Stackla

User-generated content (UGC) platform for enterprise brands

About Stackla

Stackla solves modern markets’ biggest challenge: the never-ending need for engaging and effective visuals to support all their campaigns, channels and audiences.

With an AI-powered user-generated content (UGC) platform, asset manager and organic influencer tool, Stackla sits at the core of the marketing stack, enabling brands to build rich libraries of visual content by actively discovering, rights managing, publishing and optimizing content from across the social web to fuel authentic and personalized content experiences at scale.

Trusted by more than +350 global brands across travel, hospitality, retail, CPG, automotive, education and nonprofit, Stackla is designed to meet the needs of enterprise-level organizations such as Expedia, Kmart, Lush Cosmetics, Mazda, Nintendo, Radisson, Unilever and more.

Key benefits of Stackla

  • Discover Relevant User-Generated Visuals from 25+ Social Networks – Use geolocation, hashtags, keywords and visual recognition to surface and auto-tag the best visuals your customers are sharing on social.
  • Obtain Rights to UGC on ANY Network – Easily request and obtain permission to feature customer content throughout your marketing.
  • Build Your Own Creator Community and Library of Authentic Visuals – Proactively drive your UGC strategy by using Stackla's Organic Influencer tool to build your own creator communities that engage, motivate and reward your best customers—turning brand advocates into influencers and earned content into owned assets.
  • Publish UGC Across All Touchpoints – Make your inspirational UGC shoppable and seamlessly publish these authentic customer visuals across any channel—from you website and ads to emails and live events.
  • Optimize Content with AI Technology – Leverage predictive recommendations from our machine learning engine, Co-Pilot, about which content you should publish, rights manage or discard so you can continually publish better content with less effort.
  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Images

    Publish UGC - With over a dozen out-of-the-box widget styles as well as custom CSS and JavaScript code editors, Stackla ensures that your user-generated content will be displayed beautifully on every device and marketing channel you choose publish it.
    UGC Discovery - Instantly search one keyword across all the top social networks: Instagram, Facebook, TikTok and more. Enter a hashtag, keyword, user, page or place, then sit back and watch the most relevant results appear, ready for you to take action.
    Stackla Curation & Moderation - Sophisticated visual recognition, automation rules and moderation tools streamline the process of finding and approving the best content for your brand.
    Make UGC Shoppable - Stackla makes it easy for you to connect content to commerce by pairing your product catalog with relevant UGC to take people directly from point of inspiration to point of purchase.
    Data Insights - Stackla's powerful analytics dashboards and reports help marketers quickly get actionable insights into how UGC is performing within their overall marketing & eCommerce strategy.
    Build Your Own Creator Communities - Easily find, engage and reward your best brand advocates to build loyal communities and rich libraries of authentic, high-quality content that delivers real ROI for your brand.
    Personalize email campaigns - Whether it’s promotional, transactional or educational, Stackla helps you incorporate UGC into your marketing emails to make them more personal and engaging — boosting click-through rates and reducing unsubscribes.
    View 8 more
    Stackla video
    Stackla screenshot: Publish UGC - With over a dozen out-of-the-box widget styles as well as custom CSS and JavaScript code editors, Stackla ensures that your user-generated content will be displayed beautifully on every device and marketing channel you choose publish it. Stackla screenshot: UGC Discovery - Instantly search one keyword across all the top social networks: Instagram, Facebook, TikTok and more. Enter a hashtag, keyword, user, page or place, then sit back and watch the most relevant results appear, ready for you to take action. Stackla screenshot: Stackla Curation & Moderation - Sophisticated visual recognition, automation rules and moderation tools streamline the process of finding and approving the best content for your brand. Stackla screenshot: Make UGC Shoppable - Stackla makes it easy for you to connect content to commerce by pairing your product catalog with relevant UGC to take people directly from point of inspiration to point of purchase. Stackla screenshot: Data Insights - Stackla's powerful analytics dashboards and reports help marketers quickly get actionable insights into how UGC is performing within their overall marketing & eCommerce strategy. Stackla screenshot: Build Your Own Creator Communities - Easily find, engage and reward your best brand advocates to build loyal communities and rich libraries of authentic, high-quality content that delivers real ROI for your brand. Stackla screenshot: Personalize email campaigns - Whether it’s promotional, transactional or educational, Stackla helps you incorporate UGC into your marketing emails to make them more personal and engaging — boosting click-through rates and reducing unsubscribes.

