CleverTap

4.4 (57)
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User Retention Platform for High-Growth Mobile Apps

About CleverTap

Over 8,000 global brands, including Disney+ Hotstar, Gojek, The Meet Group, WinZo, MPL, Times Internet, Domino’s, Ooredoo, Ketto, BookMyShow, and Grofers trust CleverTap to help them stay connected with their users and grow their mobile apps.

With CleverTap you can
- Build an omnichannel customer experience that retains your users.
- Deliver incredible user experiences with hyper-personalized campaigns and indiviadualization.
- Create delightful & personalized omnichannel engagement campaigns

CleverTap’s online signup provides the opportunity for businesses to signup online and integrate with CleverTap without interfacing with sales or customer success. Businesses can buy the CleverTap platform directly from the website’s pricing page; the Growth and Advanced plans are available for up to 100K MAUs.

Get access to true real-time engagement - with analytics and engagement tools in one platform, there’s no delay from syncing different systems.
- Remove the hassle and cost of integrating and maintaining multiple platforms with CleverTap’s all-in-one solution.
- Signup for the Growth Plan for all the tools a business needs to analyze and engage users across web and mobile.
- Signup for the Advanced Plan for additional engagement channels, advanced personalization, and advanced
segmentation tools to take your engagement strategy to the next level.
- Flexible billing is available with monthly or annual options; an annual subscription comes with a 20% discount.
- Try for free for 14 days. Easily cancel at any time, and export your data before you go.
- Get customer support directly on the dashboard as soon as the account is activated.
- Access data for meaningful insights.


Key benefits of CleverTap

The power and scalability of the CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

Connect with us to discover how CleverTap can fuel your organization’s growth and drive customer retention with
Omnichannel campaigns, actionable analytics, individualization at scale, customer lifecycle optimization and predictive engagement.

  • Understand every individual user better with rich user profiles containing demographic data, interactions, transaction history and user actions. Integrate data from other sources such as Facebook and Google+ to build a more detailed user profile.

  • Schedule campaigns for optimum user targeting or automate your marketing with CleverTap’s Clever Campaigns which allows targeted marketing towards specific user groups based on user activity and behavior.

  • Launch various campaigns and assess which is the most effective with each target group with CleverTap’s A/B testing. Run experiments with different versions of the same campaign and use analytics to see which has the best results based on your goals.

  • Watch as user profiles update in real-time based on completed actions and certain behaviours with user segmentation. Users can be automatically grouped together based on the way that they interact with the app.

  • Utilize CleverTap’s personalization API to build your own CleverTap experience - import or export data and trigger backend workflows with ‘Webhooks’ without the need to develop code.

  • Images

    CleverTap Software - Lifecycle Optimizer
    CleverTap Software - Journey
    CleverTap Software - RFM
    CleverTap Software - Retention Cohort
    CleverTap Software - Custom Dashboard
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    CleverTap Software - Lifecycle Optimizer
    CleverTap Software - Journey
    CleverTap Software - RFM
    CleverTap Software - Retention Cohort
    CleverTap Software - Custom Dashboard

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    Reviews

    Overall rating

    4.4 /5
    (57)
    Value for Money
    4.1/5
    Features
    4.4/5
    Ease of Use
    4.3/5
    Customer Support
    4.3/5

    Already have CleverTap?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 57
    Anirban
    Anirban
    Overall rating
    • Industry: Education Management
    • Company size: 501–1,000 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    The perfect communications platform for all our marketing needs

    Reviewed on 2024/01/08

    With CleverTap, we can not only send communication but we also actively use it to build segments,...

    With CleverTap, we can not only send communication but we also actively use it to build segments, save those and plan marketing budgets effectively even before executing the campaigns.

    Pros

    The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate. Multiple vendors are supported for SMS, WhatsApp, Email and RCS, allowing us to choose from the most cost-effective solutions, and also track data across all sources through callback reports.

