About ConvertKit

ConvertKit is a cloud-based lead generation and email marketing automation solution aimed at professional bloggers, podcasters, YouTubers, course creators, and other content-driven business owners. The application is designed to help users increase their email list and automate the drip email marketing process with custom opt-in forms, landing page templates, workflow automation rules, drag-and-drop email sequences, and more.

With ConvertKit, users can build responsive opt-in forms to embed in their website, which automatically adjust to match the width of where they are placed - at the ends of posts, in the sidebar, or elsewhere. An unlimited number of forms can be created, offering different incentives for signing up, and specific opt-in forms can be set for individual posts, allowing users to add post-specific calls to action. Three landing page templates are included, and users can customize text, colors, patterns and textures without coding, and add custom CSS to make any other changes.

ConvertKit allows users to set up and manage custom drip email marketing sequences, with control over email content, order, and delivery schedule. Emails can be personalized with subscribers’ details, using template tags to automatically fill the personalized fields. Users can drag-and-drop emails to rearrange the sequence order, and specify which days and times emails should be delivered at. Email broadcasts can also be sent out to the full list of subscribers, or custom segments, to announce new blog posts, product launches, discounts, and more. Custom segments can be saved for future use, and groups of subscribers can also be excluded from broadcasts, such as subscribers who have already purchased the product being advertised.

Pricing starting from:

US$29,00/month

  • Free Trial
  • Subscription

Key benefits of ConvertKit

  • Users can set up automation rules to create automated workflows, triggered by new subscriptions, completed courses, product purchases, or any other event.

  • Automation blueprints are included to assist users in setting up automation workflows, covering onboarding, webinars, product pitches, automated launches, and more.

  • Multiple opt-in forms can be created, with different incentives, and users can set custom opt-in forms with specific calls to action for individual posts.

  • Three landing page templates are included, with a visual editor for users to customize text and colors, upload images, and add patterns or textures, and users can also make additional changes with custom CSS.

  • Drip email sequences can be created, scheduled for delivery on specific days and times, and reordered by dragging-and-dropping individual emails in the sequence.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    US$29,00/month

    • Free Trial
    • Subscription

    Images

    ConvertKit allows users to create opt-in forms in a range of styles, including inline and slide in forms
    Users can customize the design of their forms in ConvertKit
    ConvertKit includes multiple options for embedding forms in web pages
    Users can create and manage drip email marketing campaigns in ConvertKit
    ConvertKit allows users to control on what days and times emails are sent out
    Users can add automation rules in ConvertKit to create automated workflows
    ConvertKit allows users to add incentives to emails or send double opt-in emails to new subscribers
    Broadcast emails can be created in ConvertKit and sent to the full subscriber list or custom segments
    ConvertKit gives users insight into which emails have been sent to each subscriber, and which segments each subscriber is included in
    Users can view subscriber analytics for the past 30 days in ConvertKit
    View 11 more
    ConvertKit video ConvertKit screenshot: ConvertKit allows users to create opt-in forms in a range of styles, including inline and slide in forms ConvertKit screenshot: Users can customize the design of their forms in ConvertKit ConvertKit screenshot: ConvertKit includes multiple options for embedding forms in web pages ConvertKit screenshot: Users can create and manage drip email marketing campaigns in ConvertKit ConvertKit screenshot: ConvertKit allows users to control on what days and times emails are sent out ConvertKit screenshot: Users can add automation rules in ConvertKit to create automated workflows ConvertKit screenshot: ConvertKit allows users to add incentives to emails or send double opt-in emails to new subscribers ConvertKit screenshot: Broadcast emails can be created in ConvertKit and sent to the full subscriber list or custom segments ConvertKit screenshot: ConvertKit gives users insight into which emails have been sent to each subscriber, and which segments each subscriber is included in ConvertKit screenshot: Users can view subscriber analytics for the past 30 days in ConvertKit

    Features

    Total features of ConvertKit: 34

    • A/B Testing
    • API
    • Analytics/ROI Tracking
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Management
    • Campaign Segmentation
    • Click Tracking
    • Contact Management
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customization
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Tracking
    • Event Triggered Actions
    • Forms Management
    • Incentive Management
    • Landing Pages/Web Forms
    • Lead Management
    • List Management
    • Mailing List Management
    • Marketing Automation
    • Mobile Optimized Emails
    • Reporting/Analytics
    • Segmentation
    • Subscriber Management
    • Template Management
    • WYSIWYG Editor

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    Reviews

    Overall rating

    4,7 /5
    (123)
    Value for Money
    4,3/5
    Features
    4,4/5
    Ease of Use
    4,3/5
    Customer Support
    4,4/5

    Already have ConvertKit?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 123
    Amber rose M.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best Email Marketing Software

    Reviewed on 2020/11/30

    ConvertKit has been the best email marketing software I've used. Even though there are free...

    ConvertKit has been the best email marketing software I've used. Even though there are free products, start with ConvertKit. You'll make the switch eventually so just start here.

    Pros

    My favorite feature of ConvertKit is how thorough everything is. For example, there are multiple ways to accomplish your goal, which means you can chose a method that works for you and be successful. The metrics feature is amazing - you always know if your emails were received well from your subscribers. I love the ability to have a series, to test your headlines, and to understand the analytics. The BEST feature is the tagging feature. You can have multiple businesses, lists, and passions but still use ONE product. Just use the tagging feature to give your subscribers identifying tags and you can send them curated emails based on what you know about them.

    I have used Aweber and Mailchimp - ConvertKit is best.

    Cons

    Sometimes the software can have a learning curve. There are robust features (which make the price VERY worth it), but knowing how to use everything can be challenging . There is a lot to remember. Yes, they have templates and guides and support, but it's still a bit to learn.

    Michelle G.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best email marketing platform I've found for marketing my online courses

    Reviewed on 2021/02/11

    Great experience overall. My sales are better because I can be super specific with who I'm...

    Great experience overall. My sales are better because I can be super specific with who I'm emailing, based on their interests (links they've clicked, courses they're already enrolled in, etc.). I love that I can market specifically instead of blasting every sales email to every subscriber blindly. And I know my subscribers appreciate this, too.

    Pros

    I love that ConvertKit has so many capabilities. There are a million different ways you can tag or segment your audience, and it integrates with the other platform I use for selling my online courses, Thinkific. I really love that together with Thinkific, it knows which email subscribers have purchased what, and their interest (all based on tags I set up). I also love the step-by-step instructions that ConvertKit provides for setting up these processes.

    Cons

    There's a tiny learning curve when you first get into it. There are a LOT of features and capabilities, but once you get the hang of the basics you'll realize how much you can do with ConvertKit. Plus, there are great step-by-step tutorials offered by ConvertKit. And their Help Desk is actually helpful!

    Amy F.
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Lots of quirks, customer service is awful

    Reviewed on 2021/02/04

    Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list...

    Overall, it's an ok tool. A lot of the glitches have cost me money (i.e. sending coupons to my list and excluding purchasers... only to find out prior purchasers still received the email). I've had requests for "discounts" from people who have received these emails after purchasing a product at full price. They are not happy. When people get stuck in sequences they go "cold"... then I end up sending a reengagement sequence before removing from my list and these people get very mad too... they have been expecting to hear from me and think that I don't send to my list regularly.

    Overall I really feel like just a number to ConvertKit. They don't care about my business and charge a FORTUNE. I think this product has hurt my business, cost me money and soured my reputation. In my opinion if they are charging such a premium price it really should be top notch and this really falls short in a lot of ways.

    I really wish I thought long and hard before signing up with them as it's going to be a NIGHTMARE to switch. I feel really "stuck" with using them and it's such a nightmare to manage at this point.

    Pros

    I like the features this has - the visual automations are great. It gives you the ability to customize how your subscribers will go through your funnel. The forms are easy to create relatively easy to set up.

