Moosend

Moosend

Email marketing, campaign management & automation software

4.9/5 (84 reviews)

Moosend Overview

Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.

Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.

Users can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.

Pricing

Starting from
US$10,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English

Moosend Reviews

Overall rating
4.9/5
98% positive reviews
77
Excellent
5
Very good
1
Average
0
Poor
1
Terrible
Abigail N.

Cheap and Easy email marketing software with Automation

Used Weekly for 1-5 months
Reviewed on 2016/12/13
Review Source: Capterra

I discovered MooSend while searching for email marketing software here. I was mostly interested in the automation feature as I had a few email marketing ideas I wanted to test out, and while I could do that on Sendinblue, I wanted to be notified when a subscriber made an action that triggered the automation.

MooSend free plan comes with 2000 credits, each email recipient costs one credit. So, with 2000 credits you get 2000 emails sends. Which while limiting was fine for the campaigns I intended to run.

On signing up I was prompted to create a list and import contacts into it, I'm not sure what would happen if I didn't have a list of emails to import. Moosend Automation allows 8 workflows.

Subscriber Registered: An automatic email is sent when a subscriber registers. This to me would be great for welcome emails or to welcome subscribers who have signed up to attend an event.

Campaign opened: An automatic email is sent when the campaign is opened.
Campaign not opened: An automatic email is sent when a campaign remains unopened for a specific amount of time. This would be a great way to engage inactive subscribers.
Link clicked: An automatic email is sent when a link is clicked.
Link not clicked: An automatic email is sent when a link remains unclicked for a specific amount of time. This would be great to remind subscribers to take an action such as registering or an event, purchasing something etc.
Custom field date: An automatic email is sent when a specific date is reached. This would be great to remind subscribers a day to an event or an hour of an event.
Anniversary: An automatic email is sent every year on a specific date
Custom field value changed: An automatic email is sent when the specified custom field is set to the specified value. I'm still trying to figure this out.

Given the wide range of automation abilities and the fact that I wasn't planning a drip campaign, Moosend was the perfect alternative to SendinBlue, however, creating a subscribe/ signup form is tricky, as the form has to be embedded somewhere such as a website/ blog/ landing page.

I expected to be able to create a signup form with a link [Such as Mailchimps's eepurl.com/xxxx] I could share on social media to get people to join the list and trigger the workflow. The lack of this feature is a major letdown.

While I'm glad that a subscription form can be added to a campaign, I'd like to be able to create a subscription form with a shareable link.

Pros

Eight Workflow options
Cheap with an amazing free plan.

Cons

While I'm glad that a subscription form can be added to a campaign, I'd like to be able to create a subscription form with a shareable link I can use to get people to join a list without having to embed it somewhere.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Dipak R.

Big features in small package

Used Daily for 6-12 months
Reviewed on 2019/01/05
Review Source: Capterra

Pros

Being in the publishing industry, spot communication is paramount. After going through Mailchimp, Activecampaign, Sendgrid, AWS ses, we have finally decided to stay with Moosend mainly because there is no other tool that matches the combination of feature set & price point offered. Right from seamless onsite event tracking to journey building to amazing customer support (Located out of UK so GMT & IST have many overlapping working hours ). Further, the API rate limits are also set on a very high threshold so we have never faced any problems migrating any bulk size of data into and out of the system. Lastly, being able to add as many custom fields further eases our process of managing adhoc campaign send outs.

Cons

No cons as per say, we are in talks with them to add additional triggers for journey building which is very specific to our case at the moment. but this is also technically not a con as we can yet continue sending the campaigns using custom field value update trigger.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Jodi L.

Moosend I found a hidden gem!

Used Weekly for 1-5 months
Reviewed on 2019/07/16
Review Source: Capterra

Phenomenal customer support!

Pros

A professional tool that is easy to use, straightforward to run campaigns and a company that is great about educating their users on how to get the best delivery rates possible.

