VisitorTrack

VisitorTrack

Lead generation & visitor tracking software

4.6/5 (29 reviews)

VisitorTrack Overview

ID who's visiting your site now - and what they've been researching across the web. VisitorTrack is predictive marketing to track, capture and identify the anonymous business visitors coming to your site - without any registration. VisitorTrack integrates real-time anonymous web visitor identification with Bomboras Company Surge intent data into a single toolset to pinpoint active demand for your products and services..

VisitorTrack's unique features allow users to:

1. Track and identify the anonymous business visitors coming to your website in real-time
2. View the related intent topics those visitors are researching across the web before coming to your site
3. Match specific business record details for the contacts you target for follow-up sales and marketing actions
4. Package these and other unique features into a powerful toolset affordable for companies of all sizes

is a B2B predictive marketing software which enables small and medium sized businesses to track and identify anonymous website visitors using web sleuth technology, integrations and data service APIs. Described as a type of website caller ID, VisitorTrack allows users to collect visitor information including company name, email address, phone, page view detail, visit length, and more automatically. VisitorTrack's automation tools aim to help users convert invisible website ‘clicks’ into B2B leads.

Users can also gain actionable data through VisitorTrack’s integrations and data services APIs.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

United States

Supported Languages

English

VisitorTrack Reviews

Overall rating
4.6/5
93% positive reviews
21
Excellent
6
Very good
1
Average
0
Poor
1
Terrible
Cara S.

Wonderful product, excellent support, dependable data for a critical piece of our puzzle.

Used Daily for 6-12 months
Reviewed on 2017/08/07
Review Source: Capterra

We had no idea who was on our website previously. We also had no idea what our conversion rate was. Now we know who is on, who purchases, and can tell what products are getting the most attention so we can better focus our advertising. Also, as we are moving towards ecommerce, it became obvious that we needed to prepare and learn better how to create web pages that customers actually utilize. Since we are largely B2B and are a small company, doing this (and at a good price point) was critical for growth.
Additionally, our authorized dealers were clamoring for more leads, and due to geolocation, we can now provide multiple leads per day.

Pros

There are a few things I like best about this software and company.
First. Price. For the price-point, this is hands down the best website visitor tracking software on the market that I found in over a month of research and trials.

Next, Customer Service. Let me say, five stars for customer support doesn't cut it. 10 stars might. It It is intimidating to use powerful products whose features are complicated and hard to use. Not only did one of the customer rep host a full orientation session for our whole team, he and his team are readily available whenever I need them and respond within seconds if I chat or minutes if I email. And he always wants suggestions for improving the UI, though I will say most 'suggestions' I make are things they already have and I couldn't find until he showed me.

Their UI: Somehow their designers have created very functional software with lots of sorting and filtering capabilities that is easy to use and intuitive. As a designer, I know how challenging that is and I particularly respect how they have worked around the way their data comes to them and translated into a usable, filterable and intuitive UI.

Individual Contacts (Full Access Records, or FARs), i.e. Individual Contacts within a company: With the package we got, we are allowed 100 contacts per month (they do not carry over). We can purchase more at a reasonable rate. This aspect of the service is cheaper than the other companies I vetted who sell this SAAS.

Cons

Like any software that pulls from big data, there are occasional errors but they are few and far between and all I have found have logically explicable.

What I do wish is that they could find a way to look around Symantec's tracker-blocker software. There are a few hits each day from "Symantec" but we have no idea of finding out who they are.

I mentioned contacts above. At a large company, there might be 100 engineers in one plant alone who might have been the one person on our site! We have therefore not utilized our Contact FARs hardly at all because it would be a complete shot in the dark. The real culprit here, however, is the company size and not VT, since we have to qualify each lead, so we are working on internal methods to figure out how to better use this data.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Eric J.

