About Smartlook

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork.

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Key benefits of Smartlook

1) UX specialists need to find out areas in your website that can be optimized to improve conversion rate of visitors.

CRO and UX specialists can use Smartlook to find friction in conversion paths by utilizing user recordings and funnels. For example by creating a funnel of a checkout process and filtering out customers that dropped off right before placing an order. Insights from these recordings provide information on what to improve on the website to increase conversion rate and UX.

Feature: Conversion funnels

2) Customer support team struggles to keep up with and verify reported issues.

Customer support representatives can take advantage of Smartlook by watching recordings of customers to validate reported issues. Thanks to user identification feature in Smartlook support reps can check what exactly was customer doing right before reporting an issue. This way they can quickly understand the problem and help the customer faster.

Feature: Always-on visitor recordings

3) IT group is on a bug hunt to find out what’s causing all those system hiccups and glitches in your application.

Quality assurance teams can use powerful Smartlook filters and find recordings with JavaScript errors. These recordings reveal bugs which users encountered without the need for complicated and lengthy bug reproduction. This saves the time of both developers and testers.

Feature: Automatic event tracking (JS errors)

Devices

Business size

S M L

Markets

Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

Supported Languages

Czech, Danish, Dutch, English, French and 10 others, German, Hungarian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian

Images

Dashboard
Event tracking
Funnels
Heatmaps
Scrollmap
Visitor Journey
Website Visitor Recordings Player
Segments and Filter
View 9 more
Smartlook video Smartlook screenshot: Dashboard Smartlook screenshot: Event tracking Smartlook screenshot: Funnels Smartlook screenshot: Heatmaps Smartlook screenshot: Scrollmap Smartlook screenshot: Visitor Journey Smartlook screenshot: Website Visitor Recordings Player Smartlook screenshot: Segments and Filter

Features

Total features of Smartlook: 80

  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Applications Management
  • Audit Trail
  • Behavior Tracking
  • Behavioral Analytics
  • Campaign Tracking
  • Channel Attribution
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Profiles
  • Customer Segmentation
  • Dashboard
  • Data Storage Management
  • Data Visualization
  • Dynamic Content
  • Element Analytics
  • Engagement Analytics
  • Event Tracking
  • Filtering
  • For Mobile
  • For Sales Teams/Organizations
  • For Websites
  • Funnel Analysis
  • Heatmaps
  • In-App Events Tracking
  • Incident Management
  • Issue Management
  • Issue Tracking
  • Keyword Tracking
  • Knowledge Management
  • Lead Nurturing
  • Media Analytics
  • Mobile Access
  • Mobile Commerce
  • Multi-Channel Data Collection
  • Multi-Channel Management
  • Multi-Language
  • Multiple Site Management
  • Multiple User Accounts
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Problem Management
  • Qualitative Comparative Analysis
  • Quality Assurance
  • Quantitative Analysis
  • Real Time Monitoring
  • Referral Tracking
  • Reporting/Analytics
  • Retention Tracking
  • Screen Activity Recording
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Tagging
  • Text Analysis
  • Time on Site Tracking
  • Transaction Monitoring
  • Usability Testing
  • User Interaction Tracking
  • User Journeys
  • User Research Analysis
  • Video Support
  • Visitor Management
  • Visitor Tracking
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

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Reviews

Overall rating

4,7 /5
(113)
Value for Money
4,5/5
Features
4,6/5
Ease of Use
4,8/5
Customer Support
4,5/5

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Software buyers need your help! Product reviews help the rest of us make great decisions.

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Showing 5 reviews of 113
Cynthia R.
Overall rating
  • Industry: Information Services
  • Company size: 10 000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Smartlooked for awhile now

Reviewed on 2019/04/14

Smartlook has given time management a new definition. It allows us to save tremendous time and work...

Smartlook has given time management a new definition. It allows us to save tremendous time and work more efficiently.

Pros

So we've been using Smartlook for some time now and I always thought it was a decent program. Having just gone through an entire tax season with almost every call utilizing this tool, it deserves a second view so to speak. Smartlook allows tech support or agents (in my company) to share screens with their customers. We can see their mouse movements, help them to navigate through the various options and features and troubleshoot errors by literally putting our eyes on it. It works by having the customer provide a code given on the website and this code allows access to their screen through Smartlook. Agents and customers alike have come to rely heavily on Smartlook to help get the support they need and get it in a timely manner. It makes a world of difference when you can see the screen, identify the issue and solve it all at once rather than take precious minutes and hours trying to describe what is going on and another hour trying to describe how to fix it.

Cons

The only thing I can say I least like about this software is that you can only screenshare within the website. Unlike another competition, you cannot screen the customers complete computer screen. If a customer wants to minimize a screen so you can see a document on their computer, for instance, you can't. In my line of work its not a deal breaker at all because the majority of the workflow is within the website.

Response from Smartlook

Thanks for your review!
This review is not related to Smartlook but more to Turbotax.
Please change this,
Lukas

Chryso S.
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for UX optimisation

Reviewed on 2020/11/13

We are generally loving so far the functionalities it offers to our team to be able to understand...

We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool

Pros

The functionalities it offers, especially when starting as a freemium user. The UX is simple, automatically tracking important events that can be used to set up a funnel, the fast forward option and the highlighted elements you can review, etc.

Cons

We are not using the Heatmap functionality, and we believe there can be an improvement on that feature. We are using a separate provider for that.

Response from Smartlook

Thank you for your feedback and nice words! I will share it with our development team. - Tomas

Sagar M.
Overall rating
  • Industry: Mental Health Care
  • Company size: 2-10 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

First tool to use if you're creating a mobile app

Reviewed on 2021/03/08

Great app to do qualitative analytics in user's natural environment helping faster product...

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Pros

Ability to view each session and understand UX issues without having to wait for user feedback

Cons

Inability to create custom tags for users for easier identification in case where we want to view the recordings anonymously.

Faheem S.
Overall rating
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Encountered issues often

Reviewed on 2018/05/18

Found some issues in our application that our visitors were facing.

Found some issues in our application that our visitors were facing.

Pros

The idea is good to view your customer actions in a live way. The platform is easy to deploy without changing your code.

Cons

Will pay more than you get. Data will disappear any day, Application filters don't work. Check alternatives as well.

Response from Smartlook

Hi Faheem,

thank you for your review!
Lukas

CMO at Smartlook

Alvin K.
Overall rating
  • Industry: Renewables & Environment
  • Company size: 11-50 Employees
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

Trial User for Heatmaps

Reviewed on 2021/02/17

Pros

Our main focus was on heatmaps, it was the reason why we implemented it. It give us great insight into our customers behavior and it is nicely visualized in Smartlook.

Cons

It would be nice if there will be some opportunity to download done heatmaps

Showing 5 reviews of 113 Read all reviews

Smartlook FAQs

Below are some frequently asked questions for Smartlook.

Smartlook offers the following pricing plans:

  • Starting from: €31,00/month
  • Pricing model: Free, Subscription
  • Free Trial: Available

Free package: 1,500 sessions/month Starter package: €31/month for 7,500 sessions/month Power package: €79/month for 25,000 sessions/month Enterprise: contact Smartlook for more pricing information

We do not have any information about Smartlook features

Smartlook has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Smartlook supports the following languages:

Czech, Danish, Dutch, English, French, German, Hungarian, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Turkish, Ukrainian

Smartlook supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Smartlook integrates with the following applications:

Analytics SEO, Bigcommerce, Drupal, Google Analytics, Instapage, Intercom, Jimdo, Joomla, Magento Commerce, Mixpanel, OpenCart, Piwik PRO, PrestaShop, SEOshop eCommerce, Sentry, Shopify, Shopify Plus, Squarespace, Unbounce, Weebly, WordPress, Zendesk

Smartlook offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Smartlook.