About Drip

Drip is the world’s first customer-first marketing automation platform that emboldens community-driven brands to take ownership of each stage of their customer’s journey.

With its category-led “delight-first” approach, Drip invites brand-focused marketers to turn the traditional marketing funnel on its head and start with the end in mind.

In today’s climate, it’s no longer enough for brands to “convert” their customers. Instead, brands have to delight their customers on the first touch to better facilitate conversions down the line.

Drip equips forward-thinking brands with the tools and strategies they need to meet each person where they are in their journey and move them closer toward brand advocacy.

Examples include:

Forms, popups, bars, and slide-ins to offer a new visitor a 10 percent discount in exchange for their email address
A time-sensitive welcome email to deliver that discount
A post-first purchase workflow to introduce similar or related products
A post-repeat purchase workflow to celebrate milestones in the customer’s journey
A surprise freebie to reward brand evangelism

From its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust email workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized.

Try for 14 days and see why community-driven brands are switching to Drip. (No credit card required.)


Key benefits of Drip

  • Pricing starts at $39 per month
  • 14 day free trial (no credit card required)
  • Connect with thousands of third-party apps with a few clicks of a mouse
  • Send unlimited emails regardless of plan
  • Get the data you need to make informed decisions about your top campaigns and how to optimize them over time
  • Use our advanced rule engine to collect emails from first-time visitors and hide from existing subscribers or returning customers
  • Customize our prebuilt email templates to match the look and feel of your brand
  • Use a prebuilt workflow based on goal (e.g., welcome series, post-first-purchase, cart recovery, etc.)
  • Use our simple and intuitive drag-and-drop builder to design stylish emails that are on-brand
  • A/B test your top emails and optimize each element to boost conversions over time
  • Contact our five-star customer support over phone, email, or live chat
  • Save time switching with our free migration service
  • Up to 100 days money-back guarantee

  • Images

    Drip Software - Account Dashboard - See how all your Drip marketing strategies are performing at a glance.
    Drip Software - Segmentation - Target customers with content that is super relevant to how they interact with your business.
    Drip Software - Visual Email Builder - Create personalized, branded emails with our simple yet powerful visual email builder.
    View 4 more
    Drip video
    Drip Software - Account Dashboard - See how all your Drip marketing strategies are performing at a glance.
    Drip Software - Segmentation - Target customers with content that is super relevant to how they interact with your business.
    Drip Software - Visual Email Builder - Create personalized, branded emails with our simple yet powerful visual email builder.

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    Reviews

    Overall rating

    4,4 /5
    (181)
    Value for Money
    4,2/5
    Features
    4,4/5
    Ease of Use
    4,1/5
    Customer Support
    4,2/5

    Already have Drip?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 181
    Cliff
    Cliff
    Overall rating
    • Industry: Education Management
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    I can't quit Drip!

    Reviewed on 2018/10/30

    I love Drip. We simply have to have another email programme due to certain features that make it...

    I love Drip. We simply have to have another email programme due to certain features that make it worth it for us but we can't do without Drip (even when we try!) because the ease of use for creation and delivery of automated email sequences, which are critical to our educational sales strategy, is second-to-none.

    Pros

    Drip is hands down the easiest, most intuitive software for us for creating automated email sequences. The templates, along with ease of use, and integrations with all the other platforms and software we use makes it so valuable for us.

    Cons

    The lack of certain features offered by other platforms, such as tighter integration with Shopify, App, app-based notifications for things like resending non-opens etc mean that we have to double up on some software instead of solely using Drip and that is a major pain.

    Rick
    Rick
    Overall rating
    • Industry: Professional Training & Coaching
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Integrations ~ So Powerful

    Reviewed on 2018/10/19

    I ran my own email server with arpReach for many years. It was tiresome and I didn't get all the...

    I ran my own email server with arpReach for many years. It was tiresome and I didn't get all the flexibility much less the tagging and tracking I wanted. With Drip I've got a tool that has helped me engage my coaching clients more intimately (and also clear out people who are simply not engaging, which feels really good and keeps costs down as well).

    Pros

    My WordPress site has such a mix of different tools, I needed an email marketing engine that would integrate with them all with ease and consistency. I also needed excellent delivery and an easy way to track and target website users based on pages visited and clicks. Drip has been excellent in this, and I have introduced other colleagues to Drip who are equally pleased.

    Cons

    I wish there was a way to bring new solopreneurs in at an introductory price that was lower. I wish the CRM aspects were stronger. I'd love to be able to have a View of the Customer which was more customizable than the current customer lookup.

    Ray
    Overall rating
    • Industry: Real Estate
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Drip is for drips!

    Reviewed on 2019/08/27

    We use drip to reach out and connect with Jigglar users to showcase new marketing templates and let...

