
Q. What level of support does Taboola offer?
Taboola offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
Related categories
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Content Marketing Software
