Dynamic Yield

Personalization & customer experience management

4,3 /5 (4 reviews) Write a Review!

Dynamic Yield Overview

What is Dynamic Yield?

Dynamic Yield is a personalization technology solution for omnichannel personalization, recommendations, optimization and messaging across web, mobile, and email. With features including A/B testing, conversion tracking, user segmentation, customer behavior tracking, real-time data, and more, Dynamic Yield aims to help businesses to maximize the lifetime value of every customer.

Designed for eCommerce, media, B2C marketing, travel, and gaming industries, Dynamic Lead allows businesses to personalize their user experience and monitor the results through A/B testing and real time analytics. Customer segmentation allows users to create and micro-target specific user groups based on past behavior, geolocation, customer journey phase, subscription status, and more. With the aim of increasing conversions, users can create personalized product recommendations based on information collected by Dynamic Yield’s machine learning engine or from setting up custom criteria.

Potential leads and conversions can be targeted with personalized messages, developed using behavioral data, and notifications or popups can be triggered to target users with exit intent. In order to monitor performance, Dynamic Yield allows users to carry out continuous A/B tests across desktop, mobile web, and mobile apps. Multivariate tests can also be deployed in order to test multiple combinations and allocate the best performing options to the most appropriate user cohorts.

Dynamic Yield Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Contact Dynamic Yield for pricing information.


Dynamic Yield Features

Devices
Business size
S M L
Markets
United States, Canada, Australia, China, India and 4 others, Japan, Germany, Brazil, Mexico
Supported Languages
English, French, German

Media

Gain insight into visitor statistics including lead sources, devices used, countries, and more
Personalize web pages with targeted promotions and layout customization
Create actionable customer segments based on defined criteria
Create a personalized homepage for each user to optimize sales
Give mobile app users a personalized experience with segmentation and messaging
Compare the success of page designs and other visual changes with A/B testing
Visually design and preview web pages using the WYSIWYG editor
Provide customers with targeted recommendations based on historical data
Send push notifications to native app users based on segments and test their success
Analyze customer behavior using reports and statistics
Dynamic Yield video Dynamic Yield screenshot: Gain insight into visitor statistics including lead sources, devices used, countries, and more Dynamic Yield screenshot: Personalize web pages with targeted promotions and layout customization Dynamic Yield screenshot: Create actionable customer segments based on defined criteria Dynamic Yield screenshot: Create a personalized homepage for each user to optimize sales Dynamic Yield screenshot: Give mobile app users a personalized experience with segmentation and messaging Dynamic Yield screenshot: Compare the success of page designs and other visual changes with A/B testing Dynamic Yield screenshot: Visually design and preview web pages using the WYSIWYG editor Dynamic Yield screenshot: Provide customers with targeted recommendations based on historical data Dynamic Yield screenshot: Send push notifications to native app users based on segments and test their success Dynamic Yield screenshot: Analyze customer behavior using reports and statistics

Dynamic Yield Reviews

Dynamic Yield Reviews

Overall rating
4,3
/
5
Excellent
2

Very good
1

Average
1

Poor
0

Terrible
0

Value for Money
3,7
Features
4,8
Ease of Use
4
Customer Support
4,3
75% recommended this app
Luis daniel R.

Complete control of testing and audience optimization


Steven K.

Dynamic Yield for development without borders

To define how suitable Dynamic Yield would be in your team’s environment, new users can easily make a request for a solution’s demo. We think this is really the best way to find out the truth whether you will love the solution and find it useful and efficient or not.


Ciprian P.

Too complex, too slow, too finicky


Itay D.

The Best Product For Personalizing Your Website

We achieved 3X ROI in less than 60 days of deployment.


Luis daniel R.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Complete control of testing and audience optimization

Used Weekly for 1+ year
Reviewed on 2019/08/02
Review Source: Capterra

Pros

I like that you can build templates in HTML, CSS and Javascript. It's also useful to have a very robust audience manager.

Cons

I don't like that you can't pause an experience, the only option is to archive the experience instead of pausing it.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Steven K.
Industry: Banking
Company size: 201-500 Employees

Dynamic Yield for development without borders

Used Daily for 1+ year
Reviewed on 2019/03/27
Review Source: Capterra

To define how suitable Dynamic Yield would be in your team’s environment, new users can easily make a request for a solution’s demo. We think this is really the best way to find out the truth whether you will love the solution and find it useful and efficient or not.

Pros

With Dynamic Yield for mobile web, we have made it easy to deliver personalized, relevant experiences and services. Such a technology is not a barrier for our marketers to apply their own imagination and creativity to go to market fast enough and in a way that is cost-effective. What we appreciate about Dynamic Yield is the program’s opportunities for personalization, of course. For instance, there are really powerful features for personalizing content objects, inserting product recommendations, etc. We do believe that Dynamic Yield is definitely a sample of top-notch programs. What is more, due to the great accessibility of the service, it is really hard to find any alternatives on the market with at least similar opportunities. Since more than 50% of the traffic is actually coming from mobile phones and tablets, it is really important to increase the rate of conversions happening on these channels. And that is what Dynamic Yield does for us.

Cons

The program’s benefits definitely make its drawbacks something not so important. One of the greatest things about Dynamic Yield is that they remain up-to-date with evolving technology. It is amazing that this provider cares not only about how advanced and productive the product’s functions will be. Dynamic Yield also pays a lot of attention to the suitability and accessibility of their services. The only thing we dislike about Dynamic Yield is its problems with their support service.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Ciprian P.
Industry: Consumer Services
Company size: 11-50 Employees

Too complex, too slow, too finicky

Used Daily for 1+ year
Reviewed on 2020/01/05
Review Source: GetApp

Pros

I have used this app for a long time and, while the reporting the features are great, the rest lacks in finishing touches.

