About CoolTool

CoolTool is an online survey platform that helps market research agencies conduct consumer behavior studies using eye tracking, emotions measurement, EEG, and mouse tracking features. The solution also offers a marketplace that connects researchers, freelancers, and online panel providers to collaborate or outsource their services for market research projects.

CoolTool helps research agencies in questionnaire creation, data collection, data processing, and analysis. Researchers can customize the questionnaire and select the question type from various options including multiple answers, single answer, open-ended, ranking, rating slider, external URL redirect, and eye tracking. Users can also insert images, videos, logos, and other media files to make the questionnaire more interactive.

CoolTool lets organizations collect primary data by providing assistance for fieldwork, calculation of sample size, and the creation of sample plan according to survey objectives. Survey data is further cleaned by the research agencies and then exported to Excel or SPSS for analysis purposes. CoolTool provides real-time reports which include charts, tables, diagrams, and other visualizations to analyze survey results.

CoolTool also offers additional features including questionnaire translation, built-in templates, customizable branding, and sharing of survey results with other stakeholders. The solution also provides a survey scripting engine that enables research organizations to control the questionnaire at runtime. CoolTool offers APIs that let technology providers integrate their services or technology into the solution.

Key benefits of CoolTool

• CoolTool enables research providers to list their services on an online marketplace and connect with multiple clients to execute survey projects, collect responses, analyze results, and deliver reports through a single interface.

• The solution allows organizations and freelancers to outsource complete research projects or select tasks such as translation, questionnaire assistance, or data cleaning.

• CoolTool helps businesses send survey requests to a select few suppliers or publish their RFQ on the marketplace so that any competent supplier can view and apply for it.

• The solution lets users publish supplier reviews which are accessible in read-only mode to all new as well as old users.

• CoolTool lists various suppliers that provide advanced data analytics services such as regression analysis, segmentation, PSM, and others.

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

English

Images

The CoolTool user login page
Create new projects
Create questionnaires by selecting from multiple question types and formats
The solution integrates eye tracking capability in the survey engine
The solution provides a real-time view of survey results
Change chart types to analyze survey results
View 7 more
CoolTool video
CoolTool video
CoolTool screenshot: The CoolTool user login page CoolTool screenshot: Create new projects CoolTool screenshot: Create questionnaires by selecting from multiple question types and formats CoolTool screenshot: The solution integrates eye tracking capability in the survey engine CoolTool screenshot: The solution provides a real-time view of survey results CoolTool screenshot: Change chart types to analyze survey results

Features

Total features of CoolTool: 32

  • API
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Import/Export
  • Design Management
  • Email Marketing
  • Email Response Control
  • Mobile Survey
  • Multi-Channel Distribution
  • Offline Access
  • Offline Response Collection
  • Panel Management
  • Product Data Management
  • Project Management
  • Projections
  • Question Branching
  • Question Library
  • Reporting/Analytics
  • Site Intercept Survey
  • Skip Logic
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Template Management
  • URL Customization
  • Video Support

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Qualtrics CoreXM

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Reviews

Overall rating

4,5 /5
(10)
Value for Money
4/5
Features
4,4/5
Ease of Use
4,6/5
Customer Support
4,8/5

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Showing 5 reviews of 10
Daniel P.
Overall rating
  • Industry: Education Management
  • Company size: 2-10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I perform surveys of commercial insights using the tool cooltool, it has all the resources...

Reviewed on 2017/05/09

Apply theoretical knowledge in practice and obtain results to improve the performance of companies...

Apply theoretical knowledge in practice and obtain results to improve the performance of companies and with that have a market gain, another point reached and power educate people to use software and understand what the data extracted from the system.

Pros

The ease of use, the quality of the data generated through the analyzes and also the ease of generating reports and exporting the data to statistical analysis software. The iterative form of the system in the research panel assembly. The cost of the software and the hardware that can be used in the platform that allow us to perform the neuromarketing tests.

Cons

Does not have integrated in the platform the metrics referring to conductance of hair, cardiac beats and temperature. Requiring a separate report with this data to be assembled.

Response from CoolTool

Thank you for choosing our company, Daniel. We believe our new features will soon surprise you. At this moment, we are actively working on adding new technologies to empower our NeuroLab solution.

Megan P.
Overall rating
  • Industry: Market Research
  • Company size: 51-200 Employees
  • Used Other for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A great experience & happy clients

Reviewed on 2017/08/15

Experience with a new technology and understanding of its best applications in market research.

Experience with a new technology and understanding of its best applications in market research.

Pros

The fact that you can focus on designing each project almost as a survey and worry about all the analyses later (after data collection) was a huge relief for me. You don't need to have everything figured out from the start to be able to extrapolate and analyse what you need at a later date. In that sense, it reminds me of a standard market research quantitative study, which is comforting when you're using a brand new technology you've never used before. Also the Cool Tool team was very responsive and always helped me out when I had questions.

Cons

Sometimes the equipment is a bit glitchy. Once you have done a few interviews, you quickly learn how to troubleshoot -- which is usually just restarting equipment. I think it would be nice if there was some bench-marking information provided by Cool Tool to help with explaining the methodology to clients and interpreting results. I would also like more instruction about how to properly set up the testing room. There were some challenges with lighting for the facial recognition and eye tracker to work properly. Further, I would like more information about the quality of the equipment for peace of mind and to add credibility when recommending this as a viable research platform to our clients.

Response from CoolTool

Thank you for the thoughtful feedback, Megan. We are working hard on improving the product and we release new updates every month. It is not easy to integrate all neuromarketing technologies into one solution. We really appreciate your words and we will do everything possible to enhance your satisfaction with our products. Many thanks for your assistance in making our product better.

Darren L.
Overall rating
  • Industry: Market Research
  • Company size: 2-10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

software have some limited functions, more functions is needed to make it fully DIY able.

Reviewed on 2017/08/15

added service besides standard market research

added service besides standard market research

Pros

It can contain survey questions + eye tracking data. Report can be viewed in powerpoint format. White label function is available. There are good help from the community.

Cons

some common stuff like customise survey link is not available. Eg. survey.cooltool.com or xxx.cooltool.com and so on. survey respond ID is not peg to the survey project, it is just some random number from the system.... not tidy at all.

Response from CoolTool

Thank you for the review. The custom link feature is already in development. We always are glad to hear new wishes from our clients and try to fulfill them if it doesn't interfere with the automation of our solution. We appreciate the time and investment of our clients and that is why we strive to simplify and automate research rather than adding many detailed functions.

Luis C.
Overall rating
  • Industry: Research
  • Company size: 1 001-5 000 Employees
  • Used Other for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

CoolTool: a very nice tool to teach design of neuuromarketing experiments

Reviewed on 2019/09/17

I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master...

I use CoolTool to teach neuromarketing experiments with my students in a Neuromarketing Master degree. I show them how to create experiments and encourage them to run their own experiment in CoolTool.

Pros

is user-friendly and quiet intuitive. It has many different possibilities and works in different platforms. The chat is very useful,

Cons

Some features are inflexible. The software needed to run high-quality experiments doesnt work in mac. The website it a bit confusing to find some methodological details.

Nino D.
Overall rating
  • Industry: Research
  • Company size: 11-50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Recommendations for cooltool.

Reviewed on 2019/09/18

I am a client of cooltool. I am using software and hardware. I have projects in researches and by...

I am a client of cooltool. I am using software and hardware. I have projects in researches and by using cooltool I have possibility to be a researcher in neuromarketing.

Pros

I like most in this software that is is smart, value for product, the best team, many additional documents for learning.

Cons

Mmm, I think maybe software need to add more function and opportunities in creating reports more easily. In the end i recommend cooltool.

Showing 5 reviews of 10 Read all reviews

CoolTool FAQs

Below are some frequently asked questions for CoolTool.

CoolTool offers the following pricing plans:

  • Starting from:
  • Pricing model: Free, Subscription
  • Free Trial: Available

Talent: Free Master: $299/month Guru: Contact CoolTool for pricing details

We do not have any information about CoolTool features

CoolTool has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

CoolTool supports the following languages:

English

CoolTool supports the following devices:

Android (Mobile)

We do not have any information about what integrations CoolTool has

CoolTool offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

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