Envoke is an online lead generation software that offers marketers a single platform from which to capture and nurture sales leads. Incorporating marketing automation and attribution in addition to email marketing and landing page management capabilities, Envoke aims to deliver a straightforward lead generation solution for users looking to build long-term relationships with appropriate customers.
To facilitate lead capture, Envoke provides users with the tools to build custom landing pages and multi-step web forms. Utilizing Envoke’s drag-and-drop landing page builder, users can design mobile-friendly forms for desktop, tablets, and mobile devices. As a complete marketing automation solution, Envoke enables users to update, track and follow-up their marketing campaigns automatically, and includes closed-loop tracking technology to ensure that users know the exact source of every visitor and lead.
In addition to landing pages, Envoke allows users to create and edit personalized marketing messages with drag-and-drop email editing. Users can prepare, preview, test, and send their email campaigns to an unlimited number of users and lists. To ensure email compliance, Envoke tracks and documents consent using CASL (Canada’s Anti-Spam Law) software features.
Envoke tracks and stores all online marketing activity, costs, and results in a centralized data warehouse. With access to marketing data, Envoke enables users to create and generate insight from digital marketing reports. Users can also gain insight from Envoke’s executive summary dashboard and by running SQL queries. To support lead management, Envoke equips users with automatic lead categorization, alerts, and timelines, and auto-routing technology.
With a business relationship of more than 12 years, Envoke has played an important role in the growth of our company during this period. Beginning with their Email Marketing solutions, which we continue to use today, we gradually incorporated more and more Envoke services and software into our overall marketing strategies. This included their Lead Management and Tracking Software, Marketing Automation Software, which includes lead capture and automated nurturing, and Marketing Attribution for Lead Generation.
For the past six years we have used the Lead Management and Tracking Software that ties in with our web forms, chat system, nurture campaigns, lead source tracking, and now even our backend systems. The tracking has enabled us to make some significant decisions on which traffic sources to invest more and less in, based on lead quality. It has really helped Goway move forward.
Envoke has also played a pivotal role in helping us with the integration of Google Analytics, our website, and the data in the Envoke reporting module. The automatic tracking of Envoke forms (including views, starts and completions), as well as the activity driven from our email marketing campaigns, make our web analytics analysis very powerful.
Our closed-loop reporting project which allows us to achieve a better alignment between sales and marketing not only took considerably more time to develop, but it was also much more complicated, especially when attempting to connect our marketing analytics software with our back-end reservation system. It's important for us in marketing to understand what our best and worst lead sources are, so that we can focus on the sources that have the best conversion rate from lead to client.
The new reporting module in the Envoke UI has improved immensely compared to the previous version and it has all the data in it that we need. However we are still learning how to use it. It's important that we have a good understanding of the module so that we can access the data that is most important to us, and the reports that it generates are presented in a way that are easily read by the staff. New functionality sometimes rolls out faster than the training, videos, and documentation, but it does eventually catch up. If we need help with a report it's easy to submit a support ticket or we jumped onto Skype for a quick chat. The support is always great.
A key component of Envoke is the data management functionality. Envoke has a data warehouse which holds all the interactions with our customers. I love that it is able to track visits from anonymous users even before they fill out a form, and once they do, it connects all their previous data together in a contact profile so we can tell which marketing programs are really working.
The single Envoke script that handles all this and more, including installing other scripts, really cuts down on technical work we need to do. It helps manage tracking and reporting. It's a great tracking solution for nontechnical people.
The integration of our website forms, tracking and email marketing system is essential. All our marketing data is in a single location and connected to our email database. It means our email list is always current, making email marketing so much easier.
I love the fact Envoke can integrate with almost any other system we're using, and the team makes sure those integrations work seamlessly. For example, they recently combined data from their marketing database with other marketing data we track using a third-party data visualization tool - it's been a real win for us internally.
