About Craft.io

Craft.io is an award-winning product management platform enterprises trust to build great digital products with confidence.

Thousands of product professionals from companies such as Kimberly-Clark, Marks & Spencer, Quickbase, SAP, Cisco, and Dun & Bradstreet, use Craft.io to manage the entire product management life cycle, make smart product decisions, align their teams, and tell a compelling product story.

Craft.io provides a single source of product truth in a collaborative workspace where product teams can develop strategies, prioritize work, monitor progress, and share the right details with each stakeholder. Also, product teams can use Craft.io’s integrations with dev tools like Jira and Azure DevOps to sync progress on tactical tasks with strategic roadmaps.

The platform’s unique Guru layer includes best practices to help product professionals boost skills, standardize processes, and create company alignment.

Also, Craft.io allows flexible and customized visualization of product roadmaps to share just the relevant information with each stakeholder.


Key benefits of Craft.io

While there are many product management solutions designed to help Product Managers improve specific aspects of their work (feedback collection, for example, or building a roadmap), Craft.io is an all-in-one product management platform that provides everything product teams need to build great digital products with confidence.

Craft.io’s key product management functionality includes:

  • An intuitive data model: 4-item data hierarchy that syncs seamlessly with Jira.

  • Ease of use: Craft.io’s UX/UI is super clear and friendly

  • The Guru layer: A collection of best-practice templates designed to help product professionals effortlessly apply proven best practices such as roadmap templates, prioritization frameworks, and strategic models, with just a click of a button.

  • Excel-like UX: Excel-like table functionality to view, sort, and edit item properties directly in tables, create prioritization, and apply capacity planning frameworks with custom formulas.

  • Product Portfolio Management: Craft.io lets you easily manage multiple product lines to maximize performance, achieve strategic objectives, and make informed decisions to benefit your company.

  • Flexible data visualization and roadmapping:
    With Craft.io, product teams have a single source of truth where they can slice & dice their data to create tailored, always up-to-date roadmaps that seamlessly connect strategy to features and tell a compelling product story.

  • Images

    Craft.io Software - User Story Mapping
    Craft.io Software - Product RoadmapTimeline
    Craft.io Software - Idea Portal (feedback management)
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    Craft.io video
    Craft.io video
    Craft.io video
    Craft.io Software - User Story Mapping
    Craft.io Software - Product RoadmapTimeline
    Craft.io Software - Idea Portal (feedback management)

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    Reviews

    Overall rating

    4,4 /5
    (32)
    Value for Money
    4,4/5
    Features
    4,5/5
    Ease of Use
    4,0/5
    Customer Support
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    Already have Craft.io?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 32
    Alexander
    Alexander
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A product persons product tool.

    Reviewed on 2019/06/24

    I've been able to mostly live inside of one tool when working with my team. That pays for itself.

    I've been able to mostly live inside of one tool when working with my team. That pays for itself.

    Pros

    - RAPID data entry - if you have an idea of your first stories the views used allow you to rapidly write, press enter create a new story, and create another. This is actually massively time saving.
    - One stop shop - you can go from ideation to planning to delivery using Craft. It's what actually drew me to the product itself.
    - Picture support - pictures are supported in card view, so people at a glance can see what you're actually working on.
    - Idea Dump - you can quickly go from random thoughts to actual user stories in seconds
    - Fields - you can even add story points, effort, custom fields to help plan and prioritise.

    Cons

    - Sometimes it's not accurate when it comes to who edited a story/item. This can cause quite the problem for paper trails.
    - Zappier support is flaky at best.

    Peter
    Peter
    Overall rating
    • Industry: Financial Services
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Craft.io - A product management tool definitely worth your attention!

    Reviewed on 2023/02/16

    It's been really good for the main...it's easy to label this as something of a jack of all...

    It's been really good for the main...it's easy to label this as something of a jack of all (product) things but the master of none part of the saying doesn't do it justice! I like the way new features come readily and they are listening to their users. Even the handful of times of needed their support the answers have been always helpful. I'd used Aha! in the past and is way less of a cumbersome beast in comparison.

    Pros

    It feels like a product tool created by product people. The product is easy to use and no problems to integrate with Jira. Setting things up to how I want was simple enough and the broad range of features. Road mapping is pretty dynamic and easy to switch views subject to audience. It's great value for money in relation to others.