    Cons

    The system is really quirky. I often times get people "stuck" in my funnel where they opt out of a sequence and then are just sitting in an automation. It gets really frustrating trying to troubleshoot all of the scenarios and errors that can happen. Overly complex to deal with. I've noticed that certain things that should just work need special attention... like moving to the next part of an automation sequence when leaving another. Or "rules" you don't remember making end up messing up other tags or segments. There's literally no way to troubleshoot this stuff on your own the information is just not available so you'd have to go through every individual subscriber to see how they got stuck or got sent an email they shouldn't.

    If you're looking for support... GOOD LUCK. This is the worst support I've had. They have a chat and you get switched from person to person over the course of multiple days. They sometimes send an email with the support details, and if you reply to that apparently the chat people don't receive it. I've repeated myself over the course of 5 days now and still can't get anyone to understand the issue.... let alone apologize for a mistake that looks like a glitch in their system. I've asked for a manager and the people on the chat just ignore that. There's no phone number to call. It's like talking to a brick wall.

    I also don't like that there's very little you can do to customize emails. You really can't design them in any way.

    Tom B.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Convertkit is awesome.

    Reviewed on 2021/03/31

    I am a huge fan of Convertkit. I think it is the best email marketing tool currently available.

    I am a huge fan of Convertkit. I think it is the best email marketing tool currently available.

    Pros

    It’s incredibly simple to use yet has some super powerful features.

    Cons

    Honestly, I haven’t found anything I don’t like about Convertkit. My only slight issue is integrating it with Membermouse.

    Verified Reviewer
    Overall rating
    • Industry: Professional Training & Coaching
    • Company size: 2-10 Employees
    • Used Other for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Great email marketing platform if you are NOT a beginner.

    Reviewed on 2020/10/05

    I'm not an email marketing beginner, but I tried ConvertKit and I didn't stay with them. I found...

    I'm not an email marketing beginner, but I tried ConvertKit and I didn't stay with them. I found their platform to be overwhelming, clunky, and I did not like the way the emails to my subscribers looked. The emails are quite plain.

    As an online business coach for women with service-based businesses, I dont' want to be tinkering around for a long time trying to figure out how to use an email marketing platform i'm paying for and I also want my emails to stand out. ConvertKit doesn't do either of those things for me.

    Pros

    This is by far the best platform for organizing how you want your email series to be sent out as well as for tagging subscribers according to how they respond to your emails (like if they click on a button in your email to learn more, sign up for something, buy something, etc.).

    If you know what you're doing, this is an intuitive platform that allows you to keep track of what your subscribers are doing and then target them with the appropriate marketing.

    Cons

    I feel like ConvertKit isn't beginner friendly because when you first sign onto there the interface is too overwhelming. The positive is that they give you a lot of options as to what you can do in email marketing and then the negative is that they give you too much options so then, like I said, it just looks overwhelming as a platform to work with.

    They do have tutorials though as well as a trial so you can get to know the platform before you jump into the monthly fee that starts at $29.

    Showing 5 reviews of 123 Read all reviews

    ConvertKit FAQs

    Below are some frequently asked questions for ConvertKit.

    ConvertKit offers the following pricing plans:

    • Starting from: US$29,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Pricing is based on the number of email subscribers. Some example pricing tiers: - Up to 1000 subscribers: $29 per month - Up to 5000 subscribers: $79 per month - Up to 10000 subscribers: $119 per month - Up to 25000 subscribers: $199 per month - Up to 55000 subscribers: $379 per month - Up to 105000 subscribers: $679 per month

    We do not have any information about ConvertKit features

    ConvertKit has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    ConvertKit supports the following languages:

    English

    ConvertKit supports the following devices:

    ConvertKit integrates with the following applications:

    Acuity Scheduling, BounceX, Gravity Forms, LeadPages, MailMunch, MemberMouse, OptimizePress, RainMaker, Shopify, SumoMe, Teachable, Thinkific, Unbounce, Wistia, WooCommerce, WordPress, Zapier, aMember Pro

    ConvertKit offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

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