Kit

4.6 (225)
Write a Review!
Email marketing for online creators

About Kit

Kit (formerly ConvertKit) is an email marketing platform for creators like online coaches, authors, podcasters, course creators and content-driven business owners. With tools and features like email automations, commerce, customizable forms, landing pages, and email templates, Kit empowers the creator community to connect with the audience and earn a living online.


Key benefits of Kit

  • Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.

  • Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.

  • Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.

  • Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.

  • Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging-and-dropping individual emails in the sequence.

  • Images

    Kit Software - Email Marketing
    Kit Software - Customizable Landing Pages + Forms
    Kit Software - Beautiful Email Templates + Easy Email Builder
    Kit Software - Simple Visual Email Automations
    Kit Software - Integrations with 100+ Apps
    Kit Software - Seamless Digital Commerce
    View 7 more
    Kit video
    Kit Software - Email Marketing
    Kit Software - Customizable Landing Pages + Forms
    Kit Software - Beautiful Email Templates + Easy Email Builder
    Kit Software - Simple Visual Email Automations
    Kit Software - Integrations with 100+ Apps
    Kit Software - Seamless Digital Commerce

    Not sure about Kit? Compare with a popular alternative

    Kit

    4.6 (225)
    VS.
    Highly reviewed

    Starting Price

    US$15.00
    month
    US$299.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    29
    182

    Integrations

    18
    75

    Ease of Use

    4.4 (225)
    3.6 (1,295)

    Value for Money

    4.3 (225)
    3.8 (1,295)

    Customer Service

    4.4 (225)
    4.0 (1,295)
    Green rating bars show the winning product based on the average rating and number of reviews.

    Alternatives

    Keap

    4.1
    #1 Alternative to Kit
    Improve Your Email Marketing With Keap Let our software make your email marketing easier and more effective than ever....

    Mad Mimi

    4.3
    #2 Alternative to Kit
    Mad Mimi makes it simple to create beautiful HTML emails with a full-featured email marketing platform and template-free...

    EngageBay CRM

    4.7
    #3 Alternative to Kit
    EngageBay allows you to grow your business with powerful email marketing. Choose from several ready-made email template...

    Kajabi

    4.4
    #4 Alternative to Kit
    Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to...

    Reviews

    Overall rating

    4.6 /5
    (225)
    Value for Money
    4.3/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.4/5

    Already have Kit?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 225
    Laura
    Laura
    Overall rating
    • Industry: Professional Training & Coaching
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Convert to ConvertKIt

    Reviewed on 2022/04/03

    I'm a convert! And, I recommend it to everyone who wants to grow a list.

    I'm a convert! And, I recommend it to everyone who wants to grow a list.

    Pros

    I think the tech support is the most helpful feature. The tutorials are great. And if I can't make something work, I send an email to support describing my problem/question and they send back step-by-step instructions for fixing the problem!!! The response time is very quick, often in a few hours - I think this is super responsive.

    Also, when you change to ConvertKit from another platform they migrate all your contacts with tags! So you don't have to be super tech proficient and concentrate on the content of your message, not the tech behind your message!

    I changed platforms because I wanted to create a 30-day email series that was evergreen, meaning any time someone signs up, they start at the beginning of the series. My old platform could not do this without a substantial cost upgrade. I had this up and running the day after my contacts were transferred!

    Cons

    I had a little trouble figuring out how to customize the text at bottom of my emails, the update subscriber info and unsubscribe. I got it figured out but it took me an hour or so.

    Dustin
    Dustin
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Best UX and easiest to use EMS

    Reviewed on 2022/09/09

    Overall, the product is solid, reliable, and support is friendly and responsive.

    Overall, the product is solid, reliable, and support is friendly and responsive.

    Pros

    ConvertKit does a great job at making things simple. The UI is easy to navigate, and templates are easy to set up and implement. Automations are also very easy to set up with a visual interface. Ultimately, what ConvertKit does better than any other app I've used is: they make it easy to create and send an email to subscribers.

    Cons

    What I don't like the most about ConvertKit is the pricing. For small creators who maybe aren't making a living yet, and are not emailing frequently, the cost is heavy if you have a big list of subscribers.

    Judith
    Judith
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Monthly for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    It's basic and lacks some advanced features

    Reviewed on 2023/10/22

    It didn't favor me, and I had to look for something better.

    It didn't favor me, and I had to look for something better.

    Pros

    I like Convertkit because its templates are easily customizable compared to some other landing page builders that I've tried. I mean, it's one of the criteria I research from every software.It's equally Mobile Responsive and supports a few awesome integrations.

    Cons

    Convertkit provides Limited Customization Options which can be hard to cope with. There is less flexibility when researching advanced customization options.- It also lacks advanced features like AB testing and advanced analytics, which I find essential for my business.

    Amber Rose
    Amber Rose
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best Email Marketing Software

    Reviewed on 2020/11/30

    ConvertKit has been the best email marketing software I've used. Even though there are free...

    ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here.

    Pros

    My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them.

    I have used Aweber and Mailchimp - ConvertKit is best.

    Cons

    Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.

    Favour
    Favour
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 8.0 /10

    A simple business automation software

    Reviewed on 2022/12/21

    If you're a startup business without much capital but you're looking for a business automation...

    If you're a startup business without much capital but you're looking for a business automation software, I would recommend this software to you, it's easy to use, not expensive and it does exactly what it is meant for. This is a very nice and uncomplicated software.

    Pros

    The first thing I like about this software is the landing templates, it has very nice templates and I like the fact that there are various templates to choose from.The second thing I like about this software is the ease of use, the interface is very easy to navigate.Third thing I like about this software is the fact that it's not too expensive, I also like the fact that the free plan is limited to very few features.I like the email campaign feature, I like how there a different email template to choose from and I like the fact that the email template are easy to operate.

    Cons

    It has an easy to use interface but I don't like how some features are not so visible which could make it unknown to people that the features exist in the software

    Showing 5 reviews of 225 Read all reviews

    Kit FAQs

    Below are some frequently asked questions for Kit.

    Kit offers the following pricing plans:

    • Starting from: US$15.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Pricing is based on the number of email subscribers. Some example pricing tiers: - Up to 1000 subscribers: $29 per month - Up to 5000 subscribers: $79 per month - Up to 10000 subscribers: $119 per month - Up to 25000 subscribers: $199 per month - Up to 55000 subscribers: $379 per month - Up to 105000 subscribers: $679 per month

    Kit has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Kit supports the following languages:

    English

    Kit supports the following devices:

    Kit integrates with the following applications:

    Acuity Scheduling, Gravity Forms, Leadpages, MailMunch, MemberMouse, OptimizePress, RainMaker, Shopify, Sumo, Teachable, Thinkific, Unbounce, Wistia, WooCommerce, WordPress, Wunderkind, Zapier, aMember Pro

    Kit offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

    Related categories

    See all software categories found for Kit.