I'm a big fan of the personal touch that's provided by the team. Having marketing technology experts I can go to at any time is fantastic. There's never been a point where they've come back and said: "no, it's not possible." The team always works to find a solution.
Some of the stand-alone email marketing systems I've used in the past were a little easier to use and had more flexibility of design out-of-the-box in their email editor, but there's still nothing I can't do. That's an expected trade-off when you using an integrated suite instead of a point solution.
You are right; some leading email marketing software providers have more bells and whistles and advanced functionality that Envoke doesn't currently include.
Keep in mind, however, that email marketing is only a small part of the Envoke ecosystem as we are not an email marketing point solution.
That said, we do recognize the importance of a great email editor and actively work on improvements of the UI, version history, more intuitive workflows, expanded reporting - to name a few.
A high-quality tool that allows me to quickly deliver sales-ready leads to my CRM, a program to help us interact and nurture contacts in our database via email, as well as create dynamic, responsive landing pages to support our marketing campaigns. The simple to use interfaces allow me to start and finish a project within hours. It enhances, and is an extension, of everything I do; and ultimately it keeps my internal and external customers very happy with our company.
Envoke is pretty intuitive. In fact, I was surprised to learn a major competitor's landing page weren't responsive out-of-the-gate. Envoke's engagement builder is responsive by design. They keep making the platform better (do they sleep I often wonder). For example, lead management is leaps and bounds better than where we originally came from, and it's improved with Envoke tremendously over the years to the point where it isn't one of my main pain points. My personal performance keeps improving, allowing me to take on more projects. The speed at which I am able to get things done makes me look good in the organization. Plus then I can easily show people in reports how everything is performing.
It would great to have out-of-box, a two-way synchronization between our CRM (Oracle) and Envoke so we can use CRM data in our marketing campaigns. But it has primarily our complex business rules and requirements that have held back complete customization beyond what Envoke was able to set up for us.
The core value we get from Envoke is that it's a central place where everything lives. This includes our email database, our marketing database, the history of each contact and every action they've ever taken. The connection between our PPC campaign data and data we get from our product via the API is crucial. I rely on the Envoke database more than our internal database because it has everything I need for marketing.
For example, our internal database tells me what people are doing with us, but it doesn't have visits, campaigns, etc. I have used Pardot and other bigger systems, but the way Envoke is set up gives me the most value.
The launch of the new Engagement Builder is a great step in improving our marketing workflow. Now we can create forms, landing pages, nurture programs, and deliver lead generation offers much more quickly.
As a company with a lot of traffic, this is a big lever for us. Being able to do it ourselves and keep everything connected is important. Many people use single solution products for these elements, but in doing so, they miss the value of having a single marketing database with everything connected.
New users do need a fair amount of onboarding but the setup services are hands-on and extensive. Their support is good and responses are quite quick.
- All in one solution (forms, emails, database, reports etc.)
- Powerful Database: houses all our data in one place.
- Great support
- Constantly improving and adding new features.
- Not as intuitive at first (but all marketing automation systems having a learning curve)
The software provides so many email templates and options that creating an engaging user campaign is extremely flexible, yet easy. I also find the customer service to be blazing fast, friendly and helpful when we required more complex solutions for our needs. The people at Envoke embody code and design which alleviates a good chunk of my time setting up an email. Envoke are willing to try new things and that has been helpful to us as we grew into online lead management.
The only downside I have is that as the site grew some services became buried. A new hire entering into using Envoke's services for the first time may feel intimidated on locating certain functionality or managing/filtering data. Fortunately there is online Chat and a robust support area and their customer service is always on the ball.
Ted, thanks for the kind words!
We completely agree with your constructive comments. We're aware we've added a lot of functionality without rethinking the user interface. We're currently focused on the navigation with an eye to making it easier to use for new users.
It's comments like yours that keep us improving. Keep all your feedback coming!
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Envoke offers pay-as-you-go pricing.
For full pricing information, contact Envoke directly.
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