About Kajabi

Kajabi is a content marketing system that offers individuals and SMBs a single and centralized platform from which to sell, market and deliver product content. Incorporating customizable themes, a landing page builder and video hosting as well as integrated payments and an interactive in-course message board, Kajabi aims to provide users with a comprehensive yet user-friendly content marketing solution.

With Kajabi, users can create digital products such as online courses, membership sites and training portals efficiently and effectively. In order to build engaging and aesthetic product content, users can produce customizable themes, add file downloads, stream videos and upload images and audio. Users can also bring all of their products together onto one website using one login, a custom URL and an integrated blog to help acquire subscribers.

Further to digital content creation, Kajabi facilitates sales, marketing and customer engagement. Since Kajabi integrates with Stripe, users can receive straightforward electronic payments. To simplify marketing strategies, Kajabi enables users to build custom forms and landing pages easily. Users can also can send email broadcasts and then track their performance with Kajabi’s email analytics. Kajabi supports a number of built-in integrations with applications such as MailChimp, Infusionsoft and Google Analytics, enabling users to manage their online products and share their digital content seamlessly.


Key benefits of Kajabi

  • Kajabi includes an extensive library of landing page templates, allowing users to generate attractive landing pages quickly.

  • Kajabi’s product themes are fully mobile-responsive, thereby ensuring they are readily accessible on computer, tablet and phone devices.

  • Kajabi promotes community-building by allowing users and customers to interact directly via in-course discussions.

  • Users have access to email analytics technology, enabling them to track the performance of their email broadcast campaigns.

  • Kajabi supports integration with Stripe, providing users with the tools to receive electronic payments easily.

  • Images

    Kajabi Software - Access tasks from Kajabi's main dashboard
    Kajabi Software - Add title and description and customize branding
    Kajabi Software - Add files easily via a drag & drop editor
    Kajabi Software - Edit product content and add videos or audio
    Kajabi Software - Upload and stream video content
    Kajabi Software - View and analyze information on email broadcast performance
    View 7 more
    Kajabi video
    Kajabi Software - Access tasks from Kajabi's main dashboard
    Kajabi Software - Add title and description and customize branding
    Kajabi Software - Add files easily via a drag & drop editor
    Kajabi Software - Edit product content and add videos or audio
    Kajabi Software - Upload and stream video content
    Kajabi Software - View and analyze information on email broadcast performance

    Not sure about Kajabi? Compare with a popular alternative

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    Reviews

    Overall rating

    4,4 /5
    (177)
    Value for Money
    3,7/5
    Features
    4,2/5
    Ease of Use
    4,1/5
    Customer Support
    4,1/5

    Already have Kajabi?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 177
    Jeanette
    Jeanette
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Kajabi is a good all-in-one system

    Reviewed on 2022/07/16

    My overall experience was good. Customer support was very responsive. I liked the system but I had...

    My overall experience was good. Customer support was very responsive. I liked the system but I had to hire a virtual assistant team to help me. Ultimately, I decided to move to another product that was less expensive, offered HIPAA compliance, and offered more features. Kajabi claims to be an all-in-one system but it doesn't allow online scheduling, doesn't create a marketing calendar where I can write one post and have it post on 4 social media accounts simultaneously, doesn't offer a 40% affiliate commission, and is not as user-friendly as it claims to be. The system I currently use allows for all of these features plus it's so simple that I can do everything myself and don't need to hire virtual assistants for website management. (I used Kajabi from 2018-2020; therefore, the company may have more features now than when I used it)

    Pros

    Completely customizable; easy contact management system for collecting leads and editing their information; user-friendly with DIY email broadcasts and blogging; great CRM; good for coaching memberships too

    Cons

    The base product was a bit pricey compared to other systems. There was no online scheduling system when I was using it so I had to have another product for scheduling. Although I could create my own email broadcasts and blogs, I needed a virtual assistant team to create my website and management it. I thought Kajabi was supposed to be easy to set up its website but I found it confusing.

    Alternatives Considered

    ClickFunnels

    Reasons for Choosing Kajabi

    I wanted an all-in-one product

    Switched From

    WordPress

    Reasons for Switching to Kajabi

    My business coach recommended Kajabi
    Daniel
    Overall rating
    • Industry: E-Learning
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The gold standard of e-learning online business platform

    Reviewed on 2022/10/20

    I help customers on many online business platforms and they all have quirks but kajabi is really...

    I help customers on many online business platforms and they all have quirks but kajabi is really well designed, complete and stable. Its a charm. Very reliable.

    Pros

    Very complete all-in-one online business platform for e-learnig / coaching / paid podcasting / paid newslettersGreat visual builderEase of finding information on customers and their actions

    Cons

    Lacking gamification features. Having this would make it the perfect platform.

    Alternatives Considered

    Podia and Thinkific

    Reasons for Choosing Kajabi

    Kajabi offers a much better all-in-one environment that doesn't require all those plugins to be usable.

