Pendo

4.5 (219)
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Product usage & behavior data capture

About Pendo

Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging. By providing users with the tools to analyze their customer usage, organizations can see which features drive engagement and target segmented groups, enhancing their customer experience.

The behavioral analytics tool allows users to extract and analyze data such as time spent on the app, drop off points and trends over time. Using this data, users can make changes based on results and create targeted material for specific user groups. In order to facilitate effective targeting, Pendo allows users to define custom user segments based on behavior in order to smart target with in-app guides and walkthroughs. Using Pendo’s templates, users can create and customize guides in the form of tooltips, banners and light boxes, highlighting feature updates or providing support.

In order to enhance the user experience Pendo provides users with the tools to deploy feedback polls and surveys, enabling businesses to bring together quantitative and qualitative data. Users can run feedback forms in-app and calculate net promoter scores (NPS) in order to understand where dissatisfaction stems from. Results are provided within the Pendo app in real time so that action can be taken as necessary.


Key benefits of Pendo

  • Sync account and contact data with Pendo’s integration with Salesforce and push data to trigger offline actions and workflow. Pendo also integrates with Gainsight for KPI’s and Segment to simplify codebase.

  • Design custom funnels to follow user journeys through specific tasks, and witness how they complete them or where customers drop off, to better understand user behavior.

  • Blacklist users by host name, IP address, visitors and accounts so that usage from internal users does not affect data and analytics. Blacklisting is historical and instant so can be implemented or reversed at any time.

  • Access historical data any time via Pendo’s backup of customer activity from day one. Export this data in CSV or excel file with one click and access it through Pendo API or transfer to integrated apps.

  • Deploy stage testing on created guides with Pendo in order to gain analytics and decide which guides are the most effective and generate the most interaction. Guide analytics are displayed in graph format for ease of understanding.

  • Images

    Pendo Software - Customizable dashboard with overviews of usage
    Pendo Software - View graphs and statistics based on app usage
    Pendo Software - Follow user paths to understand the user journey
    Pendo Software - Create in-app guides with smart targeting
    Pendo Software - Run stage tests of guides to understand effectiveness
    Pendo Software - Ask and receive feedback from users within the app
    Pendo Software - Integrate with SalesForce and sync data and contacts
    Pendo Software - Access historical data automatically stored by Pendo
    Pendo Software - Create user segments to analyze particular user groups
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    Pendo video
    Pendo Software - Customizable dashboard with overviews of usage
    Pendo Software - View graphs and statistics based on app usage
    Pendo Software - Follow user paths to understand the user journey
    Pendo Software - Create in-app guides with smart targeting
    Pendo Software - Run stage tests of guides to understand effectiveness
    Pendo Software - Ask and receive feedback from users within the app
    Pendo Software - Integrate with SalesForce and sync data and contacts
    Pendo Software - Access historical data automatically stored by Pendo
    Pendo Software - Create user segments to analyze particular user groups

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    Reviews

    Overall rating

    4.5 /5
    (219)
    Value for Money
    4.3/5
    Features
    4.3/5
    Ease of Use
    4.1/5
    Customer Support
    4.5/5

    Already have Pendo?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 219
    Massimo
    Massimo
    Overall rating
    • Industry: Internet
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Combines good product analytics with in-app guides and NPS tracking. And that's killer.

    Reviewed on 2019/01/05

    We now use it across several products in the MailUp Group (https://mailupgroup.com). For example,...

    We now use it across several products in the MailUp Group (https://mailupgroup.com). For example, beyond using it for product analytics, we were able to stop using other applications for both in-app guides and NPS tracking, and we now use Pendo for that both in MailUp (https://www.mailup.com) and BEE Pro (https://beefree.io). It's certainly not inexpensive, but it gives the Product and Product Marketing teams tools that are crucial to their work. So, money well spent in my view.

    Pros

    What's unique and really useful about Pendo is that it combines product analytics, in-app guides & Net Promoter Score tracking, all under one roof. This allows you to show custom messages just to certain audiences (e.g. I see that some customers did not yet try feature ABC, so I show them a Guide to trigger adoption), and see NPS scores for different segments of users (e.g. what's the NPS for customers that never use feature ABC? What's the score for those that use feature ABC all the time?). That provides incredible insights.

    Cons

    First of all let me say that the company has come a long way. Pendo is growing a ton and it shows. They're constantly improving the platform, so we're confident that flaws will be corrected over time. That said, in our experience setting things up takes some time (and the concept of "Feature" is not immediately clear to newcomers: it actually means "UI element"), and until recently there were some annoying productivity issues (e.g. you could not quickly clone a segment, resulting in potentially lots of repeat tasks just to create two similar segment of users: now this has been resolved!). Improvements still need to be made for multi-language applications (e.g. different Guides for different users that speak different languages).

    Matt
    Matt
    Overall rating
    • Industry: Commercial Real Estate
    • Company size: 11–50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Still learning, but loving it

    Reviewed on 2018/11/19

    We jumped into investing the use of the Pendo platform believing it would help us better understand...

    We jumped into investing the use of the Pendo platform believing it would help us better understand our customers and raise our engagement with them. We've been very please with the ability to do that as well as enhance the experience of our application to our customers and customize communications and interactions that have never been possible in our software.