    Features

    Total features of Stackla: 50

    • API
    • Activity/News Feed
    • Approval Process Control
    • Audience Targeting
    • Automated Publishing
    • Automated Scheduling
    • Blogs
    • Brand Guidelines
    • Brand Management
    • Campaign Management
    • Cataloging/Categorization
    • Categorisation/Grouping
    • Click Tracking
    • Contact Management
    • Content Library
    • Content Management
    • Conversion Tracking
    • Dashboard Creation
    • Digital Asset Management
    • Distribution Management
    • Engagement Analytics
    • Event Management
    • Filtering
    • Geolocation
    • Geotargeting
    • Group Management
    • Interactive Content
    • Keyword Filtering
    • Media Library
    • Multi-Account Management
    • Multi-Channel Campaigns
    • Multi-Channel Marketing
    • Multiple Data Sources
    • Performance Metrics
    • Publish Scheduling
    • Real Time Data
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Rules-Based Workflow
    • Search/Filter
    • Sentiment Analysis
    • Social Media Integration
    • Social Performance Management
    • Social Promotion
    • Tagging
    • Third Party Integrations
    • Video Management
    • Widgets
    • Workflow Management

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    Reviews

    Overall rating

    4,3 /5
    (8)
    Value for Money
    4,2/5
    Features
    4,1/5
    Ease of Use
    4/5
    Customer Support
    4,2/5

    Already have Stackla?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 8
    Claude W.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Smart Content Curation through machine learning

    Reviewed on 2018/04/08

    Pros

    Stackla is great at aggregating the best social content. Part of a next generation content management suite of platforms now on the market, Stackla is driving content curation through machine learning. As a medium and large business, you can categorise content to create a UGC library. It's great for hyper-personalisation and engagement tracking.

    Cons

    I think the idea is great, the industry is still behind. Stackla is leading in travel and tourism, but does not have a strong presence in other industries such as retail.

    Verified Reviewer
    Overall rating
    • Industry: Education Management
    • Company size: 501-1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Best UGC platform I've seen

    Reviewed on 2021/04/01

    Very positive overall. Stackla is now a core tool for our BAU.

    Very positive overall. Stackla is now a core tool for our BAU.

    Pros

    It specialises in UGC and does everything you need in that space. Do if you have a strategic need to develop and run UGC campaigns you can be confident it will support you tactically. Powerful tools to capture, curate and present back UGC across multiple touch points.

    Cons

    Can be complex to use and a bit of a learning curve is required to get to grips with the lexicon. It's also easy to make mistakes when configuring filters and widgets.

    Athar A.
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 1 001-5 000 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Stackla

    Reviewed on 2021/04/09

    Stackla is a good tool for our needs and over the years I have built a strong relationship with...

    Stackla is a good tool for our needs and over the years I have built a strong relationship with them but feel that the product improvements come too slowly.

    Pros

    The widgets are great and the influencer management tool is a brilliant addition.

    Cons

    The platform isn't very intuitive and setting up new terms and filters etc could be a bit simpler.

    Ciara F.
    Overall rating
    • Industry: Hospitality
    • Company size: 501-1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Easily collate and share UGC

    Reviewed on 2021/04/13

    Pros

    Easy to use once set up.
    Traffic light system is useful.

    Cons

    Terminology not user-friendly for users especially new marketing interns.
    Updated filter views not fit-for-purpose as it also shows disabled & queued content so have to return to content section.
    Having to go back to 'Terms' to edit a search. Would be much easier to edit the search within the content moderation section as soon as you noticed that the search term might need updating or tweaking.
    Shop-spots and other tagging features require a lot of admin work & it's not usually possible to dedicate chunks of time and resources to this with a small team.

    Verified Reviewer
    Overall rating
    • Industry: Hospitality
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 1.0 /10

    Great when it works

    Reviewed on 2020/02/25

    It was great until it stopped working because Stackla was violating Facebook’s terms of service.

    It was great until it stopped working because Stackla was violating Facebook’s terms of service.

    Pros

    Stackla was our go-to for aggregating user-generated content for over a year. Once set up, the interface was easy to use and allowed our team to easily acquire rights to Instagram images to reuse in our digital marketing. It also archived all of our permissions so we could easily reference them.

    Cons

    Our biggest downside of using Stackla was that the platform was cut off for about a month from the Instagram API because Stackla had violated Facebook’s terms of service. For how much we use UGC, we could not afford to work with a vendor that could go offline for such large periods of time. We ended up switching to another company.

    Showing 5 reviews of 8 Read all reviews

    Stackla FAQs

    Below are some frequently asked questions for Stackla.

    Stackla offers the following pricing plans:

    • Starting from:
    • Free Trial: Not Available

    To receive accurate pricing, contact Stackla directly.

    We do not have any information about Stackla features

    Stackla has the following typical customers:

    51-200, 201-500, 501-1 000, 1 001+

    Stackla supports the following languages:

    English

    Stackla supports the following devices:

    Stackla integrates with the following applications:

    AdRoll, Adobe Experience Manager, Agile CRM, Bigcommerce, Campaign Monitor, Celtra, Chatter, Content Hub, Drupal, Google Analytics, HootSuite, Insightly, LiveStream, Magento Commerce, Mailchimp, Oracle Data Management Platform, Oracle Responsys, Salesforce Marketing Cloud, Segment, Shopify, Slack, Sprinklr, Watson Campaign Automation, WordPress, Yammer, Zapier, Zoho CRM

    Stackla offers the following support options:

    Email/Help Desk, Knowledge Base

    Related categories

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