    Cons

    The push notification delivery rates in CleverTap are somewhat low for Android devices manufactured by certain Chinese mobile companies. This leads to low effectivity of push notifications and increased reliance on costlier channels like SMS and WhatsApp.

    Akshata
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great tool for tracking user activity and real-time user database

    Reviewed on 2022/08/26

    Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics...

    Overall experience was great ,I'm using this tool since last 2+ years ,notification and analytics part was great.

    Pros

    User tracking, campaign management, notifications,user activity tracking,

    Cons

    1.Fcm token of some user are missing.
    2. Not supported for web applications.

    Alternatives Considered

    Firebase

    Reasons for Switching to CleverTap

    It's provide greater features as compared to firebase
    Moran
    Overall rating
    • Industry: Consumer Services
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    A perfect guarantee to enhance engagement and customer loyalty

    Reviewed on 2024/12/11

    CleverTap has contributed greatly to making a positive transformation in our marketing campaigns,...

    CleverTap has contributed greatly to making a positive transformation in our marketing campaigns, enabling us to maintain the momentum of engagement with customers and enhance their loyalty continuously.

    Pros

    CleverTap I love all its features, its analytics to track user behavior in real time are more than amazing, it always produces visualizations that help gain customer loyalty. I love CleverTap's ready-made templates that always make starting campaigns smoother. I like the ease of setting up custom advertising messages and integrating them with push notifications, which contributes significantly to achieving precise and double targeting.

    Cons

    CleverTap's simplicity of the interface and the smoothness of all the setup steps makes the small negatives disappear.

    Kim
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    THIS COMPANY SCAMED ME

    Reviewed on 2024/05/05

    This has been a horrible experience, in a 4 day time span. They have scammed me and they should not...

    This has been a horrible experience, in a 4 day time span. They have scammed me and they should not be able to do this to people.

    Pros

    I was hired to work for this company on the back end clicking a button for pre written positive 5 star reviews for products. I was to do 120 clicks a day and I would be paid to do this.

    Cons

    I was told there would be what was called lucky orders and I would earn 20Xs the commission. When this happened I was to pay for the lucky order and I would be paid back my money once the 120 clicks were done. My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00. I can not afford to pay this amount and I’m told that if I do not, the current 10,000 I have already put in, I will not get back. This is a total scam. I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me. My Trainer [sensitive content hidden] should be held responsible as well as the customer service girl [sensitive content hidden]. I wish I could attach pictures of the hogwash they are feeding me. DO NOT TRUST THIS COMPANY, they will steal your money and run with it and get nothing In return. I will be starting a formal investigation tomorrow with the local police in my area. Learn from my mistake and stay clear or Clever Tap.

    Verified Reviewer
    Overall rating
    • Industry: Market Research
    • Company size: 201–500 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    CleverTap Highly Advance and Analytics Engagement platform

    Reviewed on 2021/06/19

    With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more...

    With CleverTap we had excellent and seamless experience. CleverTap has helped us to engage more audience and convert them into leads.

    Pros

    CleverTap provide excellent real time analytics which make it best tool for mobile engagement. It has powerful segmentation engine which help us to run more personalize and specialized campaigns. CleverTap is the perfect platform for any mobile app.

    Cons

    WhatsApp integration is not available. It take more time to segment data when you work on large database.

    Showing 5 reviews of 57 Read all reviews

    CleverTap FAQs

    Below are some frequently asked questions for CleverTap.

    CleverTap offers the following pricing plans:

    • Pricing model: Subscription
    • Free Trial: Available

    Fixed monthly pricing with no hidden charges. Our customized plan is tailored to suit your unique growth needs. CleverTap platform is now available via direct signup online for apps with up to 100K MAUs. Try for free for 14 days.

    CleverTap has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    CleverTap supports the following languages:

    English

    CleverTap supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    CleverTap integrates with the following applications:

    Adobe Commerce, Gmail, Google Ads, SendGrid, Shopify, Twilio, WooCommerce

    CleverTap offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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