Aha! Overview

What is Aha!?

Aha! is the world's #1 roadmap software. We help more than 5,000 companies and 400,000 users create strategic plans. The company was founded in 2013 by Silicon Valley veterans and product management experts Brian de Haaff and Dr. Chris Waters. Aha! is one of the fastest-growing software companies in the U.S. The company is self-funded and profitable, with an entirely remote team. Learn more at www.aha.io.

Aha! Overview

Pricing

Starting from
US$59,00

Pricing options

Free Trial
Subscription
Value for money

Premium: $59.00 per user per month
Enterprise: $99.00 per user per month
Enterprise+ : $149.00 per user per month

*All plans are billed annually.
Visit the website for monthly subscription prices.


Aha! Features

Devices
Business size
S M L
Markets
United States, Canada, Australia, India, Germany
Supported Languages
English

Media

Describe where your product fits in the market, the problem it solves, and what makes it unique.
Describe exactly what your customers want and optimize your backlog to create the greatest business value.
With the List table, you can add column headers for every data object in Aha! and then filter and sort to present different views.
Create detailed buyer personas and put a face to your ideal customers.
Quickly build beautiful calendars to show exactly what will be delivered and when.
Capture customer and colleague ideas in one place via a custom branded portal.
Aha! video Aha! video Aha! screenshot: Describe where your product fits in the market, the problem it solves, and what makes it unique. Aha! screenshot: Describe exactly what your customers want and optimize your backlog to create the greatest business value. Aha! screenshot: With the List table, you can add column headers for every data object in Aha! and then filter and sort to present different views. Aha! screenshot: Create detailed buyer personas and put a face to your ideal customers. Aha! screenshot: Quickly build beautiful calendars to show exactly what will be delivered and when. Aha! screenshot: Capture customer and colleague ideas in one place via a custom branded portal.

Aha! Reviews

Aha! Reviews

Overall rating
4,8
/
5
Excellent
265

Very good
47

Average
16

Poor
1

Terrible
0

Value for Money
4,6
Features
4,7
Ease of Use
4,4
Customer Support
4,9
95% recommended this app
Geoff H.

A Great Tool to Drive Product Management with Coherent and Focused Product Strategy

We use Aha! to manage and optimize our product management for development of Enterprise software.


Rudra M.

Excellent Roadmap & Idea Management Package

Centralized auditability for investment, traceability from idea to release, centralized communication to internal teams, feedback from customers, structured rankings - list goes on.

We originally used Doors, which is an extremely good (but rigid) requirements management platform. Aha! works better with our shift in development practices, and in tandem with JIRA, while adding a lot of capability that wasn't present before (outside of scattered presentations and spreadsheets).


Raf A.

Don't recommend. Read review for details..

Would never recommend.


David P.

I will use this software for the rest of my career. It's worth every penny.

If you've used developer-centric tools (Jira, for example), you know that they may be great for tracking stories and sprints, but they have very limited support (if any) for tracking the actual thought process in coming up with those stories. Either they don't have enough levels of hierarchy, or they try to get away with tags for everything. This is the first product that I've every used that has a structured methodology and design approach to evaluating your goals as a company / department; figuring out what initiatives support those goals; further breaking the initiatives down into master features (sometimes called Epics in other packages), and then individual features (stories). It also generates beautiful roadmaps, and has a transformational scorecard feature that lets you set up the criteria that matter, then rate all of your features, then calculate a score so you have a definitive order in which to do things.


Karen R.

Using Aha for Education Assessment products

We are introducing the product management function accross the business. Therefore introducing the departments and senior management to the functions of Aha has been my priority.
The multiple benefits have included, multi person access as a reviewer / viewer. Transparency of the portfolio roadmap, clarity and confirmation of epic and feature details and the development priorities.
A prime benefit has been the capabilityof the tech team and CTO to cost up the features and epics in more detail than previously, supporting investment requests.


Geoff H.
Industry: Computer Software
Company size: 2-10 Employees

A Great Tool to Drive Product Management with Coherent and Focused Product Strategy

Used Daily for 1-5 months
Reviewed on 2020/01/06
Review Source: Capterra

We use Aha! to manage and optimize our product management for development of Enterprise software.

Pros

I first used Aha! four or five years ago - and it was good then, but has come a long way.

I really like how Aha! brings together the why of product strategy with the how of product management. It enables our team to collaborate, stay informed, share, and stay on track in these areas in ways that are very difficult to do with JIRA alone, or some combination of product specifications and JIRA.

It's intuitive and the support is very responsive, knowledgeable and friendly. There is a lot of customization possible, although I have not dipped into that much yet. But it is clear that as the size and scope of our development organization and product line grow that Aha! has everything needed to manage, prioritize & focus our efforts.

Integration with Atlassian JIRA is also strong and a good option. We looked at only using Aha! - including for managing our development tickets & sprints - but that is not a fit at this point. Keeping the clutter & detail of all the workstream & ticket management for development separate is a better solution.

I definitely recommend Aha as best in class for product management.

