About Dynamic Yield

Dynamic Yield is a personalization technology solution for omnichannel personalization, recommendations, optimization and messaging across web, mobile, and email. With features including A/B testing, conversion tracking, user segmentation, customer behavior tracking, real-time data, and more, Dynamic Yield aims to help businesses to maximize the lifetime value of every customer.

Designed for eCommerce, media, B2C marketing, travel, and gaming industries, Dynamic Lead allows businesses to personalize their user experience and monitor the results through A/B testing and real time analytics. Customer segmentation allows users to create and micro-target specific user groups based on past behavior, geolocation, customer journey phase, subscription status, and more. With the aim of increasing conversions, users can create personalized product recommendations based on information collected by Dynamic Yield’s machine learning engine or from setting up custom criteria.

Potential leads and conversions can be targeted with personalized messages, developed using behavioral data, and notifications or popups can be triggered to target users with exit intent. In order to monitor performance, Dynamic Yield allows users to carry out continuous A/B tests across desktop, mobile web, and mobile apps. Multivariate tests can also be deployed in order to test multiple combinations and allocate the best performing options to the most appropriate user cohorts.

Key benefits of Dynamic Yield

  • Dynamic Yield’s machine learning optimization automatically iterates, analyzes and optimizes information on customer behavior in order to understand users and tailor to their needs.

  • Target specific user groups and high-value customers with Dynamic Yield’s advanced targeting and micro-segmentation. Users can create audience segments based on geo-specific events, referral source, website interaction, psychographic factors and more.

  • Analyze the success of updates and changes with Dynamic Yields A/B testing and multivariate testing and integrate A/B test results with any third-party platform to record customer preferences and conversions.

  • Offer multiple recommendation strategies, flexible merchandising, contextual recommendation layouts, and content targeting rules by creating a single recommendation widget.

  • Personalize any native mobile app content based on user profiles, real-time behavior analysis, purchase history, content consumption, and more. Trigger in-app messages and push notifications to optimize conversions and retain customers.

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 4 others, India, Japan, Mexico, United States

    Supported Languages

    English, French, German

    Images

    Gain insight into visitor statistics including lead sources, devices used, countries, and more
    Personalize web pages with targeted promotions and layout customization
    Create actionable customer segments based on defined criteria
    Create a personalized homepage for each user to optimize sales
    Give mobile app users a personalized experience with segmentation and messaging
    Compare the success of page designs and other visual changes with A/B testing
    Visually design and preview web pages using the WYSIWYG editor
    Provide customers with targeted recommendations based on historical data
    Send push notifications to native app users based on segments and test their success
    Analyze customer behavior using reports and statistics
    View 11 more
    Dynamic Yield video
    Dynamic Yield screenshot: Gain insight into visitor statistics including lead sources, devices used, countries, and more Dynamic Yield screenshot: Personalize web pages with targeted promotions and layout customization Dynamic Yield screenshot: Create actionable customer segments based on defined criteria Dynamic Yield screenshot: Create a personalized homepage for each user to optimize sales Dynamic Yield screenshot: Give mobile app users a personalized experience with segmentation and messaging Dynamic Yield screenshot: Compare the success of page designs and other visual changes with A/B testing Dynamic Yield screenshot: Visually design and preview web pages using the WYSIWYG editor Dynamic Yield screenshot: Provide customers with targeted recommendations based on historical data Dynamic Yield screenshot: Send push notifications to native app users based on segments and test their success Dynamic Yield screenshot: Analyze customer behavior using reports and statistics

    Features

    Total features of Dynamic Yield: 46

    • A/B Testing
    • API
    • Abandoned Cart Saver
    • Account Based Marketing
    • Alerts/Notifications
    • Assessment Management
    • Behavior Tracking
    • Behavioral Targeting
    • Campaign Analytics
    • Campaign Management
    • Campaign Segmentation
    • Content Analytics
    • Contextual Targeting
    • Conversion Rate Optimization
    • Customer Activity Tracking
    • Customer Experience Management
    • Customer History
    • Customer Profiles
    • Customer Segmentation
    • Customizable Templates
    • Customization
    • Data Capture and Transfer
    • Data Extraction
    • Data Import/Export
    • Email Invitations & Reminders
    • Engagement Analytics
    • Event Triggered Actions
    • Experience Management
    • Geolocation
    • Lead Generation
    • Live Chat
    • Mobile Access
    • Mobile Alerts
    • Multi-Channel Management
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Recommendations
    • Reporting & Statistics
    • Search/Filter
    • Third Party Integrations
    • Visitor Management
    • WYSIWYG Editor
    • Website Personalization
    • Widgets

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    Reviews

    Overall rating

    4,3 /5
    (4)
    Value for Money
    3,7/5
    Features
    4,8/5
    Ease of Use
    4/5
    Customer Support
    4,3/5

    Already have Dynamic Yield?