Cons

This software looks like a startup app, with some great potential, but bad implementation, no documentation and astronomical pricing.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 0.0/10

Itay D.
Industry: Retail
Company size: 11-50 Employees

The Best Product For Personalizing Your Website

Used Daily for 1+ year
Reviewed on 2018/06/28
Review Source: Capterra

We achieved 3X ROI in less than 60 days of deployment.

Pros

We've been using Dynamic Yield for about a year - one person on our team primarily manages the account and it has been a breeze! Dynamic Yield makes it very easy for us to deploy personalization throughout our entire website. We use it to serve highly targeted messages to boost engagement across our website, and it allows us to run A/B tests while we sit back, relax and allow machines to allocate traffic to the best performing variations.

Cons

Some of the features provided in the platform user interface occasionally could be a little easier to understand.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
9/10
Based on 4 user ratings
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Dynamic Yield Pricing

Dynamic Yield Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Contact Dynamic Yield for pricing information.

Contact Dynamic Yield for pricing information.

Value for Money
3,7/5
Based on 4 user ratings
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Dynamic Yield Features

Dynamic Yield Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,8/5
Based on 4 user ratings
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Categories

Additional information for Dynamic Yield

Additional information for Dynamic Yield

Key features of Dynamic Yield

  • A/B testing
  • Abandoned cart saver
  • Account based marketing
  • Automatic notifications
  • Behavior tracking
  • Behavioral targeting
  • Campaign analysis
  • Campaign management
  • Content analytics
  • Contextual targeting
  • Conversion optimization tools
  • Custom landing pages
  • Customer activity reporting
  • Customer analysis
  • Customer experience management
  • Customer history
  • Customer profiles
  • Customer segmentation
  • Customizable templates
  • Data capture and transfer
  • Data extraction
  • Data import/export
  • Email invitations & reminders
  • Email nurturing
  • Engagement analytics
  • Event triggered actions
  • Event triggered email
  • Experience management
  • Filtered views
  • Geolocation
  • Instant messaging
  • Lead generation
  • Mobile alerts
  • Mobile integration
  • Multi-channel management
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time notifications
  • Recommendation engine
  • Reporting & statistics
  • Sales trend analysis
  • Testing management
  • Third party integration
  • Visitor targeting
  • WYSIWYG editor
  • Website personalization
  • Widgets

Benefits

  • Dynamic Yield’s machine learning optimization automatically iterates, analyzes and optimizes information on customer behavior in order to understand users and tailor to their needs.

  • Target specific user groups and high-value customers with Dynamic Yield’s advanced targeting and micro-segmentation. Users can create audience segments based on geo-specific events, referral source, website interaction, psychographic factors and more.

  • Analyze the success of updates and changes with Dynamic Yields A/B testing and multivariate testing and integrate A/B test results with any third-party platform to record customer preferences and conversions.

  • Offer multiple recommendation strategies, flexible merchandising, contextual recommendation layouts, and content targeting rules by creating a single recommendation widget.

  • Personalize any native mobile app content based on user profiles, real-time behavior analysis, purchase history, content consumption, and more. Trigger in-app messages and push notifications to optimize conversions and retain customers.

  • Dynamic Yield FAQs

    Dynamic Yield FAQs

    Below are some frequently asked questions for Dynamic Yield.

    Q. What type of pricing plans does Dynamic Yield offer?

    Dynamic Yield offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Contact Dynamic Yield for pricing information.

    Q. What are the main features of Dynamic Yield?

    Dynamic Yield offers the following features:

    • A/B testing
    • Abandoned cart saver
    • Account based marketing
    • Automatic notifications
    • Behavior tracking
    • Behavioral targeting
    • Campaign analysis
    • Campaign management
    • Content analytics
    • Contextual targeting
    • Conversion optimization tools
    • Custom landing pages
    • Customer activity reporting
    • Customer analysis
    • Customer experience management
    • Customer history
    • Customer profiles
    • Customer segmentation
    • Customizable templates
    • Data capture and transfer
    • Data extraction
    • Data import/export
    • Email invitations & reminders
    • Email nurturing
    • Engagement analytics
    • Event triggered actions
    • Event triggered email
    • Experience management
    • Filtered views
    • Geolocation
    • Instant messaging
    • Lead generation
    • Mobile alerts
    • Mobile integration
    • Multi-channel management
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time notifications
    • Recommendation engine
    • Reporting & statistics
    • Sales trend analysis
    • Testing management
    • Third party integration
    • Visitor targeting
    • WYSIWYG editor
    • Website personalization
    • Widgets

    Q. Who are the typical users of Dynamic Yield?

    Dynamic Yield has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Dynamic Yield support?

    Dynamic Yield supports the following languages:

    English, French, German

    Q. What type of pricing plans does Dynamic Yield offer?

    Dynamic Yield has the following pricing plans:

    Subscription

    Q. Does Dynamic Yield support mobile devices?

    We do not have any information about what devices Dynamic Yield supports

    Q. What other apps does Dynamic Yield integrate with?

    Dynamic Yield integrates with the following applications:

    BigCommerce, Contentsquare, Google Analytics, Magento Commerce, Mailchimp, Marketo Engage, Oracle Eloqua, Salesforce B2C Commerce, Spryker, Talon.One

    Q. What level of support does Dynamic Yield offer?

    Dynamic Yield offers the following support options:

    Phone Support, Online Support