About Gain

Simply put: Gain is client feedback for social media content, made easy.

Mid-sized and large Marketing teams across 51 countries trust Gain with social media content for over 9,000 brands because Gain incorporates the layer of client feedback and approvals to their social media workflow.

Basically, Gain automates the entire content workflow, notifying the right people at the right time when it’s their turn to give feedback or make changes.

Imagine that: your team can create and publish content to Facebook, LinkedIn, Instagram, Pinterest, TikTok, Twitter, and Google Business Profile in the same platform that follows up on your clients, gathering feedback and timely approvals!

Gain has what your social media tool is missing!

With all the social media tools out there, it can be very hard to choose the right one, so we’ll make it easy for you. Gain was specifically designed to eliminate your team’s biggest time-zapper: client management.

To all the basic features of a social media management tool (like content calendars, performance metrics, and auto-publishing to social media networks), Gain added the game-changing feature that helps agencies manage clients at scale: the automated approval workflows.

Finally, agency and clients in the same place, and no one wasting their time.


Key benefits of Gain

  • Your team can stop wasting time on stressful back-and-forths with clients to get their social content approved in time to publish.

  • Gain notifies clients when their feedback is needed and team members when changes are requested.

  • No more mistakes slip through the cracks of long email chains, spreadsheets, and chat messages.

  • All client communications are tracked where they should be: right next to the content they refer to.

  • Customizable approval rounds ensure that everyone who needs to see the content will see it.

  • Once approved and scheduled, clients see their content in their own content calendar.

  • Gain publishes directly to the social media networks after content is approved.

  • Your team has more time to create stellar content.

  • - And with clients basically managing themselves, you are now free to pursue new clients and grow the business.

    You’re welcome ;-)


  • Images

    Gain Software - Create as many approval workflows, with as many stakeholders and revision rounds as you need for each of your clients.
    Gain Software - Team members can mention and assign tasks to other team members, who of course get notified to jump in.
    Gain Software - Gain keeps track of where your content is in your workflow, as well as who said what, and when.
    Gain Software - Gain makes sure that everyone who needs to approve does so before content is published. Compliance teams love this!
    Gain Software - Create social posts with dynamic previews that show how your content will look on each social platform as you create it.
    View 6 more
    Gain video
    Gain Software - Create as many approval workflows, with as many stakeholders and revision rounds as you need for each of your clients.
    Gain Software - Team members can mention and assign tasks to other team members, who of course get notified to jump in.
    Gain Software - Gain keeps track of where your content is in your workflow, as well as who said what, and when.
    Gain Software - Gain makes sure that everyone who needs to approve does so before content is published. Compliance teams love this!
    Gain Software - Create social posts with dynamic previews that show how your content will look on each social platform as you create it.

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    Reviews

    Overall rating

    4.8 /5
    (63)
    Value for Money
    4.6/5
    Features
    4.4/5
    Ease of Use
    4.7/5
    Customer Support
    4.8/5

    Already have Gain?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 63
    Cesar
    Cesar
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201–500 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    A friendly yet powerful option to manage your social media content

    Reviewed on 2022/02/15

    One of the main tools of our day to day operations

    One of the main tools of our day to day operations

    Pros

    GAIN is an easy to use tool that gives you a pletora of features to manage, schedule and oganize your content. You can set different permissions to different type of users, create approval workflows and manage a complete social media schedule. A must have for every digital marketer.

    Cons

    The feature to leave a comment for a colleague could be a little confusing. In the approval process sometimes you need to leave a note or point to a certain area of the content and you just can leave a comment, not a "post it" over the content.

    Response from Big Propeller

    Hey Cesar, thanks for your review and calling Gain a "must-have" tool for digital marketing you made the whole team blush! We're glad you're taking advantage of the user-specific permissions, approval workflows, and social media tools.

    Please feel free to email [email protected] or schedule a call with us at calendly.com.gain to share your experience with the comments so we can learn more about your use case and see how we can improve it. And we'll keep you posted on when we can bring the Annotations experience ("post it") that we currently have for marketing files to social media content!

