Moosend

Email marketing, campaign management & automation software

4,8 /5 (131 reviews) Write a Review!

Moosend Overview

What is Moosend?

Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.

Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.

Users can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.

Moosend Overview

Pricing

Starting from
US$10,00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Pricing is based on unique users across all email lists.
The 5K plan is free for 3 months, then $10/month after the trial ends.
Discounts are available for 6-month and annual plans.


Moosend Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English

Media

A range of email templates are included
Users can preview templates before selecting
The drag-and-drop editor allows users to create and customize emails
Users can edit text and images in a design view, code view, or split view
A range of different elements can be added to emails
Moosend allows users to preview emails across multiple device types
Multiple automation workflows can be created and managed
Users can select different automation triggers and actions
Automations can be set up for user onboarding, lead scoring, cart abandonment, and more
Moosend video Moosend screenshot: A range of email templates are included Moosend screenshot: Users can preview templates before selecting Moosend screenshot: The drag-and-drop editor allows users to create and customize emails Moosend screenshot: Users can edit text and images in a design view, code view, or split view Moosend screenshot: A range of different elements can be added to emails Moosend screenshot: Moosend allows users to preview emails across multiple device types Moosend screenshot: Multiple automation workflows can be created and managed Moosend screenshot: Users can select different automation triggers and actions Moosend screenshot: Automations can be set up for user onboarding, lead scoring, cart abandonment, and more

Moosend Reviews

Moosend Reviews

Overall rating
4,8
/
5
Excellent
112

Very good
15

Average
1

Poor
1

Terrible
2

Value for Money
4,7
Features
4,6
Ease of Use
4,7
Customer Support
4,8
97% recommended this app
Natalie B.

The best email platform on the market

Moosend has made emailing my clients super easy and fast.


Verified Reviewer

Versatile, Functional, and great Money value

Customer support is unmatched, from day zero when I emailed them asking about their services and all. They were straight forward and the packages are fairly priced.


Joonas H.

Powertool for all Marketing needs

Moosend has been able to solve our email marketing needs. Powerful Automation tools allows us to leverage machine work, and really good tracking with custom tracking on websites helps us to identify where our sales pipeline chokes.


Correy O.

One of the worst e-mail marketing products that I have ever used

I have been managing marketing teams for more than 10 years and I can easily say that Moosend is one of the worst Saas companies that I have worked with.Probably the worst. Customer experience is poorly managed and the quality of customer communications is at best, frustrating.


Clifford C.

So Far...So Great!

I had some difficulty getting my campaign prepared. Customer service through chat got my problem resolved very quickly.


Natalie B.
Industry: E-Learning
Company size: Self Employed

The best email platform on the market

Used Daily for 1-5 months
Reviewed on 2019/07/08
Review Source: Capterra

Moosend has made emailing my clients super easy and fast.

Pros

I absolutely love Moosend! I am a new user, having come from a huge platform, to a medium platform, and when I found Moosend, it was a no brainer to move my list over. Their Customer Support is, hands down, the best I have seen on the market! Super fast tech support, new integrations and connections come daily. I would recommend this over and over to all my clients.

Cons

Missing a few integrations, but that is an easy work around with Zaps.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Nonprofit Organization Management
Company size: 11-50 Employees

Versatile, Functional, and great Money value

Used Weekly for 6-12 months
Reviewed on 2020/03/16
Review Source: Capterra

Customer support is unmatched, from day zero when I emailed them asking about their services and all. They were straight forward and the packages are fairly priced.

Pros

It was easy to use and very flexible in terms of design, segmentation, and customer support.

Cons

Sometimes emails could be flagged as spam, but that's an issue that could be fixed with time (we've only been using the platform for the past 6 months)

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Joonas H.
Industry: Information Technology & Services
Company size: 2-10 Employees

Powertool for all Marketing needs

Used Weekly for 1-5 months
Reviewed on 2020/10/15
Review Source: Capterra

Moosend has been able to solve our email marketing needs. Powerful Automation tools allows us to leverage machine work, and really good tracking with custom tracking on websites helps us to identify where our sales pipeline chokes.

Pros

Best part in Moosend has been really powerful Automation tools, which are included from free tier upwards. Different tiers and their pricing is also very competitive compared to other tools, which feels like it is scaling reasonably, instead of holding back important features for only high level tiers.

Cons

Some parts of Moosend has sub optimal documentation, which requires testing what feature is actually doing. Real time chat support helps a lot though, all questions have been addressed there swiftly, and documentation is improving.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Correy O.
Industry: Marketing & Advertising
Company size: 2-10 Employees

One of the worst e-mail marketing products that I have ever used

Used Daily for 1-5 months
Reviewed on 2020/08/05
Review Source: Capterra

I have been managing marketing teams for more than 10 years and I can easily say that Moosend is one of the worst Saas companies that I have worked with.Probably the worst. Customer experience is poorly managed and the quality of customer communications is at best, frustrating.

Pros

Moosend is cheaper compared its core competition.

Cons

There is a reason for Moosend positioning itself as a cheaper alternative to other email marketing and automation providers. Frankly, it is not even a decent alternative. Moosend has limited analytics capabilities, has a terribly slow user interface and very limited features. But the worst of all - it appears that Moosend has reputation issues with anything related to Yahoo!, Aol and Verizon. No matter how good your own sender reputation is, how clean your lists are, or how good your content is, thousands of your customers might not receive your campaigns due to Moosend's IP issues. Also, you will probably need to contact to mail providers directly to get status updates. It is a small company so you would expect things to move faster. However the technical/customer support is not only extremely slow but also unresponsive to your essential inquiries.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Clifford C.
Industry: Religious Institutions
Company size: 2-10 Employees

So Far...So Great!

Used Daily for 1-5 months
Reviewed on 2020/08/13
Review Source: Capterra

I had some difficulty getting my campaign prepared. Customer service through chat got my problem resolved very quickly.

Pros

I am just getting started, but Customer Service was very helpful.

Cons

I am not sure yet. But I cannot fathom that this will not be better than the previous software I used.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
9,4/10
Based on 131 user ratings
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Moosend Pricing

Moosend Pricing

Starting from
US$10,00/month
Free Trial
Free
Subscription
Value for money

Pricing is based on unique users across all email lists.
The 5K plan is free for 3 months, then $10/month after the trial ends.
Discounts are available for 6-month and annual plans.

Pricing is based on unique users across all email lists.
The 5K plan is free for 3 months, then $10/month after the trial ends.
Discounts are available for 6-month and annual plans.

Value for Money
4,7/5
Based on 131 user ratings
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Moosend Features

Moosend Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,6/5
Based on 131 user ratings
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Categories

Additional information for Moosend

Additional information for Moosend

Key features of Moosend

  • Behavior Driven Rules
  • Drip Campaigns
  • Multi-Variate Testing

Benefits

  • Custom opt-in forms can be created to capture any visitor data required, and pasted to websites, blogs, Facebook pages, or other third party sites.

  • The drag-and-drop newsletter editor allows users to create their own emails from scratch or customize existing templates, and preview emails to see how they look on various devices.

  • Marketing automations can cover a range of events, such as abandoned carts, user onboarding, and lead scoring, enabling users to define actions to be performed, by choosing from a range of event triggers and filters.

  • Users can view campaign performance by country, view stats for the devices and email clients used by subscribers, and track the click-through rate (CTR) for multiple links in the same email campaign.

  • The Moosend API allows users to automate marketing activities, integrate with third party applications, and more.

  • Moosend FAQs

    Moosend FAQs

    Below are some frequently asked questions for Moosend.

    Q. What type of pricing plans does Moosend offer?

    Moosend offers the following pricing plans:

    Starting from: US$10,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Pricing is based on unique users across all email lists. The 5K plan is free for 3 months, then $10/month after the trial ends. Discounts are available for 6-month and annual plans.

    Q. What are the main features of Moosend?

    Moosend offers the following features:

    • Behavior Driven Rules
    • Drip Campaigns
    • Multi-Variate Testing

    Q. Who are the typical users of Moosend?

    Moosend has the following typical customers:

    Small Business, Large Enterprises, Freelancers, Mid Size Business

    Q. What languages does Moosend support?

    Moosend supports the following languages:

    English

    Q. What type of pricing plans does Moosend offer?

    Moosend has the following pricing plans:

    Free, Subscription

    Q. Does Moosend support mobile devices?

    We do not have any information about what devices Moosend supports

    Q. What other apps does Moosend integrate with?

    Moosend integrates with the following applications:

    Clearout, Cognito Forms, Funnel Wolf, GrowSurf, Magento Commerce, OptiMonk, PieSync, Socital, StoryXpress, Wordpress

    Q. What level of support does Moosend offer?

    Moosend offers the following support options:

    Online Support, Knowledge Base, Video Tutorials, Phone Support