Cons

The one major improvement that I see is the need for some type of Knowledge Base / Documentation tool set similar to Confluence. Write now, I find that I have to keep meeting notes in separate documents, as these will tend to cover multiple tickets, and have other work to assign tasks and so on. With Confluence + JIRA, you can both document meetings and develop specifications in one place, and then link this to all of the tickets that are related.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Rudra M.
Industry: Telecommunications
Company size: 201-500 Employees

Excellent Roadmap & Idea Management Package

Used Daily for Free Trial
Reviewed on 2020/09/02
Review Source: Capterra

Centralized auditability for investment, traceability from idea to release, centralized communication to internal teams, feedback from customers, structured rankings - list goes on.

We originally used Doors, which is an extremely good (but rigid) requirements management platform. Aha! works better with our shift in development practices, and in tandem with JIRA, while adding a lot of capability that wasn't present before (outside of scattered presentations and spreadsheets).

Pros

Philosophically, the software gently pushes you to validate decisions that are key to product management - why are you building this, who is it for, how is it helping you achieve strategic and tactical goals? With that in mind, it sets up the team to be critical in their choices, extremely important in the current market. You're not forced to use these features, but it helps with both top-down alignment and bottom-up justifications for expenditure.

From a feature perspective, the JIRA and Confluence integration work well for our purposes, the cascading templates help us ensure consistency in communication with Engineering across the product lines, an the Ideas portal is a great addition for internal and external feedback.

Cons

Additional data types for the extensible entities would be nice - lists of custom entities for one.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Raf A.
Industry: Transportation/Trucking/Railroad
Company size: 501-1 000 Employees

Don't recommend. Read review for details..

Used Daily for 1+ year
Reviewed on 2019/08/06
Review Source: Capterra

Would never recommend.

Pros

Cool logo. Good space to house personas and competitor analysis.

Cons

In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you.

Awful support.

As well, not very user friendly, not customizable, and just down right inferior cosmetically.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 2.0/10

David P.
Industry: Facilities Services
Company size: 11-50 Employees

I will use this software for the rest of my career. It's worth every penny.

Used Daily for 1-5 months
Reviewed on 2020/07/27
Review Source: Capterra

If you've used developer-centric tools (Jira, for example), you know that they may be great for tracking stories and sprints, but they have very limited support (if any) for tracking the actual thought process in coming up with those stories. Either they don't have enough levels of hierarchy, or they try to get away with tags for everything. This is the first product that I've every used that has a structured methodology and design approach to evaluating your goals as a company / department; figuring out what initiatives support those goals; further breaking the initiatives down into master features (sometimes called Epics in other packages), and then individual features (stories). It also generates beautiful roadmaps, and has a transformational scorecard feature that lets you set up the criteria that matter, then rate all of your features, then calculate a score so you have a definitive order in which to do things.

Pros

The comprehensiveness of this software is incredible. It has almost everything you can possibly conceive of when building nearly any type of product or service. It helps you organize, plan, communicate, rate, rank, document, and create everything you need, except the actual software code (but you can just assign the stories to your dev team, and/or sync to another product). It also empowers you to have the conversations with stakeholders to figure out truly what's important (as opposed to the endless chorus of "it's all important"). I wish I would have known about this years ago.

Cons

The single largest missing feature is OKR support. There are goals and metrics, but not a structured way to do OKRs for products/teams. But there is also plenty of other software in the world that does it. We did struggle a bit with the integration with Jira, but that's largely because of Jira deficiencies.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Karen R.
Industry: Primary/Secondary Education
Company size: 201-500 Employees

Using Aha for Education Assessment products

Used Daily for 1+ year
Reviewed on 2020/08/16
Review Source: Capterra

We are introducing the product management function accross the business. Therefore introducing the departments and senior management to the functions of Aha has been my priority.
The multiple benefits have included, multi person access as a reviewer / viewer. Transparency of the portfolio roadmap, clarity and confirmation of epic and feature details and the development priorities.
A prime benefit has been the capabilityof the tech team and CTO to cost up the features and epics in more detail than previously, supporting investment requests.

Pros

For my role as Head of Product Management: The strategic view of the product portfolio is all important for the company to see and for me to report. The functions I use most are the strategic and portfolio roadmaps, goals and linked initiatives. I absolutely love the dashboard function, especially for executive resporting. And now use the different workspaces for the different departments who are dependant on the product management scheduling, this is also an added bonus.

Cons

I really wish the functions would allow clarity for Strategic objectives, rather than goals and support the framing of dependant team and individual OKR's. I also find it difficult to delete releases and features on the Strategic level workspace. It would benefit the different types of users to have the functionalities that they need and navigate to it easily. From my role as head of to the associate product manager, we have different uses and feature requirements.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
9,2/10
Based on 329 user ratings
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Aha! Pricing

Aha! Pricing

Starting from
US$59,00
Free Trial
Subscription
Value for money

Premium: $59.00 per user per month
Enterprise: $99.00 per user per month
Enterprise+ : $149.00 per user per month

*All plans are billed annually.
Visit the website for monthly subscription prices.

