About Instagram

Instagram is a social media app which lets users share photos and videos from their smartphones, as well as like and comment on other users’ posts, send private messages, search for relevant content, and more. Users can view their feed from any web browser, but can only upload photos and videos through the native apps for iOS and Android.

Instagram includes a range of filters and editing tools which users can apply to their photos and videos before posting. The exposure, brightness, contrast, saturation, warmth, fade, and other aspects of photos can be adjusted, and users can also add text and drawings on top of their photos and videos. Up to 10 photos and videos can be published in a single post, and filters can be applied in bulk across a whole post, or to individual images. Videos can be shared with or without audio, and users can control which frame of a video is presented as the cover image. Captions, hashtags, and locations can be added to posts, enabling users to search for relevant content.

The Stories feature allows users to post photos and videos which are displayed at the top of their followers’ feeds, and disappear after 24 hours. Users can send direct messages to each other, containing their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations. Disappearing photos and videos can also be sent directly to other users, which can be viewed twice before they disappear.

Key benefits of Instagram

  • Users can publish up to 10 images or videos in a single post, customize the order in which they are displayed, and apply filters individually or to all photos and videos within a post.

  • Editing tools allow users to add filters and effects to photos and videos, with a selection of built-in filters, and tools for adjusting the brightness, color, warmth, saturation, contrast, fade, and other effects.

  • Users can send direct messages to their followers, including their own photos or videos, text, posts from their feed, other users’ profiles, hashtags, and locations.

  • Stories enable users to share photos and videos which disappear after 24 hours, and users can also share disappearing photos and videos with one another.

  • Users can add locations and hashtags to their posts, enabling other users to find their content through searches.

  • Devices

    Business size

    S M L

    Images

    Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app
    A range of filters and editing tools are built into Instagram
    Drawings and text can be added on top of photos and videos
    All posts published by a user are visible on their profile
    Stories appear at the top of each users' Instagram feed, and disappear after 24 hours
    Users can broadcast live on Instagram
    Users can send one another direct messages on Instagram
    Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more
    Instagram automatically recommends content to users, based on who they follow and which posts they have liked
    Users are notified of new followers, likes and comments on their posts, and direct messages
    View 11 more
    Instagram screenshot: Instagram allows users to upload photos and videos from their mobile phone, or access their camera through the app Instagram screenshot: A range of filters and editing tools are built into Instagram Instagram screenshot: Drawings and text can be added on top of photos and videos Instagram screenshot: All posts published by a user are visible on their profile Instagram screenshot: Stories appear at the top of each users' Instagram feed, and disappear after 24 hours Instagram screenshot: Users can broadcast live on Instagram Instagram screenshot: Users can send one another direct messages on Instagram Instagram screenshot: Direct messages can include photos, videos, text, emojis, hashtags, locations, profiles, and more Instagram screenshot: Instagram automatically recommends content to users, based on who they follow and which posts they have liked Instagram screenshot: Users are notified of new followers, likes and comments on their posts, and direct messages

    Features

    Total features of Instagram: 22

    • @mentions
    • Alerts/Notifications
    • Automated Publishing
    • Brand Tracking
    • Chat/Messaging
    • Collaboration Tools
    • Commenting / Notes
    • Content Management
    • Customer Engagement
    • Geolocation
    • Image Editing
    • Live Chat
    • Multi-Account Management
    • Real Time Notifications
    • Reporting/Analytics
    • Search/Filter
    • Social Media Monitoring
    • Tagging
    • User Profiles
    • Video Editing
    • Video Streaming
    • Video Support

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    Reviews

    Overall rating

    4,6 /5
    (736)
    Value for Money
    4,6/5
    Features
    4,5/5
    Ease of Use
    4,7/5
    Customer Support
    4,1/5

    Already have Instagram?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 736
    Daine S.
    Overall rating
    • Industry: Entertainment
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The instant change in Instagram!

    Reviewed on 2020/12/16

    I’ve been able to solve many business problems I wasn’t able to solve with previous software such...

    I’ve been able to solve many business problems I wasn’t able to solve with previous software such as linked in/Facebook etc. I Instagram has been optimized to serve my social standards whether it be personal or business. You are permitted up to five accounts you can switch back-and-forth through out for whatever you need to do. They also made a feature in which you can create an online shop right there on your profile. I have been on Instagram for about eight or nine years, and I must say it’s developed into one of the best software I think we have in our day of age. It has all the features of Facebook and Snapchat combined. And I think it’s more user sociable than anything. You can see your favorite celebrities post throughout the day. And it’s very enjoyable to meet new people and build rapport with partners across the network.

    Pros

    What I like most about this software is you can create a business account or personal account. They also give you the option to put money behind promotion in order to boost your post. They give you insights on your progression and your overall reach.

    Cons

    Well I like leases that it gets pretty pricey for a promo that you can do on your own with just a little bit of effort. I feel as though the rate of insight per dollar should be changed. But overall I can’t think of too many things I don’t like about the software it’s pretty perfect.

    Megan J.
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best social media platform for business

    Reviewed on 2021/03/27

    I've used Instagram for my personal account for years and loved it. When I decided to make a...

    I've used Instagram for my personal account for years and loved it. When I decided to make a dedicated account for my blog it was a game-changer. It really allows you to build relationships with customers by showing the personal side of yourself through pictures and stories. Nowadays people want to see who is behind the businesses they support! Instagram is also great for gaining website visitors by guiding people from the app to your website through links on stories, your profile, or posts. If you have any kind of blog or business I would highly recommend creating an Instagram account.

    Pros

    Instagram allows you to really build a relationship with customers through pictures and stories in a way that other social media platforms can't. The Instagram stories are my favorite feature because they allow you to show a more personal side and show the person behind the business. I get the most interaction from my customers through stories by using the polls, quizzes, etc. It's a great feature!

    Cons

    Because Instagram is such a great business tool it's extremely competitive. Every business has an Instagram account nowadays so it makes ranking for hashtags and showing up on featured pages difficult regardless of what niche you're in.

    Alexis R.
    Overall rating
    • Industry: Retail
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Where's my FREEDOM OF SPEECH

    Reviewed on 2020/10/13

    My overall experience with Instagram is good due to the fact that they offer so many ways to reach...

    My overall experience with Instagram is good due to the fact that they offer so many ways to reach new people and promote your business. Ways such as hashtags, search bar, The explore page and sending Direct Messages to people. The only problem I've had with them so far which is a big problem is them not letting me exercise my use of freedom of speech by denying me promotion of an ad I was going to pay for.

    Pros

    I love that instagram allows me to connect with my friends and family as well as people I haven't met before. It's very easy to use, has a lot of different features and tools such as, using hashtags to get more views or likes on your posts, search bar, The explore page and sending Direct Messages to people. I use most of these as an advantage to my business. Instagram also allows you to run ads and gives the opportunity to choose your audience. So I use that too but have recently ran into a problem with running an ad.

    Cons

    Although Instagram is an app with lots of benefits and is very popular it has some downfalls. Instagram has the option for its users to make ads that promote their page or products but I've recently had a problem with running one of my ads for my business. I was trying to promote my clothing store on a video that had music in it and the music is an original song that I wrote. Well when I hit start ad Instagram made me wait like an hour before getting back with me about why. Their reason as to why I couldn't run my ad was because it had to do with political views and they didn't want me to influence anyone's vote or decisions. But people are clearly influencing peoples votes and decisions EVERY SINGLE DAY! So I didn't understand then and I don't understand now as to why they wouldn't let something go through that I WAS PAYING FOR and let me exercise my right to speak on whatever matters I wanted to speak on. Customer support didn't help one bit, they just kept sending me the same information over again so I finally just didn't worry about it and found another way to promote my business through another app.

    Keziah M.
    Overall rating
    • Industry: Media Production
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great app for both personal and business use

    Reviewed on 2021/03/19

    Although Instagram only functions well when you have a good amount of data or a reliable and stable...

    Although Instagram only functions well when you have a good amount of data or a reliable and stable internet connection. I love this software and I find it very easy to use and convenient for both individuals or companies.

    Pros

    Now there are many things that I love about Instagram like how Global it is, you can make as many friends as you want from different parts of the world, its easy to use, Visual, and on top of it all it's free.
    I love the Live feature that allows us to go live from where we are, the new Reels feature is another love for us, though the time is too short for us it allows us to share short videos of our company and people can get to know more about the work we do as well as see our students in action.
    From a personal level I love the new " close friends" feature because you can now post stuff that you only want close friends to see without anyone else seeing the post.

    Cons

    What I least like about the software is that the web version is soo basic and you cannot do much using it. They could make it better if it would function the same way as the phone app.

    Verified Reviewer
    Overall rating
    • Industry: Medical Practice
    • Company size: 10 000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Instagram Review

    Reviewed on 2021/03/25

    Instagram is the place I go to in all moods, when I am tired, happy, sad. It helps all my moods. I...

    Instagram is the place I go to in all moods, when I am tired, happy, sad. It helps all my moods. I enjoy everything about this app, and the Instagram lives give me joy.

    Pros

    I love Instagram. Instagram is the first place I go when I wake up in the mornings. It’s entertaining and has a way to keep me captivated for hours. I am able to post my favorite moments or memories on my personal page, in the form of a post or an Instagram story. I love the fact that I am able to post my Instagram story, so that only my close friends are able to see it. I love the features that are available to be when recreating a story; the filters, the different photo colour edits, etc. I could go on and on about this app.... I am able to direct message my friends, and if it’s a private topic being discussed I am given the option of using disappearing messages which is just perfect. I believe Instagram should be used by all, and if you are not already using this app, then you are truly missing out. You are also able to go live on your page and talk to your audience, and even watch other people’s lives. If your don’t want everybody to have access to your personal page, you are given the option of making your page private. You are also able to create an Instagram business page.

    Cons

    I honestly have no problems with this app, I believe everyone should experience this app atleast once. It’s entertaining and you able to follow pages that best spikes your interest. I would recommend this app to all!

    Showing 5 reviews of 736 Read all reviews

    Instagram FAQs

    Below are some frequently asked questions for Instagram.

    Instagram offers the following pricing plans:

    • Pricing model: Free
    • Free Trial: Not Available

    Instagram's apps are free to download and use.

    We do not have any information about Instagram features

    Instagram has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    We do not have any information about what languages Instagram supports

    Instagram supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Instagram integrates with the following applications:

    Facebook, Twitter

    Instagram offers the following support options:

    FAQs/Forum, Knowledge Base

    Related categories

    See all software categories found for Instagram.