After 10 years as a user, this service is still valuable and has a positive ROI

Used Daily for 2+ years
Reviewed on 2017/08/04
Review Source: Capterra

Pros

The detail of click behavior is far more accurate and easier to drill down into then other tools that I had looked at. At one point a few years ago I had a trial of a competing product that swore they were better but found that Visitor Track had captured 29% more visitors. Location data, duration and company detail summarized within the alerts allows for immediate pursuit when prospecting. This tool is effective in selling for several reasons; first it allows you to target those that browse but do not convert. Second, it allows you to view user & behavior traffic flow between products and services on your site which then allows us to narrow down our pitch when we target them. However, we have also found that in the late stages of our selling cycle after a presentation, we often see these return visitors browsing areas of our site when they are making their final decision. This buying behavior helps us with our forecasting and allows for more precise follow up, at the right time to ask final questions to them while they are "in the moment" which helps close the business.

We all wish we had a crystal ball to look into when we are selling, so we can see " what is really going on"....what people really say or think behind closed doors about the sales rep or the company, product etc. Visitor Track is as close as we can get to that crystal ball.

Cons

I wish I could do reporting back further than 60 days but if you need longer reporting you can call support.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Pete P.

Every Company can benefit from this software

Used Daily for 1+ year
Reviewed on 2017/08/08
Review Source: Capterra

I already included all this info in the review

Pros

This software is very easy to use and affordable. Custom reports can be easily set up and scheduled to email you on a schedule. I receive a weekly report of all website visitors which I send out to our inside and outside sales staff. Triggers can be set for certain webpages to alert you which companies land on your selected pages. It can be set to e-mail you immediately. This is helpful with new product launches. I receive e-mails every day based on the triggers I set. It's helpful after you make a physical sales call to see if the company goes to your website with further interest. We can see which construction companies are going to our site along with which products they are interested in. We then contact our local distributor in that area to be sure they are aware of the contractor. You can also search by company name to see if a specific company has looked at your website. It is extremely important so that we can see which of our webpages our competitors are looking at and which of our products they may be studying. These are just some of the ways we use this software. Yes, this has been a very positive review but be aware that I am an actual user and have not been compensated for this review. This is just some darn good software that I feel most companies can benefit by using.

Cons

There is no way to tell "who" at a specific company visited your site. It will only show the company name, address etc. Know that it will only show companies that land on your website and not homeowners or those who browse by cellphone.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
John S.

an invaluable program that identifies every business looking for your services/products

Used Weekly for 2+ years
Reviewed on 2017/08/08
Review Source: Capterra

detailed overview of who's visiting our website - contact details of said companies - search engagement with our website

Pros

I know having 5 stars across the board may raise suspicion, but this program is the real deal. To be able to identify businesses that are showing an interest in your service/product, that's strong regardless of the other features. Here's what i know as fact - The type of forensic information you are provided is impressive & in today's business market very valuable. VT Identifies the business visitor, details about their company & core personnel along with their contact information. You'll learn the navigation pattern of the prospect, what pages they visited in your site, which is key to understanding the type of solution the prospective client may have. A point that i think is overlooked often is the information you learn based on the origination point of the prospective clients. If you're running a Google AdWords or Bing PPC campaign - you'll be able to see the level of engagement these clicks had with your site. Providing valuable details on how viable your 'paid' traffic is. This allows for strategic decisions to made on Keyword Phrase buy (whether to keep phrases or remove from paid targeting)- as someone that deals with support departments all day let me also say VT's support is above and beyond. Always, always and i repeat always quick to reply & provide solutions to any issues that may arise. All i can say is this is a +1 program (that means very good)

Cons

If you lead a sales/marketing team and are lazy or have a team that isn't interested in viable/pre-qualified leads then this program isn't for you.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Kathleen D.

In surveying my team of users, we all are quite pleased with the functionality and ease of use.

