About GAIN

Gain is a content approval platform that enables marketing teams and agencies to plan, schedule, collaborate, and streamline their marketing content and files approval processes and publishing. Gain makes it easier for teams and organizations of any size to approve and publish all types of content or files and collaborate among multiple team members, clients, and stakeholders.

Gain is ideal for marketing agencies and internal brand marketing teams alike, allowing teams to create custom Approval Workflows to send content and files to the right team members at the right time for review. Social media content can be scheduled for publication once approved. Teams can upload and create any type of marketing file, get client approval, and keep everything in one place, eliminating time-consuming back-and-forth emailing and tedious spreadsheets.

Key benefits of GAIN

  • Automate the review and approval process for content and files for teams of all sizes, without relying on spreadsheets or email.

  • Collaborate and approve any file type or format of marketing content.

  • Plan content, share it with clients, and schedule social media posts from a single place.

  • See exactly how content will look before it’s published with pixel-perfect previews and full video and GIF support.

  • Clients can approve content on any device, anywhere, and easily share feedback in one place.

  • Ensure content is fully-compliant and error-free before publishing.

  • Support for all types of files, including videos, Photoshop & Illustrator files, PDFs, Word documents, PowerPoints, Apple iWork documents, invoices, vector files, and much more.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, Germany, United Kingdom, Mexico, United States

    Supported Languages

    English, Spanish

    Images

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    Features

    Total features of GAIN: 31

    • Alerts/Notifications
    • Automated Publishing
    • Automated Scheduling
    • Calendar Management
    • Campaign Scheduling
    • Collaboration Tools
    • Communication Management
    • Configurable Workflow
    • Content Library
    • Content Management
    • Customer Segmentation
    • Data Import/Export
    • Drag & Drop
    • Feedback Management
    • Forum / Discussion Board
    • Historical Reporting
    • Labeling
    • Multi-Account Management
    • Post Scheduling
    • Real Time Data
    • Rule Based Publishing
    • Rules-Based Workflow
    • Social Advertising
    • Social Media Integration
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Tagging
    • Video Management
    • Video Support
    • Workflow Management

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    Reviews

    Overall rating

    4,6 /5
    (36)
    Value for Money
    4,4/5
    Features
    4,3/5
    Ease of Use
    4,6/5
    Customer Support
    4,8/5

    Already have GAIN?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 36
    Lena K.
    Overall rating
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    User friendly , easy to navigate and visually appealing

    Reviewed on 2018/05/13

    Time saving, more professional.

    Time saving, more professional.

    Pros

    Visual previews of all content, ease of sharing content for approval with clients, ability to export content as a PDF after approvals, automatic scheduling to Facebook or Instagram

    Cons

    Inability to tag Facebook accounts (although this is due to a Facebook privacy change), customer service can take a while (due to us being located in Australia), posting more than one image to a post automatically shares it as an album (which we don't always want).

    Response from Big Propeller

    Hi Lena, thanks for your review. We are glad to hear that GAIN is helping your team to save time.

    We wanted to address the issue you faced when including multiple images in one post being shared as an album on Facebook. A couple of months ago we implemented changes to the Facebook posting to make this work in the way that you actually expect.

    GAIN now uses native Facebook multi-photo posts. This means multi-photo posts now use Facebook's scheduling engine (useful for boosting posts before they're published) and there's no need to create an album just for the photos in the post.

    If you have not tried posting multiple images since then please do, and let us know how it works for you!

    Thanks!

    Ilysse R.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great for Social Media

    Reviewed on 2020/11/10

    Gain has been used to draft social media posts for several clients at once, and it allows them to...

    Gain has been used to draft social media posts for several clients at once, and it allows them to easily approve or request revisions on posts.

    Pros

    Gain is an amazing tool for drafting and scheduling social media posts, and for clients and team members to approve or request revisions. It's very user friendly.

    Cons

    When scheduling for Instagram, you have to manually go into an app to post to Instagram since Gain doesn't post there automatically.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Great product but struggles to address key issues

    Reviewed on 2019/07/17

    Pros

    It's easy to use, lots of good tools for agencies, far better than other similar products

    Cons

    Every now and then bits of the tool break. The most recent has caused major problems for us and the clients but seem to be a low priority for the GAIN team. For example, in this case, posts are not displaying properly on LinkedIn. We get these issues aren't always in GAIN's control but would appreciate more urgency and communication around the problem.

    Verified Reviewer
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Good social scheduler

    Reviewed on 2019/10/08

    Gain is easy to use and easy to connect channels. We use it daily to schedule social posts for...

    Gain is easy to use and easy to connect channels. We use it daily to schedule social posts for clients and I like that we can separate each one so that nothing gets mixed. Be aware that there aren't any analytics available, this is just a scheduler and approval workflows.

    Pros

    Gain is a good platform to use if you just need to schedule social media content. You can connect Facebook, Twitter, LinkedIn, and Instagram. It is also capable of file collaborations.

    There are approval workflows built in so that a client or other team member can approve posts.

    Cons

    If you have a post that you would like to feature on different channels, you have to duplicate the post. Other schedulers allow you to craft it within one box and modify it for each channel.

    Kelly B.
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best CMS we've seen for content creation and approval processes with many layers of usability.

    Reviewed on 2018/05/08

    Our entire staff loves the software and we have tried a lot of other platforms. It's intuitive and...

    Our entire staff loves the software and we have tried a lot of other platforms. It's intuitive and very professional. Our clients love using it as well. It makes content creation and approval SO easy and helps our process run smoothly. No clunks!

    Pros

    1. Layered approval process and options for each and every channel can be varied - HUGE for agencies!
    2. Ease of content creation and views for multiple devices.
    3. GAIN is always updating their software to make it better and add new features.
    4. Tracking of comments.

    Cons

    1. Manual publishing to Instagram would like auto-publishing like Hootsuite
    2. Not featuring 'Ready for the Next Round' in the client boxes

    Showing 5 reviews of 36 Read all reviews

    GAIN FAQs

    Below are some frequently asked questions for GAIN.

    GAIN offers the following pricing plans:

    • Starting from: US$99,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Manage unlimited brands with unlimited scheduling, approvals and storage for just $99 for up to 10 users. Just $10/user after that.

    We do not have any information about GAIN features

    GAIN has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    GAIN supports the following languages:

    English, Spanish

    GAIN supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    GAIN integrates with the following applications:

    Facebook, Instagram, LinkedIn for Business, Twitter

    GAIN offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

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