Acquisio

Performance media solution for digital marketers

3,9 /5 (38 reviews) Write a Review!

Acquisio Overview

What is Acquisio?

Acquisio is a campaign management software which enables digital marketers to report on all digital advertising initiatives through a single dashboard, across search, social, and display. Featuring bid and budget optimization, campaign management, and social ad optimization tools alongside branded reports and chat support, Acquisio aims to deliver a comprehensive ad management solution for marketers, direct advertisers, and local resellers.

Utilizing machine-learning optimization, cross-publisher campaign management, and campaign reporting, Acquisio serves to help users optimize their digital marketing results across ad platforms such as Google AdWords, Facebook, and Bing. With Acquisio’s machine-learning technology, users can manage bids and budget, track search engine marketing and Pay Per Click (PPC) campaigns.

Acquisio’s centralized platform allows users to see all of their accounts in one place. With cross-publisher campaign management functionality, Acquisio enables users to manage and analyze multiple campaigns simultaneously. From the single dashboard, users can view all campaign data while performing client campaign reporting, campaign cloning, and bid and budget management.

Users can gain insight into campaigns with advanced analytics and configurable key performance indicators (KPI). Acquisio also enables users to generate insight into campaigns, keywords, and KPIs with PPC and social reporting tools.

Acquisio Overview

Pricing

Starting from
US$199,00/month

Pricing options

Free Trial
Subscription
Value for money

Starter: $199/month
Standard: $899/month
Professional: $1899/month

Contact Acquisio for enterprise pricing.


Acquisio Features

Devices
Business size
S M L
Markets
United States, Canada
Supported Languages
English

Media

Your home base is our Client Center, where you can view and interact with all your key accounts and campaign data in one easy to use dashboard.
With bid and Budget Management you can set more accurate bids and deliver more clicks at a lower cost per clicks, using our high frequency optimization.
Our Report Center lets you automate 90% of the effort to deliver reports.
Get More Out of Your Facebook & Instagram Campaigns with Acquisio Social
Integrate your call data from 11 of the most popular Call Tracking Vendors With Acquisio call tracking.
Acquisio screenshot: Your home base is our Client Center, where you can view and interact with all your key accounts and campaign data in one easy to use dashboard. Acquisio screenshot: With bid and Budget Management you can set more accurate bids and deliver more clicks at a lower cost per clicks, using our high frequency optimization. Acquisio screenshot: Our Report Center lets you automate 90% of the effort to deliver reports. Acquisio screenshot: Get More Out of Your Facebook & Instagram Campaigns with Acquisio Social Acquisio screenshot: Integrate your call data from 11 of the most popular Call Tracking Vendors With Acquisio call tracking.

Acquisio Reviews

Acquisio Reviews

Overall rating
3,9
/
5
Excellent
13

Very good
17

Average
3

Poor
2

Terrible
3

Value for Money
3,5
Features
3,6
Ease of Use
3,7
Customer Support
4
79% recommended this app
Jake H.

Extremely Good Reporting and PPC Software That Comes at a Price

I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool.


Arturo R.

You All-in-One PPC Campaign Management and Reporting Interface

I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.
If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well.
Acquisio will not leave you hanging. They provide timely and relevant answers to your questions.


Matthew K.

Not Great for Campaigns with Small Budgets

Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.


Gerardo T.

Acquisio Rivew From a Mexican Google Partner

Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends


Biily D.

The Future Is Now!

I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
Customised reporting is my favorite feature and the support is always second to none!

Keep up the good work!!!

Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.


Jake H.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Extremely Good Reporting and PPC Software That Comes at a Price

Used Monthly for 1+ year
Reviewed on 2020/02/09
Review Source: Capterra

I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool.

Pros

I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7.

Cons

I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at [SENSITIVE CONTENT HIDDEN] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Arturo R.
Industry: Marketing & Advertising
Company size: 2-10 Employees

You All-in-One PPC Campaign Management and Reporting Interface

Used Weekly for 1+ year
Reviewed on 2019/02/25
Review Source: Capterra

I'm keeping my budgets optimized and my campaigns optimized through Acquisio's Bid and Budget Management tool.
If you have questions about the service or if you're facing problems, your account manager is a great point of contact, plus, there is the ticketing system that works really well.
Acquisio will not leave you hanging. They provide timely and relevant answers to your questions.

Pros

The Bid and Budget Management (BBM) feature is fantastic. It allows you to make sure that your campaigns are always topped up, that bids get optimized throughout the day, and that budget is distributed among all available campaigns, if one is underspending and the other one is overspending.
You can have your budgets roll over to the following month or to start over each month.
You can have the tool optimize for conversions or for clicks.
Honestly, this tool is the real reason I have Acquisio.

I've been testing one of my high-volume campaigns against a version of itself, one using BBM and the other just using Google Ads Enhanced Bidding, and BBM is kicking Google's butt so far. This tool is really powerful.

