About Mintent

Mintent is cloud-based content marketing automation platform which enables users to define audience personas, create content workflows, distribute content, and analyze content performance. The solution is designed for B2B and B2C organizations who wish to create engaging content for their target audiences.

Mintent includes a content calendar which provides full visibility on deadlines and enables the scheduling of content months in advance. Personas can be defined to cover different audiences, allowing users to create targeted content and campaigns for specific audience segments. Custom workflows can be used to automate task delegation and assignment to specific individuals or roles, with users automatically notified when they are next in line.

With Mintent, users can publish blog posts and new web pages or landing pages to their website, and schedule social posts to LinkedIn, Twitter, Instagram or Facebook. Content created in Mintent can be utilized in a range of other marketing automation systems, including Hootsuite and Wordpress. The content performance chart allows users to identify which content type performs best for each persona, and integration with Google Analytics gives users insight into pageviews, clickthroughs, bounce rates, likes, shares, and retweets. Mintent also allows users to store content assets, drafts, and shared files in an asset library, enabling the reuse of previously-created content.

Pricing starting from:

US$500,00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Mintent

  • Users can define personas with different demographics, organization information, and profiles to show creators who their content should be aimed at, and create content strategies based on themes, personas, and customer buying cycles.

  • Users can create content workflows with assigned steps, and Mintent automatically notifies the assigned individual or role when their step is next in line.

  • Posts can be scheduled to LinkedIn, Twitter, or Facebook, and users can also publish blog posts or landing pages to their website.

  • The content performance chart allows users to identify which content type performs best for each persona, and integration with Google Analytics gives users insight into pageviews, clickthroughs, bounce rates, likes, shares, and retweets.

  • The asset library allows users to store, search, and reuse content assets, shared files, and drafts.

  • Devices

    Business size

    S M L

    Markets

    Australia, Canada, United Kingdom, United States

    Supported Languages

    English

    Pricing starting from:

    US$500,00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Mintent Software - The editorial calendar gives all users a full overview of upcoming deadlines
    Mintent Software - The calendar can be filtered by content type, persona, production stage, and more
    Mintent Software - Users can drag-and-drop steps to rearrange workflows
    Mintent Software - Each step in the content creation workflow can be assigned to an individual or role
    Mintent Software - Users can view their assigned tasks in Mintent
    Mintent Software - Ideas for content can be created and stored in Mintent
    Mintent Software - Creative briefs can be created for each piece of content
    Mintent Software - Users can collaborate and provide feedback on content
    Mintent Software - The content performance chart shows users how each type of content performs
    Mintent Software - Integration with Google Analytics gives users insight into the page views, sessions, and clicks for each piece of content
    View 13 more
    Mintent video
    Mintent video
    Mintent video
    Mintent Software - The editorial calendar gives all users a full overview of upcoming deadlines Mintent Software - The calendar can be filtered by content type, persona, production stage, and more Mintent Software - Users can drag-and-drop steps to rearrange workflows Mintent Software - Each step in the content creation workflow can be assigned to an individual or role Mintent Software - Users can view their assigned tasks in Mintent Mintent Software - Ideas for content can be created and stored in Mintent Mintent Software - Creative briefs can be created for each piece of content Mintent Software - Users can collaborate and provide feedback on content Mintent Software - The content performance chart shows users how each type of content performs Mintent Software - Integration with Google Analytics gives users insight into the page views, sessions, and clicks for each piece of content

    Features

    Total features of Mintent: 25

    • Assignment Management
    • Audience Targeting
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Categorisation/Grouping
    • Configurable Workflow
    • Content Library
    • Content Management
    • Conversion Tracking
    • Deadline Management
    • Distribution Management
    • Drag & Drop
    • Editorial Calendar
    • Filtering
    • Multi-Channel Campaigns
    • Publish Scheduling
    • Reporting & Statistics
    • SEO Management
    • Social Media Integration
    • Social Media Management
    • Task Management
    • Video Management
    • Workflow Management

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    Reviews

    Overall rating

    3,8 /5
    (10)
    Value for Money
    3,8/5
    Features
    3,5/5
    Ease of Use
    3,4/5
    Customer Support
    4,3/5

    Already have Mintent?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 10
    Lindsey J.
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    I love using Mintent for our strategy and content calendar needs.

    Reviewed on 2017/06/28

    Pros

    It is easy to use and offers great customization for our individual needs. I also love the features of the product that make it great for strategic planning.

    Cons

    Although Mintent has great integration with other products, it is hard for us to use it out of the box because of some of the design complexity of some of our page templates.

    Elle W.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 1 001-5 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Improved project collaboration

    Reviewed on 2018/12/12

    Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming...

    Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming deadlines which has helped manage projects more effectively.

    Pros

    Mintent makes it easy for our teams to collaborate in a single platform. Before we would have to share files back and forth through email or have separate conversations about revisions. Mintent allows everything to take place in the online platform. It's also easy to see the stage of a project, including if it's behind of schedule.

    Cons

    The functionality could be improved by integrating more effectively with other software.

    Paige C.
    Overall rating
    • Company size: 1 001-5 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    A good marketing collaboration tool with built-in social media deployment options.

    Reviewed on 2018/05/15

    Pros

    The software has a lot of capability to be a great project management tool, encompassing many different people and departments of marketing. From designers to salesman, the software is easy to use, easy to comment and easy to upload big files. The software also notifies users via email when tasks are in their corner, with adjustable due dates.

    Cons

    The interface has changed multiple times, and gets more complicated with each update. The comments, overview and attachments used to be included on one page, and now are all on separate tabs, making using the software longer and more time consuming. It can also be difficult to make edits when switching between tabs.

    Glenn P.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 7.0 /10

    Competent marketing management platform

    Reviewed on 2021/10/15

    Pros

    Easy to use. Helped our team keep track of marketing initiatives.

    Cons

    Small use issues such as not saving updates after they were written. Often had to revisit projects to rewrite copy etc...

    Elle W.
    Overall rating
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Overall, I think the system meets our business' needs.

    Reviewed on 2017/06/28

    It helps with project management. It also helps our organization to be able to track our projects...

    It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.

    Pros

    I like that it holds team members accountable for their portions of projects. It is also helpful to see what our entire team is working on.

    Cons

    I think the social posting features can be improved. I have struggled with having to put in separate requests for different social sites, even though they are on the same topic. It would be nice if you could alter messaging and select which file you want for each platform within one project request. It make social and content planning more intensive that I would like.

    Showing 5 reviews of 10 Read all reviews

    Mintent FAQs

    Below are some frequently asked questions for Mintent.

    Mintent offers the following pricing plans:

    • Starting from: US$500,00/month
    • Pricing model: Subscription
    • Free Trial: Not Available

    $500/month for 5 users, $100 per additional user.

    Mintent has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000

    Mintent supports the following languages:

    English

    Mintent supports the following devices:

    Mintent integrates with the following applications:

    Facebook for Business, Google Analytics, Hootsuite, LinkedIn for Business, Twitter, WordPress

    Mintent offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

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