Acquisio is a campaign management software which enables digital marketers to report on all digital advertising initiatives through a single dashboard, across search, social, and display. Featuring bid and budget optimization, campaign management, and social ad optimization tools alongside branded reports and chat support, Acquisio aims to deliver a comprehensive ad management solution for marketers, direct advertisers, and local resellers.
Utilizing machine-learning optimization, cross-publisher campaign management, and campaign reporting, Acquisio serves to help users optimize their digital marketing results across ad platforms such as Google AdWords, Facebook, and Bing. With Acquisio’s machine-learning technology, users can manage bids and budget, track search engine marketing and Pay Per Click (PPC) campaigns.
Acquisio’s centralized platform allows users to see all of their accounts in one place. With cross-publisher campaign management functionality, Acquisio enables users to manage and analyze multiple campaigns simultaneously. From the single dashboard, users can view all campaign data while performing client campaign reporting, campaign cloning, and bid and budget management.
Users can gain insight into campaigns with advanced analytics and configurable key performance indicators (KPI). Acquisio also enables users to generate insight into campaigns, keywords, and KPIs with PPC and social reporting tools.
I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.
If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well.
Acquisio will not leave you hanging. They provide timely and relevant answers to your questions.
The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending.
You can have your budgets roll over to the following month or to start over each month.
You can have the tool optimize for conversions or for clicks.
Honestly, this tool is the real reason I have Acquisio.
I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful.
You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free.
Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends
I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull
The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed
I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
Customised reporting is my favorite feature and the support is always second to none!
Keep up the good work!!!
Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.
Where do I start:
customised reporting tool
Budget & Bids feature
Support turnaround time
Supports both Adwords & Bing
Frees up time to optimise campaigns
Pulling reports is 100% correct
I don't have to jump from one platform to another (one-stop-shop)
Occasionally, loading time can some time be a pain
The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.
BBM is a fantastic automation that has helped our company scale our accounts very quickly. We also make excellent use of the pacing visuals that can be set up, which allows us to view our account performance at a glance. Reports are also highly customizable and easy to share with sales people and clients.
The site can be glitchy and goes down a lot (but these are usually for updates); these updates can be pretty substantial sometimes so there's often a bit of a learning curve figuring out where things have been moved to, etc.
It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features.
I had evaluated several different platforms to help us run more efficient PPC campaigns and finalized on Acquisio for a number of reasons. 1. Acquisio gave us an amazing "global" perspective of performance. 2. Acquisio was easy to use in adding new accounts and had many connectors to import/export additional data points. 3. Acquisio seemed to be the most fair in their pricing platforms.
We are super happy and have looked at potential replacements over the years and have not found anything that would make us leave.
global view of all client performance
still uses flash in some places on their site
Contact Acquisio for enterprise pricing.
Below are some frequently asked questions for Acquisio.
Acquisio offers the following pricing plans:
Starting from: US$199,00/month
Pricing model: Subscription
Free Trial: Available
Contact Acquisio for enterprise pricing.
Acquisio offers the following features:
Acquisio has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Acquisio supports the following languages:
Acquisio has the following pricing plans:
We do not have any information about what devices Acquisio supports
Acquisio integrates with the following applications:
Acquisio offers the following support options: