About Acquisio

Acquisio is a campaign management software which enables digital marketers to report on all digital advertising initiatives through a single dashboard, across search, social, and display. Featuring bid and budget optimization, campaign management, and social ad optimization tools alongside branded reports and chat support, Acquisio aims to deliver a comprehensive ad management solution for marketers, direct advertisers, and local resellers.

Utilizing machine-learning optimization, cross-publisher campaign management, and campaign reporting, Acquisio serves to help users optimize their digital marketing results across ad platforms such as Google AdWords, Facebook, and Bing. With Acquisio’s machine-learning technology, users can manage bids and budget, track search engine marketing and Pay Per Click (PPC) campaigns.

Acquisio’s centralized platform allows users to see all of their accounts in one place. With cross-publisher campaign management functionality, Acquisio enables users to manage and analyze multiple campaigns simultaneously. From the single dashboard, users can view all campaign data while performing client campaign reporting, campaign cloning, and bid and budget management.

Users can gain insight into campaigns with advanced analytics and configurable key performance indicators (KPI). Acquisio also enables users to generate insight into campaigns, keywords, and KPIs with PPC and social reporting tools.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Acquisio

Key benefits of Acquisio

  • Acquisio offers PPC and social reporting tools, allowing users to create reports and analysis of top campaigns, keywords, and KPIs.
  • Acquisio provides an all-in-one digital marketing platform, enabling users to monitor campaign performance across different devices and channels from a single dashboard.
  • Users can optimize ad performance with A/B testing, advanced analytics, and campaign coaching and suggestions.
  • Users can make changes to thousands of accounts simultaneously with Acquisio’s Bulk Editor.
  • Acquisio supports a high-frequency, predictive bid and budget algorithms to help users manage client budgets.

  • Devices

    Business size

    S M L

    Markets

    Canada, United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Acquisio

    Images

    Acquisio Software - Your home base is our Client Center, where you can view and interact with all your key accounts and campaign data in one easy to use dashboard.
    Acquisio Software - With bid and Budget Management you can set more accurate bids and deliver more clicks at a lower cost per clicks, using our high frequency optimization.
    Acquisio Software - Our Report Center lets you automate 90% of the effort to deliver reports.
    Acquisio Software - Get More Out of Your Facebook & Instagram Campaigns with Acquisio Social
    Acquisio Software - Integrate your call data from 11 of the most popular Call Tracking Vendors With Acquisio call tracking.
    View 5 more
    Acquisio Software - Your home base is our Client Center, where you can view and interact with all your key accounts and campaign data in one easy to use dashboard. Acquisio Software - With bid and Budget Management you can set more accurate bids and deliver more clicks at a lower cost per clicks, using our high frequency optimization. Acquisio Software - Our Report Center lets you automate 90% of the effort to deliver reports. Acquisio Software - Get More Out of Your Facebook & Instagram Campaigns with Acquisio Social Acquisio Software - Integrate your call data from 11 of the most popular Call Tracking Vendors With Acquisio call tracking.

    Features

    Total features of Acquisio: 48

    • AB Testing
    • Account Alerts
    • Activity Dashboard
    • Activity Tracking
    • Ad hoc Reporting
    • Advertising Management
    • Analytics/ROI Tracking
    • Audience Targeting
    • Bid Management
    • Budget Management
    • Campaign Analytics
    • Campaign Management
    • Channel Management
    • Client Management
    • Conversion Rate Optimization
    • Conversion Tracking
    • Cross Channel Attribution
    • Customer Segmentation
    • Customizable Dashboard
    • Customizable Reports
    • Data Connectors
    • Data Import/Export
    • Data Visualization
    • Display Ad Management
    • Drag & Drop
    • Financial Reporting
    • Goal Setting / Tracking
    • Keyword Research Tools
    • Keyword Tracking
    • Marketing Reports
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple Site Management
    • Pageview Tracking
    • Performance Management
    • Reporting/Analytics
    • Retargeting Ads
    • Scheduled / Automated Reports
    • Search/Filter
    • Site Search Tracking
    • Social Media Monitoring
    • Summary Reports
    • Template Management
    • Time on Site Tracking
    • User Interaction Tracking

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    Reviews

    Overall rating

    4,0 /5
    (40)
    Value for Money
    3,6/5
    Features
    3,6/5
    Ease of Use
    3,7/5
    Customer Support
    4/5

    Already have Acquisio?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 40
    Jake H.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Extremely Good Reporting and PPC Software That Comes at a Price

    Reviewed on 2020/02/09

    I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting...

    I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool.

    Pros

    I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7.

    Cons

    I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at [SENSITIVE CONTENT HIDDEN] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software.

    Gerardo T.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Acquisio Rivew From a Mexican Google Partner

    Reviewed on 2016/06/16

    Acquisio is a performance marketing platform that allows you to manage your search, social, and...

    Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends

    Pros

    I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull

    Cons

    The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed

    Matthew K.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201-500 Employees
    • Used for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Not Great for Campaigns with Small Budgets

    Reviewed on 2018/08/06

    Acquisio has some nice features, but in the end, it didn't work for our company and we had to...

    Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.

    Pros

    The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets.

    Cons

    The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was.

    Biily D.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    The Future Is Now!

    Reviewed on 2017/03/31

    I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management...

    I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
    Customised reporting is my favorite feature and the support is always second to none!

    Keep up the good work!!!

    Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

    Pros

    Where do I start:
    customised reporting tool
    Budget & Bids feature
    Support turnaround time
    Supports both Adwords & Bing
    Frees up time to optimise campaigns
    Pulling reports is 100% correct
    I don't have to jump from one platform to another (one-stop-shop)

    Cons

    Occasionally, loading time can some time be a pain

    Alex B.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 501-1 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Excellent Adwords API that has most of the functionality you want, and BBM is awesome

    Reviewed on 2017/07/20

    The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.

    The BBM software has been instrumental in helping us manage a rapidly growing stable of accounts.

    Pros

    BBM is a fantastic automation that has helped our company scale our accounts very quickly. We also make excellent use of the pacing visuals that can be set up, which allows us to view our account performance at a glance. Reports are also highly customizable and easy to share with sales people and clients.

    Cons

    The site can be glitchy and goes down a lot (but these are usually for updates); these updates can be pretty substantial sometimes so there's often a bit of a learning curve figuring out where things have been moved to, etc.

    It's less intuitive than Adwords, and we dont often work within the program itself other than to make use of the budgeting and reporting features.

    Showing 5 reviews of 40 Read all reviews

    Acquisio FAQs

    Below are some frequently asked questions for Acquisio.

    Acquisio offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Available

    Starter: $199/month Standard: $899/month Professional: $1899/month Contact Acquisio for enterprise pricing.

    Acquisio has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Acquisio supports the following languages:

    English

    Acquisio supports the following devices:

    We do not have any information about what integrations Acquisio has

    Acquisio offers the following support options:

    Email/Help Desk, Chat

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