About Smartlook

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Pricing starting from:

US$31,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Smartlook

Key benefits of Smartlook

1) UX specialists need to find out areas in your website that can be optimized to improve conversion rate of visitors.

CRO and UX specialists can use Smartlook to find friction in conversion paths by utilizing user recordings and funnels. For example by creating a funnel of a checkout process and filtering out customers that dropped off right before placing an order. Insights from these recordings provide information on what to improve on the website to increase conversion rate and UX.

Feature: Conversion funnels

2) Customer support team struggles to keep up with and verify reported issues.

Customer support representatives can take advantage of Smartlook by watching recordings of customers to validate reported issues. Thanks to user identification feature in Smartlook support reps can check what exactly was customer doing right before reporting an issue. This way they can quickly understand the problem and help the customer faster.

Feature: Always-on visitor recordings

3) IT group is on a bug hunt to find out what’s causing all those system hiccups and glitches in your application.

Quality assurance teams can use powerful Smartlook filters and find recordings with JavaScript errors. These recordings reveal bugs which users encountered without the need for complicated and lengthy bug reproduction. This saves the time of both developers and testers.

Feature: Automatic event tracking (JS errors)

Devices

Business size

S M L

Markets

United Arab Emirates, Austria, Australia, Belgium, Brazil, Canada, Switzerland, China, Colombia, Cyprus, Czechia, Germany, Denmark, Estonia, Egypt, Spain, Finland, France, United Kingdom, Gibraltar, Hong Kong SAR China, Hungary, Ireland, Israel, India, Iceland, Italy, Japan, Luxembourg, Latvia, Monaco, Malta, Mexico, Netherlands, Norway, Peru, Poland, Romania, Serbia, Russia, Saudi Arabia, Sweden, Slovenia, Slovakia, Thailand, Turkey, Ukraine, United States, South Africa

Supported Languages

Czech, Danish, Dutch, English, French, German, Hungarian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian

Pricing starting from:

US$31,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Smartlook

Images

Smartlook Software - Dashboard
Smartlook Software - Recordings
Smartlook Software - Events
Smartlook Software - Heatmaps
Smartlook Software - Funnels
Smartlook Software - 6
View 6 more
Smartlook Software - Dashboard
Smartlook Software - Recordings
Smartlook Software - Events
Smartlook Software - Heatmaps
Smartlook Software - Funnels
Smartlook Software - 6

Features

Total features of Smartlook: 74

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Application Management
  • Audit Trail
  • Behavior Tracking
  • Behavioral Analytics
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Dashboard
  • Data Coding
  • Data Storage Management
  • Data Visualization
  • Dynamic Content
  • Element Analytics
  • Engagement Tracking
  • Event Tracking
  • For Mobile
  • For Sales Teams/Organizations
  • For Websites
  • Funnel Analysis
  • Heatmaps
  • In-App Events Tracking
  • Incident Management
  • Interactive Reports
  • Issue Management
  • Issue Tracking
  • Keyword Tracking
  • Knowledge Management
  • Media Analytics
  • Mobile Access
  • Mobile Commerce
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Site Management
  • Multiple User Accounts
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Product Data Management
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Real Time Monitoring
  • Referral Tracking
  • Reporting/Analytics
  • Retention Tracking
  • Screen Activity Recording
  • Search/Filter
  • Sentiment Analysis
  • Session Recording
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Tagging
  • Text Analysis
  • Time on Site Tracking
  • Transaction Monitoring
  • Usability Testing
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

Alternatives

Hotjar

4,7
#1 Alternative to Smartlook
Hotjar makes it easy to go beyond traditional web analytics & understand what people are really doing on your site.

Mouseflow

4,7
#2 Alternative to Smartlook
Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of...

Intercom

4,5
#3 Alternative to Smartlook
Intercom is the first Conversational Relationship Platform that enables businesses to deliver conversational, messenger-...

WalkMe

4,4
#4 Alternative to Smartlook
WalkMe™ pioneered the Digital Adoption Platform (DAP) to transform the user experience in today’s overwhelming digital...

Reviews

Overall rating

4,7 /5
(128)
Value for Money
4,5/5
Features
4,6/5
Ease of Use
4,7/5
Customer Support
4,5/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 128
Cynthia R.
Overall rating
  • Industry: Information Services
  • Company size: 10 000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Smartlooked for awhile now

Reviewed on 2019/04/14

Smartlook has given time management a new definition. It allows us to save tremendous time and work...

Smartlook has given time management a new definition. It allows us to save tremendous time and work more efficiently.

