Moosend

Email marketing, campaign management & automation software

About Moosend

Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.

Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.

Users can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.


Key benefits of Moosend

  • Custom opt-in forms can be created to capture any visitor data required, and pasted to websites, blogs, Facebook pages, or other third party sites.

  • The drag-and-drop newsletter editor allows users to create their own emails from scratch or customize existing templates, and preview emails to see how they look on various devices.

  • Marketing automations can cover a range of events, such as abandoned carts, user onboarding, and lead scoring, enabling users to define actions to be performed, by choosing from a range of event triggers and filters.

  • Users can view campaign performance by country, view stats for the devices and email clients used by subscribers, and track the click-through rate (CTR) for multiple links in the same email campaign.

  • The Moosend API allows users to automate marketing activities, integrate with third party applications, and more.

  • Images

    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations
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    Moosend video
    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations

    Not sure about Moosend? Compare with a popular alternative

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    4,6 (191)
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    Starting Price

    US$9,00
    month
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    Pricing Options

    Free version
    Free trial
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    Features

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    Integrations

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    Ease of Use

    4,5 (191)
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    Value for Money

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    Customer Service

    4,7 (191)
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    Reviews

    Overall rating

    4,6 /5
    (191)
    Value for Money
    4,7/5
    Features
    4,5/5
    Ease of Use
    4,5/5
    Customer Support
    4,7/5

    Already have Moosend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 191
    Rachael Woolley
    Rachael Woolley
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Incredible and easy to use email marketing platform

    Reviewed on 2021/12/03

    I have been able to organise my email campaigns and use their features on my WordPress website to...

    I have been able to organise my email campaigns and use their features on my WordPress website to obtain emails subscriptions.

    Pros

    Moosend is an easy to navigate platform and the set-up was straightforward. I have been able to design my own email templates, elements and save them for future use. It has been simple to design and set up my email campaigns and build the emails into a funnel for each of my lead magnets. There is also the option to send an email immediately or schedule the exact time of delivery. I like that I have also been able to use Moosend to build a pop-up subscription form that I was able to build into a button on my WordPress website.

    Cons

    It took time for me to work out how to create a Pop-up subcription form that could be used on my WordPress website.

    Kristian
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Full fledged email marketing solution

    Reviewed on 2019/10/17

    Pros

    -Beautiful, easy to make newsletters with template options
    -Good deliverability
    -Doesn't cost a fortune

    Cons

    -The UI is good, but not perfect
    -Few more integrations needed and BOOM! It's perfect.

    Alternatives Considered

    MailerLite

    Reasons for Choosing Moosend

    Had all the features I could ever need with a clearer pricing structure. I feel MailChimp has a lot of upsells ("Oh, if you want to do that, it's possible, but you need to pay for this higher monthly tier...").

    Switched From

    Mailchimp

    Reasons for Switching to Moosend

    I felt it had richer features and it didn't have have any negative reviews about deliverability.
    Cody
    Cody
    Overall rating
    • Industry: Sports
    • Company size: 2–10 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Would never recommend Moosend

    Reviewed on 2023/03/27

    Horrible, waste of time.

    Horrible, waste of time.

    Pros

    I like the pricing, and not much else. 40 char?

    Cons

    Forced me to clean emails, and rejected my entire list just because it had some "bad emails." They couldn't tell me which were bad. Also the tagging is very limited. I can't submit a CSV list of separatae first name and last name and my own tags. When I reached out for help they said my problem to solve, they won't help. They tried to use the excuse that they were protecting my domain...but it's a newsletter....don't have a domain to protect. But the fact they didn't even want to bother helping is what led me to disable my account. Mailchimp did everything I wanted...but for more money.

    Lazaros
    Overall rating
    • Industry: Civic & Social Organization
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    A perfect team supporting a great product

    Reviewed on 2021/02/24

    The product alone hasn't been very easy to use but the team's personal help makes me rate it very...

    The product alone hasn't been very easy to use but the team's personal help makes me rate it very highly

    Pros

    The support, which is the same for all product tiers and it's excellent

    Cons

    Integration with Wordpress has been a hassle and it's not very customizable

    Alternatives Considered

    Constant Contact

    Reasons for Choosing Moosend

    Free tier has better options Needed a free way to make a demo Better price

    Switched From

    Mailchimp

    Reasons for Switching to Moosend

    I prefer the cute branding and the prices
    ray
    Overall rating
    • Industry: Veterinary
    • Company size: 11–50 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    great interface

    Reviewed on 2020/02/04

    Pros

    reasonable number of functions, easy to use, great support from the staff

    Cons

    even better if the thank you page can be generated in the free version

    Alternatives Considered

    Mailchimp

    Reasons for Choosing Moosend

    free, with enough number of free emails to be stored in free version

    Switched From

    Sendlane

    Reasons for Switching to Moosend

    with more free emails that can be stored in the free version.
    Showing 5 reviews of 191 Read all reviews

    Moosend FAQs

    Below are some frequently asked questions for Moosend.

    Moosend offers the following pricing plans:

    • Starting from: US$9,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Pricing is based on unique users across all email lists. The 5K plan is free for 3 months, then $10/month after the trial ends. Discounts are available for 6-month and annual plans.

    Moosend has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    Moosend supports the following languages:

    English

    Moosend supports the following devices:

    Moosend integrates with the following applications:

    Drupal, Google Contacts, Mailchimp, Salesforce Sales Cloud, WooCommerce, Zen Cart

    Moosend offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

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