Drip

Drip

See your customers in full color.

4.5/5 (132 reviews)

Drip Overview

Drip is a powerful email marketing automation tool with a visual campaign builder, workflow management and subscriber engagement analysis tools. Drip is the CRM Salesforce didn’t build. Our Ecommerce CRM - ECRM - is built for more sales, not sales teams. Thousands of marketers are getting to know their customers better using our features. They’re graduating from typical email platforms or overhyped marketing automation tools and making more money with Drip.

Contact management features offered by Drip allow users to launch broadcasts, autoresponders, and behavior triggered emails as part of their marketing campaigns. The visual workflow creator gives users the tools to create and automate the entire user journey based on rules and event triggered actions. Workflows can be created to automate tasks such as tagging, sending out email campaigns, responding to customer emails, and more, and users can add in actions, decisions, forks, goals, delays, and exits to fully customize their workflow path.

In order to increase lead conversions, Drip also provides a purchase intent scoring tool which analyzes leads and pinpoints the exact moments that contacts are most likely to convert. Funnels can also be created to send the right email to the right person, at the most effective time in their user journey, and users have access to contact history timelines for an overview of everything a user has seen and done.

Pricing

Starting from
US$49,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Australia, Canada, United States

Supported Languages

English

Drip Reviews

Overall rating
4.5/5
95% positive reviews
83
Excellent
42
Very good
1
Average
3
Poor
3
Terrible
Steve P.

Best email marketing automation software I've used...and I've used A LOT!

Used Daily for 1+ year
Reviewed on 2018/04/04
Review Source: Capterra

Pros

I've seriously tried it all over the past 5 years. From Campaign Monitor, to Get Response. Infusionsoft to Mailchimp. Convertkit, Active Campaign, and that's just the well-known ones. Some for small stints (think 1 - 3 months) others for longer stints (6 - 12). Drip is the only one that I've been using for well over 12 months and am feeling very comfortable with. Down to why this software is great - simply put, most of it's core functionalities are well thought out and easy to use. But then advanced things can still be done even if you're a novice to marketing automation. Sending drip campaigns, setting up subscribe forms and linking with other software to create automatons, all super easily done. Overall is a really well thought out piece of software, and the easiest to use considering its power.

Cons

Some things are quite tricky to do. For example, you would expect to be able to set a simple trigger link in an email, except that requires setting up a completely separate automation. You can't set triggers to happen at certain times, and it can be a pain to get your email template looking good (plain templates are awesome but sometimes you just want to be able to adjust things to make it more personal). Adding call-to-action buttons to emails is also insanely difficult, simply getting the colors to match your own brand is impossible. But all these are minor gripes in the grand scheme of things!

Response from Leadpages

Hi Steve,

Everyone here at Drip appreciates the time you took to write us a review!

Since your review just a couple of months ago, we have actually launched the Visual Builder for all of your emailing needs! No more trouble adding call-to-action buttons or getting the colors to match your brand. The new Visual Builder allows you to easily build big, beautiful emails outfitted with images and brand styling for when you need to do more showing instead of telling¿ All the formatting. Zero coding.

Thanks again,
Sam from Drip

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Drip is a lean email marketing automation platform laser-focused on workflows that's great for B2Bs.

Used Weekly for 1+ year
Reviewed on 2018/01/19
Review Source: Capterra

We were able to significantly cut costs from our previous ESP by switching to Drip while retaining most of our functionality (only losing landing pages, but Leadpages offers a good alternative that is still affordable at a fraction of the price). We are in the process of moving to a marketing automation suite only because one problem we encountered with Drip was that it was difficult to synchronize data between our legacy platforms.

Pros

Drip has the powerful automation features that you often have to pay thousands of dollars more a year for with marketing suite platforms. If you only need the automated email portion and not all the other features, Drip delivers a streamlined experienced that's designed to cater to B2B users that want to utilize nurture campaigns to cultivate and convert leads. Because of this, creating workflows is incredibly simple and intuitive. The platform also has some interesting features you don't find in many other ESPs, such as being able to check a box to re-send emails using a different subject line to contacts who don't open the first one. It also does not deal with contacts in lists, but rather contacts live in only one instance in the platform and rather than using lists to segment your contacts, you use tags. Some may dislike this approach, but I personally find being able to get away from endless lists to be liberating.

Cons

The platform lacks a WYSIWG editor, and only works with html or plain text. While this may be fine for many users, it might be off-putting for those less tech-savvy users who are used to creating and editing emails inside of their ESP. Also, the platform, in my opinion, is deceptively counter-intuitive despite its simple appearances. As someone who has used several of the popular ESPs on the market (Mail Chimp, Constant Contact, Stampready, etc...) I found the process to create and send emails confusing and had to contact support several times initially. This was rather frustrating because at the time they only offered support via email. I understand that they are trying to expand support to other methods however. I like to call someone if I'm having a problem, so the lack of phone support was a miss for me.

Response from Leadpages

Hi there,

Thank you so much for taking the time to write us a review.

I wanted to let you know of the changes to our email editor since your review. We now offer a Visual Builder which is a really awesome way to showcase what you¿re offering through the power of pictures without messing with any code. Simply point and click to add images, buttons, columns, and more. It¿s a whole new way to brand your emails, showcase your products, and sell more stuff!

Thanks again,
Sam from Drip

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10
Mark S.

Drip is the best email/marketing automation software on the planet! I know as I have tested them all

Used Daily for 1+ year
Reviewed on 2017/12/05
Review Source: Capterra

Drip integrates with just about everything and it is pretty easy to use.

The future of marketing from your website is "website personalization" which will create a unique experience for each and every person.

Your business also needs to track prospect/customer activity across multiple channels and deliver a customized experience.

Nothing makes me leave a website faster than when a website asks me to download something i have already downloaded.

The days of one size fits all marketing have come and gone.

With Drip, and a few 3rd party apps, I believe you can deliver an online experience like no other that will surely get you noticed and help you stand above your competition.

Pros

Drip is the dream marketing software I was dreaming of back in 2012 when I first started with another expensive email/marketing automation platform.

Out of the box, Drip doesn't need 3rd party apps to format data like making sure names are capitalized.

I am a marketing automation geek, and Drip allows you to add just about any other type of marketing software layer like surveys, onsite retargeting, send text messages, and even integrate Facebook messenger and Facebook ads just to name a few. (Some 3rd party apps required)

Using Drip and a few items I mentioned above, you can passively profile and lead score all of your prospects to see:

- which ones are hot (Drip can send an email to your sales team so they make contact),
- which ones are still in research mode (send these leads more content to help them make a decision via email, SMS or a Facebook message),
- and which ones are just tire kickers.

No sense running paid ads to tire kickers, right?

You can even personalize your website so that people who downloaded your freebie, don't get asked to download it again. That is powerful! (3rd party app needed)

I have moved all of my clients over to Drip from 3 other platforms and we are seeing much better results.

If you are considering email & marketing automation automation software for your business, take a good look at Drip.

They have a certification program, so you might want to check out graduates to lend you a hand if needed.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Joshua K.

Automates ALL THE THINGS in my e-commerce business

Used Daily for 1+ year
Reviewed on 2018/10/23
Review Source: Capterra

Overall, it has been a game changer for our digital products e-commerce business.

Instead of just sending out bi-monthly email blasts to all of our audience, we're now able to put people through specific sequences of emails with relative ease.

We can then separate people based on their activities and run specific promotions to those groups only.

We have a long way to go and are only scratching the surface of what we can do in Drip, but already it has been a huge improvement in the way we handle our email marketing.

Pros

It's very simple create workflows for automating email flow. This has allowed us to completely transform the way we do our email marketing in our digital product e-commerce business.

I also like how simple it is to setup a new campaign. Most other tools put you through complicated settings to setup new sequences. In Drip you just see a list of the emails on the campaign and you can quickly and easily adjust the days/timing of when people receive those emails after subscribing to the campaign.

There is no over the top process for editing the actual emails and you have a choice between a simple editor (which I like as it gets great engagement) or for more visual promotions you can use the graphical editor which is really just as simple to use.

Cons

I found it better to utilise a third party software like Optinmonster to handle the actual signup forms because I get more flexibility surrounding the design of the popup. That is one area in which I think Drip could improve by offering more control surrounding that popup editing experience.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Paola P.

Great support team -- but too much need for it!

Used Daily for 2+ years
Reviewed on 2018/02/17
Review Source: Capterra

Pros

One of my favourite things about drip is the email segmentation tools and tagging. These let me make sure my audience is always on point. Customer support is great, however due to some delays and workflow issues I found myself having the need for them a bit more than I think I should have.

To the customer service that is friendly, competent, quick, receptive, and unfailingly helpful (and I've put them to use numerous times with complicated questions)

To my ability to step into specific user accounts to fix things simply and quickly at their request..

Drip is uniformly wonderful. You might not know it yet, but THIS is the email service you've been looking for.

Cons

The refreshing of the automations seems like it is not instant, so whenever I am setting something up, and doing tests, there has been some confusion as to whether it is working or not. So sometimes I have to go live with a special list just to test the automation steps which is not very convenient.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

5.0/10

Drip Pricing

Starting from
US$49,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Forever-free up to 100 contacts. Pricing is based on number of subscribers.

Basic subscription (2,500 subscribers) - $49/month or $41/month when paid annually.

Pro subscription (5,000 subscribers) - $99/month or $83/month when paid annually.

Consult Drip for more pricing options.

