About Aha!

Aha! Roadmaps is the complete product management suite to set strategy, capture ideas, score features, and share visual plans. It includes Aha! Ideas Essentials for crowdsourcing feedback. More than 5,000 companies and 400,000 users trust our cloud-based software to build lovable products and be happy doing it.

Strategy first
You need to know where you are going in order to get there. Put goals and initiatives first to link a “red thread of strategy” through your roadmap to the actual work.

Define the work
Detail exactly what needs to be completed all in one place. Drag cards into priority order and quickly drill in to add more information and update status.

Plan for success
Visualize the timing and progress of critical initiatives, launches, and projects. Track deliverables and dependencies across teams so you can deliver on time — every time.

Crowdsource ideas
Capture customer and colleague ideas in one place via a custom-branded portal. Rank them on value and effort and promote the best ones directly to your roadmap.

Pricing starting from:


  • Free Trial
  • Subscription
View Pricing Plans

Key benefits of Aha!

Set strategy
Articulate your vision, business model, and positioning. Capture personas and competitor profiles. Then set goals and initiatives to define exactly what you want to accomplish.

Prioritize features
Define features, organize backlogs, and plan upcoming releases. Create a custom scorecard so you can prioritize what to build based on value. Manage dates and dependencies to keep cross-functional teams in sync.

Build visual roadmaps
Quickly create a visual timeline for achieving your plans. Choose from a variety of templates or create a custom roadmap. Share your roadmap via a presentation, secure webpage, PDF, or image.


Business size



Australia, Canada, Germany, India, United States

Supported Languages


Pricing starting from:


  • Free Trial
  • Subscription
View Pricing Plans


Set strategy
Prioritize features
Build visual roadmaps
Capture ideas
Report on progress
View 6 more
Aha! video Aha! screenshot: Set strategy Aha! screenshot: Prioritize features Aha! screenshot: Build visual roadmaps Aha! screenshot: Capture ideas Aha! screenshot: Report on progress


Total features of Aha!: 124

  • API
  • Action Management
  • Activity Dashboard
  • Activity/News Feed
  • Agile Methodologies
  • Alerts/Notifications
  • Approval Workflow
  • Archiving & Retention
  • Bar Chart
  • Budget Management
  • Budgeting/Forecasting
  • Built-In Database
  • Business Plan Templates
  • Business Process Control
  • Campaign Management
  • Capacity Management
  • Categorisation/Grouping
  • Change Management
  • Channel Management
  • Client Portal
  • Collaboration Tools
  • Color Codes/Icons
  • Communication Management
  • Configurable Workflow
  • Conversion Tracking
  • Cost Tracking
  • Customer Journey Mapping
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Dashboard
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Deliverables Management
  • Dependency Tracking
  • Design Management
  • Discussions / Forums
  • Document Management
  • Drag & Drop
  • Engagement Analytics
  • Evaluation Management
  • Feedback Management
  • File Management
  • File Sharing
  • Financial Modeling
  • Financial Templates
  • Gantt/Timeline View
  • Goal Management
  • Goal Setting / Tracking
  • Guest Access
  • Idea Management
  • Idea Ranking
  • Ideation / Crowdsourcing
  • Issue Management
  • Iteration Management
  • KPI Monitoring
  • Kanban Board
  • Knowledge Management
  • Lifecycle Management
  • Milestone Tracking
  • Mind Maps
  • Modeling & Simulation
  • Multi-Campaign
  • Multi-board
  • Multiple Projects
  • Negative Feedback Management
  • Pitch Presentation
  • Planning Tools
  • Polls/Voting
  • Portfolio Management
  • Prioritization
  • Process Change Tracking
  • Process Modeling & Designing
  • Product Data Management
  • Product Lifecycle Management
  • Product Roadmapping
  • Production Tracking
  • Progress Reports
  • Progress Tracking
  • Project Management
  • Project Planning
  • Project Planning/Scheduling
  • Project Scheduling
  • Project Time Tracking
  • Project Tracking
  • Project Workflow
  • Release Management
  • Release Planning
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Requirements Management
  • Requirements Review
  • Resource Management
  • Roadmapping
  • SEO Management
  • Scenario Planning
  • Scorecards
  • Search/Filter
  • Stakeholder Defined Attributes
  • Status Tracking
  • Step-by-Step Wizard
  • Strategic Planning
  • Supports Scrum
  • Surveys & Feedback
  • Task Management
  • Task Planning
  • Task Progress Tracking
  • Team Calendars
  • Template Management
  • Templates
  • Third Party Integrations
  • Time Tracking
  • Timeline Management
  • Traceability
  • Traditional Methodologies
  • Trend Analysis
  • User Research Analysis
  • Video Management
  • Visual Analytics
  • Visual Workflow Management
  • Visualization
  • Workflow Management



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Overall rating

4,7 /5
Value for Money
Ease of Use
Customer Support

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 364
David P.
Overall rating
  • Industry: Facilities Services
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I will use this software for the rest of my career. It's worth every penny.

Reviewed on 2020/07/27

If you've used developer-centric tools (Jira, for example), you know that they may be great for...

If you've used developer-centric tools (Jira, for example), you know that they may be great for tracking stories and sprints, but they have very limited support (if any) for tracking the actual thought process in coming up with those stories. Either they don't have enough levels of hierarchy, or they try to get away with tags for everything. This is the first product that I've every used that has a structured methodology and design approach to evaluating your goals as a company / department; figuring out what initiatives support those goals; further breaking the initiatives down into master features (sometimes called Epics in other packages), and then individual features (stories). It also generates beautiful roadmaps, and has a transformational scorecard feature that lets you set up the criteria that matter, then rate all of your features, then calculate a score so you have a definitive order in which to do things.


The comprehensiveness of this software is incredible. It has almost everything you can possibly conceive of when building nearly any type of product or service. It helps you organize, plan, communicate, rate, rank, document, and create everything you need, except the actual software code (but you can just assign the stories to your dev team, and/or sync to another product). It also empowers you to have the conversations with stakeholders to figure out truly what's important (as opposed to the endless chorus of "it's all important"). I wish I would have known about this years ago.


The single largest missing feature is OKR support. There are goals and metrics, but not a structured way to do OKRs for products/teams. But there is also plenty of other software in the world that does it. We did struggle a bit with the integration with Jira, but that's largely because of Jira deficiencies.

Rudra M.
Overall rating
  • Industry: Telecommunications
  • Company size: 201-500 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Excellent Roadmap & Idea Management Package

Reviewed on 2020/09/02

Centralized auditability for investment, traceability from idea to release, centralized...

Centralized auditability for investment, traceability from idea to release, centralized communication to internal teams, feedback from customers, structured rankings - list goes on.

We originally used Doors, which is an extremely good (but rigid) requirements management platform. Aha! works better with our shift in development practices, and in tandem with JIRA, while adding a lot of capability that wasn't present before (outside of scattered presentations and spreadsheets).


Philosophically, the software gently pushes you to validate decisions that are key to product management - why are you building this, who is it for, how is it helping you achieve strategic and tactical goals? With that in mind, it sets up the team to be critical in their choices, extremely important in the current market. You're not forced to use these features, but it helps with both top-down alignment and bottom-up justifications for expenditure.

From a feature perspective, the JIRA and Confluence integration work well for our purposes, the cascading templates help us ensure consistency in communication with Engineering across the product lines, an the Ideas portal is a great addition for internal and external feedback.


Additional data types for the extensible entities would be nice - lists of custom entities for one.

Leroy R.
Overall rating
  • Industry: Food Production
  • Company size: 10 000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Aha! Making an Impact at BBU

Reviewed on 2021/04/09

The business issue solved here allows Sales to have it's own solution for product owners, project...

The business issue solved here allows Sales to have it's own solution for product owners, project and development management, ideas portals for frontline feedback, and provides solutions quickly without absorbing IT resources to accomplish Sales goals.


The most liked capabilities include road maps, Releases, Epics, and Features allowing for execution in the Agile model. The initial configuration for SSO was relatively simple and integration with Jira is a WIP item. The road map functionality allowed me to present a detailed overview of deliverables over the next year from Initiatives, Goals, and provide the Agile delivery expectations. The Executives have a vision and this makes it better and easier to make informed decisions.


Although, considered Cons everything encountered from Colors on Roadmaps to new products like Surveys the Aha! team is always engaging and ready for feedback. Also, the feedback is actionable and they are already working on these solutions.

Raf A.
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 501-1 000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Don't recommend. Read review for details..

Reviewed on 2019/08/06

Would never recommend.

Would never recommend.


Cool logo. Good space to house personas and competitor analysis.


In the initial onboarding process I would contact customer support for clarity, seeing as how I've never used such a software. I had one phone call, fairly short. I was later tasked with sole responsibility for the software - evangelizing and coaching others on how to use it. When I reached out to support for more clarity, the reps did EVERY possible not to get on a call with me. They would email me back every other day - directing me to instructional videos - refusing to get on the phone. I needed to integrate with Jira, "Please HELP!!??"- guess what? "We have some videos that can help you.

Awful support.

As well, not very user friendly, not customizable, and just down right inferior cosmetically.

Kim L.
Overall rating
  • Industry: Media Production
  • Company size: 201-500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Fantastic Support & Quick Start Up

Reviewed on 2021/02/12

The exceptional Support Team has made all the difference in how we've been able to effectively use...

The exceptional Support Team has made all the difference in how we've been able to effectively use Aha! to manage projects. They REALLY do respond in a couple hours, the chat function is fantastic for quick questions, and it's very easy to schedule time to talk through more complex topics. The quality of the knowledge base, video tutorials and regularly offered trainings are the best I've experienced. Behind all that is a knowledgeable, friendly and extremely helpful team of Support folks.


Aha! provides a comprehensive set of tools to allow our teams to track work from an initial thought through to completion. Using Aha! we managed an extremely complex software implementation with multiple integrations and were able to track the work at varying levels of detail while always knowing status. Aha!'s My Work dashboard, assignment and commenting capabilities ensured our team members, with minimal effort, could readily identify their work, call out and address roadblocks and communicate progress. Team members who are more interested in doing the work than saying what work they did are converts to the value of Aha!, praising searchability, ease of use and a central repository for all the critical information.


Determining the workspace structure proved challenging for us and we are still trying to decide what's the right configuration. Still, there's really no wrong way to set it up and the flexibility and adaptability of the product will allow us to evolve our structure to meet our evolving organization's needs.

Showing 5 reviews of 364 Read all reviews

Aha! FAQs

Below are some frequently asked questions for Aha!.

Aha! offers the following pricing plans:

  • Starting from: US$59,00/month
  • Pricing model: Subscription
  • Free Trial: Available

Premium: $59.00 per user per month Enterprise: $99.00 per user per month Enterprise+ : $149.00 per user per month *All plans are billed annually. Visit the website for monthly subscription prices.

We do not have any information about Aha! features

Aha! has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Aha! supports the following languages:


Aha! supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Aha! integrates with the following applications:

Asana, Bitbucket, Box, CA Flowdock, Confluence, Dropbox Business, FogBugz, GitHub, GitLab, Google Analytics, Google Calendar, Google Chat, Google Drive, Google Workspace, Jira, Microsoft Azure, Microsoft Outlook, Microsoft Teams, Okta, OneDrive, OneLogin, Pivotal Tracker, Redmine, Salesforce Sales Cloud, Slack, Trello, Zapier, Zendesk

Aha! offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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