ConvertKit

ConvertKit

Email marketing for online creators

4.9/5 (70 reviews)

ConvertKit Overview

ConvertKit is a cloud-based lead generation and email marketing automation solution aimed at professional bloggers, podcasters, YouTubers, course creators, and other content-driven business owners. The application is designed to help users increase their email list and automate the drip email marketing process with custom opt-in forms, landing page templates, workflow automation rules, drag-and-drop email sequences, and more.

With ConvertKit, users can build responsive opt-in forms to embed in their website, which automatically adjust to match the width of where they are placed - at the ends of posts, in the sidebar, or elsewhere. An unlimited number of forms can be created, offering different incentives for signing up, and specific opt-in forms can be set for individual posts, allowing users to add post-specific calls to action. Three landing page templates are included, and users can customize text, colors, patterns and textures without coding, and add custom CSS to make any other changes.

ConvertKit allows users to set up and manage custom drip email marketing sequences, with control over email content, order, and delivery schedule. Emails can be personalized with subscribers’ details, using template tags to automatically fill the personalized fields. Users can drag-and-drop emails to rearrange the sequence order, and specify which days and times emails should be delivered at. Email broadcasts can also be sent out to the full list of subscribers, or custom segments, to announce new blog posts, product launches, discounts, and more. Custom segments can be saved for future use, and groups of subscribers can also be excluded from broadcasts, such as subscribers who have already purchased the product being advertised.

Pricing

Starting from
$29/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

ConvertKit Reviews

Overall rating
4.9/5
99% positive reviews
61
Excellent
8
Very good
1
Average
0
Poor
0
Terrible
Mia B.

Convertkit is my email service provider. Here's why...

Used Daily for 2+ years
Reviewed on 2019/02/08
Review Source: Capterra

Pros

Like most brand new online entrepreneurs I started off with Mailchimp which is free. As I grew my list and my marketing techniques I needed something more robust with more options to segment out my list (not really done with the free platforms). I now have so many sequences and segments that are completely automated and my list has been actively growing. ConvertKit is "customer-based" instead of "list-based" meaning that I can send emails out to specific people who have taken specific actions rather than emailing an entire list of people reglardless of their actions and losing subscribers by sending irrelevant emails to the wrong people. Each subscriber is tagged based on a link they clicked, a form they subscribed through (freebie), a purchase they made from me, and SO much more. I even have tags set up when I'm running a webinar to see who watched the whole thing, who didn't show up at all, and who watched the replay. There are just so many options.

Cons

This is not an intuitive software initially- especially if you're coming from a list-based provider like Mailchimp. There will be mistakes and there will be a learning curve. But that comes along with running a business. Luckily, the chat and email customer service is generally pretty active and helpful. I've used them a lot.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Great Option for the Solopreneur

Used Daily for 6-12 months
Reviewed on 2019/04/19
Review Source: Capterra

I use this service for a relatively small email list I just started, and it works really well for the price. I use the optin forms and email sequences to gain more email subscribers on a regular basis. I also love that I can create really simple and easy to design automation flows between opt-ins and my general email newsletter. This is something I use on a daily basis.

Pros

I recently switched over to ConvertKit from another service after reading positive reviews. I like their format for sending emails to subscribers so much more than any other platform I've used. The emails are really modern looking and simple, so they're appealing to my audience when I send them. I also like that I can simply reuse my last email and make changes to just the content. It makes sending a weekly email really simple.

Another huge benefit to me is that I can segment my subscribers into different groups that allows me to send targeted emails in a more efficient fashion. I also track users who have purchased a product so I don't send them emails about the product they've bought.

This software is an all in one, which I really like. Meaning, I am able to create an optin form, email sequence and product download all in one with this software. I love that it keeps everything really organized in this fashion.

Cons

Some of the ways to organize subscribers are a little confusing to a newbie. You can sort them into segments as well as mark users with tags. I wish it were more clear what each one did at first glance.

I also wish there were more options to design the optin forms. They are pretty basic and there isn't a lot of room for creativity, but they are still functional.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Stephanie D.

Life Saver

Used Daily for 1-5 months
Reviewed on 2018/09/07
Review Source: Capterra

Due to the ease of ConvertKit I email way more. I am not getting fancy yet with sequences, but in a matter of using it only for 2 weeks, the way the software is set up, I am begging to formulate big picture sequences, strategize campaigns and IN TRUTH, I was never able to look at my health coaching service and online webinars like this because my background is education. As a educator we don't think like this because our students just come to us, the stress of "getting clients" was so large and overwhelming until I found something like convert kit to make me BE more present and visible online. I AM SO GRATEFUL!

Pros

As a person with little to no tech background, truth, I was quite intimidated by this software. HOWEVER, what I love about it, is its dedication to quick videos that give you instant feedback and education to navigate and understand what you are doing. There are tutorials everywhere, in truth you never feel lost or alone or not supported. It is more about (as a new entrepreneur) it is more abut catching up with the scope of what you want to do with it. I initially used it to organize and gather emails and do live broadcast, but together with Leadpages these two have been my go to towards launching my first webinar only using emails in my direct network and slotting 8 out of 10 seats for my webinar. I really was lost in terms of how to manage all these emails and in truth they manage themselves. I What I love the most is how it auto tags/sorts the emails so I can see who responds to what funnel and make me a better and more strategic entrepreneur.

Cons

Nothing yet, I am more impatient with myself because I wish I could understand its full scope fast.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Brian K.

ConvertKit had helped me greatly to streamline and simplify my email marketing processes.

