About OpenCart

OpenCart is an open source e-commerce platform used by merchants to promote and sell products online. With the tool, merchants can create an e-commerce store and scale up their business by adding more products. OpenCart’s built-in SEO feature helps merchants to understand page rankings and keywords in order to optimize their webpages and increase web traffic.

OpenCart helps merchants manage their products and customers by monitoring customer behavior and providing data on the products which customers are viewing on a regular basis. This data helps merchants in creating customized marketing campaigns offering discounts and coupon codes. The OpenCart marketplace provides merchants access to free and paid themes to develop their webpages and integrate their websites with social media profiles.

Merchants can set advanced user privileges and separate access for users and user groups. For example a user could be authorized to make changes to product profiles and add new themes, but not to alter pricing details. The tool’s administrator dashboard gives a holistic view of total sales in a day, marketing spend on each product and the demographic profiles of customers visiting the website. The dashboard also allows users to export sales data in excel or PDF format for advanced analysis.

OpenCart allows merchants to set-up multiple online stores in different languages, all administered through a single account. The software is integrated with prominent gateways and shipping methods such Paypal, Amazon Payments, Authorize.net, Skrill, FedEx and the United States Postal Service.

Pricing starting from:

N/A

  • Free Trial
  • Free
  • Subscription
  • Open Source

Key benefits of OpenCart

• OpenCart has a team of certified experts to provide dedicated technical support to merchants related to installation, bugs, and troubleshooting.

• The administrator dashboard provides daily or weekly reports on total visitor counts, number of unique visitors, and the total revenue generated.

• The software has an inbuilt affiliate system allowing affiliates to promote website products on social media sites and web forums on commission basis.

• The tool offers an automated discount management system that tracks products with low sales, notifying merchants to offer discounts on those products.

• The tool’s multi-currency support feature allows merchants to advertise their products in multiple currencies with the flexibility to change currency per product.

Devices

Business size

S M L

Markets

United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico

Supported Languages

Arabic, Chinese (Simplified), Czech, Danish, Dutch and 21 others, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

Pricing starting from:

N/A

  • Free Trial
  • Free
  • Subscription
  • Open Source

Images

MySQL database to create a user database
File manager containing all the software files
Backend dashboard covering all customer and order details
Merchants can set-up their own category lists
Attribute list for all products displayed
Meta tag title, keyword and description
View 7 more
OpenCart video
OpenCart video
OpenCart screenshot: MySQL database to create a user database OpenCart screenshot: File manager containing all the software files OpenCart screenshot: Backend dashboard covering all customer and order details OpenCart screenshot: Merchants can set-up their own category lists OpenCart screenshot: Attribute list for all products displayed OpenCart screenshot: Meta tag title, keyword and description

Features

Total features of OpenCart: 43

  • API
  • Access Control
  • Activity Dashboard
  • Affiliate Management
  • Automatic Backup
  • Campaign Management
  • Catalog Management
  • Content Filter
  • Customizable Categories
  • Discount Management
  • Drip Marketing
  • Electronic Payments
  • Email Templates
  • Filtered Views
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Online Catalog
  • Online Forums
  • Order Management
  • Permission Management
  • Price Management
  • Product Catalog
  • Product Catalog Integration
  • Quote Management
  • Ratings & Reviews
  • Recurring Billing
  • Role-Based Permissions
  • SEO Management
  • Sales Analytics
  • Sales Orders
  • Sales Reporting
  • Sales Tax Management
  • Scheduled Reporting
  • Search Functionality
  • Shipping Management
  • Social Media Integration
  • Support Ticket Management
  • Third Party Integration
  • User Defined Attributes
  • User Management
  • eCommerce Management

Alternatives

Squarespace

4,6
#1 Alternative to OpenCart
Squarespace is the all-in-one platform to build a beautiful website, online store, or portfolio. Drive traffic to your...

Magento Commerce

4,3
#2 Alternative to OpenCart
Magento Commerce enables large companies to create, manage, and edit e-Commerce websites to provide personalized...

Salesforce B2B Commerce

0
#3 Alternative to OpenCart
Salesforce B2B Commerce is a cloud-based platform, which helps retailers, wholesalers, and distributors manage purchase...

Shopify Plus

4,8
#4 Alternative to OpenCart
Shopify Plus is a multi-channel enterprise eCommerce platform for high growth and high volume merchants earning $1M or...

Reviews

Overall rating

4,3 /5
(128)
Value for Money
4,5/5
Features
4,1/5
Ease of Use
4,2/5
Customer Support
4,1/5

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Showing 5 reviews of 128
Aris G.
Overall rating
  • Industry: Consumer Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

OpenCart is the easy option for e-commerce solutions

Reviewed on 2021/01/03

We use OpenCart for retail stores as well as wholesale (B2B) stores. Using the native functionality...

We use OpenCart for retail stores as well as wholesale (B2B) stores. Using the native functionality and OCMOD we can make OpenCart behave like a Swiss Army knife, from Retail store to Wholesale store. This is buying as a lot of time, because choosing another platform or writing a new one for the purpose of a wholesale store would be time consuming, and let's not talk about the time that customers will need to adjust the get trained to use their wholesale store on top of the retail store. So, using the same technology and habits of coding functionality and the same User Experience and User Interface buys us a lot of time of development, training and setting up.

Pros

As a developer, I like the Model-View-Controller design pattern, it's easy to seperate things and understand the code, as well as reuse different controllers or models through the development of new extensions, as a result it's easy to make what it looks like native extensions, without breaking the software functionality if you follow the coding standards already used by the OpenCart developers. I think that the OCMOD system is the most intelligent way to extend OpenCart's functionality and I admire the developer who invented it. As for the UI, it's easy to use because all sections are seperated and grouped on the left column menu. Moving from other platforms to Opencart or moving from older OpenCart versions to newers is very easy especially from v2 to v3. From a user's point of view, OpenCart is like using an app, it's that easy. Labels and hints make it easier for new users to adapt as well as new customers to buy.

Cons

Even though OpenCart is stable since the beginning, I think we need more functionality that other platforms are having and would be nice if we could move them to OpenCart too. Not major functionality, but different minor things that will improve the workflow of an e-commerce owner, such as a summary page that will show products missing images, products with broken images, categories with no products, products with no descriptions or products missing translations etc. I think in the era of Javascript it would be nice if we could convert some pages that the administrator spends a lot of time to AJAX functionality or even Single Page Application so that we can make more and massively in less time. Although, that would break some 3rd party extensions obviously.

Bryan B.
Overall rating
  • Industry: Arts & Crafts
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Awesome for Startups, Small Businesses and Medium Size Businesses

Reviewed on 2019/10/07

Overall, my experience with OpenCart has been very good throughout the years as it is one of the...

Overall, my experience with OpenCart has been very good throughout the years as it is one of the e-commerce software solutions that I can install and maintain without having to worry about it unexpectedly breaking in between periods of maintenance.

Pros

One of the things that I like the most about OpenCart is the multitude of options available for tailoring it towards my business needs. I have found that many of the modules and extensions that other e-commerce software solutions charge for are included out of the box with OpenCart and for free. For the extensions that are not included out of the box, they can usually be found in the OpenCart marketplace either for free or for a nominal price that allows even startups to realize a profit on their business even faster.

Cons

One of the things that I like the least about this software is the filter function for products in the admin area. Rather than allowing for products to be filtered by a single identifying keyword within a title, you have to remember the beginning word of the title and continue to add keywords in order to help filter down to a manageable number of products fitting the criteria you are looking for.

Jelena U.
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Simple and cheap e-shop system for small e-shops without marketing support.

Reviewed on 2018/05/09

This product works well for my low and middle class e-shops which offer limited number of products,...

This product works well for my low and middle class e-shops which offer limited number of products, mostly in the same category, with a smaller budget for running and promotion.
For the more advanced needs, this system cannot offer enough functions and there is not enough resources for customers.
Free version is too simple. For some results, paid themes and plugins are needed. Then e-shop may generate some income.

Pros

OpenCart is not as demanding as other e-shops in terms of resources. It doesn't use server sources as high as other apps. You can run it on standard on a shared hosting.
There is fairly simple interface so it is easy to setup a shop, very simplified. It can be used by beginners. Simple UI on the back-end and fairly descent front-end makes it easy to use.
Easy backup.

Cons

Very hard to update or modify. It can just break down and not work even if you roll out backup of the previously working site.
SEO is terrible even with paid plugins. To make addresses and descriptions work is so hard. Never made it to work completely as it would on standard shops Magento, or Wordpress.
One-page shopping is not working well even with paid plugins.
Marketing options are very limited and hard to find, such as follow up emails, up-sell, cross-sell, promo codes, tracking. E-shop are used for selling primarily so one would need to offer as much as possible to clients, similar products, suggested products, to give reward points and to send customized offers.
Discounting options are not working well in case client changes anything or finish shopping in a few steps. (75% of shopping carts with free shipping lose their function and have to be edited manually)
There are no easy integrations, such as Zappier, MailChimp, login via social network accounts etc.

