Mintent

Optimized Content Marketing Platform with Analytics

4 /5 (7 reviews) Write a Review!

Mintent Overview

What is Mintent?

Mintent is cloud-based content marketing automation platform which enables users to define audience personas, create content workflows, distribute content, and analyze content performance. The solution is designed for B2B and B2C organizations who wish to create engaging content for their target audiences.

Mintent includes a content calendar which provides full visibility on deadlines and enables the scheduling of content months in advance. Personas can be defined to cover different audiences, allowing users to create targeted content and campaigns for specific audience segments. Custom workflows can be used to automate task delegation and assignment to specific individuals or roles, with users automatically notified when they are next in line.

With Mintent, users can publish blog posts and new web pages or landing pages to their website, and schedule social posts to LinkedIn, Twitter, Instagram or Facebook. Content created in Mintent can be utilized in a range of other marketing automation systems, including Hootsuite and Wordpress. The content performance chart allows users to identify which content type performs best for each persona, and integration with Google Analytics gives users insight into pageviews, clickthroughs, bounce rates, likes, shares, and retweets. Mintent also allows users to store content assets, drafts, and shared files in an asset library, enabling the reuse of previously-created content.

Mintent Overview

Pricing

Starting from
US$500,00/month

Pricing options

Free Trial
Subscription
Value for money

$500/month for 5 users, $100 per additional user.


Mintent Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia
Supported Languages
English

Media

Users can drag-and-drop steps to rearrange workflows
The editorial calendar gives all users a full overview of upcoming deadlines
Users can collaborate and provide feedback on content
Ideas for content can be created and stored in Mintent
Creative briefs can be created for each piece of content
The calendar can be filtered by content type, persona, production stage, and more
Each step in the content creation workflow can be assigned to an individual or role
Users can view their assigned tasks in Mintent
Integration with Google Analytics gives users insight into the page views, sessions, and clicks for each piece of content
The content performance chart shows users how each type of content performs
Mintent video Mintent video Mintent screenshot: Users can drag-and-drop steps to rearrange workflows Mintent screenshot: The editorial calendar gives all users a full overview of upcoming deadlines Mintent screenshot: Users can collaborate and provide feedback on content Mintent screenshot: Ideas for content can be created and stored in Mintent Mintent screenshot: Creative briefs can be created for each piece of content Mintent screenshot: The calendar can be filtered by content type, persona, production stage, and more Mintent screenshot: Each step in the content creation workflow can be assigned to an individual or role Mintent screenshot: Users can view their assigned tasks in Mintent Mintent screenshot: Integration with Google Analytics gives users insight into the page views, sessions, and clicks for each piece of content Mintent screenshot: The content performance chart shows users how each type of content performs

Mintent Reviews

Mintent Reviews

Overall rating
4
/
5
Excellent
1

Very good
5

Average
1

Poor
0

Terrible
0

Value for Money
4
Features
3,9
Ease of Use
3,6
Customer Support
4,3
86% recommended this app
Lindsey J.

I love using Mintent for our strategy and content calendar needs.


Elle W.

Improved project collaboration

Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming deadlines which has helped manage projects more effectively.


Paige C.

A good marketing collaboration tool with built-in social media deployment options.


Elle W.

Overall, I think the system meets our business' needs.

It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.


Alyssa R.

Mintent is a great tool for content management, however is missing a few basic element.


Lindsey J.

I love using Mintent for our strategy and content calendar needs.

Used Daily for 2+ years
Reviewed on 2017/06/28
Review Source: Capterra

Pros

It is easy to use and offers great customization for our individual needs. I also love the features of the product that make it great for strategic planning.

Cons

Although Mintent has great integration with other products, it is hard for us to use it out of the box because of some of the design complexity of some of our page templates.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Elle W.
Industry: Marketing & Advertising
Company size: 1 001-5 000 Employees

Improved project collaboration

Used Daily for 1+ year
Reviewed on 2018/12/12
Review Source: Capterra

Overall, Mintent has improved collaboration and coordination. It also keeps track of upcoming deadlines which has helped manage projects more effectively.

Pros

Mintent makes it easy for our teams to collaborate in a single platform. Before we would have to share files back and forth through email or have separate conversations about revisions. Mintent allows everything to take place in the online platform. It's also easy to see the stage of a project, including if it's behind of schedule.

Cons

The functionality could be improved by integrating more effectively with other software.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Paige C.
Company size: 1 001-5 000 Employees

A good marketing collaboration tool with built-in social media deployment options.

Used Daily for 1+ year
Reviewed on 2018/05/15
Review Source: Capterra

Pros

The software has a lot of capability to be a great project management tool, encompassing many different people and departments of marketing. From designers to salesman, the software is easy to use, easy to comment and easy to upload big files. The software also notifies users via email when tasks are in their corner, with adjustable due dates.