Pros

So we've been using Smartlook for some time now and I always thought it was a decent program. Having just gone through an entire tax season with almost every call utilizing this tool, it deserves a second view so to speak. Smartlook allows tech support or agents (in my company) to share screens with their customers. We can see their mouse movements, help them to navigate through the various options and features and troubleshoot errors by literally putting our eyes on it. It works by having the customer provide a code given on the website and this code allows access to their screen through Smartlook. Agents and customers alike have come to rely heavily on Smartlook to help get the support they need and get it in a timely manner. It makes a world of difference when you can see the screen, identify the issue and solve it all at once rather than take precious minutes and hours trying to describe what is going on and another hour trying to describe how to fix it.

Cons

The only thing I can say I least like about this software is that you can only screenshare within the website. Unlike another competition, you cannot screen the customers complete computer screen. If a customer wants to minimize a screen so you can see a document on their computer, for instance, you can't. In my line of work its not a deal breaker at all because the majority of the workflow is within the website.

Response from Smartlook

Thanks for your review!
This review is not related to Smartlook but more to Turbotax.
Please change this,
Lukas

Verified Reviewer
Overall rating
  • Industry: Packaging & Containers
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Good option to analyse your customer behavior

Reviewed on 2022/06/11

We used this tool for 2 years, it was very useful for use to record our customers interactions.

We used this tool for 2 years, it was very useful for use to record our customers interactions.

Pros

-Heatmaps.
- Bugs tracker.
- Funnel optimization

Cons

- The price is higher compared with similar tools

Alternatives Considered

Mouseflow

Reasons for Choosing Smartlook

The price was lower with similar funcionalities

Switched From

Hotjar

Reasons for Switching to Smartlook

We chose Smartlook thanks to its gread support team
Prokop S.
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

DX Heroes review

Reviewed on 2021/05/11

Smartlook has a clean UI and it's easy to set up. I wouldn't say I like the blocking page after the...

Smartlook has a clean UI and it's easy to set up. I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business.

Pros

It's better than HotJar and I want to support Czech startups instead of foreign startups. :) The UI is much better than in HotJar.

Cons

I am still not sure if the first plan has suitable value for the money. I really appreciate the extended trial period.

Reasons for Choosing Smartlook

Support Czech startup; better UI

Reasons for Switching to Smartlook

Czech company, friendly UI/UX and good value for the product (but not yet for us).
Verified Reviewer
Overall rating
  • Industry: Apparel & Fashion
  • Company size: 10 000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Using this tool is a breeze, and it provides helpful suggestions

Reviewed on 2022/04/30

To learn more about how our customers use our websites, we employ Smartlook. We can track visitors'...

To learn more about how our customers use our websites, we employ Smartlook. We can track visitors' actions with the help of Smartlook in a way that we can't achieve with other analytics solutions. In other words, we now know how to improve the user experience. Smartlook helped us discover what issues our customers were having as they completed the checkout process. As a result, we saw an increase in our website's conversion rate.

Pros

When you're trying to get a better understanding of a new feature, recordings come in handy. Using Smartlook's many filtering options, we can quickly locate what we're looking for. It's also critical for future development to keep an eye on how customers go through funnels.

Cons

Some features of Smartlook irritate me, such as the inability to compare A/B test heatmaps and recordings on the same map or video. Having the ability to filter recordings and heatmaps through Google Optimize would be quite beneficial.

Chryso S.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for UX optimisation

Reviewed on 2020/11/13

We are generally loving so far the functionalities it offers to our team to be able to understand...

We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool

Pros

The functionalities it offers, especially when starting as a freemium user. The UX is simple, automatically tracking important events that can be used to set up a funnel, the fast forward option and the highlighted elements you can review, etc.

Cons

We are not using the Heatmap functionality, and we believe there can be an improvement on that feature. We are using a separate provider for that.

Alternatives Considered

Hotjar

Reasons for Switching to Smartlook

It had better options as a freemium user and also better UX for the video tracking element

Response from Smartlook

Thank you for your feedback and nice words! I will share it with our development team. - Tomas

Showing 5 reviews of 128 Read all reviews

Smartlook FAQs

Below are some frequently asked questions for Smartlook.

Smartlook offers the following pricing plans:

  • Starting from: US$31,00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Available

Free package: 1,500 sessions/month Startup package: $39/month for 5,000 sessions/month Business package: $95/month for 15,000 sessions/month Ultimate package: contact Smartlook for more pricing information

Smartlook has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000

Smartlook supports the following languages:

Czech, Danish, Dutch, English, French, German, Hungarian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian

Smartlook supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Smartlook integrates with the following applications:

Adobe Commerce, Authoritas, BigCommerce, Drupal, Google Analytics 360, Instapage, Intercom, Jimdo, Joomla, Mixpanel, OpenCart, Piwik PRO, PrestaShop, SEOshop eCommerce, Sentry, Shopify, Shopify Plus, Squarespace, Unbounce, Weebly, WordPress, Zendesk

Smartlook offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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