Aritic Pinpoint

Marketing automation platform for SME & mid-enterprise

About Aritic Pinpoint

Aritic platform is a full-stack automation platform. It includes marketing automation, communication automation, CRM application, service desk application and business automation stack designed for B2B companies. The Aritic platform has five major products under its wings including Aritic PinPoint, Aritic Sales CRM, Aritic Mail, Aritic Desk and Aritic Swarm. Each tool has a unique set of features to offer.

All these products together make up a comprehensive automation stack that includes marketing automation campaigns, contact segmentation, social branding, communication orchestration, lead management, sales enablement, team collaboration, transactional emails, mobile marketing, and customer service tactics.

Aritic PinPoint
A marketing automation tool designed for B2B companies across multiple industries. Aritic PinPoint helps businesses attract right visitors, nurture them and convert into potential leads. With effective automation campaigns and omnichannel marketing, Aritic PinPoint helps B2B businesses convert their leads into customers, and thereafter retain them.

Aritic Sales CRM
Aritic Sales CRM puts together the best of customer interactions and follow-ups for sales teams. The bidirectional integration with Aritic PinPoint enables businesses to align sales and marketing activities for exponential business growth. It offers a complete overview of customer interaction, purchase history, and engagement records from the beginning of time.

Aritic Mail
Aritic Mail is a transactional email platform that ensures immediate email delivery for transactional notifications. While every other email can wait, it is important to send transactional emails with zero delays. Aritic Mail ensures on-time delivery of emails in a highly secure way. It offers API integration, email delivery insights, and inbound email processing for businesses.

Aritic Swarm
Aritic Swarm takes team collaboration to the next level with an encrypted secured messaging option. The rich UI along with group messaging features among others, make Aritic Swarm a go-to-platform for teams that rely on ‘work together’ motto. It has everything a team may require,s starting with audio-video conferencing, multiple devices sync, screen sharing and secured file sharing.

Aritic Desk
Aritic Desk is designed for effective customer service, where customers can raise tickets regarding their issues which customer service teams will resolve. It comes with real-time chat support and social integrations. Aritic Desk makes customer servicing easier with multiple business hours feature, phone integration, and multi-lingual support. It is advanced and secured, and obviously makes customer-issue resolving faster. No more missing out on customer complains.

Key benefits of Aritic Pinpoint

  • Build personalized relationships with leads and customers. Interact and engage them to create a brand value and instill brand loyalty with Aritic PinPoint.

  • Segment contacts based on their website behavior, demographics like age, location, gender, etc., and stage.
    Create dynamic segments based on captured lead behavior, trigger, event, date, time and different state of contacts.

  • Identify hot leads and accelerate customer activation rate with lead scoring and tracking. Track lead behavior, assign positive and negative scores, and pinpoint the right leads for sales team to follow-up.

  • Design a lead scoring model that helps users engage with potential buyers and trigger activities that will push leads towards conversion.

  • Create more point actions to determine proper scoring for each activity of visitors, leads, and customers. Map their behavior and accordingly create actions to keep a track of their lead score.

  • Devices

    Business size

    S M L


    Australia, Canada, United Kingdom, India, United States

    Supported Languages

    English, French, German, Hebrew, Italian, Portuguese, Spanish


    Marketing automation
    User profile
    Create interactive and engaging landing pages
    Choose from a list of field types to customize forms
    Email performance overview
    Email delivery
    View 7 more
    Aritic Pinpoint video
    Aritic Pinpoint screenshot: Marketing automation Aritic Pinpoint screenshot: User profile Aritic Pinpoint screenshot: Create interactive and engaging landing pages Aritic Pinpoint screenshot: Choose from a list of field types to customize forms Aritic Pinpoint screenshot: Email performance overview Aritic Pinpoint screenshot: Email delivery


    Total features of Aritic Pinpoint: 84

    • A/B Testing
    • API
    • Access Controls/Permissions
    • Activity Tracking
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Auto-Responders
    • Automatic Lead Distribution
    • CAN SPAM Compliance
    • CRM
    • Calendar Management
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management
    • Chat/Messaging
    • Click Tracking
    • Collaboration Tools
    • Configurable Workflow
    • Contact Database
    • Contact Management
    • Content Management
    • Conversion Rate Optimization
    • Customer Segmentation
    • Customizable Branding
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customization
    • Data Profiling
    • Data Synchronization
    • Data Visualization
    • Delivery Tracking
    • Drip Campaigns
    • Dynamic Content
    • Email Marketing
    • Engagement Analytics
    • Event Triggered Actions
    • Image Library
    • Interaction Tracking
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Distribution
    • Lead Generation
    • Lead Management
    • Lead Nurturing
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Live Chat
    • Marketing Automation
    • Marketing Calendar
    • Mobile Access
    • Multi-Campaign
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multivariate Testing
    • Pipeline Management
    • Push Notifications
    • Real Time Notifications
    • Records Management
    • Reporting & Statistics
    • Reporting/Analytics
    • Rules-Based Workflow
    • SMS Messaging
    • Sales Analytics
    • Sales Reports
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Social Marketing
    • Social Media Integration
    • Source Tracking
    • Task Management
    • Team Calendars
    • Template Management
    • Third Party Integrations
    • Time & Expense Tracking
    • WYSIWYG Editor
    • Website Visitor Tracking
    • Workflow Management


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    Overall rating

    4,5 /5
    Value for Money
    Ease of Use
    Customer Support

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    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 17
    Uma ..
    Overall rating
    • Industry: Computer Software
    • Company size: 11-50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The Customer Journey Analytics - Aritic

    Reviewed on 2018/04/10

    Being in SAAS industry for us digital medium is key source of leads and at the same time 1 to 1...

    Being in SAAS industry for us digital medium is key source of leads and at the same time 1 to 1 engagement with all the incoming visitors and leads. We were having tough time to understand the acquired customer source, the journey of customer within digital medium which includes external and internal.
    Aritic PinPoint captures complete journey of customer from anonymous visitors to converted customer, we are able to know the leads stage, and which campaign performing well to reduce the customer journey in within the funnel. Their customer journey exactly able to tell which source , which campaign, which segment performing and which one is converting my customer faster. The matrices and automated engagement helped 4 X more conversion with Aritic PinPoint.


    Aritic PinPoint Conversion dashboard , Awareness Dashboard and Analytics report give me exact information and specially the customer journey graph and Pivot analytics gives the exact source and customer journey mapping.

    Aritic PinPoint Segmentation's filters are way ahead than any other provider and best part is detailed analytics report on segment with Marketing stage funnel view and related campaign performance at single place.


    Some of the features which are available in Enterprise only and I need to ask them to enable it in my professional plan. It is a multiple negotiation to enable some of the features from Enterprise to Professional, but they helped me and it was done for me.

    Kajal M.
    Overall rating
    • Industry: Hospital & Health Care
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Nice features and very good support

    Reviewed on 2018/03/08

    We have purchased and using this product for increasing traffic, covert those traffic to leads and...

    We have purchased and using this product for increasing traffic, covert those traffic to leads and also to increase visibility in Social platforms. We are so happy to see that the traffic is increasing in last few months, once we started using this product. Also by using lead scoring, we are able to do segmentation of leads with ease and efficiently.


    The main purpose of this product is to automate the marketing activities and with that increase the business in a systemic manner. Also they have a very supportive team. They have supported us whenever we were stacked. There are some beautiful features this product is having which we are using the most. Like lead scoring, on-site widget, form action definition, Social drip.


    Their Social media automation needs to be improved. But they have said they have improved and implemented some new things in Social media, which will come in the upcoming release.

    Vikrant M.
    Overall rating
    • Industry: Real Estate
    • Company size: 2-10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Pathetic, even valid email addresses are getting bounced

    Reviewed on 2018/10/10

    Never use this product. It was my bad decision that I left Constant Contact. Now, after loosing my...

    Never use this product. It was my bad decision that I left Constant Contact. Now, after loosing my business, I am moving again to CC and Mailchimp.


    Setup and ease of use. During setup, they will respond you on every minute and your emails will be shown as delivered in your trial period. Once you upgraded on the paid service, then the real game begins.


    Low level customer service. Their executives don't have any knowledge about the product. They will have a same response line (we are looking into this matter), wait time of 15-20 minutes.

    Even if you are raising a support ticket, they will answer after 4-5 days and with wrong information. Then they will send you an apology and it will marked as resolved. Means you are still looking for the solutions.

    Suppose, you sent an email to [email protected] and it will marked as delivered in Aritic dashboard. Now, after that, all the emails you are sending start getting bounced. I am using gmail and in touch with same person from my gmail account but here all the emails are held and bounced. I asked them but they did not provide any solution. I lost my business as my emails were not delivered and when I tried to contact my customers, they told me that they never received any emails from my side. Then I decided to check their dashboard and surprisingly, my most of the emails were bouncing and they have no clue about that.

    I called their customer service number, use their chat system but no success.

    Moazzam A.
    Overall rating
    • Industry: Pharmaceuticals
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The Identical leads feature and post sales training has not comparison

    Reviewed on 2018/03/06

    We have a huge sales team as due to pharmaceuticals domain with respect to marketing team.We need...

    We have a huge sales team as due to pharmaceuticals domain with respect to marketing team.We need an application, which can increase the productivity of marketing team to match the sales team.

    The application's identical leads feature and integration of CRM helped a lot.

    The application's lead score based trigger reduce their time.

    Now marketing team focus on creative and communication managed by the automation feature and among those - Automation drip campaign and Automation social campaign.

    The sales ready leads coming to sales got increase by 40% and this is very great for us.


    The Identical leads feature always report us about the lead which can get closed and we have seen the sudden jump of 40% more closure by team as they work only on the leads which can be get closed faster.

    The application webhook and Lead score triggers, it is something like marketing team always on work.

    The approach of the team after sales is very good, we are completely new in marketing automation and the team of Aritic PinPoint has taken us from basics. We have taken a lot of time and they never given-up on same.


    The huge list of application feature and we are not able to use till now. So need third party implementer to help us. If it can be done internally would be great.

    Navodit R.
    Overall rating
    • Industry: Internet
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Aritic PinPoint is indeed an operating system for the advanced Marketers!

    Reviewed on 2018/03/15

    One of the crucial problem Aritic PinPoint helped us combat issues related to Qualified Lead...

    One of the crucial problem Aritic PinPoint helped us combat issues related to Qualified Lead Generation and Lead Nurturing practices. Another excellent benefit is that it paves the way for a legitimate form of the business practices - you got it right! We've adopted Inbound Marketing via Aritic PinPoint


    ritic PinPoint is one of a permissive Marketing Automation Tool I have used! It has a simple and smooth user interface. I loved the advanced segmentation feature that allows me to segment the leads with their behavior pattern and associate suitable trigger pointers on them (Lead Scoring).


    Honestly, I hate nothing about Aritic PinPoint. There's room for an improvement in the integrations part with other software solutions, and the Reporting section needs a little more visual detailing in the arrangement of the data.

    Showing 5 reviews of 17 Read all reviews

    Aritic Pinpoint FAQs

    Below are some frequently asked questions for Aritic Pinpoint.

    Aritic Pinpoint offers the following pricing plans:

    • Starting from:
    • Pricing model: Free, Subscription
    • Free Trial: Available

    We do not have any information about Aritic Pinpoint features

    Aritic Pinpoint has the following typical customers:

    11-50, 51-200, 201-500, 501-1 000, 1 001+

    Aritic Pinpoint supports the following languages:

    English, French, German, Hebrew, Italian, Portuguese, Spanish

    Aritic Pinpoint supports the following devices:

    Aritic Pinpoint integrates with the following applications:

    3dcart, Alchemer, Asana, BILLIVING, BigMarker, Bigcommerce, Billomat, Braintree, Calendly, Campaign Monitor, Chargebee, Chargify, Clevertim, Close, Constant Contact, Crazy Egg, Drupal, Eventbrite, Facebook, Formstack Forms, FreshBooks, Freshdesk, FullContact, GetSiteControl, Gmail, GoToMeeting, GoToTraining, GoToWebinar, Google Ads, Google Analytics, Gravity Forms, Groove, HubSpot CRM, IFTTT, Instagram, Instapage, Janrain, Joomla, JotForm, Justuno, LinkedIn for Business, LiveChat, LoginRadius, Magento Commerce, Mailchimp, Mailchimp Transactional Email, Mailjet, MemberMouse, Microsoft Outlook, Nimble, Okta, OptinMonster, Oracle Primavera Cloud, Outgrow, PayPal, Pipedrive, PrestaShop, QuickBooks Online Advanced, Recurly, SAP Customer Data Cloud, Salesforce Platform, Salesforce Sales Cloud, ScheduleOnce, Segment, SendGrid, Shopify, Squarespace, Stripe, SugarCRM, SuperReceptionist, SupportBee, SurveyMonkey, Twilio Voice, Twitter, Unbounce, WebinarJam, Wistia, WordPress, Wufoo, Zapier, Zendesk, Zendesk Sell, Zoho Books, Zoho CRM, Zoom Meetings & Chat, Zuora, concrete5, iContact

    Aritic Pinpoint offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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