Cons

Was a little different to get started using than others I have used becuase of the quality control I had been able to use other email systems and got lower deliverability than I should because they didn't have the screening and tools that Moosend does. Big time email names too!

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Rick S.

Best Newsletter provider

Used Weekly for 2+ years
Reviewed on 2019/09/23
Review Source: Capterra

Pros

MOOSEND has all the analytical stuff on the back end that you need to fine tune your marketing campaign. The templates are super easy to use and look amazing. The best part is the price. It does EVERYTHING you will need at a much lower price then the other companies out there.

Cons

I can’t really think of anything. It’s super easy to use.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Alex K.

Moosend provides a great mail marketing service

Used Weekly for 2+ years
Reviewed on 2017/03/14
Review Source: Capterra

The new email editor is fantastic.
The speed and the quality of the service are great.
The support team is always responding very fast and always have a way to solve problems & questions.
Can handle a large number of mails.
Easy to use A/B testing with multiple A/B options.
Detailed reporting, very easy to read and have an understanding even with 1 view.

Pros

The new email editor is fantastic.
The speed and the quality of the service are great.
The support team is always responding very fast and always have a way to solve problems & questions.
Can handle a large number of mails.
Easy to use A/B testing with multiple A/B options.
Detailed reporting, very easy to read and have an understanding even with 1 view.

Cons

Absolutely nothing. The service is great.

Response from Moosend

Thank you so much for your review Alex. It's a pleasure working with you.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10

Moosend Pricing

Starting from
US$10,00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Pricing is based on unique users across all email lists.
The 5K plan is free for 3 months, then $10/month after the trial ends.
Discounts are available for 6-month and annual plans.

Moosend Features

  • API
  • Campaign Management
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Monitoring
  • Real Time Analytics
  • Third Party Integration

  • A/B Testing
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Content Management
  • Engagement Analytics
  • Multi-Channel Marketing
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration

Additional information for Moosend

Key features of Moosend

  • Behavior Driven Rules
  • Drip Campaigns
  • Multi-Variate Testing

Benefits

  • Custom opt-in forms can be created to capture any visitor data required, and pasted to websites, blogs, Facebook pages, or other third party sites.

  • The drag-and-drop newsletter editor allows users to create their own emails from scratch or customize existing templates, and preview emails to see how they look on various devices.

  • Marketing automations can cover a range of events, such as abandoned carts, user onboarding, and lead scoring, enabling users to define actions to be performed, by choosing from a range of event triggers and filters.

  • Users can view campaign performance by country, view stats for the devices and email clients used by subscribers, and track the click-through rate (CTR) for multiple links in the same email campaign.

  • The Moosend API allows users to automate marketing activities, integrate with third party applications, and more.

  • Moosend FAQs

    Below are some frequently asked questions for Moosend.

    Q. What type of pricing plans does Moosend offer?

    Moosend offers the following pricing plans:

    Starting from: US$10,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Pricing is based on unique users across all email lists.
    The 5K plan is free for 3 months, then $10/month after the trial ends.
    Discounts are available for 6-month and annual plans.

    Q. What are the main features of Moosend?

    Moosend offers the following features:

    • Behavior Driven Rules
    • Drip Campaigns
    • Multi-Variate Testing

    Q. Who are the typical users of Moosend?

    Moosend has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Small Business

    Q. What languages does Moosend support?

    Moosend supports the following languages:

    English

    Q. What type of pricing plans does Moosend offer?

    Moosend has the following pricing plans:

    Free, Subscription

    Q. Does Moosend support mobile devices?

    We do not have any information about what devices Moosend supports

    Q. What other apps does Moosend integrate with?

    Moosend integrates with the following applications:

    Cognito Forms, Drupal, Google Contacts, Magento, Mailchimp, OptiMonk, PieSync, Salesforce Sales Cloud, Socital, Wordpress

    Q. What level of support does Moosend offer?

    Moosend offers the following support options:

    Knowledge Base, Online Support, Phone Support, Video Tutorials