Petrus V.
Overall rating
  • Industry: Computer Software
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

OpenCart the way to go

Reviewed on 2019/04/17

I have had a tremendous experience... I can build my website the way I want, and once I pay for a...

I have had a tremendous experience... I can build my website the way I want, and once I pay for a OpenCart plugin, or theme, I add it to my box of tools that I can permanently use on any of my other sites.

The initial setup can be a little daunting, but once you've built your first site, it's fantastic.

The plugins and themes are very well priced, and the support is great.

OpenCart have addressed previous security flaws in their software, and https://www.tinfoilsecurity.com/ scanned my site and gave it a clean bill of health.

I recommend the 'Pavilion - Responsive OpenCart Theme by ThemeBurn | ThemeForest' as you do not need to know how to write a single line of code. It's responsive (re scales automatically) , so you do not have to worry about how it will look on a pc or mobile phone, and you can do almost anything you can think off. Granted that there is a HUGE learning curve, but it gets better as you learn how to work with the theme.

Pros

You control everything, and you can find plugins to add functionality you do not have... It is great if you want full control, and I have never found there is something I want that I cannot do without a plugin or a tweak here and there.

Support is great and often the developers who create the plugins will help you install the plugin for free after you buy it. They normally even do small tweaks for free, and add extra functionality at a minimal cost.

Yes, there are many ready built eCommerce platforms like shopify and squarspace, but you will have to pay a monthly hosting fee, including monthly plugin rental. If I could buy a plugin once off on shopify, I would perhaps reconsider, but most plugins are rental only. Shopify has a lot of features, but it does not have everything most people need. So you going to end up renting a lot of extra plugins. Take 10 different plugins on shopify, at a monthly cost of approx $20 each, and you 're going to pay $200 on top of your shopify costs. It all adds up.

Bottom line, if you do not mind a learning curve, and you want to keep costs down in the long run, along with full control, OpenCart is the way to go!

Cons

Like most software, there is a learning curve. It can be painful all at once, but the more you use OpenCart, the better it gets.

Lichaa T.
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 11-50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Built your online store using Opencart

Reviewed on 2020/07/15

It is Perfect

It is Perfect

Pros

my website is built using opencart, one of the best ecommerce platform on the net, it is easy to use and implement and plus its Free and opensource. Opencart is build using PHP with tons of free and paid extensions and modules to choose from.

Cons

advanced features need to be purchased from third party developers, some features must be already incorporated into the opencart core.

Showing 5 reviews of 128 Read all reviews

OpenCart FAQs

Below are some frequently asked questions for OpenCart.

OpenCart offers the following pricing plans:

  • Pricing model: Free, Subscription, Open Source
  • Free Trial: Available

OpenCart offers professional technical support on a query basis and a premium technical support. One Time Fix: Contact OpenCart for a custom quote Premium Support: $99/month

OpenCart offers the following features:

  • API availability
  • Activity dashboard
  • Affiliate management
  • Automatic backup
  • Campaign management
  • Cataloging / categorization
  • Category customization
  • Content filtering
  • Debugging
  • Discount management
  • Drip Email marketing
  • Electronic payments
  • Email templates
  • Filtered views
  • Multi-channel marketing
  • Multi-currency
  • Multi-language
  • Multi-location
  • Multi-location support
  • Multi-store management
  • Multiple delivery formats
  • Online forums
  • Order management
  • Periodic reporting
  • Permission management
  • Price management
  • Product catalog
  • Product catalog integration
  • Quote management
  • Ratings & reviews
  • Recurring billing
  • Role-based permissions
  • SEO management
  • Sales analytics
  • Sales orders
  • Sales reporting
  • Sales tax management
  • Sales trend analysis
  • Shipping management
  • Social media integration
  • Subscription services
  • Third party integration
  • Ticket management
  • User access controls
  • User defined attributes
  • User management
  • eCommerce management

OpenCart has the following typical customers:

Small Business, Large Enterprises, Mid Size Business

OpenCart supports the following languages:

Arabic, Chinese (Simplified), Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Taiwanese, Thai, Turkish, Ukrainian

OpenCart supports the following devices:

Android

OpenCart integrates with the following applications:

EBizCharge, Klaviyo, Mailchimp, MonkeyData, Pleisty, REES46, ShipRush, SkuVault, Storemapper, SwiftERM

OpenCart offers the following support options:

FAQs, Forum, Knowledge Base, Online Support, Phone Support

Related categories

See all software categories found for OpenCart.