Taboola

Web-based content marketing platform for writers & editors

About Taboola

Taboola is a cloud-based content discovery and marketing platform suitable for publishers of all sizes, from individual writers to large media houses. Taboola is used by top web publishers such as USA Today, Mail Online, and Business Insiders to track readers' engagement and share content across popular websites. The solution helps in business development, advertising management, campaign management, monitoring web traffic, and analyzing readers' behavior.

Taboola helps in increasing brand awareness by connecting businesses and their content with the right audience across all web platforms. Businesses can drive content views and proactively engage with their social media audiences using Taboola's social media engagement tools. In-depth analysis of parameters such as time spent by readers on every content piece helps businesses to identify and deliver the right content. The solution offers B2C and B2B targeting capabilities to reach bigger audiences and convert more leads.

Businesses can also use Taboola to manage their advertising campaigns and generate revenue. Taboola allows readers to rate content as well share it on other social media platforms and editorial teams have complete visibility on content performance across different websites and social media channels.

Taboola is a multilingual solution supporting more than 10 global languages including Hebrew, Chinese, Japanese, and Thai. The solution also provides an API for integrating WordPress.


Key benefits of Taboola

• Taboola helps businesses to connect with the right audience, facilitating better engagement with the right readers.

• The solution helps businesses publish content on some of the world’s most renowned websites and minimize their dependency on social networks.

• Taboola offers comprehensive reporting tools that help businesses monitor live performance of their content across web channels.

• Businesses can efficiently target their B2C and B2B audiences and run separate advertising campaigns for these platforms.

• Taboola uses an advanced predictive engine that can process inputs from multiple sources to match readers with the type of content they like.


Images

Taboola Software - Publish content across top web sources
Taboola Software - Share content on social media platforms
Taboola Software - Design an interactive interface
Taboola Software - Get listed on multiple sources to reach a wider audience
Taboola Software - Mobile optimized content
Taboola Software - Track and monitor campaign performance
Taboola Software - Analyse campaign performance across multiple sources
Taboola Software - Add content to business apps
Taboola Software - Generate revenue from sponsored ad links
View 10 more
Taboola video
Taboola Software - Publish content across top web sources
Taboola Software - Share content on social media platforms
Taboola Software - Design an interactive interface
Taboola Software - Get listed on multiple sources to reach a wider audience
Taboola Software - Mobile optimized content
Taboola Software - Track and monitor campaign performance
Taboola Software - Analyse campaign performance across multiple sources
Taboola Software - Add content to business apps
Taboola Software - Generate revenue from sponsored ad links

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Value for Money

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Customer Service

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Reviews

Overall rating

4,2 /5
(33)
Value for Money
4,1/5
Features
4,3/5
Ease of Use
4,3/5
Customer Support
4,3/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 33
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

4 years and counting!

Reviewed on 2023/08/18

Pros

They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.

Cons

Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess.

Ryan
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great Platform for Native Advertising

Reviewed on 2024/03/05

Overall, we are extremely pleased with how many leads Taboola had provided our client.

Overall, we are extremely pleased with how many leads Taboola had provided our client.

Pros

I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.

Cons

The reporting features could be improved greatly, taking learnings from other DSPs.

Greg
Overall rating
  • Industry: Financial Services
  • Company size: 5 001–10 000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Greg's review - 5 stars

Reviewed on 2024/03/05

Overall it has been great compared to other marketing partners I work with. The account team at...

Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that.

Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.

Pros

Easy to use, with complete transparency. Thats all I have to say about that.

Cons

There are a lot of bugs in the UI. Thats all I have to say about that

Randy
Overall rating
  • Industry: Financial Services
  • Company size: 51–200 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Allow Taboola to do ALL of the Heavy Lifting

Reviewed on 2024/02/10

From the moment we established our account, it has been a Blessing. The Artificial Intelligence...

From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message.

Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Pros

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Cons

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Corinna
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Valuable partner and innovative platform for performance marketers

Reviewed on 2023/12/15

Pros

Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges.

Cons

With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.

Showing 5 reviews of 33 Read all reviews

Taboola FAQs

Below are some frequently asked questions for Taboola.

Taboola offers the following pricing plans:

  • Free Trial: Not Available

Contact Taboola for detailed pricing information or a quote.

Taboola has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

Taboola supports the following languages:

Brazilian Portuguese, Chinese, English, European Portuguese, French, German, Hebrew, Italian, Japanese, Portuguese, Spanish, Thai, Traditional Chinese

Taboola supports the following devices:

Taboola integrates with the following applications:

HubSpot CRM, Stitch, WordPress

Taboola offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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