Drip Features

  • A/B Testing
  • API
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Data Import/Export
  • Engagement Analytics
  • Multi-Channel Marketing
  • Reporting & Statistics
  • Tagging
  • Third Party Integration

  • Activity Dashboard
  • Campaign Analysis
  • Customizable Branding
  • Drag & Drop Interface
  • Monitoring
  • Real Time Analytics
  • Real Time Data
  • Social Media Integration
  • Social Network Marketing

Additional information for Drip

Key features of Drip

  • A/B testing
  • API
  • Activity tracking
  • Analytics / ROI tracking
  • Application integration
  • Automatic notifications
  • Behavior driven rules
  • Branching
  • CRM integration
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Conditional logic
  • Configurable workflow
  • Content / blogging platform
  • Content customization
  • Conversion optimization tools
  • Conversion tracking
  • Custom fields
  • Custom forms
  • Customer activity reporting
  • Customer segmentation
  • Customizable templates
  • Data import/export
  • Data migration
  • Drip campaigns
  • Dynamic workflow
  • Email builder
  • Email marketing
  • Email templates
  • Engagement analytics
  • Event triggered actions
  • Graphical workflow editor
  • Knowledge base
  • Lead capture
  • Lead nurturing
  • Multi-campaign
  • Multi-channel marketing
  • Multi-variate testing
  • Multiple user accounts
  • Native reports & dashboards
  • One-off emails
  • Performance reports
  • Project templates
  • Purchase intent marketing
  • Rules-based workflow
  • Search marketing
  • Subscriber management
  • Tagging
  • Tags & keywords
  • Third party integration
  • Tracking features
  • Visitor targeting
  • Visual workflow builder
  • Widgets
  • Workflow management

Benefits

  • Track campaign results with built-in visual reports highlighting subscriber activity such as form opens, form closes, web conversions, and first-time visitors.

  • Use the visual workflow builder to apply tags, send one-off emails or entire campaign sequences, with 18 triggers and 16 actions in the automation rule builder.

  • Gain subscribers and capture email addresses with sign-up forms in the form of widgets, embedding to websites, exit triggered popups, or hosted forms. Drip also provides a subscriber pruning tool to remove subscribers who are no longer engaging with the platform.

  • Use Drip’s campaign blueprints and templates to build marketing campaigns applying best practices, and use split-testing to see which features work best.

  • Drip FAQs

    Below are some frequently asked questions for Drip.

    Q. What type of pricing plans does Drip offer?

    Drip offers the following pricing plans:

    Starting from: US$49,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Forever-free up to 100 contacts. Pricing is based on number of subscribers.

    Basic subscription (2,500 subscribers) - $49/month or $41/month when paid annually.

    Pro subscription (5,000 subscribers) - $99/month or $83/month when paid annually.

    Consult Drip for more pricing options.

    Q. What are the main features of Drip?

    Drip offers the following features:

    • A/B testing
    • API
    • Activity tracking
    • Analytics / ROI tracking
    • Application integration
    • Automatic notifications
    • Behavior driven rules
    • Branching
    • CRM integration
    • Campaign management
    • Campaign planning
    • Campaign scheduling
    • Conditional logic
    • Configurable workflow
    • Content / blogging platform
    • Content customization
    • Conversion optimization tools
    • Conversion tracking
    • Custom fields
    • Custom forms
    • Customer activity reporting
    • Customer segmentation
    • Customizable templates
    • Data import/export
    • Data migration
    • Drip campaigns
    • Dynamic workflow
    • Email builder
    • Email marketing
    • Email templates
    • Engagement analytics
    • Event triggered actions
    • Graphical workflow editor
    • Knowledge base
    • Lead capture
    • Lead nurturing
    • Multi-campaign
    • Multi-channel marketing
    • Multi-variate testing
    • Multiple user accounts
    • Native reports & dashboards
    • One-off emails
    • Performance reports
    • Project templates
    • Purchase intent marketing
    • Rules-based workflow
    • Search marketing
    • Subscriber management
    • Tagging
    • Tags & keywords
    • Third party integration
    • Tracking features
    • Visitor targeting
    • Visual workflow builder
    • Widgets
    • Workflow management

    Q. Who are the typical users of Drip?

    Drip has the following typical customers:

    Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Drip support?

    Drip supports the following languages:

    English

    Q. What type of pricing plans does Drip offer?

    Drip has the following pricing plans:

    Free, Subscription

    Q. Does Drip support mobile devices?

    We do not have any information about what devices Drip supports

    Q. What other apps does Drip integrate with?

    Drip integrates with the following applications:

    Alooma, Chargify, Drift, GetSiteControl, Leadpages, Omnify, Outgrow, TrackingDesk, VisitorTrack, WebinarJam

    Q. What level of support does Drip offer?

    Drip offers the following support options:

    FAQs, Knowledge Base, Online Support, Phone Support