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    Write a Review!
    Showing 5 reviews of 4
    Luis daniel R.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Complete control of testing and audience optimization

    Reviewed on 2019/08/02

    Pros

    I like that you can build templates in HTML, CSS and Javascript. It's also useful to have a very robust audience manager.

    Cons

    I don't like that you can't pause an experience, the only option is to archive the experience instead of pausing it.

    Steven K.
    Overall rating
    • Industry: Banking
    • Company size: 201-500 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Dynamic Yield for development without borders

    Reviewed on 2019/03/27

    To define how suitable Dynamic Yield would be in your team’s environment, new users can easily make...

    To define how suitable Dynamic Yield would be in your team’s environment, new users can easily make a request for a solution’s demo. We think this is really the best way to find out the truth whether you will love the solution and find it useful and efficient or not.

    Pros

    With Dynamic Yield for mobile web, we have made it easy to deliver personalized, relevant experiences and services. Such a technology is not a barrier for our marketers to apply their own imagination and creativity to go to market fast enough and in a way that is cost-effective. What we appreciate about Dynamic Yield is the program’s opportunities for personalization, of course. For instance, there are really powerful features for personalizing content objects, inserting product recommendations, etc. We do believe that Dynamic Yield is definitely a sample of top-notch programs. What is more, due to the great accessibility of the service, it is really hard to find any alternatives on the market with at least similar opportunities. Since more than 50% of the traffic is actually coming from mobile phones and tablets, it is really important to increase the rate of conversions happening on these channels. And that is what Dynamic Yield does for us.

    Cons

    The program’s benefits definitely make its drawbacks something not so important. One of the greatest things about Dynamic Yield is that they remain up-to-date with evolving technology. It is amazing that this provider cares not only about how advanced and productive the product’s functions will be. Dynamic Yield also pays a lot of attention to the suitability and accessibility of their services. The only thing we dislike about Dynamic Yield is its problems with their support service.

    Ciprian P.
    Overall rating
    • Industry: Consumer Services
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Too complex, too slow, too finicky

    Reviewed on 2020/01/05

    Pros

    I have used this app for a long time and, while the reporting the features are great, the rest lacks in finishing touches.

    Cons

    This software looks like a startup app, with some great potential, but bad implementation, no documentation and astronomical pricing.

    Itay D.
    Overall rating
    • Industry: Retail
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The Best Product For Personalizing Your Website

    Reviewed on 2018/06/28

    We achieved 3X ROI in less than 60 days of deployment.

    We achieved 3X ROI in less than 60 days of deployment.

    Pros

    We've been using Dynamic Yield for about a year - one person on our team primarily manages the account and it has been a breeze! Dynamic Yield makes it very easy for us to deploy personalization throughout our entire website. We use it to serve highly targeted messages to boost engagement across our website, and it allows us to run A/B tests while we sit back, relax and allow machines to allocate traffic to the best performing variations.

    Cons

    Some of the features provided in the platform user interface occasionally could be a little easier to understand.

    Dynamic Yield FAQs

    Below are some frequently asked questions for Dynamic Yield.

    Dynamic Yield offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Dynamic Yield for pricing information.

    We do not have any information about Dynamic Yield features

    Dynamic Yield has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Dynamic Yield supports the following languages:

    English, French, German

    Dynamic Yield supports the following devices:

    Dynamic Yield integrates with the following applications:

    Bigcommerce, Google Ads, Google Analytics, HubSpot CRM, Magento Commerce, Mailchimp, Marketo Engage, Oracle Data Management Platform, Oracle Eloqua, Webtrends

    Dynamic Yield offers the following support options:

    Email/Help Desk, Phone Support, 24/7 (Live rep), Chat

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