Ruler Analytics

Ruler Analytics

Call tracking & marketing attribution software

5/5 (2 reviews)

Ruler Analytics Overview

Ruler Analytics is a call tracking and marketing attribution software that offers SMBs a single and centralized platform from which to capture, share and analyze marketing campaign data. Incorporating phone call tracking, form tracking and Google Analytics integration, Ruler Analytics aims to deliver a comprehensive marketing attribution solution.

In order to attribute marketing data effectively, Ruler Analytics equips users with campaign and keyword call tracking technology. Utilizing Ruler Analytics’ call tracking functionality, users can match phone calls to website visitors and determine exactly how visitors discover a user’s business. Users can also view the caller journey, listen to call recordings as well as track static and offline calls. Moreover, by supporting Google Adwords and Analytics integrations, Ruler Analytics allows users to capture phone call data as Goals and conversions and, ultimately, measure the ROI on their marketing investment.

Besides call tracking, Ruler Analytics facilitates form tracking alongside company tracking. With Ruler Analytics’ advanced tracking features, users can collect customer data from abandoned forms and obtain the contact details of real companies which have visited their website.

Further to Google Analytics integration, Ruler Analytics supports Zapier integration. Through Zapier integration, Ruler Analytics connects seamlessly to more than 500 other services including CRM and Email products such as MailChimp, pipedrive and Microsoft Dynamics. Ruler Analytics, therefore, allows users to share marketing data easily with their CRM and order management systems as well as understand more about their customers with visitor journey tracking and enriched lead information.

Pricing

Starting from
$149/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Europe, United Kingdom, United States

Supported Languages

English

Ruler Analytics Reviews

Overall rating
5/5
100% positive reviews
2
Excellent
0
Very good
0
Average
0
Poor
0
Terrible

More features, integrations and solutions. At a cheaper price. Good experience all round.

Used Daily for 1+ year
Reviewed on 3/3/2018
Review Source: Capterra

Pros

Cost, Number of Integrations, Customer Support, Form and Online Chat Tracking is additionally valuable.

Finally being able to match multiple clicks to forms AND calls leads is really valuable for me and my agency.

Cons

Maybe too many features, at first I was looking for cost effective call tracking but didn't realise they did this as well.

Delighted to have moved solutions to Ruler now though, better product/better price.

Response from Ruler Analytics

Thanks for your feedback, Max! Glad you're enjoying Ruler Analytics :)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Great kit for tracking calls and leads from your marketing channels.

Used Daily for 1-5 months
Reviewed on 5/7/2018
Review Source: Capterra

Pros

Great kit for tracking calls and leads from your marketing channels. Being able to demonstrate every enquiry to a client is essential and Ruler makes it easier.

Cons

More guides on installing the code into Wordpress would be beneficial but the team were very helpful in getting it resolved

Rating breakdown

Value for Money
Ease of Use

Ruler Analytics Pricing

Starting from
$149/month
Pricing options
Free Trial
Subscription
Value for money

Ruler Analytics offers 3 pricing tiers.

Start-up plan: $149/month for up to 1,000 call minutes per month
Business plan: $216/month for up to 2,000 call minutes per month
Enterprise plan: To receive accurate pricing, contact Ruler Analytics directly.

Ruler Analytics Features

  • Campaign Analysis
  • Data Import/Export
  • Third Party Integration

  • A/B Testing
  • API
  • Activity Dashboard
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Social Network Marketing
  • Tagging

Additional information for Ruler Analytics

Key features of Ruler Analytics

  • Agency partner program
  • CRM integration
  • CSV export
  • Call greeting messages
  • Call queuing
  • Call recording
  • Call routing
  • Call tracking
  • Call whispers
  • Campaign analysis
  • Company tracking
  • Customer journey mapping
  • Email alerts
  • Form tracking
  • Goal tracking
  • Google Analytics integration
  • IVR / voice recognition
  • Keyword reprovided
  • Multi-channel marketing attribution
  • Multichannel attribution
  • Pageview tracking
  • Real time reporting
  • Record & playback ability
  • Static & offline call tracking
  • Third party integration
  • Time on site tracking
  • Trend analysis
  • Visitor journey tracking
  • White label reporting

Benefits

  • Ruler Analytics employs phone call tracking technology, allowing users to match phone calls to website visitors as well as reveal specifically how visitors found the user’s website.

  • Ruler Analytics facilitates form tracking, serving to help users collect customer data from abandoned forms effectively.

  • Thanks to third party integration with Zapier, users can connect seamlessly to hundreds of different applications including popular CRM and email services such as MailChimp and Zoho CRM.

  • Ruler Analytics extends visitor journey tracking technology, providing users with an accurate account of every individual visitor’s journey on their website across multiple sessions.

  • Ruler Analytics features re-provided keywords, offering users the keywords that Google Analytics has removed and reports as not provided and matching them correctly against phone calls and form conversions.

  • Ruler Analytics FAQs

    Below are some frequently asked questions for Ruler Analytics.

    Q. What type of pricing plans does Ruler Analytics offer?

    Ruler Analytics offers the following pricing plans:

    Starting from: $149/month

    Pricing model: Subscription

    Free Trial: Available

    Ruler Analytics offers 3 pricing tiers.

    Start-up plan: $149/month for up to 1,000 call minutes per month
    Business plan: $216/month for up to 2,000 call minutes per month
    Enterprise plan: To receive accurate pricing, contact Ruler Analytics directly.

    Q. What are the main features of Ruler Analytics?

    Ruler Analytics offers the following features:

    • Agency partner program
    • CRM integration
    • CSV export
    • Call greeting messages
    • Call queuing
    • Call recording
    • Call routing
    • Call tracking
    • Call whispers
    • Campaign analysis
    • Company tracking
    • Customer journey mapping
    • Email alerts
    • Form tracking
    • Goal tracking
    • Google Analytics integration
    • IVR / voice recognition
    • Keyword reprovided
    • Multi-channel marketing attribution
    • Multichannel attribution
    • Pageview tracking
    • Real time reporting
    • Record & playback ability
    • Static & offline call tracking
    • Third party integration
    • Time on site tracking
    • Trend analysis
    • Visitor journey tracking
    • White label reporting

    Q. Who are the typical users of Ruler Analytics?

    Ruler Analytics has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Ruler Analytics support?

    Ruler Analytics supports the following languages:

    English

    Q. What type of pricing plans does Ruler Analytics offer?

    Ruler Analytics has the following pricing plans:

    Subscription

    Q. Does Ruler Analytics support mobile devices?

    We do not have any information about what devices Ruler Analytics supports

    Q. What other apps does Ruler Analytics integrate with?

    Ruler Analytics integrates with the following applications:

    Capsule, Google Analytics, Pipedrive, Zapier

    Q. What level of support does Ruler Analytics offer?

    Ruler Analytics offers the following support options:

    FAQs, Online Support, Phone Support