Attribution

Multi-touch attribution for B2B and B2C marketers

4,8 /5 (11 reviews) Write a Review!

Attribution Overview

What is Attribution?

Attribution is a full funnel conversion and revenue tracking software that offers marketers a dashboard snapshot of campaigns, advertising costs and ROI. Featuring automatic ad spend tracking, ad tagging, and customizable channels, Attribution aims to deliver a smart attribution modeling solution.

Designed to calculate true ROI or return on ad spend (ROAS), Attribution collects all campaign spending data from the user’s advertising platforms. For example, users can pull in their campaign spending data from Facebook and Adwords to compare performance. In addition to traditional ad platforms, Attribution can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.

Attribution equips users with the tools to analyze individual visitors and events, thereby helping users to see customers as real individuals rather than simple numbers. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.

Attribution Overview

Pricing

Starting from
US$499,00/month

Pricing options

Free Trial
Subscription
Value for money

Get a demo today!


Attribution Features

Devices
Business size
S M L
Markets
United States, Canada, Australia, China, India and 4 others, Japan, Germany, Brazil, Mexico
Supported Languages
English

Media

Analyze user data
See which channels overlap
Determine which campaign channels work
Attribution video Attribution screenshot: Analyze user data Attribution screenshot: See which channels overlap Attribution screenshot: Determine which campaign channels work

Attribution Reviews

Attribution Reviews

Overall rating
4,8
/
5
Excellent
9

Very good
2

Average
0

Poor
0

Terrible
0

Value for Money
5
Features
4,7
Ease of Use
4,7
Customer Support
5
100% recommended this app
Verified Reviewer

Incredible multi-touch attribution platform with outstanding support

Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support.


Jeff B.

Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels.


Allen M.

Quick easy set ups to figure out multi-channel attribution

easiest and fast way of understanding multi-channel marketing campaign performance


Jimmy H.

Really impressive multi-attribution software. Nothing else like it exists at this price range.


Catalin M.

Attribution is one of the best solutions to track your online efforts and see what really...

A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall.


Verified Reviewer
Industry: Internet
Company size: 201-500 Employees

Incredible multi-touch attribution platform with outstanding support

Used Daily for 1+ year
Reviewed on 2020/08/13
Review Source: Capterra

Incredible experience. Highly recommend to anyone looking for a powerful multi-touch Attribution platform with unmatched levels of quality customer support.

Pros

The Attribution platform is one of the most simple, yet robust platforms I've personally had the experience of using. The clarity and granularity it has given us into the success of our marketing channels and paid marketing campaigns are incomparable to any attribution platform I've used prior.

Cons

Due to how much data we are processing, there are some instances where the platform is slower than we'd like. But those are few and far between over the course of a week, where myself and our team us their platform daily.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jeff B.

Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels.

Used Daily for 1+ year
Reviewed on 2017/07/23
Review Source: Capterra

Pros

Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion & revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless.

Cons

It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Allen M.
Industry: Marketing & Advertising
Company size: 1 001-5 000 Employees

Quick easy set ups to figure out multi-channel attribution

Used Weekly for 1-5 months
Reviewed on 2020/02/22
Review Source: Capterra

easiest and fast way of understanding multi-channel marketing campaign performance

Pros

Easy to use and operate tool which helps a growth marketing properly and clearly show attribution. Does a lot for a little price

Cons

Campaign level data restriction can inhibit granular ad group level tracking. Daunting interface at first

Response from Attribution

Hi Allen, thanks for the review. Note that we do support campaign level data so would love to address your specific use case. Please ping support or email me directly. Thanks!

Rating breakdown

Ease of Use

Likelihood to recommend: 7.0/10

Jimmy H.

Really impressive multi-attribution software. Nothing else like it exists at this price range.

Used Weekly for 1+ year
Reviewed on 2017/09/23
Review Source: Capterra

Pros

The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable.

Cons

For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Catalin M.
Industry: Marketing & Advertising
Company size: 11-50 Employees

Attribution is one of the best solutions to track your online efforts and see what really works!

Used Daily for 6-12 months
Reviewed on 2017/08/13
Review Source: Capterra

A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall.

Pros

I loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel.

Cons

I really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
9,6/10
Based on 11 user ratings
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Attribution Pricing

Attribution Pricing

Starting from
US$499,00/month
Free Trial
Subscription
Value for money

Get a demo today!

Get a demo today!

Value for Money
5/5
Based on 11 user ratings
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Attribution Features

Attribution Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,7/5
Based on 11 user ratings
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Categories

Additional information for Attribution

Additional information for Attribution

Key features of Attribution

  • Activity dashboard
  • Advertising spend tracking
  • Campaign analysis
  • Channel attribution
  • Cohort analysis
  • Conversion tracking
  • Cross-device tracking
  • Customer histories
  • Data filtering
  • Event tracking
  • Goal tracking
  • Multi-touch attribution models
  • Pageview tracking
  • ROI analytics
  • Retention tracking
  • Revenue tracking
  • Site search tracking
  • Social media integration
  • Third party integrations
  • Tracking features
  • Uninstall tracking
  • User interaction tracking
  • Visitor tracking
  • eCommerce integration

Benefits

  • Attribution supports multiple integrations, enabling smooth data transaction between the Attribution platform and applications such as Facebook, Google AdWords, and Shopify.
  • Users can collect and analyze cost data from multiple ad platforms through Attribution’s automatic ad spend tracking technology.
  • Attribution functions as a cohort-based, multi-touch attribution provider which allows users to spread credit accurately across social channels, ad platforms, and content marketing.
  • Attribution grants users the flexibility to track real people across all devices including computers, tablets, and mobiles.
  • Attribution also provides users with automatic ad tagging, different revenue tracking models, and customizable channels.
  • Attribution can track individuals or roll up all visits from an organization for "Account-Based" measurement.

  • Attribution FAQs

    Attribution FAQs

    Below are some frequently asked questions for Attribution.

    Q. What type of pricing plans does Attribution offer?

    Attribution offers the following pricing plans:

    Starting from: US$499,00/month

    Pricing model: Subscription

    Free Trial: Available

    Get a demo today!

    Q. What are the main features of Attribution?

    Attribution offers the following features:

    • Activity dashboard
    • Advertising spend tracking
    • Campaign analysis
    • Channel attribution
    • Cohort analysis
    • Conversion tracking
    • Cross-device tracking
    • Customer histories
    • Data filtering
    • Event tracking
    • Goal tracking
    • Multi-touch attribution models
    • Pageview tracking
    • ROI analytics
    • Retention tracking
    • Revenue tracking
    • Site search tracking
    • Social media integration
    • Third party integrations
    • Tracking features
    • Uninstall tracking
    • User interaction tracking
    • Visitor tracking
    • eCommerce integration

    Q. Who are the typical users of Attribution?

    Attribution has the following typical customers:

    Small Business, Large Enterprises, Freelancers, Mid Size Business

    Q. What languages does Attribution support?

    Attribution supports the following languages:

    English

    Q. What type of pricing plans does Attribution offer?

    Attribution has the following pricing plans:

    Subscription

    Q. Does Attribution support mobile devices?

    We do not have any information about what devices Attribution supports

    Q. What other apps does Attribution integrate with?

    Attribution integrates with the following applications:

    AdRoll, Google Data Studio, HubSpot CRM, HubSpot Marketing Hub, Marketo Engage, MetaRouter, Stripe, TwentyThree, Twitter, Wordpress

    Q. What level of support does Attribution offer?

    Attribution offers the following support options:

    Online Support