About bLoyal

bLoyal is a cloud-based omnichannel loyalty and rewards program solution which integrates with a range of eCommerce platforms and point of sale (POS) systems. The software is suitable for companies at all stages of business growth, and can be used to create and manage customer loyalty programs for in-store, online, phone, and other sales channels.

bLoyal enables users to create a range of flexible and customizable frequent buyer programs, promotions, and offers, with options for loyalty points, electronic punch cards, dollar amount & cashback rewards, tiered award programs, gift card promotions, buy-one-get-one offers, and more. Customers can enroll in programs in-store or online during the checkout process, through website popups, mobile apps, or SMS messages, and over social media. Loyalty program members can be segmented based on any criteria, including demographics, interests, signup method, and preferred store, to deliver personalized, targeted offers and rewards to different market segments.

bLoyal includes a ‘360 CRM’ for customer relationship management, which links customers’ purchases and reward balances in a single profile, whether they shop in-store, online, over the phone, or through any other channel. Sales transactions from all channels are recorded in real-time, and loyalty program members can log in to complete or update their personal details online. Gift card balances and transactions can also be tracked in the CRM. bLoyal also includes a range of outbound marketing tools, allowing users to create and manage email, SMS, social media, and remarketing campaigns. Custom-branded templates can be used to create email newsletters, event announcements, surveys, exclusive content, promotional campaigns, and more, personalized for each customer, and members can opt in and out of receiving messages at any time. Real-time engagement metrics give users insight into which campaigns, channels, and techniques are most effective at engaging members.

Pricing starting from:

US$34,00/month

  • Free Trial
  • Subscription

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Key benefits of bLoyal

  • Customers can be enrolled into loyalty programs through in-store point of sale (POS) systems, the online checkout process, website popups, mobile apps, text-to-join plugins, and social media channels, and offered enrollment incentives such as coupons or money off purchases.

  • Custom frequent buyer programs can be configured in real time, with flexible points, recurring purchase benefits, coupons, customizable reward thresholds, cash back offers, electronic punch cards, and tiered award programs.

  • The built-in CRM links customer purchases and rewards balances across store locations, online transactions, and other channels, with customer profiles containing real-time sales transaction data, gift card balances and transactions, and more.

  • Outbound marketing tools enable users to send exclusive offers to customers via email, SMS, social media, or remarketing campaigns, with the option to create targeted promotions based on customer preferences, demographics, and behavior.

  • Segmented loyalty lists can be created, and customers can be added to lists automatically after they sign up, based on their signup method, location, demographics, and order or purchase histories, or be manually added to mailing lists by managers.

    • Devices

    Business size

    S M L

    Markets

    United States, Canada

    Supported Languages

    English

    Pricing starting from:

    US$34,00/month

    • Free Trial
    • Subscription

    Compare with Popular Alternatives

    Images

    In bLoyal, users can control loyalty programs, promotions, and pricing rules
    In bLoyal, users can control loyalty programs, promotions, and pricing rules
    Pricing rules can be customized to only apply to members of specific loyalty programs
    Fixed price promotions, percentage discounts, and dollar amount discounts are supported
    Product promotions can be created to offer discounts on specific products or ranges
    Loyalty accruals can be managed for points-based programs, with the option to run short-term bonus point promotions
    Users have control over the value of points, which products are eligible, how the rewards are delivered, and more
    Custom coupons can be created to reward customers
    Customers can be enrolled in loyalty programs through in-store POS systems, online checkout, social media, mobile apps, and more
    Customers can be offered incentives to enroll in loyalty programs, such as exclusive offers and coupons
    View 11 more
    bLoyal screenshot: In bLoyal, users can control loyalty programs, promotions, and pricing rules bLoyal screenshot: In bLoyal, users can control loyalty programs, promotions, and pricing rules bLoyal screenshot: Pricing rules can be customized to only apply to members of specific loyalty programs bLoyal screenshot: Fixed price promotions, percentage discounts, and dollar amount discounts are supported bLoyal screenshot: Product promotions can be created to offer discounts on specific products or ranges bLoyal screenshot: Loyalty accruals can be managed for points-based programs, with the option to run short-term bonus point promotions bLoyal screenshot: Users have control over the value of points, which products are eligible, how the rewards are delivered, and more bLoyal screenshot: Custom coupons can be created to reward customers bLoyal screenshot: Customers can be enrolled in loyalty programs through in-store POS systems, online checkout, social media, mobile apps, and more bLoyal screenshot: Customers can be offered incentives to enroll in loyalty programs, such as exclusive offers and coupons

    Features

    Total features of bLoyal: 31

    • Activity Dashboard
    • Campaign Segmentation
    • Customer Accounts
    • Customer Database
    • Customer History
    • Customer Profiling
    • Customer Segmentation
    • Customizable Branding
    • Discount Management
    • Email Distribution
    • Email Integration
    • Email Marketing Management
    • Email Tracking
    • Engagement Analytics
    • Gift Card System
    • Incentive Programs
    • Loyalty Program
    • Mailing List Management
    • Multi-Channel Marketing
    • POS
    • POS Integration
    • Personalized Profiles
    • Price Management
    • Promotions Management
    • Real Time Analytics
    • Real Time Monitoring
    • SLA Management
    • SMS Marketing Managment
    • Social Network Marketing
    • Transaction History
    • eCommerce Integration

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    Reviews

    Overall rating

    2,5 /5
    (2)
    Value for Money
    2/5
    Features
    3,5/5
    Ease of Use
    3/5
    Customer Support
    1/5

    Already have bLoyal?

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    Write a Review!
    Showing 5 reviews of 2 Read all reviews
    Showing 5 reviews of 2
    Oniqueh G.
    Overall rating
    • Industry: Wine & Spirits
    • Company size: 11-50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Expensive & Frustrating Setup but Good Software Overall

    Reviewed on 2019/07/22

    We decided to transition to bLoyal primarily because it made managing wine club so much easier and...

    We decided to transition to bLoyal primarily because it made managing wine club so much easier and has more data fields than other options making it easier to tailor the membership and orders for customers.

    However, the customer service is extremely disappointing and frustrating. It took around 6 months to get the software live due to lack of communication or activeness from the deployment team at bLoyal. You could almost never get someone on the phone when issues would arrive, so I often was struck trying to figure out solutions on my own until I could schedule to talk to someone. We were promised training and some hand holding for our first club release after the transition, we did not receive either. Weeks after having our deployment was "finished" we still have issues that we are waiting to have addressed.

    Pros

    bLoyal has a lot of great features that make it easy to track your customers and report on their purchase and membership history.

    Cons

    It is not fully integrated with UPS which is hard for a company that ships in-house as we do. The reports pull incorrect or oddly formatted data.

    Verified Reviewer
    Overall rating
    • Used Other for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    innovative product but shady support and management practices

    Reviewed on 2018/06/10

    Pros

    Strong integration with Clover is seamless. It's a real trick to charge for subscription and holding credit card numbers which is not what Clover does natively.

    Cons

    Support from company including managers is difficult. Have written multiple messages to their team after paying thousands of dollars and have gotten no response.

    bLoyal FAQs

    Below are some frequently asked questions for bLoyal.

    bLoyal offers the following pricing plans:

    • Starting from: US$34,00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Core: $34 per device, per month Pro: $44 per device, per month Marketer: $54 per device, per month Executive: $64 per device, per month Three device minimum on all plans. Setup costs may apply.

    bLoyal offers the following features:

    • Branded loyalty program
    • Coupons
    • Custom dashboards
    • Customer profiles
    • Customer segmentation
    • Electronic punch cards
    • Email, SMS & social campaigns
    • Flexible points
    • Frequent buyer programs
    • Loyalty CRM
    • Loyalty dashboards
    • Multiple signup methods
    • Outbound marketing
    • Personalized marketing
    • Real-time business analytics
    • Real-time engagement analytics
    • Remarketing campaigns
    • Sales history
    • Tiered award programs
    • Transactional data

    bLoyal has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    bLoyal supports the following languages:

    English

    We do not have any information about what devices bLoyal supports

    bLoyal integrates with the following applications:

    Clover, KORONA, Post Affiliate Pro, WooCommerce, Wordpress

    bLoyal offers the following support options:

    FAQs, Online Support, Knowledge Base, Phone Support, Forum

    Related categories

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