About CleverTap

Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and grow their mobile apps.

With CleverTap you can
- Build an omnichannel customer experience that retains your users.
- Deliver incredible user experiences with hyper-personalized campaigns and indiviadualization.
- Create delightful & personalized omnichannel engagement campaigns

CleverTap’s online signup provides the opportunity for businesses to signup online and integrate with CleverTap without interfacing with sales or customer success. Businesses can buy the CleverTap platform directly from the website’s pricing page; the Growth and Advanced plans are available for up to 100K MAUs.

Get access to true real-time engagement - with analytics and engagement tools in one platform, there’s no delay from syncing different systems.
- Remove the hassle and cost of integrating and maintaining multiple platforms with CleverTap’s all-in-one solution.
- Signup for the Growth Plan for all the tools a business needs to analyze and engage users across web and mobile.
- Signup for the Advanced Plan for additional engagement channels, advanced personalization, and advanced
segmentation tools to take your engagement strategy to the next level.
- Flexible billing is available with monthly or annual options; an annual subscription comes with a 20% discount.
- Try for free for 14 days. Easily cancel at any time, and export your data before you go.
- Get customer support directly on the dashboard as soon as the account is activated.
- Access data for meaningful insights.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to CleverTap

Key benefits of CleverTap

The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

Connect with us to discover how CleverTap can fuel your organization’s growth and drive customer retention with
Omnichannel campaigns, actionable analytics, individualization at scale, customer lifecycle optimization and predictive engagement.

  • Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.

  • Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior.

  • Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals.

  • Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app.

  • Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, China, Germany, United Kingdom, India, Japan, United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to CleverTap

    Images

    CleverTap Software - Lifecycle Optimizer
    CleverTap Software - Journey
    CleverTap Software - RFM
    CleverTap Software - Retention Cohort
    CleverTap Software - Custom Dashboard
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    CleverTap Software - Lifecycle Optimizer CleverTap Software - Journey CleverTap Software - RFM CleverTap Software - Retention Cohort CleverTap Software - Custom Dashboard

    Features

    Total features of CleverTap: 79

    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Automated Scheduling
    • Behavior Tracking
    • CRM
    • Campaign Analytics
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Attribution
    • Churn Management
    • Cohort Analysis
    • Contextual Targeting
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Activity Tracking
    • Customer Database
    • Customer Experience Management
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Reports
    • Customizable Templates
    • Dashboard
    • Device Targeting
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Management
    • Email Marketing
    • Engagement Tracking
    • Event Triggered Actions
    • Expiry Notifications
    • Funnel Analysis
    • Geotargeting
    • In-App Events Tracking
    • Landing Pages/Web Forms
    • Location-Based Marketing
    • Marketing Automation
    • Mobile Access
    • Mobile Alerts
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Marketing
    • Multivariate Testing
    • Notification Scheduling
    • Performance Metrics
    • Predictive Analytics
    • Push Notifications
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Reporting & Statistics
    • Reporting/Analytics
    • Retention Tracking
    • Revenue Tracking
    • SMS Messaging
    • Segmentation
    • Social Marketing
    • Social Media Monitoring
    • Template Management
    • Third Party Integrations
    • Trend Analysis
    • Uninstall Tracking
    • Visual Notifications
    • Web Notifications
    • Website Analytics
    • Website Visitor Tracking
    • Workflow Management

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    Reviews

    Overall rating

    4,5 /5
    (20)
    Value for Money
    4,1/5
    Features
    4,5/5
    Ease of Use
    4,5/5
    Customer Support
    4,6/5

    Already have CleverTap?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 20
    Keyur S.
    Overall rating
    • Industry: Accounting
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Perfect for Analytics & Engagement

    Reviewed on 2017/10/29

    Pros

    We have been using CleverTap for over 4 years now for Pricebaba.com and now in our new product, SahiGST as well. The results have been amazing. Analytics and engagement in a single package is wonderful. It's quite easy to segment users based on what they have done on the website and that too real time. Their funnels are the best I've seen - it is possible to set it up within a few seconds. Also, their new Flows feature has helped us understand where exactly the user dropped off and what actions were performed right before that. We have used web pop ups and emails extensively.
    They have a fantastic customer success team that has been very responsive to all our calls and emails.

