Acquisio

About Acquisio
Acquisio is a campaign management software which enables digital marketers to report on all digital advertising initiatives through a single dashboard, across search, social, and display. Featuring bid and budget optimization, campaign management, and social ad optimization tools alongside branded reports and chat support, Acquisio aims to deliver a comprehensive ad management solution for marketers, direct advertisers, and local resellers.
Utilizing machine-learning optimization, cross-publisher campaign management, and campaign reporting, Acquisio serves to help users optimize their digital marketing results across ad platforms such as Google AdWords, Facebook, and Bing. With Acquisio’s machine-learning technology, users can manage bids and budget, track search engine marketing and Pay Per Click (PPC) campaigns.
Acquisio’s centralized platform allows users to see all of their accounts in one place. With cross-publisher campaign management functionality, Acquisio enables users to manage and analyze multiple campaigns simultaneously. From the single dashboard, users can view all campaign data while performing client campaign reporting, campaign cloning, and bid and budget management.
Users can gain insight into campaigns with advanced analytics and configurable key performance indicators (KPI). Acquisio also enables users to generate insight into campaigns, keywords, and KPIs with PPC and social reporting tools.
Key benefits of Acquisio
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Reviews
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- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Excellent Software
Reviewed on 2021/07/06
five out of five stars! Acquisio has done an excellent job.
five out of five stars! Acquisio has done an excellent job.
Pros
The software is easy-to-use, the support team is friendly and responds in a timely manner to any questions you might have. They even have an option to submit tickets from within the application which can be extremely helpful.
Cons
One thing to note is that it does take quite a bit of time to learn how to use the system. That being said, they have staff to help you with the onboarding process and they're extremely helpful.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
You All-in-One PPC Campaign Management and Reporting Interface
Reviewed on 2019/02/25
I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget...
I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.
If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well.
Acquisio will not leave you hanging. They provide timely and relevant answers to your questions.
Pros
The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending.
You can have your budgets roll over to the following month or to start over each month.
You can have the tool optimize for conversions or for clicks.
Honestly, this tool is the real reason I have Acquisio.
I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful.
Cons
You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free.

- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Not Great for Campaigns with Small Budgets
Reviewed on 2018/08/06
Acquisio has some nice features, but in the end, it didn't work for our company and we had to...
Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.
Pros
The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets.
Cons
The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was.

- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
I worked in Acquisio extensively. There are definitely pros and cons.
Reviewed on 2018/04/24
Pros
The thing I liked most is its Bid and Budget Management feature. It is great to keep track of Adwords budget so they dont go over, and it keeps track of your rollover budget for you.
Cons
The thing I liked least is when it came to pausing your campaigns or taking them off BBM, you would have a period of inconsistencies and would have to manually change back your account settings in the platform that you are using.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Extremely Good Reporting and PPC Software That Comes at a Price
Reviewed on 2020/02/09
I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting...
I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool.
Pros
I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7.
Cons
I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at [SENSITIVE CONTENT HIDDEN] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software.
Acquisio FAQs
Below are some frequently asked questions for Acquisio.Q. What type of pricing plans does Acquisio offer?
Acquisio offers the following pricing plans:
- Starting from: US$199.00/month
- Pricing model: Subscription
- Free Trial: Available
Starter: $199/month Standard: $899/month Professional: $1899/month Contact Acquisio for enterprise pricing.
Q. Who are the typical users of Acquisio?
Acquisio has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Acquisio support?
Acquisio supports the following languages:
English
Q. Does Acquisio support mobile devices?
Acquisio supports the following devices:
Q. What other apps does Acquisio integrate with?
We do not have any information about what integrations Acquisio has
Q. What level of support does Acquisio offer?
Acquisio offers the following support options:
Email/Help Desk, Chat
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