Used Daily for 1+ year
Reviewed on 2017/08/07
Review Source: Capterra

It gives my company a better insight as to who is needing our services

Pros

Our company has been using VisitorTrack for almost two years. As admin, I find it easy to use, and to train other users on it. I like that it can integrate with SalesForce. My sales team like the analytics on the daily visitor dashboard, ie, how a website visitor found our website, what amount of time spent on each of our webpages, industry code, etc. Quick response from customer support on the rare times it was needed. Thanks for a good product.

Cons

As with Millennials that jump from job to job, many companies are merging and blending which is not always updated in your data, ie, outdated website addresses and corporate street addresses. If there was a way for the user to verify the corporate accuracy, or a way to flag it so it would come to your (visitorTrack) attention for updating, that would be a nice feature, much like the point system process that Data Force uses. Right now, if a contact doesn't have an email address, odds are they don't work there anymore. Do these old names ever get purged? I'm always asked by salespeople why I can't see "who" viewed our website, the actual person's name and email. It would be nice to have that ability to view who visited, but that would be kinda creepy and eventually ineffective as well.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

VisitorTrack Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Contact netFactor directly for detailed pricing.

VisitorTrack Features

  • API
  • Automatic Notifications
  • Real Time Data
  • Third Party Integration

  • A/B Testing
  • Activity Dashboard
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Reporting & Statistics
  • Social Media Integration

Additional information for VisitorTrack

Key features of VisitorTrack

  • APIs
  • Activity tracking
  • Automatic notifications
  • Business intelligence
  • Contact database
  • Customizable reporting
  • Data synchronization
  • Email notifications
  • Lead generation
  • Lead management
  • Opportunity management
  • Prospecting tools
  • Real-time data
  • Records management
  • Third party integrations
  • Trigger technology
  • Visitor tracking
  • Web sleuth technology

Benefits

  • VisitorTrack integrates data from Bombora - the leader in B2B intent data. Research activities across thousands of business topics are collected from around the web. These are then matched against your site's business visitors to display those with the highest level of engagement for your products and services.

  • Web sleuth and trigger technology identifies optimal prospect opportunities out of thousands of website visitors, allowing users to follow up with people actively seeking their product.

  • VisitorTrack API integration helps provide users with intelligent data on the profiles of companies visiting target sites anonymously.

  • Company reports and customizable reports grant users actionable insight into the quality sales leads and marketing prospects.

  • Instant email alerts facilitate real-time sales and marketing actions.

  • VisitorTrack supports integration with marketing automation, CRM and database software systems including Zoho, Salesforce, Hubspot, and more.

  • VisitorTrack FAQs

    Below are some frequently asked questions for VisitorTrack.

    Q. What type of pricing plans does VisitorTrack offer?

    VisitorTrack offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Contact netFactor directly for detailed pricing.

    Q. What are the main features of VisitorTrack?

    VisitorTrack offers the following features:

    • APIs
    • Activity tracking
    • Automatic notifications
    • Business intelligence
    • Contact database
    • Customizable reporting
    • Data synchronization
    • Email notifications
    • Lead generation
    • Lead management
    • Opportunity management
    • Prospecting tools
    • Real-time data
    • Records management
    • Third party integrations
    • Trigger technology
    • Visitor tracking
    • Web sleuth technology

    Q. Who are the typical users of VisitorTrack?

    VisitorTrack has the following typical customers:

    Mid Size Business, Small Business

    Q. What languages does VisitorTrack support?

    VisitorTrack supports the following languages:

    English

    Q. What type of pricing plans does VisitorTrack offer?

    VisitorTrack has the following pricing plans:

    Subscription

    Q. Does VisitorTrack support mobile devices?

    We do not have any information about what devices VisitorTrack supports

    Q. What other apps does VisitorTrack integrate with?

    VisitorTrack integrates with the following applications:

    Marketo, Marketo, QuickMail.io, TrackVia, Twitter, Visual Lease, Wordpress, Wordpress, Workzone, Xero

    Q. What level of support does VisitorTrack offer?

    VisitorTrack offers the following support options:

    Online Support, Phone Support, Video Tutorials