Cons

You can create automated campaign reports, you can import and modify campaigns to the tool. Honestly, I find the Google Ads interface much more friendly. For reporting, I create Google Data Studio Reports, which are live, much more dynamic, and free.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Matthew K.
Industry: Marketing & Advertising
Company size: 201-500 Employees

Not Great for Campaigns with Small Budgets

Used Other for 6-12 months
Reviewed on 2018/08/06
Review Source: Capterra

Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.

Pros

The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets.

Cons

The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 5.0/10

Gerardo T.
Industry: Marketing & Advertising
Company size: 11-50 Employees

Acquisio Rivew From a Mexican Google Partner

Used Daily for 2+ years
Reviewed on 2016/06/16
Review Source: Capterra

Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends

Pros

I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull

Cons

The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Biily D.
Industry: Marketing & Advertising
Company size: 11-50 Employees

The Future Is Now!

Used Daily for 1+ year
Reviewed on 2017/03/31
Review Source: Capterra

I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
Customised reporting is my favorite feature and the support is always second to none!

Keep up the good work!!!

Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

Pros

Where do I start:
customised reporting tool
Budget & Bids feature
Support turnaround time
Supports both Adwords & Bing
Frees up time to optimise campaigns
Pulling reports is 100% correct
I don't have to jump from one platform to another (one-stop-shop)

Cons

Occasionally, loading time can some time be a pain

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
7,8/10
Based on 38 user ratings
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Acquisio Pricing

Acquisio Pricing

Starting from
US$199,00/month
Free Trial
Subscription
Value for money

Starter: $199/month
Standard: $899/month
Professional: $1899/month

Contact Acquisio for enterprise pricing.

Starter: $199/month
Standard: $899/month
Professional: $1899/month

Contact Acquisio for enterprise pricing.

Value for Money
3,5/5
Based on 38 user ratings
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Acquisio Features

Acquisio Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
3,6/5
Based on 38 user ratings
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Categories

Additional information for Acquisio

Additional information for Acquisio

Key features of Acquisio

  • A/B testing
  • Activity dashboard
  • Activity management
  • Activity tracking
  • Advertising management
  • Analytics
  • Bid management
  • Budget management
  • Campaign cloning
  • Client management
  • Conversion optimization tools
  • Cross-channel reporting
  • Cross-publisher campaign management
  • Customer targeting
  • Customizable reporting
  • Display advertising
  • Goal management
  • Goal tracking
  • Keyword filtering
  • Machine learning technology
  • Multi-account management
  • Multi-channel management
  • Pageview tracking
  • Performance management
  • Product analytics
  • Site search tracking
  • Social media monitoring
  • Summary reports
  • Template management
  • Time on site tracking
  • User interaction tracking
  • eCommerce tracking

Benefits

  • Acquisio offers PPC and social reporting tools, allowing users to create reports and analysis of top campaigns, keywords, and KPIs.
  • Acquisio provides an all-in-one digital marketing platform, enabling users to monitor campaign performance across different devices and channels from a single dashboard.
  • Users can optimize ad performance with A/B testing, advanced analytics, and campaign coaching and suggestions.
  • Users can make changes to thousands of accounts simultaneously with Acquisio’s Bulk Editor.
  • Acquisio supports a high-frequency, predictive bid and budget algorithms to help users manage client budgets.

  • Acquisio FAQs

    Acquisio FAQs

    Below are some frequently asked questions for Acquisio.

    Q. What type of pricing plans does Acquisio offer?

    Acquisio offers the following pricing plans:

    Starting from: US$199,00/month

    Pricing model: Subscription

    Free Trial: Available

    Starter: $199/month Standard: $899/month Professional: $1899/month Contact Acquisio for enterprise pricing.

    Q. What are the main features of Acquisio?

    Acquisio offers the following features:

    • A/B testing
    • Activity dashboard
    • Activity management
    • Activity tracking
    • Advertising management
    • Analytics
    • Bid management
    • Budget management
    • Campaign cloning
    • Client management
    • Conversion optimization tools
    • Cross-channel reporting
    • Cross-publisher campaign management
    • Customer targeting
    • Customizable reporting
    • Display advertising
    • Goal management
    • Goal tracking
    • Keyword filtering
    • Machine learning technology
    • Multi-account management
    • Multi-channel management
    • Pageview tracking
    • Performance management
    • Product analytics
    • Site search tracking
    • Social media monitoring
    • Summary reports
    • Template management
    • Time on site tracking
    • User interaction tracking
    • eCommerce tracking

    Q. Who are the typical users of Acquisio?

    Acquisio has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Acquisio support?

    Acquisio supports the following languages:

    English

    Q. What type of pricing plans does Acquisio offer?

    Acquisio has the following pricing plans:

    Subscription

    Q. Does Acquisio support mobile devices?

    We do not have any information about what devices Acquisio supports

    Q. What other apps does Acquisio integrate with?

    Acquisio integrates with the following applications:

    Astronomer, CallRail, CallTrackingMetrics, Marchex Call Tracking, MetaRouter

    Q. What level of support does Acquisio offer?

    Acquisio offers the following support options:

    Online Support