Attribution is a full funnel conversion and revenue tracking software that offers marketers a dashboard snapshot of campaigns, advertising costs and ROI. Featuring automatic ad spend tracking, ad tagging, and customizable channels, Attribution aims to deliver a smart attribution modeling solution.
Designed to calculate true ROI or return on ad spend (ROAS), Attribution collects all campaign spending data from the user’s advertising platforms. For example, users can pull in their campaign spending data from Facebook and Adwords to compare performance. In addition to traditional ad platforms, Attribution can track any type of spending on any channel, and aims to eliminate duplicate tracking through their custom multi-touch attribution models.
Attribution equips users with the tools to analyze individual visitors and events, thereby helping users to see customers as real individuals rather than simple numbers. In order to understand customers effectively, Attribution grants users insight into customer histories, aimed at assisting users in making informed marketing decisions. Attribution also affords users the flexibility to track customers across all computer, tablet and smartphone devices.
Automated integration to pull cost data from ad partners. Seamless integrations from segment.com and payment gateways for conversion & revenue data. Also, the UI is geared to making decisions about where campaign spend is performing best/worst to make changes on the fly. Finally, the new ROI feature shows the real-time breakeven day for all campaigns - which is priceless.
It is a product that does attribution and only attribution. I like this simplicity, but some may look for more features.
The ease with which you can understand multi-attribution is very impressive. It allows you to easily understand revenue per digital channel, which is so, so important for us to be able to invest in campaigns that are profitable.
For those not deep in the world of analytics and attribution, one can constantly forget what the different attribution models mean. The interface doesn't easily help you understand this. You can also run into issues if you have campaigns that overlap in some way. They only attribute a sale once in the dashboard, so sometimes it can be confusing that one campaign is not showing a sale even though it could potentially be attributed to it, because it's already been counted in another campaign.
A clear view-sight into what actually makes our ads work and the involvement of each channel that we run ads through as an overall.
I loved the ease of use and the dashboard that was incredibly easy to understand. It gives us a clear insight into what actually causes our efforts to convert and what is the involvement of each channel.
I really don't see a lot of bad parts about Attribution. Of course there's a lot to improve and their team is already working on that but for what we need this tool is just the best fit.
I can find the first touch lead source of a new customer which helps us understand where our best customers come from.
There's no keyword level data from AdWords being passed into Attribution App (AA). A small number of times AA doesn't show any data for a lead at all which can be frustrating.
- Simple setup
- Integrations with most major networks to automatically track cost
- Flexible models, including the best multi-touch model we've found
- Centralized dashboard with great visualizations
- Allows us to track profitability of individual users
- Does not yet have a direct integration with Taboola; had to contact customer service to set it up manually
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Below are some frequently asked questions for Attribution.
Attribution offers the following pricing plans:
Starting from: US$499,00/month
Pricing model: Subscription
Free Trial: Available
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Attribution offers the following features:
Attribution has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business
Attribution supports the following languages:
Attribution has the following pricing plans:
We do not have any information about what devices Attribution supports
Attribution integrates with the following applications:
AdRoll, Google Data Studio, HubSpot CRM, HubSpot Marketing, Marketo, Shopify, Stripe, TwentyThree, Twitter, Wordpress
Attribution offers the following support options: