Attribution

Attribution

Multi-touch attribution for B2B and B2C marketers

(9 reviews)

Attribution Overview

Attribution is a full funnel conversion and revenue tracking software that offers marketers a dashboard snapshot of campaigns, advertising costs and ROI. Featuring automatic ad spend tracking, ad tagging, and customizable channels, Attribution aims to deliver a smart attribution modeling solution.

Designed to calculate true ROI or return on ad spend (ROAS), Attribution collects all campaign spending data from the user’s advertising platforms. For example, users can pull in their campaign spending data from Facebook and Adwords to compare performance. In addition to traditional ad platforms, Attribution can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.

Attribution equips users with the tools to analyze individual visitors and events, thereby helping users to see customers as real individuals rather than simple numbers. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.

Pricing

Starting from
US$499,00/month
Pricing options
Free Trial
Subscription

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

Attribution Reviews

Overall rating
0/5
100% positive reviews
8
Excellent
1
Very good
0
Average
0
Poor
0
Terrible
Jeff B.

Has been the easiest & fastest way to clearly understand CAC and Campaign ROI across channels.

Used Daily for 1+ year
Reviewed on 2017/07/23
Review Source: Capterra

Pros

Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion & revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless.

Cons

It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Jimmy H.

Really impressive multi-attribution software. Nothing else like it exists at this price range.

Used Weekly for 1+ year
Reviewed on 2017/09/23
Review Source: Capterra

Pros

The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable.

Cons

For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Catalin M.

Attribution is one of the best solutions to track your online efforts and see what really works!

Used Daily for 6-12 months
Reviewed on 2017/08/13
Review Source: Capterra

A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall.

Pros

I loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel.

Cons

I really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Thomas K.

Attribution App help us understand where we should (and should not) be investing our marketing

Used Daily for 1+ year
Reviewed on 2017/07/13
Review Source: Capterra

Pros

I can find the first touch lead source of a new customer which helps us understand where our best customers come from.

Cons

There's no keyword level data from AdWords being passed into Attribution App (AA). A small number of times AA doesn't show any data for a lead at all which can be frustrating.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Russ W.

Deep insight into your campaign ROI

Used Daily for 6-12 months
Reviewed on 2017/08/10
Review Source: Capterra

Pros

- Simple setup
- Integrations with most major networks to automatically track cost
- Flexible models, including the best multi-touch model we've found
- Centralized dashboard with great visualizations
- Allows us to track profitability of individual users

Cons

- Does not yet have a direct integration with Taboola; had to contact customer service to set it up manually

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Attribution Pricing

Starting from
US$499,00/month
Pricing options
Free Trial
Subscription

Get a demo today!

Attribution Features

  • Activity Dashboard
  • Campaign Analysis
  • Social Media Integration
  • Third Party Integration

  • A/B Testing
  • API
  • Automatic Notifications
  • Campaign Management
  • Content Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics

Additional information for Attribution

Key features of Attribution

  • Activity dashboard
  • Advertising spend tracking
  • Campaign analysis
  • Channel attribution
  • Cohort analysis
  • Conversion tracking
  • Cross-device tracking
  • Customer histories
  • Data filtering
  • Event tracking
  • Goal tracking
  • Multi-touch attribution models
  • Pageview tracking
  • ROI analytics
  • Retention tracking
  • Revenue tracking
  • Site search tracking
  • Social media integration
  • Third party integrations
  • Tracking features
  • Uninstall tracking
  • User interaction tracking
  • Visitor tracking
  • eCommerce integration

Benefits

  • Attribution supports multiple integrations, enabling smooth data transaction between the Attribution platform and applications such as Facebook, Google AdWords, and Shopify.
  • Users can collect and analyze cost data from multiple ad platforms through Attribution’s automatic ad spend tracking technology.
  • Attribution functions as a cohort-based, multi-touch attribution provider which allows users to spread credit accurately across social channels, ad platforms, and content marketing.
  • Attribution grants users the flexibility to track real people across all devices including computers, tablets, and mobiles.
  • Attribution also provides users with automatic ad tagging, different revenue tracking models, and customizable channels.
  • Attribution can track individuals or roll up all visits from an organization for "Account-Based" measurement.

  • Attribution FAQs

    Below are some frequently asked questions for Attribution.

    Q. What type of pricing plans does Attribution offer?

    Attribution offers the following pricing plans:

    Starting from: US$499,00/month

    Pricing model: Subscription

    Free Trial: Available

    Get a demo today!

    Q. What are the main features of Attribution?

    Attribution offers the following features:

    • Activity dashboard
    • Advertising spend tracking
    • Campaign analysis
    • Channel attribution
    • Cohort analysis
    • Conversion tracking
    • Cross-device tracking
    • Customer histories
    • Data filtering
    • Event tracking
    • Goal tracking
    • Multi-touch attribution models
    • Pageview tracking
    • ROI analytics
    • Retention tracking
    • Revenue tracking
    • Site search tracking
    • Social media integration
    • Third party integrations
    • Tracking features
    • Uninstall tracking
    • User interaction tracking
    • Visitor tracking
    • eCommerce integration

    Q. Who are the typical users of Attribution?

    Attribution has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Attribution support?

    Attribution supports the following languages:

    English

    Q. What type of pricing plans does Attribution offer?

    Attribution has the following pricing plans:

    Subscription

    Q. Does Attribution support mobile devices?

    We do not have any information about what devices Attribution supports

    Q. What other apps does Attribution integrate with?

    Attribution integrates with the following applications:

    AdRoll, Google Data Studio, HubSpot CRM, HubSpot Marketing, Marketo, Shopify, Stripe, TwentyThree, Twitter, Wordpress

    Q. What level of support does Attribution offer?

    Attribution offers the following support options:

    Online Support