    Cons

    Whilst the road mapping part is very good, cosmetically it is weaker than others (like Productboard or Airfocus). OKR management is a bit limited currently. Setting them up and connecting them is totally fine but I'd like to see better visibility on how well (or not) they are being achieved.

    Reasons for Switching to Craft.io

    It was the collective of all features versus cost really. Arguably some competitors looked better in places, or excelled at certain things but few offered the depth of features I was looking for and none at the price really.
    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Buggy software

    Reviewed on 2020/12/29

    Helps with agile software development using Scrum approach.

    Helps with agile software development using Scrum approach.

    Pros

    In overall it's still a usable product. The developer needs to focus on fixing the bugs to improve overall usability. Also, you need to have a fast computer to run it. Running this thing on an old mac is a nightmare.

    Cons

    Plenty of bugs and poor usability features.

    1. Assigning a story to somebody will move the current swimlane to the first swimlane.
    2. Assigning a story to somebody will move the ticket to the top of the swimlane.
    3. A “Command+click” (on Mac) on a ticket in a swimlane does not open the ticket in a new tab.
    4. Unable to post links with ampersands in the URL in comments.
    5. Permalinks stop randomly working and bring to a different view.

    Verified Reviewer
    Overall rating
    • Industry: Computer Software
    • Company size: 201–500 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Good process sharing

    Reviewed on 2019/10/30

    The benefit is to keep everybody on the same page with a clear sprint backlog and clear milestone.

    The benefit is to keep everybody on the same page with a clear sprint backlog and clear milestone.

    Pros

    The way it allows us to share the Product Development process with ease along with the team.
    Coming from a similar product (Product Board) the learning curve has been short.
    I would recommend to small remote teams in their early stages of development.

    Cons

    Not always easy to browse through, requires more effort than necessary to find items that haven't been properly tagged.

    Alternatives Considered

    Jira

    Reasons for Choosing Craft.io

    This year

    Reasons for Switching to Craft.io

    Not so many alternatives are so specific for Product Management for Agile teams.
    Adnan
    Overall rating
    • Industry: Financial Services
    • Company size: 5 001–10 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Craft Review

    Reviewed on 2019/05/08

    I think craft is a wonderful, all in one solution for product teams. I love it and wouldn't go back...

    I think craft is a wonderful, all in one solution for product teams. I love it and wouldn't go back to any other software for this purpose.

    Pros

    I really like the way craft is structured, and the different views it gives me to organise and work on my backlog items.

    Craft has made life so much easier and more organised for me and my team. Starting with the roadmap where it forces me to thin in terms of goals and initiatives, and moving on to the backlog where it gives me a very helpful workflow view to take stories through a proper process, and finally the list view which I use the most to work on my stories.

    Cons

    JIRA integration is painful and prone to introduce confusion since it needs to be manually pushed to JIRA from craft, but works live the other way round.

    Also while I find it quite intuitive, new users find it particularly difficult to navigate round craft unless given some training.

    Also the strategy section in editor could be better designed, so that goals etc are not just floating text fields but had more of a concrete hierarchy. Otherwise they get difficult to manage beyond a point.

    Showing 5 reviews of 32 Read all reviews

    Craft.io FAQs

    Below are some frequently asked questions for Craft.io.

    Craft.io offers the following pricing plans:

    • Starting from: US$19,00/year
    • Pricing model: Subscription
    • Free Trial: Available

    Starter ($19/month) Product roadmap builder, planning engine, customer voice engine, integrations with dev tools (Jira etc), Integration with Intercom. ~~~ Pro ($79/month) Everything in essential + Unlimited contributors, Ideation portal, liveshare, integrations with CRM tools (Salesforce, Zendesk), ~~~ Enterprise (request quote) Unlimited Users; premium onboarding service, private cloud, on-premises instegrations

    Craft.io has the following typical customers:

    51–200, 201–500, 501–1 000, 1 001–5 000

    Craft.io supports the following languages:

    English

    Craft.io supports the following devices:

    Craft.io integrates with the following applications:

    Adobe XD, Azure Active Directory, Azure DevOps Server, Azure DevOps Services, Confluence, DevOps, Dropbox Business, Figma, GitHub, GitLab, Google Drive, Google Workspace, InVision, Intercom, Jira, Okta, Pivotal Tracker, Salesforce Platform, Slack, Targetprocess, Trello, Zapier

    Craft.io offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

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