Premium: $59.00 per user per month
Enterprise: $99.00 per user per month
Enterprise+ : $149.00 per user per month

*All plans are billed annually.
Visit the website for monthly subscription prices.

Value for Money
4,6/5
Based on 329 user ratings
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Aha! Features

Aha! Features

API
Access Control
Activity Dashboard
Activity Tracking
Automatic Notifications
Chat
Collaboration Tools
Collaborative Workspace
Commenting
Customizable Branding
Document Management
Document Storage
Drag & Drop Interface
File Management
Permission Management
Projections
Reporting & Statistics
Search Functionality
Third Party Integration
Workflow Management
Features
4,7/5
Based on 329 user ratings
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Categories

Additional information for Aha!

Additional information for Aha!

Key features of Aha!

  • Build progress reports
  • Build visual roadmaps
  • Centralized product database
  • Collaboration tools
  • Connect goals and strategic initiatives
  • Content import / export
  • Crowdsourcing ideas
  • Custom branded portals for customers
  • Custom fields
  • Define and manage actions
  • Drag & drop interface
  • Generate multiple project pipelines
  • Monitor activities via dashboard
  • Monitor project progress in real time
  • Prioritization
  • Product roadmapping
  • Project lifecycle management
  • Project planning tools
  • Project workflow management
  • REST API
  • Rank and give scores to ideas
  • Real time communication features
  • Set goals and track achievements
  • Share files and folders
  • Supports Kanban and Waterfall development model
  • Supports agile development
  • Third party integration
  • Track and record project and delivery time
  • Visualize feature dependencies

Benefits

•Strategy
Product and marketing teams can set strategy and tie it directly to their work. Users can set goals and initiatives that are tied to high-level company goals and initiatives. Both products include key elements of strategic planning, including vision, positioning, competitors, personas, and creative briefs.

•Roadmaps
Aha! for Product offers six visual roadmapping templates powered by the Aha! data model. Roadmaps range from high-level strategy roadmaps to individual features roadmaps. Users can also create custom roadmaps.

•Calendar
Aha! for Marketing offers a power calendar for users to view and share key work. All information can be customized and users can view dependencies to coordinate cross-functional marketing activities.

•Analytics
All data entered is structured. Users can analyze any data entered into the software to create reports and visualizations including pivot, list, and hierarchy reports.

•Reporting
Users can publish nearly any page in Aha! using the notebook tool. Slides can be edited and rearranged, and data can be set to automatically update in the notebook when it is changed in the Aha! tool, based on the user's preference. Users can share notebooks with anyone (including non-Aha! users) via a PDF or secure web page.

•Integrations
There are 30+ third-party applications, including Jira, Google Analytics, GitHub,Visual Studio,Pivotal Tracker, Trello, FogBugz, Redmine, Zendesk, and Slack. Aha! has a rest-based API.

•Idea management
Aha! customers have access to portal functionality that can be used to crowdsource product ideas or marketing requests. Users can track all ideas or requests in a dashboard and anyone who engages with an idea or request is automatically notified when the status changes.

Aha! FAQs

Aha! FAQs

Below are some frequently asked questions for Aha!.

Q. What type of pricing plans does Aha! offer?

Aha! offers the following pricing plans:

Starting from: US$59,00

Pricing model: Subscription

Free Trial: Available

Premium: $59.00 per user per month Enterprise: $99.00 per user per month Enterprise+ : $149.00 per user per month *All plans are billed annually. Visit the website for monthly subscription prices.

Q. What are the main features of Aha!?

Aha! offers the following features:

  • Build progress reports
  • Build visual roadmaps
  • Centralized product database
  • Collaboration tools
  • Connect goals and strategic initiatives
  • Content import / export
  • Crowdsourcing ideas
  • Custom branded portals for customers
  • Custom fields
  • Define and manage actions
  • Drag & drop interface
  • Generate multiple project pipelines
  • Monitor activities via dashboard
  • Monitor project progress in real time
  • Prioritization
  • Product roadmapping
  • Project lifecycle management
  • Project planning tools
  • Project workflow management
  • REST API
  • Rank and give scores to ideas
  • Real time communication features
  • Set goals and track achievements
  • Share files and folders
  • Supports Kanban and Waterfall development model
  • Supports agile development
  • Third party integration
  • Track and record project and delivery time
  • Visualize feature dependencies

Q. Who are the typical users of Aha!?

Aha! has the following typical customers:

Small Business, Large Enterprises, Non Profit, Freelancers, Mid Size Business

Q. What languages does Aha! support?

Aha! supports the following languages:

English

Q. What type of pricing plans does Aha! offer?

Aha! has the following pricing plans:

Subscription

Q. Does Aha! support mobile devices?

Aha! supports the following devices:

Android, iPhone, iPad

Q. What other apps does Aha! integrate with?

Aha! integrates with the following applications:

APIANT, BugHerd, Cyfe, FormKeep, LeadMaster, Retently, Slack, VisitorTrack, Zendesk, Zoho Sprints

Q. What level of support does Aha! offer?

Aha! offers the following support options:

FAQs, Online Support, Phone Support, Knowledge Base, Video Tutorials, Forum