Cons

The interface has changed multiple times, and gets more complicated with each update. The comments, overview and attachments used to be included on one page, and now are all on separate tabs, making using the software longer and more time consuming. It can also be difficult to make edits when switching between tabs.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Elle W.

Overall, I think the system meets our business' needs.

Used Daily for 1-5 months
Reviewed on 2017/06/28
Review Source: Capterra

It helps with project management. It also helps our organization to be able to track our projects by audience, business objective, etc.

Pros

I like that it holds team members accountable for their portions of projects. It is also helpful to see what our entire team is working on.

Cons

I think the social posting features can be improved. I have struggled with having to put in separate requests for different social sites, even though they are on the same topic. It would be nice if you could alter messaging and select which file you want for each platform within one project request. It make social and content planning more intensive that I would like.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Alyssa R.
Company size: 5 001-10 000 Employees

Mintent is a great tool for content management, however is missing a few basic element.

Used Daily for 6-12 months
Reviewed on 2017/06/28
Review Source: Capterra

Pros

Mintent is very easy to use and intuitive which helps organize the amount of content my organization manages.

Cons

Mintent is missing some basic functions that seem to be obvious in improving user experience. it also has some weird ticks.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

User recommendation
8/10
Based on 7 user ratings
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Mintent Pricing

Mintent Pricing

Starting from
US$500,00/month
Free Trial
Subscription
Value for money

$500/month for 5 users, $100 per additional user.

$500/month for 5 users, $100 per additional user.

Value for Money
4/5
Based on 7 user ratings
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Mintent Features

Mintent Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
3,9/5
Based on 7 user ratings
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Categories

Additional information for Mintent

Additional information for Mintent

Key features of Mintent

  • Asset library
  • Audience targeting
  • Brand management
  • CMS integrations
  • Calendar filtering
  • Content cost assessment
  • Content performance chart
  • Content planning
  • Content workflow automation
  • Custom creative brief
  • Custom workflows
  • Drag-and-drop workflow customization
  • Editorial calendar
  • Marketing automation integrations
  • Multi-channel publishing
  • Publish scheduling
  • Reporting & analytics
  • Social media integrations
  • Social media management
  • Task assignment
  • Task management
  • User-defined personas

Benefits

  • Users can define personas with different demographics, organization information, and profiles to show creators who their content should be aimed at, and create content strategies based on themes, personas, and customer buying cycles.

  • Users can create content workflows with assigned steps, and Mintent automatically notifies the assigned individual or role when their step is next in line.

  • Posts can be scheduled to LinkedIn, Twitter, or Facebook, and users can also publish blog posts or landing pages to their website.

  • The content performance chart allows users to identify which content type performs best for each persona, and integration with Google Analytics gives users insight into pageviews, clickthroughs, bounce rates, likes, shares, and retweets.

  • The asset library allows users to store, search, and reuse content assets, shared files, and drafts.

  • Mintent FAQs

    Mintent FAQs

    Below are some frequently asked questions for Mintent.

    Q. What type of pricing plans does Mintent offer?

    Mintent offers the following pricing plans:

    Starting from: US$500,00/month

    Pricing model: Subscription

    Free Trial: Not Available

    $500/month for 5 users, $100 per additional user.

    Q. What are the main features of Mintent?

    Mintent offers the following features:

    • Asset library
    • Audience targeting
    • Brand management
    • CMS integrations
    • Calendar filtering
    • Content cost assessment
    • Content performance chart
    • Content planning
    • Content workflow automation
    • Custom creative brief
    • Custom workflows
    • Drag-and-drop workflow customization
    • Editorial calendar
    • Marketing automation integrations
    • Multi-channel publishing
    • Publish scheduling
    • Reporting & analytics
    • Social media integrations
    • Social media management
    • Task assignment
    • Task management
    • User-defined personas

    Q. Who are the typical users of Mintent?

    Mintent has the following typical customers:

    Small Business, Non Profit, Mid Size Business

    Q. What languages does Mintent support?

    Mintent supports the following languages:

    English

    Q. What type of pricing plans does Mintent offer?

    Mintent has the following pricing plans:

    Subscription

    Q. Does Mintent support mobile devices?

    We do not have any information about what devices Mintent supports

    Q. What other apps does Mintent integrate with?

    Mintent integrates with the following applications:

    Act-On, Facebook, Google Analytics, Hootsuite, LinkedIn, Marketo Engage, Twitter, Wordpress

    Q. What level of support does Mintent offer?

    Mintent offers the following support options:

    Online Support, Knowledge Base, Phone Support, Video Tutorials