About Radius

Radius is a cloud-based predictive marketing and analytics tool designed to assist B2B marketers in identifying and engaging with the most promising prospects. The application offers go-to-market insights, customer insights, account-based marketing tools, predictive prioritizations, and more.

The proprietary Radius Business Graph aggregates data from 20 million US businesses to provide users with access to over 50 billion data signals, which are updated every two weeks. A range of signals are included, such as annual revenue, industry, buying intent, social signals, number of employees, product technologies, web technologies, HQs & hierarchies, and more. Radius shows users where their company has performed well in the past, and reveals common characteristics shared by their ideal customers, alongside predictions of which customer segments have the highest lift, and are more likely to convert. Radius integrates with CRM, marketing automation, and advertising platforms, enabling users to act on insights from directly within the system.

Radius enables users to leverage rich insights about their prospects, using firm demographics, buying intent, news, events, and tech stacks to segment accounts to ensure that outreach and messaging is tailored to engage effectively with them. The most promising prospects are surfaced automatically, both new prospects that fit the ideal customer characteristics and promising leads which have been buried within CRM systems. Inbound leads are prioritized so that the strongest prospects can be routed to sales immediately, and growth strategies can be refined based on which channels are producing the highest quality prospects.

Key benefits of Radius

  • Accounts can be segmented for personalized campaigns, using insights into firm demographics, prospects’ buying intent, news & events, and more.

  • Customer insights allow users to identify customers who may respond to upselling and cross-selling, and those at risk of churn based on common attributes of customers who have ceased their relationship with the company.

  • Radius automatically recommends promising prospects, with continuous surfacing of lead suggestions to ensure that potential opportunities are not missed.

  • The Radius Business Graph aggregates data from 20 million businesses, with attributes and signals including annual revenue, buying intent, industry, number of employees, contact details, and more, to assist users in identifying future customers.

  • Devices

    Business size

    S M L

    Markets

    United States

    Supported Languages

    English

    Images

    Radius shows users where their company has historically performed well
    Segments can be created using a variety of signals, including revenue, location, industry, web presence, social media, and more
    The historical success and predicted lift of each segment is presented in Radius
    New and existing records can be deployed in campaigns created in Radius
    Radius integrates with CRM and marketing automation systems
    Insights can be deployed to connected systems directly from within Radius
    Conversions can be tracked over time and used to refine strategy by identifying the channels that provide the highest quality prospects
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    Radius video
    Radius screenshot: Radius shows users where their company has historically performed well Radius screenshot: Segments can be created using a variety of signals, including revenue, location, industry, web presence, social media, and more Radius screenshot: The historical success and predicted lift of each segment is presented in Radius Radius screenshot: New and existing records can be deployed in campaigns created in Radius Radius screenshot: Radius screenshot: Radius integrates with CRM and marketing automation systems Radius screenshot: Insights can be deployed to connected systems directly from within Radius Radius screenshot: Conversions can be tracked over time and used to refine strategy by identifying the channels that provide the highest quality prospects Radius screenshot:

    Features

    Total features of Radius: 20

    • AI/Machine Learning
    • Analytics/ROI Tracking
    • Campaign Analytics
    • Campaign Management
    • Campaign Segmentation
    • Channel Management
    • Customer Profiles
    • Customer Segmentation
    • Lead Capture
    • Lead Management
    • Lead Qualification
    • Marketing Automation
    • Multi-Channel Marketing
    • Pipeline Management
    • Pipeline Reports
    • Predictive Analytics
    • Prioritization
    • Sales Forecasting
    • Segmentation
    • Target Account Identification

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    Reviews

    Overall rating

    4,1 /5
    (7)
    Value for Money
    3,5/5
    Features
    3,8/5
    Ease of Use
    4,1/5
    Customer Support
    3,9/5

    Already have Radius?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 7
    Verified Reviewer
    Overall rating
    • Industry: Oil & Energy
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    An alternative to a big Marketing Team

    Reviewed on 2018/12/21

    What is helping me find right customer at right time and at right place. No trained marketing team...

    What is helping me find right customer at right time and at right place. No trained marketing team can help achieve such excellent results like Radius.

    Pros

    The moment I subscribed to Radius, I do not require my big marketing team anymore. Radius is helping me find qualitative leads in very less span of time than that of my team. My team took much more time to find leads and the leads very much less qualitative.
    Radius provides me with very qualitative leads with excellent results. In short, the results were tripled when compared to work of my team.

    Cons

    The software does not provide leads across the Globe. Radius team need to work to expand their reach to different important industrial hubs across the planet.

    Saeed B.
    Overall rating
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    nice.

    Reviewed on 2018/03/24

    Pros

    Radius is a business to business predictive marketing platform that empowered me to quickly find and engage with customers.

    Cons

    The customer service does not respond fast. Most of the sales were not fast enough. They can make it much better.

    Charles C.
    Overall rating
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Never got off the ground

    Reviewed on 2017/09/12

    Pros

    - seems to have a great database according to the reviews i read
    - i liked the unlimited access to their database with a subscription

    Cons

    - sales process was very slow, felt like reps weren't listening to me
    - pricing is not transparent until third scheduled meeting in
    - said they would get back to me with a sample of their data and haven't heard from them in two weeks despite reaching out

    Pooja N.
    Overall rating
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support

    Fantastic product, nothing else like it.

    Reviewed on 2014/08/17

    Radius has done a great job of allowing me to understand my existing customers and then empower my...

    Radius has done a great job of allowing me to understand my existing customers and then empower my sales reps with quality data, information, and actionable insights. Prior to Radius our marketing team spent lots of time culling the web for lists from bad brokers and then used a series of spreadsheet scripts to try to identify quality prospects. Now we have a software solution that solves most of these problems for us.

    David S.
    Overall rating
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Ok product but there are better options out there

    Reviewed on 2018/03/16

    Pros

    Their DB is quite extensive and its unlimited access. So, nickel and diming. Also it looks like they update the DB quite frequently.

    Cons

    They tried to add new price elements when they knew we were making a buying decision. Felt a little weird at that point. Also they are not responsive. Will see how their support looks like over time.

    Showing 5 reviews of 7 Read all reviews

    Radius FAQs

    Below are some frequently asked questions for Radius.

    Radius offers the following pricing plans:

    • Free Trial: Available

    Pricing information is available on inquiry.

    We do not have any information about Radius features

    Radius has the following typical customers:

    2-10, 11-50, 51-200, 201-500

    Radius supports the following languages:

    English

    Radius supports the following devices:

    Radius integrates with the following applications:

    Facebook, Marketo Engage, Oracle Eloqua, Salesforce Sales Cloud

    Radius offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support

    Related categories

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