FeedOtter

FeedOtter

RSS emailing for Pardot & Marketo marketing automation users

4.8/5 (36 reviews)

FeedOtter Overview

FeedOtter enables email marketing professionals to send blog digest and RSS-based emails from Salesforce's Pardot or Marketo, with full reporting & analytics. By providing the tools to automate and schedule RSS email directly through marketing automation software, FeedOtter aims to help users grow their subscriber lists, nurture leads and close more sales.

Designed to nurture leads with automated blog and RSS content emails, FeedOtter grants users the opportunity to create customized RSS emails either from the library of templates or by importing their own pre-created templates. Using the templates provided by FeedOtter, users can completely customize the way their RSS email is presented to subscribers from logos and colors to fonts and HTML editing. For added personalization, FeedOtter allows users to choose from advanced scheduling options including 'every-other period' or 'only within business hours' automation.

In order to assess the effectiveness of an email template, users can run A/B testing through FeedOtter and monitor the change it has on user engagement. Using FeedOtter’s automatic reporting tool users can access reports on conversion rates, unsubscribes and user engagement. As FeedOtter emails are sent through marketing software Marketo or Pardot, users only need one unsubscriber database rather than the multiple lists that can be created when using a third party email tool.

Pricing

Starting from
US$79,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Canada, United States

Supported Languages

English

FeedOtter Reviews

Overall rating
4.8/5
97% positive reviews
31
Excellent
4
Very good
0
Average
0
Poor
1
Terrible
Sydney S.

Digital Marketing Manager

Used Weekly for 2+ years
Reviewed on 2019/03/04
Review Source: Capterra

If you're looking for a simple, effective way to create an automated blog subscription program with WordPress and Pardot/Marketo, FeedOtter is the best solution. Hands down.

Pros

FeedOtter delivers exactly what they promise: a simple, automated connection between your RSS feed and your marketing automation platform. I've used FeedOtter for years with both Marketo and Pardot to build blog subscription campaigns. The team is very responsive, the email builder is drag and drop (but also gives you access to the html if you want to dig into the code) and the overall setup is very straightforward. Well worth the investment!

Cons

Nothing really. I experienced a few hiccups when scheduled posts missed deadlines or when posts are updated and the publish time changes, but they were relatively minor.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Easy to Use Product and Personable Customer Service

Used Daily for 6-12 months
Reviewed on 2019/01/15
Review Source: Capterra

Pros

FeedOtter's product has a ton of great features for content marketers and digital marketers. As a premium user, we have several feeds set up to automate our daily and weekly blog emails for all regions. The customization is top notch. Additionally, the customer service provided by our rep and his team is second to none. And in the SaaS world, customer service is everything.

Cons

It would be great to be able to analyze my programs within the platform itself. I run it through my MA platform, so I can get a full view of everything which is also awesome, but sometimes I want to be able to make on the fly decisions on what works best for our customers without needing to work with our marketing operations teams.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Megan P.

Great way to quickly start up a blog subscription program

Used Weekly for 1-5 months
Reviewed on 2017/07/21
Review Source: Capterra

Automate a blog subscription email program without manually having to create and manage email sends.

Pros

Everything is very straight forward. Someone with no email or HTML experience can get this up and running, but it still also allows someone that does have experience to further customize.

The integration with Pardot took only a few minutes and all the data is collected and stored in there so it makes reporting and checking the success of each send very easy.

The time interval options are also a really great feature. You can have it go out immediately upon each blog post or as a weekly or monthly round-up.

Andy, the founder/creator of it is also very helpful. Any question I have he'll either answer via email or point me to a blog that he's already written that's very straightforward with instructions. The documentation is great and I used that to easily set up a new feed specifically for this program so we can pick the best blogs to include.

Cons

Now that I'm used to it, it isn't as big of a deal as it was when I was trying to get it up and running, but when you go in and edit certain things, it will change the sending date to the following week.

So, for example, on a Tuesday, you can't change the time for your weekly email to send to Thursday at 12PM and have it go out in 2 days, it'll scheduled for next Thursday.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Joe V.

So easy to use (and help when you don't even know you need it)

Used Weekly for 1-5 months
Reviewed on 2018/11/07
Review Source: Capterra

Pros

We're using FeedOtter to send automated emails via Pardot that are populated by our podcast RSS feed. Set up was literally under 20 minutes. Templates are great and it just works.

I edited some code in the template that caused Pardot/FeedOtter to error. Didn't know what I was doing wrong and was getting frustrated so I just decided to let it sit for a while. Then, out of the blue, FeedOtter customer success sends me an email saying something along the lines of "I noticed you were getting some errors. I took a look at your template and I noticed you edited some code. I found the piece that was giving you the problem and fixed it for you. Hope that was ok."

It was more than OK, it was FANTASTIC! Boom -- it worked flawlessly from that point on. I wish every software solution had that level of proactive customer service.

Cons

Nothing yet. It is totally turn-key and is really smart. I had it set up so the automated email that goes out weekly shows the newest 3 episodes. One week we only had 2 new podcast episodes. I was worried we were going to get a repeat on the newsletter, but FeedOtter was smart enough to know to only populate the template with only the 2 new episodes.

I have literally 0 complaints.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Michael T.

Great Overall Experience

Used Weekly for 1-5 months
Reviewed on 2017/02/27
Review Source: Capterra

Our company needed a way to optimize our blog digest to increase engagement with our posts. FeedOtter provided us with the ability to not only customize and optimize our blog templates but also A/B test as much or as little as we need to. Since we implemented FeedOtter, our blog digest subscribers have steadily increased and we have continued to see improvement in overall blog engagement. FeedOtter has also been great about support through our transition process to using the product as well as any questions we had after. I can only see our relationship with FeedOtter growing in the future as our needs for RSS feed integration increases!

Pros

We love how clean the integration with Marketo is as well as how easy it was for us to upload our own custom HTML template and code it with tokens to track attribution. The ability to A/B test blog digests is also key to our program development.

Cons

To this point, we have not experienced anything bad about the software.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

FeedOtter Pricing

Starting from
US$79,00/month
Pricing options
Free Trial
Subscription
Value for money

$79.00/month for Basic subscription - includes 1 RSS campaign
$99.00/month for Pro subscription - includes 3 RSS campaigns
$199.00/month for Expert subscription - includes 5 RSS campaigns

FeedOtter Features

  • A/B Testing
  • Campaign Management
  • Customizable Templates
  • Reporting & Statistics

  • API
  • Activity Dashboard
  • Campaign Analysis
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Drag & Drop Interface
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Social Network Marketing
  • Tagging
  • Third Party Integration

Additional information for FeedOtter

Key features of FeedOtter

  • A/B testing
  • Automated scheduling
  • Behavior tracking
  • Campaign management
  • Campaign scheduling
  • Content / blogging platform
  • Conversion optimization tools
  • Customizable templates
  • Drip email marketing
  • Email marketing
  • Email templates
  • Event triggered actions
  • Lead capture
  • Performance reports
  • Periodic reporting
  • Planning tools
  • RSS applications
  • RSS feeds
  • Recurring tasks
  • Reporting & statistics
  • Retention management
  • Scheduled emails
  • Subscriber management
  • Unsubscribe database

Benefits

  • Utilize FeedOtter’s library of templates, created by experts, which are fully functioning and displayable on any device.

  • Let the app do the work for you with the fully automatic mode. FeedOtter uses your chosen template and sends it automatically through Marketo or Pardot at predefined intervals.

  • Analyze which of your email templates are the most effective with FeedOtters A/B testing and insights.

  • Customize FeedOtter’s pre-made templates using the in-built tools or with HTML coding. Instructions and step-by-step guides are provided to guide users.

  • FeedOtter is uniquely integrated with Marketo and Pardot which means RSS emails are sent directly through email marketing automation software with no third party.

  • FeedOtter FAQs

    Below are some frequently asked questions for FeedOtter.

    Q. What type of pricing plans does FeedOtter offer?

    FeedOtter offers the following pricing plans:

    Starting from: US$79,00/month

    Pricing model: Subscription

    Free Trial: Available

    $79.00/month for Basic subscription - includes 1 RSS campaign
    $99.00/month for Pro subscription - includes 3 RSS campaigns
    $199.00/month for Expert subscription - includes 5 RSS campaigns

    Q. What are the main features of FeedOtter?

    FeedOtter offers the following features:

    • A/B testing
    • Automated scheduling
    • Behavior tracking
    • Campaign management
    • Campaign scheduling
    • Content / blogging platform
    • Conversion optimization tools
    • Customizable templates
    • Drip email marketing
    • Email marketing
    • Email templates
    • Event triggered actions
    • Lead capture
    • Performance reports
    • Periodic reporting
    • Planning tools
    • RSS applications
    • RSS feeds
    • Recurring tasks
    • Reporting & statistics
    • Retention management
    • Scheduled emails
    • Subscriber management
    • Unsubscribe database

    Q. Who are the typical users of FeedOtter?

    FeedOtter has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does FeedOtter support?

    FeedOtter supports the following languages:

    English

    Q. What type of pricing plans does FeedOtter offer?

    FeedOtter has the following pricing plans:

    Subscription

    Q. Does FeedOtter support mobile devices?

    We do not have any information about what devices FeedOtter supports

    Q. What other apps does FeedOtter integrate with?

    FeedOtter integrates with the following applications:

    Marketo, Marketo, Pardot

    Q. What level of support does FeedOtter offer?

    FeedOtter offers the following support options:

    Online Support, Phone Support