    We use drip to reach out and connect with Jigglar users to showcase new marketing templates and let them know about upcoming training events etc. We like to connect via email with our people each day.

    Sadly, Drip is totally underwhelming and getting involved was a big mistake.

    Pros

    I like the fact you can schedule a second email that only goes to recipients that didn't open the first email. Apart from that, there are plenty of other email products around with Drip's features

    Cons

    1. The product is glitchy with lots of bugs and definitely NOT ready for market.
    2. The 'error please refresh' message is constantly appearing
    3. After copying and pasting or trying to set up a hyperlink, the site often freezes
    4. I can only set one hyperlink per email
    5. Despite following instructions like formatting images to the correct size images or justifying images to the left they still come out floating in the middle
    6. Support is terrible. When a Drip support team member eventually gets back to you (usually takes days) all they do is ask dumb questions.

    Alternatives Considered

    Keap

    Reasons for Choosing Drip

    We wanted more features

    Reasons for Switching to Drip

    Our head of Dev did some research and thought Drip was a better product. He now realizes it aint!
    Arheer
    Arheer
    Overall rating
    • Industry: Internet
    • Company size: 1 001–5 000 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Drip is an advanced "All in one Marketing" platform

    Reviewed on 2022/10/21

    We have used Drip as a part of our marketing automation process. The tool worked well and helped us...

    We have used Drip as a part of our marketing automation process. The tool worked well and helped us scale marketing to millions of our customers. It is a useful tool for people looking for a 360 marketing platform.

    Pros

    Drip helps you create workflow automation. For example, you have an e-commerce store and some purchased an online good using your platform then you can easily send an automatic email for feedback of the product. It also has good visualization of month-on-month change in subscribers and people who unsubscribed. You can also check hourly open rates and based on this data set the best time to send email in future.

    Cons

    It is an expensive tool as compared to other similar products. They can work on more integrations and additional features like their alternatives.

    Response from Drip

    Hi Arheer

    Thank you for your review.

    We are glad that Drip has helped you on your way to growth.

    Best regards,

    Sebastian from Drip

    Mukesh
    Mukesh
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    The ultimate automated email service with a customer support to match.

    Reviewed on 2018/10/31

    Drip serves as a great marketing automation tool combined with CRM for our business.

    Drip serves as a great marketing automation tool combined with CRM for our business.

    Pros

    The UI is amazing and gives a visual overview of the activity without the need to look at numbers. The automated workflow and the newly added feature of a visual email builder are a treat to the modern marketer. Using Drip for over 3 years now, I have yet to come across an email service that is more of a CRM for small businesses. The chat support is always available and qualified to assist with any challenges if they do arise.

    Cons

    The limited options for Lead capture forms. The platform has just one form that is designed and since lead capture is what builds the list, having a library of well designed forms would really help.

    Showing 5 reviews of 181 Read all reviews

    Drip FAQs

    Below are some frequently asked questions for Drip.

    Drip offers the following pricing plans:

    • Starting from: US$39,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Pricing is based on the size of your list. Consult Drip's website for specific pricing options.

    Drip has the following typical customers:

    2–10, 11–50, 51–200, 201–500

    Drip supports the following languages:

    English

    Drip supports the following devices:

    Drip integrates with the following applications:

    1ShoppingCart, Acuity Scheduling, Adobe Commerce, Automate.io, BigCommerce, BigMarker, BigPicture, Bonjoro, Calendly, Call Loop, Chargify, ClickFunnels, Close, Continually, ConvertFlow, Crowdcast, CustomerLabs CDP, Deadline Funnel, Demio, Digioh, Drift, E-junkie, EasyWebinar, Eventbrite, FastSpring, Fomo, GoBots, GoSquared, Gravity Forms, GrazeCart, Hello Bar, Inkit, Insightly, Insightly Marketing, InstaPage, Instapage, Involve.me, Justuno, KICKBOX, Kajabi, KickoffLabs, LandingCube, Leadpages, LeadsBridge, LoyaltyLion, MailOptin, Make, MemberPress, NeverBounce, Operations Hub, OptinMonster, Optingun, Outgrow, Oviond, PayPal, Pipedrive, Podia, Poptin, Privy, Privy, QuickEmailVerification, Recart, Recurly, RightMessage, SPLICE Dialog Suite, Salesforce Sales Cloud, SamCart, SegMetrics, Segment, SendOwl, Shift4Shop, Shopify, Shopify Plus, SproutVideo, Stamped.io, Stripe, Sumo, Survicate, Textiful, ThriveCart, Typeform, Unbounce, Uscreen, VYPER, ViralSweep, WebinarJam, Wicked Reports, Wisepops, WishList Member, Wistia, WooCommerce, Yotpo, Zapier, Zipify Pages, accessally, authorize.net, mailfloss

    Drip offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

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