    Switched From

    Shopify

    Reasons for Switching to Kajabi

    Kajabi is by far the most mature and stable product out there at the moment and they keep improving it!
    Kathie
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Use only if you have to

    Reviewed on 2022/03/11

    Over it!!! When you are a jack of all trades you master none. They try to do too much making their...

    Over it!!! When you are a jack of all trades you master none. They try to do too much making their software slow and clunky.

    Pros

    I really wish I cut loose sooner. I kept hanging on because I thought it would show my clients I was high quality. But that’s not the case. I’m just a little guy who loves creating content. Kajabi is for the big dogs! It is definitely not worth the money.

    Cons

    It’s got too many bells and whistles and too many pots in the fire. Because of this it runs slow and clunky. For example I had an email segment set up for 10 people. Instead it went to my entire list. This happened because of that slow spin. That was the final straw for me. Definitely not worth $2000+ a year!!

    Eliza
    Overall rating
    • Industry: Design
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The absolute best platform for streamlining your online business

    Reviewed on 2022/09/16

    Overall it's been amazing. They're constantly making the platform better, they really take user...

    Overall it's been amazing. They're constantly making the platform better, they really take user feedback into consideration and even let you try out new features with their "labs" options. They make me feel like they care about me as a user 100x more than any other platform I've ever used.

    Pros

    I love how Kajabi is all-in-one!!! I can run my website, my funnels, my checkout pages, my lead magnets, my membership, my courses, my affiliates, my email marketing, and so much more all from one platform. I no longer have to juggle 12 different platforms and deal with integrations and things breaking like I did before. Even though it's expensive, it's actually saved me money and it's saved me SO MUCH time because of all the headaches I no longer have to deal with.

    Cons

    The affiliate system is clunky and not very user friendly for the admin or the affiliates. Also their customer services has gotten noticeably worse over the last six months. You used to be able to talk to someone extremely knowledgeable on the live chat service and now you talk to people who clearly don't know the platform very well and just send you help articles.

    Alternatives Considered

    Teachable

    Reasons for Choosing Kajabi

    I didn't want to juggle so many platforms anymore. It was time consuming and actually more expensive than Kajabi ended up being.

    Switched From

    WordPress, Leadpages and Mailchimp

    Reasons for Switching to Kajabi

    Kajabi has a certain prestige that those other companies don't. When you see that an online service provider uses Kajabi, you know they take their business seriously - like it's their full time job, not just a side gig.
    Bilyana
    Overall rating
    • Industry: E-Learning
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Fall in love with Kajabi and all features. Brilliant for e-Learning courses

    Reviewed on 2021/07/28

    I absolutely love Kajabi! I did a long research before I chose the Kajabi platform. I hate using...

    I absolutely love Kajabi! I did a long research before I chose the Kajabi platform. I hate using multiple platforms for Landing Pages, eMail campaigns, eMail automations, CRM, video training platform, membership area, payments, affiliate programs and assessment forms. I wanted all that to be on one place so I dont lose time and money to integrate, I dont deal with too many support teams + I wanted really good support and a company that has a vision for their future and keep working on their platform. After all my researches Kajabi won as it ticked all my boxes :) And their support proved they are really good and fast in answering (asked questions on features)

    Pros

    It's easy to learn, setup and manage. It has all the features I could think of for my online video training courses and I love the unlimited amount of Landing Pages.

    Cons

    It doesnt have an option currency to be based on the country of payment; it has only PayPal and Stripe but they are changing this at the moment (June 2021) and there are no smart Quiz forms, where the outcome results depends on the answers selected on each question

    Alternatives Considered

    ActiveCampaign, Zapier, Mailchimp and HubSpot CRM

    Reasons for Choosing Kajabi

    Thinkific has super limited features compared to Kajabi

    Switched From

    ActiveCampaign and Thinkific

    Reasons for Switching to Kajabi

    It had to have all the features I listed above on one platform vs price
    Showing 5 reviews of 177 Read all reviews

    Kajabi FAQs

    Below are some frequently asked questions for Kajabi.

    Kajabi offers the following pricing plans:

    • Starting from: US$149,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Kajabi offers three pricing tiers. Users can choose to be billed monthly or annually. Users save 20% with annual billing. Basic: $129/month with monthly billing or $103/month when billed annually. Includes 5 products, 25,000 marketing emails per month, 1 admin user, 1,000 active members, 1 site, and 25 pipelines. Pro: $389/month with monthly billing or $311/month when billed annually. Includes 100 products, 75,000 marketing emails per month, 5 admin users, 10,000 active members, 3 sites, and 100 pipelines. Premium: $899/month with monthly billing or $719 when billed annually. Includes unlimited products, 150,000 marketing emails per month, 25 admin users, unlimited active members, 10 sites, and unlimited pipelines.

    Kajabi has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500

    Kajabi supports the following languages:

    English

    Kajabi supports the following devices:

    Kajabi integrates with the following applications:

    AWeber, ActiveCampaign, ClickFunnels, ConvertKit, Drip, Google Analytics 360, Keap, Mailchimp, PayPal, Segment, Stripe, Zapier

    Kajabi offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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