Radius

Radius

Predictive B2B marketing software & analytics

4.1/5 (7 reviews)

Radius Overview

Radius is a cloud-based predictive marketing and analytics tool designed to assist B2B marketers in identifying and engaging with the most promising prospects. The application offers go-to-market insights, customer insights, account-based marketing tools, predictive prioritizations, and more.

The proprietary Radius Business Graph aggregates data from 20 million US businesses to provide users with access to over 50 billion data signals, which are updated every two weeks. A range of signals are included, such as annual revenue, industry, buying intent, social signals, number of employees, product technologies, web technologies, HQs & hierarchies, and more. Radius shows users where their company has performed well in the past, and reveals common characteristics shared by their ideal customers, alongside predictions of which customer segments have the highest lift, and are more likely to convert. Radius integrates with CRM, marketing automation, and advertising platforms, enabling users to act on insights from directly within the system.

Radius enables users to leverage rich insights about their prospects, using firm demographics, buying intent, news, events, and tech stacks to segment accounts to ensure that outreach and messaging is tailored to engage effectively with them. The most promising prospects are surfaced automatically, both new prospects that fit the ideal customer characteristics and promising leads which have been buried within CRM systems. Inbound leads are prioritized so that the strongest prospects can be routed to sales immediately, and growth strategies can be refined based on which channels are producing the highest quality prospects.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported Languages

English

Radius Reviews

Overall rating
4.1/5
86% positive reviews
4
Excellent
2
Very good
0
Average
0
Poor
1
Terrible

An alternative to a big Marketing Team

Used Daily for 6-12 months
Reviewed on 12/21/2018
Review Source: Capterra

What is helping me find right customer at right time and at right place. No trained marketing team can help achieve such excellent results like Radius.

Pros

The moment I subscribed to Radius, I do not require my big marketing team anymore. Radius is helping me find qualitative leads in very less span of time than that of my team. My team took much more time to find leads and the leads very much less qualitative.
Radius provides me with very qualitative leads with excellent results. In short, the results were tripled when compared to work of my team.

Cons

The software does not provide leads across the Globe. Radius team need to work to expand their reach to different important industrial hubs across the planet.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

nice.

Used Weekly for 6-12 months
Reviewed on 3/24/2018
Review Source: Capterra

Pros

Radius is a business to business predictive marketing platform that empowered me to quickly find and engage with customers.

Cons

The customer service does not respond fast. Most of the sales were not fast enough. They can make it much better.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Fantastic product, nothing else like it.

Reviewed on 8/17/2014
Review Source: Capterra

Radius has done a great job of allowing me to understand my existing customers and then empower my sales reps with quality data, information, and actionable insights. Prior to Radius our marketing team spent lots of time culling the web for lists from bad brokers and then used a series of spreadsheet scripts to try to identify quality prospects. Now we have a software solution that solves most of these problems for us.

Rating breakdown

Ease of Use
Customer Support

Ok product but there are better options out there

Used Weekly for 1-5 months
Reviewed on 3/16/2018
Review Source: Capterra

Pros

Their DB is quite extensive and its unlimited access. So, nickel and diming. Also it looks like they update the DB quite frequently.

Cons

They tried to add new price elements when they knew we were making a buying decision. Felt a little weird at that point. Also they are not responsive. Will see how their support looks like over time.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Easy to use, get started, and great team

Reviewed on 8/19/2014
Review Source: Capterra

Access to Radius has really help our organization find the best places to allocate our marketing resources. We are targeting better leads, reducing IT overhead, and working directly with their customer success team to hit our objectives.

Rating breakdown

Ease of Use
Customer Support

Radius Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Pricing information is available on inquiry.

Radius Features

  • Graphical Data Presentation

  • API
  • Activity Dashboard
  • Ad hoc Reporting
  • Business Intelligence
  • Charting
  • Collaboration Tools
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Drag & Drop Interface
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Third Party Integration
  • Visual Analytics

Additional information for Radius

Key features of Radius

  • Account segmentation
  • Account-based marketing
  • Ad platform integration
  • Automated recommendations
  • CRM integration
  • Campaign targeting
  • Churn risk identification
  • Cross-channel campaigns
  • Custom insights
  • Go-to-market insights
  • Marketing automation integration
  • Pipeline overview
  • Predictive prioritization
  • Prospect identification
  • Radius Business Graph
  • Real-time insights

Benefits

  • Accounts can be segmented for personalized campaigns, using insights into firm demographics, prospects’ buying intent, news & events, and more.

  • Customer insights allow users to identify customers who may respond to upselling and cross-selling, and those at risk of churn based on common attributes of customers who have ceased their relationship with the company.

  • Radius automatically recommends promising prospects, with continuous surfacing of lead suggestions to ensure that potential opportunities are not missed.

  • The Radius Business Graph aggregates data from 20 million businesses, with attributes and signals including annual revenue, buying intent, industry, number of employees, contact details, and more, to assist users in identifying future customers.

  • Radius FAQs

    Below are some frequently asked questions for Radius.

    Q. What type of pricing plans does Radius offer?

    Radius offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Pricing information is available on inquiry.

    Q. What are the main features of Radius?

    Radius offers the following features:

    • Account segmentation
    • Account-based marketing
    • Ad platform integration
    • Automated recommendations
    • CRM integration
    • Campaign targeting
    • Churn risk identification
    • Cross-channel campaigns
    • Custom insights
    • Go-to-market insights
    • Marketing automation integration
    • Pipeline overview
    • Predictive prioritization
    • Prospect identification
    • Radius Business Graph
    • Real-time insights

    Q. Who are the typical users of Radius?

    Radius has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does Radius support?

    Radius supports the following languages:

    English

    Q. What type of pricing plans does Radius offer?

    Radius has the following pricing plans:

    Subscription

    Q. Does Radius support mobile devices?

    We do not have any information about what devices Radius supports

    Q. What other apps does Radius integrate with?

    Radius integrates with the following applications:

    Facebook, LeadsBridge, Marketo, Marketo, Netop Remote Control, Oracle Eloqua, Salesforce Sales Cloud

    Q. What level of support does Radius offer?

    Radius offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials