Robly

Robly

Mobile-ready email marketing automation with smart features

4.6/5 (385 reviews)

Robly Overview

Robly is a cloud-based email marketing and marketing automation solution for businesses of all sizes, non-profits and experts or beginners. Claiming to raise email campaign open rates by as much as 50% and grow email subscriber lists five times faster than traditional equivalents, the platform provides a number of proprietary tool technologies. The OpenGen feature is a smart auto-responder that takes a regular campaign send and re-sends it at a desired scheduled time 1-10 days later with a new custom subject line. OpenGen messages are sent only to those subscribers who failed to open the initial campaign message so as not to bombard contacts unnecessarily and instead target new conversions. In addition, the patent-pending Robly A.I. sends all campaign emails singularly based on the times they will be most effective, as opposed to all at once. Newsletter signups are encouraged via Robly's Exit-Intent popup window widget, offering website leavers certain incentives for subscribing.

Marketers can also choose from hundreds of mobile-responsive campaign templates, pre-styled to render consistently across smaller screens and maximize click-through rates. Campaign planning can then be further optimized with A/B and multi-variant testing, while referring to device-specific reporting options to view mobile versus desktop open rates.

Pricing

Starting from
US$15,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Canada, United States

Supported Languages

English

Robly Reviews

Overall rating
4.6/5
96% positive reviews
250
Excellent
119
Very good
13
Average
1
Poor
2
Terrible
Debi P.

It's easy to learn, has great features and has become our go-to email tool.

Used Daily for 1+ year
Reviewed on 2017/06/09
Review Source: Capterra

Because it's easy to use, we were able to get a higher rate of adoption within our organization. Our campaigns also saw far fewer unsubscribes thanks to Robly's more sophisticated delivery system, which can "learn" when subscribers tend to open their emails and deliver accordingly. Also, it's been a big time saver because we can set emails to re-send to subscribers who have not opened their emails on the first or second tries. We have more opens, more click-throughs and better engagement using Robly. It's also very customizable and easy to work with, but there are standard templates for users who are less experienced with such platforms. In addition, we've saved a lot of money using Robly for a subscriber list of 10,000 or under, compared to other email services.

Pros

We have multiple users with varying degrees of experience and ability to work with software, and all were able to pick up on Robly very quickly. As a non-profit organization, the price couldn't be beat and the platform is much more stable than others we've used. It doesn't crash and WYSISWYG. The analytics are superb and Robly's Open Gen & AI features have seriously reduced the number of unsubscribes for us. Best of all, their customer service is truly superb with immediate responses via online chat. For users comfortable with online platforms, there is a lot of customization available.

Cons

Robly does not provide the ability to create set color palettes, which means users have to manually enter every color code in each element of every email. That really slows things down and results in less consistency in the look of email blasts as users enter their own color schemes, instead of being able to draw from a palette template. Robly has a very limited selection of ready made mobile responsive templates, but there is plenty of functionality to create your own. The other "missing feature" is the ability to create multiple user IDs. Everyone uses the same login and there's no way to tell who worked on what campaign.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Georg c. L.

Modern and Beginner Friendly

Used Weekly for 2+ years
Reviewed on 2019/01/28
Review Source: Capterra

Robly has a very good emailer and email builder, and allows for management of all your mass email needs. And it's priced very competitively. Does require a little know how, to break out of their drag/drop, but overall, Robly is a great place to start.

Pros

We migrated to Robly because it was far less expensive than other leading mass email providers at the time, and because the the user interface was modern, responsive and easy to make brilliant looking emails. Many drag and drop options and templates to get your wheels spinning, and unique tools (at the time), such as having an email archive browsable on the web, auto-posting to facebook/twitter, auto-resending to non-openers. A/B email testing. Customer support was very responsive, as we joined them early in their creation, we found several bugs that were fixed relatively quickly.

Cons

Not a fault of this software, but changes to Facebook API has caused the auto-facebook posting to be completely useless. Also, their complex code, which works great with drag and drop, is difficult to complete/fix for various email clients, and makes custom HTML sections relatively a wild west. For instance, Robly does a great job at providing many if/else statements for various email clients, so the drag and drop elements look great in most clients, however, if you need something more advanced, or need to drop a large table of data into something, you lose all that, and your email will not display correctly in email clients unless you are able to re-create all those if/else client code variations, which is a nightmare! It'd be nice if it could still maintain all that even when using custom HTML.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Trevor M.

I like Robly templates and features, it's a good investment

Used Daily for 2+ years
Reviewed on 2019/08/07
Review Source: Capterra

I believe that any entrepreneur who wants to venture into email marketing should start with Robly. Thanks to the automated work it offers us, such as sending scheduled emails and offering interactive and thank-you responses, we can focus on the reports, numbers and purchases made by our subscribers. Robly is a platform that could be underestimated but has many surprises.

Pros

Mass sending emails is highly effective with Robly for the development of my marketing campaign. The templates on this platform are wonderful for the design of my emails because they offer a professional identity that my customers appreciate to interact with my company and products. At first it requires patience to learn how to use it but it's really easy to handle. Robly's paid plans are cheap and we never had a problem acquiring them.

Cons

Customer support leaves a lot to be desired. Sometimes I have not been able to communicate and I am deserved the doubts. Another point is that Robly's logo conveys a childish message. However it is an attractive software in its functions.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Katherine F.

Very easy to use in Robly!.

Used Daily for 2+ years
Reviewed on 2018/01/18
Review Source: SoftwareAdvice

Robly is a very appropriate software for business use, it has helped me a lot to distribute Email in a fast way on the products that I promote, it is excellent and it gives me a good stability in its platform.

Pros

Robly is very easy to use, with just a couple of design steps in the Email, you'll have it ready with a nice design and colors that personalize it in a better way. Since I started using Robly I realized how easy it is to promote my products by sending Email.

Cons

I do not like the prices of Robly, they are very high and do not allow access to promotions or plans that unlock many of the functions necessary for a full use of the program, I would like to lower prices or adapt them to a better rate so allow many users to buy them.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Holly M.

Robly is GENIUS

Used Monthly for 6-12 months
Reviewed on 2016/09/29
Review Source: Capterra

Robly saves me so much time and energy when sending out content to our email list. The ability to send emails at specific times and resend emails using a different subject title when our first email was unopened is simply brilliant. I can track who opened which email and see the true value of our content for our subscribers. In short, I love Robly and am so thankful we switched from Constant Contact to start working with the Robly team! I've trained other staff in how to use it and now other staff members are sending out emails left and right! LOVE IT! The only suggestion I would have to the Robly team is to make it possible to edit the size of pictures in an easier way (like dragging the dimensions of the picture rather than manually editing them) so we can make pictures as big as we want! Other than that, I love the service and am extremely satisfied!

Pros

I love that we can send emails to specific lists of people. I love the branded emails that have our colors imprinted, our logo displayed, and pictures from our website! I really enjoy the data capturing and the brilliance of the re-sending software. The fact that they can send emails at time that people are most likely to open emails, specific to that individual, is sheer genius.

Cons

Because I use Bitly, seeing which links are clicked in the emails can be difficult. I wish it would display the word that was hyperlinked as well as the link itself and allow me to click on it so I can go to the site and verify. I also would like to be able to expand the size of pictures using a dragging feature in the corners of the picture rather than manually editing it. Manually editing makes it difficult to get pictures on the same line if they're of different dimensions.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Robly Pricing

Starting from
US$15,00/month
Pricing options
Free Trial
Subscription
Value for money

14-day trial free trail available, pricing based on amount of sends as follows:

2,500:
Standard: $15 per month
Professional: $29 per month
Ultimate: $79 per month

5,000:
Standard: $25 per month
Professional: $45 per month
Ultimate: $89 per month

10,000:
Standard: $37 per month
Professional: $59 per month
Ultimate: $99 per month

25,000:
Standard: $75 per month
Professional: $125 per month
Ultimate: $169 per month

50,000:
Standard: $125 per month
Professional: $175 per month
Ultimate: $225 per month

75,000:
Standard: $250 per month
Professional: $299 per month
Ultimate: $349 per month

100,000:
Standard: $350 per month
Professional: $399 per month
Ultimate: $449 per month

150,000:
Standard: $500 per month
Professional: $549 per month
Ultimate: $599 per month

200,000:
Standard: $600 per month
Professional: $649 per month
Ultimate: $699 per month

250,000:
Standard: $700 per month
Professional: $749 per month
Ultimate: $799 per month

300,000:
Standard: $850 per month
Professional: $899 per month
Ultimate: $949 per month

350,000:
Standard: $1050 per month
Professional: $1099 per month
Ultimate: $1149 per month

Robly Features

  • A/B Testing
  • Campaign Analysis
  • Email Marketing
  • Reporting & Statistics

  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Third Party Integration

Additional information for Robly

Key features of Robly

  • A/B campaign testing
  • Behavior driven rules
  • Bounce tracking
  • CAN SPAM compliance
  • Click-through tracking
  • Device type feedback
  • Device-specific reporting
  • Device-specific reporting
  • Drip campaigns
  • Event triggered email
  • Integrated email editor
  • Mailing list management
  • Mobile optimized templates
  • Multi-variant testing
  • Newsletter management
  • OpenGen email technology
  • Optimized for mobile
  • Robly A.I. for email scheduling
  • Subscribe / unsubscribe
  • Subscriber database
  • Subscriber exit incentives
  • Subscriber management
  • Template image library
  • Template-based email

Benefits

  • Robly represents an online email marketing solution that boasts a number of unique automated features that guarantee "50% more opens" for big, small and non-profit business campaigns.
  • Marketers can leverage a broad collection of free professional, pre-styled email templates that are wholly customizable and optimized to be mobile-responsive out of the box.
  • OpenGen technology is an intelligent auto-responder that extends a regular email campaign send by re-sending a campaign 1-10 days later at a specific time, with a changed subject line targeting subscribers who didn't open first time around.
  • Robly A.I. sends every email individually based on the times that subscribers are most likely to check their inbox, maximizing impact, rather than sending a whole campaign all at once.
  • Grow newsletter mailing lists with Robly's Exit-Intent pop-up widget offering special sign-up offers and incentives to visitors leaving a campaign website.
  • Robly FAQs

    Below are some frequently asked questions for Robly.

    Q. What type of pricing plans does Robly offer?

    Robly offers the following pricing plans:

    Starting from: US$15,00/month

    Pricing model: Subscription

    Free Trial: Available

    14-day trial free trail available, pricing based on amount of sends as follows:

    2,500:
    Standard: $15 per month
    Professional: $29 per month
    Ultimate: $79 per month

    5,000:
    Standard: $25 per month
    Professional: $45 per month
    Ultimate: $89 per month

    10,000:
    Standard: $37 per month
    Professional: $59 per month
    Ultimate: $99 per month

    25,000:
    Standard: $75 per month
    Professional: $125 per month
    Ultimate: $169 per month

    50,000:
    Standard: $125 per month
    Professional: $175 per month
    Ultimate: $225 per month

    75,000:
    Standard: $250 per month
    Professional: $299 per month
    Ultimate: $349 per month

    100,000:
    Standard: $350 per month
    Professional: $399 per month
    Ultimate: $449 per month

    150,000:
    Standard: $500 per month
    Professional: $549 per month
    Ultimate: $599 per month

    200,000:
    Standard: $600 per month
    Professional: $649 per month
    Ultimate: $699 per month

    250,000:
    Standard: $700 per month
    Professional: $749 per month
    Ultimate: $799 per month

    300,000:
    Standard: $850 per month
    Professional: $899 per month
    Ultimate: $949 per month

    350,000:
    Standard: $1050 per month
    Professional: $1099 per month
    Ultimate: $1149 per month

    Q. What are the main features of Robly?

    Robly offers the following features:

    • A/B campaign testing
    • Behavior driven rules
    • Bounce tracking
    • CAN SPAM compliance
    • Click-through tracking
    • Device type feedback
    • Device-specific reporting
    • Device-specific reporting
    • Drip campaigns
    • Event triggered email
    • Integrated email editor
    • Mailing list management
    • Mobile optimized templates
    • Multi-variant testing
    • Newsletter management
    • OpenGen email technology
    • Optimized for mobile
    • Robly A.I. for email scheduling
    • Subscribe / unsubscribe
    • Subscriber database
    • Subscriber exit incentives
    • Subscriber management
    • Template image library
    • Template-based email

    Q. Who are the typical users of Robly?

    Robly has the following typical customers:

    Mid Size Business, Non Profit, Small Business

    Q. What languages does Robly support?

    Robly supports the following languages:

    English

    Q. What type of pricing plans does Robly offer?

    Robly has the following pricing plans:

    Subscription

    Q. Does Robly support mobile devices?

    We do not have any information about what devices Robly supports

    Q. What other apps does Robly integrate with?

    Robly integrates with the following applications:

    HubSpot CRM, HubSpot Marketing, Insightly, Magento, OptiMonk, PieSync, Privy, Purplepass, SurveyMonkey, Teamleader

    Q. What level of support does Robly offer?

    Robly offers the following support options:

    Online Support, Phone Support