Used Monthly for 1+ year
Reviewed on 2018/07/01
Review Source: Capterra

Time saver and great use of use.

Pros

Ease of use and easy UI/UX experience in using the software. The user interfaces are way better than other email marketing software on the market. It has enough basic features and a few powerful features such as tagging certain opt-in groups of users for niche marketing purposes, which I find it very useful. There are less clutter when it comes to feature layout on the interfaces, so one can focus better on using key or common key features.

A nifty feature which I liked most is the Visual Automations, that Convertkit had come up with. It's a graphical way to set automation. It uses three types of items: Actions, Events, and Conditions. It's all visual and one can easily define these items.

Moreover, ConvertKit has just introduced new features into its software such as enabling one to create custom consent checkboxes, find your EU subscribers and get consent from existing subscribers. Also, four new legal forms and support processes were introduced as tools to help one get one's own business compliant with GDPR.

Cons

Personally, I would like more visual stuff or graphical interfaces that I can interact with such as drag and drop functions. At this point of this review, ConvertKit had plans to revamp the software to become more powerful and there is a new branding makeover for ConvertKit.

For the monthly price for the 1st 1000 subscribers for new customers, I do find the price is expensive. But one has the option to go for yearly subscription in order to get bulk discounts in the long run. Thus, one has to consider different pricing options that ConvertKit offers before committing to a paid account. One can try out a free one month trial via its free webinars though.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

ConvertKit = Powerful Features I Need + Simplicity I Love.

Used Daily for 2+ years
Reviewed on 2019/01/17
Review Source: Capterra

Pros

Many bloggers are overwhelmed by the technical aspects of setting up a successful email newsletter strategy.

Yup, there are a variety of email platforms out there and I have managed large lists on many of them. For my Email on Autopilot system, I strongly recommend ConvertKit.

I can tell you from a lot of firsthand experience that “putting your email on autopilot” is WAY easier with ConvertKit than anything else I’ve tried.

ConvertKit was specifically built with bloggers and small businesses in mind, unlike other platforms that either don’t have the right tools or complicate things waaaayyy too much.

I recommend ConvertKit because it has the perfect combination of the powerful features that I need and the simplicity-of-use that I love.

Cons

I wish I had a little more flexibility in creating RSS-driven emails.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

ConvertKit Pricing

Starting from
$29/month
Pricing options
Free Trial
Subscription
Value for money

Pricing is based on the number of email subscribers.

Some example pricing tiers:
- Up to 1000 subscribers: $29 per month
- Up to 5000 subscribers: $79 per month
- Up to 10000 subscribers: $119 per month
- Up to 25000 subscribers: $199 per month
- Up to 55000 subscribers: $379 per month
- Up to 105000 subscribers: $679 per month

ConvertKit Features

  • API
  • Customizable Branding
  • Drag & Drop Interface

  • A/B Testing
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Data Import/Export
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for ConvertKit

Key features of ConvertKit

  • Automation blueprints
  • Automation rules
  • Broadcasts
  • Click through tracking
  • Custom CSS
  • Custom opt-in forms
  • Custom patterns & textures
  • Custom segmenting
  • Customizable landing page design
  • Drag-and-drop interface
  • Drip email marketing
  • Email scheduling
  • Email sequences
  • Landing page templates
  • Multiple incentives
  • Open rate tracking
  • Personalized messages
  • Post-specific opt-in forms
  • Subscriber exclusion
  • Visual editor

Benefits

  • Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.

  • Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.

  • Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.

  • Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.

  • Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging-and-dropping individual emails in the sequence.

  • ConvertKit FAQs

    Below are some frequently asked questions for ConvertKit.

    Q. What type of pricing plans does ConvertKit offer?

    ConvertKit offers the following pricing plans:

    Starting from: $29/month

    Pricing model: Subscription

    Free Trial: Not Available

    Pricing is based on the number of email subscribers.

    Some example pricing tiers:
    - Up to 1000 subscribers: $29 per month
    - Up to 5000 subscribers: $79 per month
    - Up to 10000 subscribers: $119 per month
    - Up to 25000 subscribers: $199 per month
    - Up to 55000 subscribers: $379 per month
    - Up to 105000 subscribers: $679 per month

    Q. What are the main features of ConvertKit?

    ConvertKit offers the following features:

    • Automation blueprints
    • Automation rules
    • Broadcasts
    • Click through tracking
    • Custom CSS
    • Custom opt-in forms
    • Custom patterns & textures
    • Custom segmenting
    • Customizable landing page design
    • Drag-and-drop interface
    • Drip email marketing
    • Email scheduling
    • Email sequences
    • Landing page templates
    • Multiple incentives
    • Open rate tracking
    • Personalized messages
    • Post-specific opt-in forms
    • Subscriber exclusion
    • Visual editor

    Q. Who are the typical users of ConvertKit?

    ConvertKit has the following typical customers:

    Freelancers, Small Business

    Q. What languages does ConvertKit support?

    ConvertKit supports the following languages:

    English

    Q. What type of pricing plans does ConvertKit offer?

    ConvertKit has the following pricing plans:

    Subscription

    Q. Does ConvertKit support mobile devices?

    We do not have any information about what devices ConvertKit supports

    Q. What other apps does ConvertKit integrate with?

    ConvertKit integrates with the following applications:

    Acuity Scheduling, Call Loop, GetSiteControl, Kajabi, Leadpages, Privy, Slaask, Sumo, Teachable, Thinkific

    Q. What level of support does ConvertKit offer?

    ConvertKit offers the following support options:

    Knowledge Base, Online Support, Phone Support