BrightTALK Central

BrightTALK Central

4.0 (12)
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Online webinar platform

About BrightTALK Central

BrightTALK is used by over 7M of the world's brightest professionals to discover new ideas and technologies. Every day, professionals are joining thousands of free talks and online summits which showcase the latest thinking and products that will help them succeed in their jobs.

It is this vibrant community that differentiates BrightTALK's webinar and video platform, also known as 'BrightTALK Channels'. On one hand, having a BrightTALK Channel provides you access to target accounts and buyers on BrightTALK. On the other hand, it also makes it easy for you to build your own community of subscribers.

BrightTALK Channels make it easy to create webinars and videos that inspire, stand out and perform. With one-click registration, instant on-demand, HTML5 embeds, in-built organic leads, advanced analytics and simple integration with your marketing automation, it is the platform of choice for growth-focused marketers.

Thanks to in-built advanced machine learning algorithms, your BrightTALK Channel subscribers will get more relevant content recommendations the more content they view. Combine this with the BrightTALK Channel feature set and it may not be surprising that marketers often see an instant conversion improvement of 2-3x when switching from alternative platforms.


Key benefits of BrightTALK Central

  • BrightTALK is used by millions of companies and decision makers to discover new ideas and technologies. When you use BrightTALK's webinar and video platform, you get access to this target audience for free.

  • Platform is built for mobile first and supports native mobile apps for iOS and Android, giving users the flexibility to access video and webinar content anytime, anywhere, via mobile devices.

  • HTML5 players allow users to embed webinars and videos onto their website, enabling viewers to engage with their brand, resource center, and CTAs without opening new tabs.

  • BrightTALK updates content automatically when a user logs into their account, ensuring users have access to the latest content from their subscribed channels.

  • Integration with platforms such as Salesforce, HubSpot, Marketo, Oracle Eloqua, and Cloud Elements allows users to integrate data, and build a complete view of all leads.

  • Images

    BrightTALK Central Software - Webcam and live video
    BrightTALK Central Software - Slide presentations
    BrightTALK Central Software - Screenshare
    BrightTALK Central Software - Pre-recorded video
    BrightTALK Central Software - Presenter spotlight
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    BrightTALK Central video
    BrightTALK Central Software - Webcam and live video
    BrightTALK Central Software - Slide presentations
    BrightTALK Central Software - Screenshare
    BrightTALK Central Software - Pre-recorded video
    BrightTALK Central Software - Presenter spotlight

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    Reviews

    Overall rating

    4 /5
    (12)
    Value for Money
    3.9/5
    Features
    3.9/5
    Ease of Use
    3.8/5
    Customer Support
    3.9/5

    Already have BrightTALK Central?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 12
    Jesse
    Jesse
    Overall rating
    • Industry: Financial Services
    • Company size: 51–200 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Great software, but not perfect

    Reviewed on 2018/09/13

    Pros

    We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well.

    Cons

    I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.

    Yong
    Overall rating
    • Industry: Financial Services
    • Company size: 1,001–5,000 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    A Review for BrightTALK Channels

    Reviewed on 2023/01/09

    Pros

    It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.

    Cons

    BrightTALK Channels is a great software, but not perfect.

    Francesca
    Overall rating
    • Industry: Computer Software
    • Company size: 201–500 Employees
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 5.0 /10

    BrightTalk is just Ok

    Reviewed on 2019/12/05

    We wanted to do webinars at scale. What's happening is that our webinar registrants are now...

    We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.

    Pros

    In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.

    Cons

    BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited.

    Response from BrightTALK

    Hi Francesca

    Thank you for sharing your response. It's our #1 priority that our platform is delivering value for our audiences and clients alike.

    I will reach out directly to discuss your concerns, but to address your feedback:
    - Brand customization is one of the areas we shine compared to alternatives, so let's discuss if you're aware of all the functionality in the platform.
    - We just launched talks, which clients are calling the most modern and intuitive interface for live webinar and video talks they have seen. Again, let's make sure you're using this and getting value from this.
    - Building a community of subscribers is what drives record-breaking views and repeat engagement for our clients.
    - Recommendations are AI-powered and based on historical views of a user. The accuracy of the recommendations have generated 2-3x lifts in re-engagement. Our users LOVE the accuracy of our recommendations. So I want to better understand which examples you're referencing.

    Thank you again!

    Elizabeth
    Elizabeth
    Overall rating
    • Industry: Hospitality
    • Company size: 11–50 Employees
    • Used for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Easy to use and very interactive

    Reviewed on 2020/06/17

    Pros

    It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period. Display and layouts are quite interesting and creative. Overall experience is satisfactory.

    Cons

    The price is expensive so for a small project is not really affordable. Although with the quality and result we experienced, it’s still quite accaptable

    Charles
    Charles
    Overall rating
    • Industry: Management Consulting
    • Company size: 51–200 Employees
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great webinar tool that gave us access to a built-in audience

    Reviewed on 2017/11/07

    We like having access to a built-in audience of HR people. It also curates other audiences besides...

    We like having access to a built-in audience of HR people. It also curates other audiences besides HR.

    Pros

    We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.

    Cons

    It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.

    Showing 5 reviews of 12 Read all reviews

    BrightTALK Central FAQs

    Below are some frequently asked questions for BrightTALK Central.

    BrightTALK Central offers the following pricing plans:

    • Starting from: US$500.00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    Billed annually in advance

    BrightTALK Central has the following typical customers:

    11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    BrightTALK Central supports the following languages:

    Chinese, English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish, Traditional Chinese

    BrightTALK Central supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    BrightTALK Central integrates with the following applications:

    Act-On, Cloud Elements, Google Sheets, HubSpot Marketing Hub, Marketo Engage, Oracle Eloqua Marketing Automation, Salesforce Marketing Cloud Account Engagement, Salesforce Sales Cloud

    BrightTALK Central offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

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