    Pros

    Even before the software, I've been very impressed by Pendo's customer support model. The proactive interaction we received in onboarding and ongoing support has been something I've consistently referred back to our own client services team as a model for how things are done. They have multiple team members accountable to different actions/experiences with us and they do it in a fluid fashion where it never feels like anyone drops the ball.

    As for the software, I pull up our dashboard every morning and look at our customer interaction from the day before. Its very simple to follow individual customer behavior as well as overall trends. Per the recommendation of their onboarding team, I and 2 other team members sit down weekly for a Pendo meeting to talk about how we are using the data to further our company and what our next initiatives are

    Pendo also integrates well with both Salesforce and Tableau, 2 other platforms we use extensively. Some of the visualizations that lack in the application, we can customize to our needs using Tableau

    Cons

    There are some small quirks that we haven't worked our way around yet. We get a lot of community feedback from the Pendomonium Slack channel, but sometimes us and others in that community feel like we are trying to group solve problems rather than Pendo coming out with a simple solution.

    Ike
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 1,001–5,000 Employees
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 1.0 /10

    Shop around

    Reviewed on 2017/04/17

    I've used Pendo a couple times over the period of roughly a year. Both of the time that we tried to...

    I've used Pendo a couple times over the period of roughly a year. Both of the time that we tried to deploy an NPS survey on our product we had some significant bugs. The first, we had a Opt Out list that some of our admins requested to be on (they didn't want to receive the survey). Pendo experienced a bug in which our survey in fact was seen by some of those accounts.

    This most recent time I've run across some significant bugs and pretty fundamental considerations in UI. Take for instance that Pendo provides no help in the UI to help guide you in whether you are actually selecting the right account to pool into a segment to target or exclude. You have to pretty much get the account character for character exact to how Pendo has in the system. When I try to export the list of accounts from Pendo, modify the list to remove or add accounts and reimport, Pendo fails on any accounts that have a comma in the title (like Company, LLC or Org, Inc.).

    Also our survey just decided to not appear out of the blue. Luckily I've jumped in to check our survey frequently and discovered this was the case.

    I can't be confident that when I deploy something to our end users that Pendo will behave appropriately. Consider another solution with better history and size.

    Pros

    The UI is modern and appealing

    Cons

    The software is inconsistent, buggy and unpredictable.

    Harry
    Harry
    Overall rating
    • Industry: Computer Software
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    Great Customer Intelligence Software

    Reviewed on 2018/04/06

    Pros

    The granularity of data that Pendo surfaces, and the actionability it presents to its users, is among the best I've seen in this space. It's only for lack of time that I haven't dug more into the features we have available to us. I particularly like the ability to great guided experiences that vary based on the segment the user is in. As a product manager, I often log in just to poke around the usage numbers to see if I am taken down any interesting usage paths that cause me to think more critically about why certain behaviors are being exhibited, and Pendo makes that data very accessible.

    Cons

    I think Pendo's usability / user interface could use some work. It has a very hierarchical UI, and it's often easy to get confused about where you are within a particular workflow and how to navigate one layer back. The guided experience creation and testing is getting better, but still has a ways to go in terms of a clean user experience. Feature tagging and page creation often takes a long time to process, and it can stall out your workflow.

    Isabella
    Isabella
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51–200 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A complete product you can trust.

    Reviewed on 2020/11/07

    Pendo is being used in our organization, for a convenient objective in understanding, more than...

    Pendo is being used in our organization, for a convenient objective in understanding, more than everything to know how our clients use the product that we offer to the exhibition for sale, including how we can better design the software that we currently have to improve the experience of each of the users who navigate through our digital platform, in other words similar and clearer, it should be noted that this system addresses the need to understand how the operators that we obtain on the website interact through the schedules that we have in force and in previous functionality.

    Pros

    Pendo provides a clean user interface to interact with, mentioning that this ensures that all data can be found quickly and efficiently, in order to reduce performance slowdown within this platform, which is quite essential for a understandable fluency, without excluding that it promotes accurate and up-to-date metrics on all the information we seek in general, for a more alternative benefit, highlighting that creating guides and surveys agrees to keep us closer to the clients that each organization acquires.

    Cons

    The current panel is very easy to use, however, it has a limited customization capacity, which we cannot configure the boards to our scope, much less move functions where it is most relevant, instead of adding them, the which is a quite serious problem, which requires an update for a more flexible platform, especially in terms of adapting the tools to the most conducive environment, for better development.

    Showing 5 reviews of 219 Read all reviews

    Pendo FAQs

    Below are some frequently asked questions for Pendo.

    Pendo offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Pendo has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Pendo supports the following languages:

    English

    Pendo supports the following devices:

    Pendo integrates with the following applications:

    Amazon Redshift, Calendly, ChurnZero, Confluence, Domo, Drift, Elastic Enterprise Search, Fivetran, Fullstory, Gainsight CS, HelpDocs, HubSpot CRM, Igloo, Intercom, Jira, LaunchDarkly, LogRocket, Looker, Salesforce Sales Cloud, Segment, Slack, Snowflake, Tableau, Tray.io, TrustRadius, UserTesting, Voxpopme, WordPress, Zapier, Zendesk Suite, inVision

    Pendo offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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