Pendo

About Pendo
Pendo is a product experience platform for teams to capture product usage data and behavior, gather feedback, and influence behavior with in-app messaging. By providing users with the tools to analyze their customer usage, organizations can see which features drive engagement and target segmented groups, enhancing their customer experience.
The behavioral analytics tool allows users to extract and analyze data such as time spent on the app, drop off points and trends over time. Using this data, users can make changes based on results and create targeted material for specific user groups. In order to facilitate effective targeting, Pendo allows users to define custom user segments based on behavior in order to smart target with in-app guides and walkthroughs. Using Pendo’s templates, users can create and customize guides in the form of tooltips, banners and light boxes, highlighting feature updates or providing support.
In order to enhance the user experience Pendo provides users with the tools to deploy feedback polls and surveys, enabling businesses to bring together quantitative and qualitative data. Users can run feedback forms in-app and calculate net promoter scores (NPS) in order to understand where dissatisfaction stems from. Results are provided within the Pendo app in real time so that action can be taken as necessary.
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- Industry: Internet
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
Combines good product analytics with in-app guides and NPS tracking. And that's killer.
Reviewed on 2019/01/05
We now use it across several products in the MailUp Group (https://mailupgroup.com). For example,...
We now use it across several products in the MailUp Group (https://mailupgroup.com). For example, beyond using it for product analytics, we were able to stop using other applications for both in-app guides and NPS tracking, and we now use Pendo for that both in MailUp (https://www.mailup.com) and BEE Pro (https://beefree.io). It's certainly not inexpensive, but it gives the Product and Product Marketing teams tools that are crucial to their work. So, money well spent in my view.
Pros
What's unique and really useful about Pendo is that it combines product analytics, in-app guides & Net Promoter Score tracking, all under one roof. This allows you to show custom messages just to certain audiences (e.g. I see that some customers did not yet try feature ABC, so I show them a Guide to trigger adoption), and see NPS scores for different segments of users (e.g. what's the NPS for customers that never use feature ABC? What's the score for those that use feature ABC all the time?). That provides incredible insights.
Cons
First of all let me say that the company has come a long way. Pendo is growing a ton and it shows. They're constantly improving the platform, so we're confident that flaws will be corrected over time. That said, in our experience setting things up takes some time (and the concept of "Feature" is not immediately clear to newcomers: it actually means "UI element"), and until recently there were some annoying productivity issues (e.g. you could not quickly clone a segment, resulting in potentially lots of repeat tasks just to create two similar segment of users: now this has been resolved!). Improvements still need to be made for multi-language applications (e.g. different Guides for different users that speak different languages).

- Industry: Commercial Real Estate
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Still learning, but loving it
Reviewed on 2018/11/19
We jumped into investing the use of the Pendo platform believing it would help us better understand...
We jumped into investing the use of the Pendo platform believing it would help us better understand our customers and raise our engagement with them. We've been very please with the ability to do that as well as enhance the experience of our application to our customers and customize communications and interactions that have never been possible in our software.
Pros
Even before the software, I've been very impressed by Pendo's customer support model. The proactive interaction we received in onboarding and ongoing support has been something I've consistently referred back to our own client services team as a model for how things are done. They have multiple team members accountable to different actions/experiences with us and they do it in a fluid fashion where it never feels like anyone drops the ball.
As for the software, I pull up our dashboard every morning and look at our customer interaction from the day before. Its very simple to follow individual customer behavior as well as overall trends. Per the recommendation of their onboarding team, I and 2 other team members sit down weekly for a Pendo meeting to talk about how we are using the data to further our company and what our next initiatives are
Pendo also integrates well with both Salesforce and Tableau, 2 other platforms we use extensively. Some of the visualizations that lack in the application, we can customize to our needs using Tableau
Cons
There are some small quirks that we haven't worked our way around yet. We get a lot of community feedback from the Pendomonium Slack channel, but sometimes us and others in that community feel like we are trying to group solve problems rather than Pendo coming out with a simple solution.
- Industry: Information Technology & Services
- Company size: 1,001–5,000 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 1.0 /10
Shop around
Reviewed on 2017/04/17
I've used Pendo a couple times over the period of roughly a year. Both of the time that we tried to...
I've used Pendo a couple times over the period of roughly a year. Both of the time that we tried to deploy an NPS survey on our product we had some significant bugs. The first, we had a Opt Out list that some of our admins requested to be on (they didn't want to receive the survey). Pendo experienced a bug in which our survey in fact was seen by some of those accounts.
This most recent time I've run across some significant bugs and pretty fundamental considerations in UI. Take for instance that Pendo provides no help in the UI to help guide you in whether you are actually selecting the right account to pool into a segment to target or exclude. You have to pretty much get the account character for character exact to how Pendo has in the system. When I try to export the list of accounts from Pendo, modify the list to remove or add accounts and reimport, Pendo fails on any accounts that have a comma in the title (like Company, LLC or Org, Inc.).
Also our survey just decided to not appear out of the blue. Luckily I've jumped in to check our survey frequently and discovered this was the case.
I can't be confident that when I deploy something to our end users that Pendo will behave appropriately. Consider another solution with better history and size.
Pros
The UI is modern and appealing
Cons
The software is inconsistent, buggy and unpredictable.

- Industry: Computer Software
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
Great Customer Intelligence Software
Reviewed on 2018/04/06
Pros
The granularity of data that Pendo surfaces, and the actionability it presents to its users, is among the best I've seen in this space. It's only for lack of time that I haven't dug more into the features we have available to us. I particularly like the ability to great guided experiences that vary based on the segment the user is in. As a product manager, I often log in just to poke around the usage numbers to see if I am taken down any interesting usage paths that cause me to think more critically about why certain behaviors are being exhibited, and Pendo makes that data very accessible.
Cons
I think Pendo's usability / user interface could use some work. It has a very hierarchical UI, and it's often easy to get confused about where you are within a particular workflow and how to navigate one layer back. The guided experience creation and testing is getting better, but still has a ways to go in terms of a clean user experience. Feature tagging and page creation often takes a long time to process, and it can stall out your workflow.

- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A complete product you can trust.
Reviewed on 2020/11/07
Pendo is being used in our organization, for a convenient objective in understanding, more than...
Pendo is being used in our organization, for a convenient objective in understanding, more than everything to know how our clients use the product that we offer to the exhibition for sale, including how we can better design the software that we currently have to improve the experience of each of the users who navigate through our digital platform, in other words similar and clearer, it should be noted that this system addresses the need to understand how the operators that we obtain on the website interact through the schedules that we have in force and in previous functionality.
Pros
Pendo provides a clean user interface to interact with, mentioning that this ensures that all data can be found quickly and efficiently, in order to reduce performance slowdown within this platform, which is quite essential for a understandable fluency, without excluding that it promotes accurate and up-to-date metrics on all the information we seek in general, for a more alternative benefit, highlighting that creating guides and surveys agrees to keep us closer to the clients that each organization acquires.
Cons
The current panel is very easy to use, however, it has a limited customization capacity, which we cannot configure the boards to our scope, much less move functions where it is most relevant, instead of adding them, the which is a quite serious problem, which requires an update for a more flexible platform, especially in terms of adapting the tools to the most conducive environment, for better development.
Pendo FAQs
Below are some frequently asked questions for Pendo.Q. What type of pricing plans does Pendo offer?
Pendo offers the following pricing plans:
- Pricing model: Free Version
- Free Trial: Not Available
Q. Who are the typical users of Pendo?
Pendo has the following typical customers:
2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Pendo support?
Pendo supports the following languages:
English
Q. Does Pendo support mobile devices?
Pendo supports the following devices:
Q. What other apps does Pendo integrate with?
Pendo integrates with the following applications:
Amazon Redshift, Calendly, ChurnZero, Confluence, Domo, Drift, Elastic Enterprise Search, Fivetran, Fullstory, Gainsight CS, HelpDocs, HubSpot CRM, Igloo, Intercom, Jira, LaunchDarkly, LogRocket, Looker, Salesforce Sales Cloud, Segment, Slack, Snowflake, Tableau, Tray.io, TrustRadius, UserTesting, Voxpopme, WordPress, Zapier, Zendesk Suite, inVision
Q. What level of support does Pendo offer?
Pendo offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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