Envoke

Envoke

Lead generation tool for marketers

4.7/5 (35 reviews)

Envoke Overview

Envoke is an online lead generation software that offers marketers a single platform from which to capture and nurture sales leads. Incorporating marketing automation and attribution in addition to email marketing and landing page management capabilities, Envoke aims to deliver a straightforward lead generation solution for users looking to build long-term relationships with appropriate customers.

To facilitate lead capture, Envoke provides users with the tools to build custom landing pages and multi-step web forms. Utilizing Envoke’s drag-and-drop landing page builder, users can design mobile-friendly forms for desktop, tablets, and mobile devices. As a complete marketing automation solution, Envoke enables users to update, track and follow-up their marketing campaigns automatically, and includes closed-loop tracking technology to ensure that users know the exact source of every visitor and lead.

In addition to landing pages, Envoke allows users to create and edit personalized marketing messages with drag-and-drop email editing. Users can prepare, preview, test, and send their email campaigns to an unlimited number of users and lists. To ensure email compliance, Envoke tracks and documents consent using CASL (Canada’s Anti-Spam Law) software features.

Envoke tracks and stores all online marketing activity, costs, and results in a centralized data warehouse. With access to marketing data, Envoke enables users to create and generate insight from digital marketing reports. Users can also gain insight from Envoke’s executive summary dashboard and by running SQL queries. To support lead management, Envoke equips users with automatic lead categorization, alerts, and timelines, and auto-routing technology.

Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Canada, United States

Supported Languages

English

Envoke Reviews

Overall rating
4.7/5
97% positive reviews
24
Excellent
10
Very good
1
Average
0
Poor
0
Terrible
James D.

The Ultimate Canadian Answer for Newsletters and Contact Management

Used Weekly for 2+ years
Reviewed on 2019/06/14
Review Source: Capterra

What works for one subscriber may not be for others. Customization is the key to handle different groups and Envoke makes it easy to cater to your target markets by creating collateral and content their users will find informational, interesting or newsworthy.

Pros

More usable features than one can imagine. Everything is thought of and easily available. Don't like something or need a change or update the management team is very nimble and keen to help you and advance the system for all users.

Cons

It took a while to fully understand and utilize this elaborate system. And for a small business not fully ready to roll out there should be no charge up until you use it. It may cost some considerable expense to keep systems live for potential customers. But when they are ready to use it on a small or large scale it becomes highly addictive. Anyone who tests or tries it should be encouraged to use it more often rather than shut them down. Even a sample database of 100 subscribers could grow to thousands rather than risk hard earned users to opt-out and eventually go to the competition.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Scott D.

Envoke has helped us generate more high-quality leads and process them more efficiently.

Used Daily for 2+ years
Reviewed on 2017/05/12
Review Source: Capterra

Pros

With a business relationship of more than 12 years, Envoke has played an important role in the growth of our company during this period. Beginning with their Email Marketing solutions, which we continue to use today, we gradually incorporated more and more Envoke services and software into our overall marketing strategies. This included their Lead Management and Tracking Software, Marketing Automation Software, which includes lead capture and automated nurturing, and Marketing Attribution for Lead Generation.

For the past six years we have used the Lead Management and Tracking Software that ties in with our web forms, chat system, nurture campaigns, lead source tracking, and now even our backend systems. The tracking has enabled us to make some significant decisions on which traffic sources to invest more and less in, based on lead quality. It has really helped Goway move forward.

Envoke has also played a pivotal role in helping us with the integration of Google Analytics, our website, and the data in the Envoke reporting module. The automatic tracking of Envoke forms (including views, starts and completions), as well as the activity driven from our email marketing campaigns, make our web analytics analysis very powerful.

Cons

Our closed-loop reporting project which allows us to achieve a better alignment between sales and marketing not only took considerably more time to develop, but it was also much more complicated, especially when attempting to connect our marketing analytics software with our back-end reservation system. It's important for us in marketing to understand what our best and worst lead sources are, so that we can focus on the sources that have the best conversion rate from lead to client.

The new reporting module in the Envoke UI has improved immensely compared to the previous version and it has all the data in it that we need. However we are still learning how to use it. It's important that we have a good understanding of the module so that we can access the data that is most important to us, and the reports that it generates are presented in a way that are easily read by the staff. New functionality sometimes rolls out faster than the training, videos, and documentation, but it does eventually catch up. If we need help with a report it's easy to submit a support ticket or we jumped onto Skype for a quick chat. The support is always great.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Jason S.

I'm a big fan of the marketing data warehouse!

Used Daily for 1+ year
Reviewed on 2017/05/11
Review Source: Capterra

Pros

A key component of Envoke is the data management functionality. Envoke has a data warehouse which holds all the interactions with our customers. I love that it is able to track visits from anonymous users even before they fill out a form, and once they do, it connects all their previous data together in a contact profile so we can tell which marketing programs are really working.

The single Envoke script that handles all this and more, including installing other scripts, really cuts down on technical work we need to do. It helps manage tracking and reporting. It's a great tracking solution for nontechnical people.

The integration of our website forms, tracking and email marketing system is essential. All our marketing data is in a single location and connected to our email database. It means our email list is always current, making email marketing so much easier.

I love the fact Envoke can integrate with almost any other system we're using, and the team makes sure those integrations work seamlessly. For example, they recently combined data from their marketing database with other marketing data we track using a third-party data visualization tool - it's been a real win for us internally.

I'm a big fan of the personal touch that's provided by the team. Having marketing technology experts I can go to at any time is fantastic. There's never been a point where they've come back and said: "no, it's not possible." The team always works to find a solution.

Cons

Some of the stand-alone email marketing systems I've used in the past were a little easier to use and had more flexibility of design out-of-the-box in their email editor, but there's still nothing I can't do. That's an expected trade-off when you using an integrated suite instead of a point solution.

Response from Envoke

You are right; some leading email marketing software providers have more bells and whistles and advanced functionality that Envoke doesn't currently include.

Keep in mind, however, that email marketing is only a small part of the Envoke ecosystem as we are not an email marketing point solution.

That said, we do recognize the importance of a great email editor and actively work on improvements of the UI, version history, more intuitive workflows, expanded reporting - to name a few.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Steve C.

Envoke user for 10+ years. I've seen demos of other MAPs and Envoke is on par with the big players.

Used Daily for 2+ years
Reviewed on 2017/05/03
Review Source: Capterra

A high-quality tool that allows me to quickly deliver sales-ready leads to my CRM, a program to help us interact and nurture contacts in our database via email, as well as create dynamic, responsive landing pages to support our marketing campaigns. The simple to use interfaces allow me to start and finish a project within hours. It enhances, and is an extension, of everything I do; and ultimately it keeps my internal and external customers very happy with our company.

Pros

Envoke is pretty intuitive. In fact, I was surprised to learn a major competitor's landing page weren't responsive out-of-the-gate. Envoke's engagement builder is responsive by design. They keep making the platform better (do they sleep I often wonder). For example, lead management is leaps and bounds better than where we originally came from, and it's improved with Envoke tremendously over the years to the point where it isn't one of my main pain points. My personal performance keeps improving, allowing me to take on more projects. The speed at which I am able to get things done makes me look good in the organization. Plus then I can easily show people in reports how everything is performing.

Cons

It would great to have out-of-box, a two-way synchronization between our CRM (Oracle) and Envoke so we can use CRM data in our marketing campaigns. But it has primarily our complex business rules and requirements that have held back complete customization beyond what Envoke was able to set up for us.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Farhad C.

A truly all-in-one platform

Used Daily for 2+ years
Reviewed on 2017/04/10
Review Source: Capterra

The core value we get from Envoke is that it's a central place where everything lives. This includes our email database, our marketing database, the history of each contact and every action they've ever taken. The connection between our PPC campaign data and data we get from our product via the API is crucial. I rely on the Envoke database more than our internal database because it has everything I need for marketing.

For example, our internal database tells me what people are doing with us, but it doesn't have visits, campaigns, etc. I have used Pardot and other bigger systems, but the way Envoke is set up gives me the most value.

The launch of the new Engagement Builder is a great step in improving our marketing workflow. Now we can create forms, landing pages, nurture programs, and deliver lead generation offers much more quickly.

As a company with a lot of traffic, this is a big lever for us. Being able to do it ourselves and keep everything connected is important. Many people use single solution products for these elements, but in doing so, they miss the value of having a single marketing database with everything connected.

New users do need a fair amount of onboarding but the setup services are hands-on and extensive. Their support is good and responses are quite quick.

Pros

- All in one solution (forms, emails, database, reports etc.)
- Powerful Database: houses all our data in one place.
- Great support
- Constantly improving and adding new features.

Cons

- Not as intuitive at first (but all marketing automation systems having a learning curve)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Envoke Pricing

Starting from
N/A
Pricing options
Free Trial
Subscription
Value for money

Envoke offers pay-as-you-go pricing.

For full pricing information, contact Envoke directly.

Envoke Features

  • API
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Data Import/Export
  • Drag & Drop Interface
  • Reporting & Statistics
  • Third Party Integration

  • A/B Testing
  • Activity Dashboard
  • Automatic Notifications
  • Customizable Branding
  • Customizable Templates
  • Email Marketing
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration

Additional information for Envoke

Key features of Envoke

  • Auto-routing
  • Automated consent request banner
  • Automated workflows
  • Behavior driven rules
  • CASL compliance
  • CRM integration
  • Campaign analysis
  • Campaign management
  • Campaign reports
  • Campaign scheduling
  • Closed-loop tracking
  • Content management
  • Custom landing pages
  • Customizable email alerts
  • Drag & drop interface
  • Drip email marketing
  • Executive summary dashboard
  • External database import
  • Forms management
  • Google Analytics integration
  • History tracking
  • Landing page templates
  • Lead capture
  • Lead list export
  • Lead manager dashboard
  • Marketing activity tracking
  • Marketing data warehouse
  • Multi-categorization of leads
  • Multi-step web forms
  • Preview functionality
  • Status tracking
  • Subscriber management
  • Third party integration
  • Unlimited lists, senders & sub-accounts
  • Visitor tracking

Benefits

  • Envoke includes a drag-and-drop landing page builder, serving to help users create mobile-friendly forms and landing pages.
  • Envoke employs closed-loop tracking technology capable of showing users the exact source of every new visitor, contact, or lead.
  • Envoke facilitates custom email programs with drag-and-drop email editing capabilities, enabling users to prepare, preview, test and send marketing emails.
  • Envoke supports CASL (Canada’s Anti-Spam Law) compliance, allowing users to track and document consent status for each contact.
  • Envoke offers a marketing data warehouse, providing users with central access to all online marketing activity, costs, and results.

  • Envoke FAQs

    Below are some frequently asked questions for Envoke.

    Q. What type of pricing plans does Envoke offer?

    Envoke offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Envoke offers pay-as-you-go pricing.

    For full pricing information, contact Envoke directly.

    Q. What are the main features of Envoke?

    Envoke offers the following features:

    • Auto-routing
    • Automated consent request banner
    • Automated workflows
    • Behavior driven rules
    • CASL compliance
    • CRM integration
    • Campaign analysis
    • Campaign management
    • Campaign reports
    • Campaign scheduling
    • Closed-loop tracking
    • Content management
    • Custom landing pages
    • Customizable email alerts
    • Drag & drop interface
    • Drip email marketing
    • Executive summary dashboard
    • External database import
    • Forms management
    • Google Analytics integration
    • History tracking
    • Landing page templates
    • Lead capture
    • Lead list export
    • Lead manager dashboard
    • Marketing activity tracking
    • Marketing data warehouse
    • Multi-categorization of leads
    • Multi-step web forms
    • Preview functionality
    • Status tracking
    • Subscriber management
    • Third party integration
    • Unlimited lists, senders & sub-accounts
    • Visitor tracking

    Q. Who are the typical users of Envoke?

    Envoke has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Envoke support?

    Envoke supports the following languages:

    English

    Q. What type of pricing plans does Envoke offer?

    Envoke has the following pricing plans:

    Subscription

    Q. Does Envoke support mobile devices?

    We do not have any information about what devices Envoke supports

    Q. What other apps does Envoke integrate with?

    Envoke integrates with the following applications:

    Google Analytics

    Q. What level of support does Envoke offer?

    Envoke offers the following support options:

    Online Support, Phone Support