    Curt
    Overall rating
    • Industry: Banking
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Use Gain app to effortlessly schedule social content across multiple channels

    Reviewed on 2022/02/18

    Pros

    The Gain app is so easy to set up social media channel marketing across Facebook, Instagram, Twitter, and LinkedIn (plus other channels). We use the calendar view to easily know which posts will appear on specific channels. Posts can be scheduled and we trust they will deliver on time. One of the best features of the app is the review and approval process. We can send posts out for review and monitor changes and approvals. We work within a compliance-controlled industry and this review process is critical to our workflow.

    Cons

    The Gain app is really solid but one aspect of the app that can be improved is the ability to sort and prioritize content tags. We can search the content tags to find specific posts but it would be nice to be able to order the tags by our preference to aid in search.

    Alternatives Considered

    Hootsuite

    Reasons for Switching to Gain

    We chose Gain over Hootsuite based on a lower price for Gain but also because of a high recommendation by our agency partner.

    Response from Big Propeller

    Hi Curt, thanks so much for your review! We're so glad that the approval workflow and the activity tracker are working well for your work in such a highly regulated industry as banking. That's exactly what we set out to do when we designed Gain!

    Thanks for your suggestion to improve the content tags, our team has been discussing how to improve them so your feedback is timely. Also, we just made our roadmap public so our users can see which projects we're working on, upvote their favorites, and even suggest new features. We invite you to take a peek! You can access it from your Account menu in Gain.

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    Great product but struggles to address key issues

    Reviewed on 2019/07/17

    Pros

    It's easy to use, lots of good tools for agencies, far better than other similar products

    Cons

    Every now and then bits of the tool break. The most recent has caused major problems for us and the clients but seem to be a low priority for the GAIN team. For example, in this case, posts are not displaying properly on LinkedIn. We get these issues aren't always in GAIN's control but would appreciate more urgency and communication around the problem.

    Emily G
    Overall rating
    • Industry: Online Media
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Gain is my best friend!

    Reviewed on 2022/02/10

    I love it! Gain is pretty much the most used platform. I've been using for years and it's an easy...

    I love it! Gain is pretty much the most used platform. I've been using for years and it's an easy and efficent way to het things done. Also, it makes my client's approval process easier.

    Pros

    Gain has been a crucial part of running my small business. As a social media manager, it's great to have a tool that makes the approval part with the client so easy.

    Cons

    I wish that Stories had it's own option, since I need to plan them for both IG and Facebook. Also, wish the uploading of said content wasn't manual.

    Response from Big Propeller

    Hey Emily, thanks for your review! That Gain is pretty much your most used platform and that it makes your client's approval process easier is music to our ears :-)

    We understand how it's not ideal to have to use a workaround to manage your Facebook stories. We'd love to hear more about your workflow please feel free to contact support to schedule a meeting with our product team so we can improve your experience!

    Sébastien
    Overall rating
    • Industry: Design
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Simple and hassle free scheduling

    Reviewed on 2022/02/18

    Pros

    The visual aspect of Gain and its calendar or list grid with image and previews makes it a dream to see everything at a glance. It is easy to recycle or duplicate older posts.

    Cons

    There is no search function, this would be a useful function to look for old posts rather than scrolling through the list view. I wish we could also search for popular hashtags.

    Response from Big Propeller

    Hi Sébastien, we're so glad you find Gain easy to use and that the calendar and list views make it easy to see everything at a glance. Have you tried the newer Gallery view? Its larger images, combined with the filters, come in handy when you're looking for something specific, since you don't have to hover for a preview. Thanks for leaving a review!

    Also, thanks for your feedback on the hashtags, and although we don't have a timeline for it yet, the search function is in our list of projects to tackle, so stay tuned! If you're curious, check out our list of projects in our roadmap, where you can upvote projects and suggest new features. You can access the Product Roadmap from your Account menu in Gain.

    Showing 5 reviews of 63 Read all reviews

    Gain FAQs

    Below are some frequently asked questions for Gain.

    Gain offers the following pricing plans:

    • Starting from: US$99.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Prices that allows fit any team to work with clients at scale. Satrting at just $99 per month.

    Gain has the following typical customers:

    2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Gain supports the following languages:

    English, French, Spanish

    Gain supports the following devices:

    Gain integrates with the following applications:

    Canva, Dropbox Business, Google Docs, Google Drive, Google My Business Post Scheduler, Instagram, LinkedIn for Business, Meta for Business, OneDrive, Pinterest, TikTok, Twitter/X

    Gain offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

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