    Cons

    The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.

    Verified Reviewer
    Overall rating
    • Industry: Market Research
    • Company size: 201-500 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    CleverTap Highly Advance and Analytics Engagement platform

    Reviewed on 2021/06/19

    With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more...

    With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

    Pros

    CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

    Cons

    WhatsApp integration is not available. It take more time to segment data when you work on large database.

    Nikhil R.
    Overall rating
    • Industry: Computer Software
    • Company size: 10 000+ Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    To successfully get the most effective and productive Business Intelligence Software for your...

    Reviewed on 2018/01/14

    The data is then presented in an easy to digest form showing how many people had positive and...

    The data is then presented in an easy to digest form showing how many people had positive and negative experience with CleverTap. With that information at hand, you should be equipped to make an informed buying decision that you won't regret.Customer support is fantastic. I've been sending tons of questions to their technical expert during our integration phase and she never failed to respond within an hour (a couple of hours max), or jump on a call to further assist.I like that it provides me with valuable data about users and there are lots of options to sort the user base and filtering actions. This is intuitive solution that provides combination of analytics features with robust automation tools that help us to better understand the customer actions and for creating campaigns.

    Pros

    Great real-time analytics and engagement too, Open culture, competent colleagues and flexible work hours, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.The results have been amazing. Analytics and engagement in a single package is wonderful.Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

    Cons

    The focus is more on Mobile Applications than website while we use it mainly for our web products. However, the good part is their product and support team takes feedback positively and tries to accommodate our feature requests.Responsiveness to 3rd party API structures and calls. User profile speed of operation has been solved now, It can be hard to understand what some numbers mean within the system and what it measures. It would be great if they could add more explanation.

    Shakti S.
    Overall rating
    • Industry: Entertainment
    • Company size: 201-500 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Power Infra and Realtime Engagement

    Reviewed on 2017/09/11

    Pros

    I have been using CleverTap for over three years now.

    We had tried multiple providers to send push notifications through our app, but none of them could handle the traffic and load of our user-base, especially during important sports matches or TV show releases. CleverTap, having a powerful infrastructure, could easily handle our load and could send realtime notifications to all our users. We could thus schedule and send massive campaigns in just a few seconds without worrying about deliverability.

    CleverTap is backed by a great customer success team, who eased the migration process and also helped us automate a plethora of our marketing use-cases.

    Cons

    Well, with the scale they have managed to create, they need more manpower! Irony is, they have managed creating an impact with very few talented resources.

    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    A powerful and comprehensive platform for user engagement

    Reviewed on 2018/10/08

    Pros

    Have been using clevertap for 3+ years now. It's the one tool that a marketer or product manager would use everyday to track campaign performance, user analytics, conversion rates, daily actives etc. It's very powerful and can process millions of data points in a matter of seconds. They have added a lot of new features that makes it at par with international level products in this domain, yet at a much cheaper price.

    Cons

    It's just become a bit costly now for smaller companies. Also, it could do better with paid marketing tracking, competitor app or industry benchmarks etc. within the tool.

    Showing 5 reviews of 20 Read all reviews

    CleverTap FAQs

    Below are some frequently asked questions for CleverTap.

    CleverTap offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Available

    Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs. CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

    CleverTap has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    CleverTap supports the following languages:

    English

    CleverTap supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    CleverTap integrates with the following applications:

    Amazon Simple Email Service, Gmail, Google Ads, Magento Commerce, Mailchimp Transactional Email, Postmark, SendGrid, Shopify, Twilio, WooCommerce

    CleverTap offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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