About Adverity

Adverity is a data management platform specialized in enabling data-driven marketers to demonstrate value faster and easier, by transforming siloed data into actionable insights.

By automating data integration from hundreds of sources, our vendor-agnostic, end-to-end platform delivers a single view of marketing performance across your business, revealing the tangible business impact of marketing activities, and uncovers real-time opportunities to fuel growth, by using augmented intelligence/augmented analytics/intelligent analytics.

Adverity is on a mission to empower teams to effortlessly utilize their data and turn it into powerful insights, decisions, and actions. Founded in 2015, Adverity powers the marketing intelligence of some of the world’s leading brands and agencies, including Ikea, Red Bull, GroupM, Unilever, Omnicom, Barilla, and Zurich Insurance. Our fast-growing company is headquartered in Vienna and has offices in Frankfurt, London, and New York.

Key benefits of Adverity

  • Unlike our competitors, we are offering a powerful end-to-end intelligence marketing solution that integrates all your data, analyze it and proactively uncovers optimization and growth opportunities by leveraging AI.

  • We're offering one of the largest connectors libraries and 500+ data sources to marketing, media, and e-commerce platforms.

  • Our collection tool uses the full potential of every single API by aggregating data on the most granular level. Unlike some competitors, the number of dimensions and metrics is not limited!

  • Our powerful transformation engine offers users a fast way of cleaning and harmonizing their data: everyone can adjust business-specific calculation rules and modify their data sets.

  • Our software works with your entire infrastructure without coding or manual data-wrangling: we support every BI, visualization tools, and data warehouses.

  • We are proud to have one of the most agile client success and development teams in the category.

  • But don’t take our word for it! Read our client reviews or let us prove our value in a customized live demo!

  • Devices

    Business size

    S M L

    Markets

    United Arab Emirates, Afghanistan, Antigua & Barbuda, Albania, Armenia and 160 others, Angola, Argentina, Austria, Australia, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Burundi, Benin, Bolivia, Brazil, Bahamas, Bhutan, Botswana, Belarus, Belize, Canada, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Côte d’Ivoire, Chile, Cameroon, China, Colombia, Costa Rica, Cuba, Cyprus, Germany, Djibouti, Denmark, Dominica, Dominican Republic, Algeria, Ecuador, Estonia, Egypt, Western Sahara, Eritrea, Spain, Ethiopia, Finland, France, Gabon, United Kingdom, Grenada, Georgia, Ghana, Guinea, Equatorial Guinea, Greece, South Georgia & South Sandwich Islands, Guatemala, Guinea-Bissau, Guyana, Hong Kong SAR China, Honduras, Haiti, Hungary, Indonesia, Ireland, Israel, India, Iraq, Iran, Iceland, Italy, Jamaica, Jordan, Japan, Kenya, Kyrgyzstan, Cambodia, Comoros, St. Kitts & Nevis, North Korea, South Korea, Kuwait, Kazakhstan, Laos, Lebanon, St. Lucia, Sri Lanka, Liberia, Lesotho, Lithuania, Latvia, Libya, Moldova, Montenegro, Madagascar, North Macedonia, Mali, Myanmar (Burma), Mongolia, Mauritania, Malta, Malawi, Mexico, Malaysia, Mozambique, Namibia, Niger, Nigeria, Nicaragua, Netherlands, Norway, Nepal, New Zealand, Oman, Panama, Peru, Philippines, Pakistan, Poland, Portugal, Paraguay, Qatar, Romania, Serbia, Russia, Rwanda, Saudi Arabia, Seychelles, Sudan, Sweden, Slovenia, Slovakia, Sierra Leone, Senegal, Somalia, Suriname, South Sudan, El Salvador, Syria, Chad, Togo, Thailand, Tajikistan, Turkmenistan, Tunisia, Turkey, Trinidad & Tobago, Taiwan, Tanzania, Ukraine, Uganda, United States, Uzbekistan, St. Vincent & Grenadines, Vietnam, Yemen, South Africa, Zambia, Zimbabwe

    Supported Languages

    English, German

    Images

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    Adverity video
    Adverity video
    Adverity screenshot: Adverity screenshot: Adverity screenshot:

    Features

    Total features of Adverity: 45

    • A/B Testing
    • API
    • Ad hoc Reporting
    • Alerts / Escalation
    • Alerts/Notifications
    • Analytics/ROI Tracking
    • Automatic Backup
    • Built-In Database
    • Campaign Tracking
    • Channel Attribution
    • Customizable Branding
    • Customizable Dashboard
    • Dashboard
    • Data Aggregation and Publishing
    • Data Connectors
    • Data Import/Export
    • Data Management
    • Data Transformation
    • Data Visualization
    • Data Warehouse Software
    • ETL Tools
    • Forecasting
    • Functions/Calculations
    • Job Scheduling
    • KPI Monitoring
    • Marketing Reports
    • Match & Merge
    • Multi-Channel Marketing
    • Multiple Data Sources
    • Performance Metrics
    • Predictive Analytics
    • Private Dashboards
    • Public Dashboards
    • Real-time Updates
    • Reporting/Analytics
    • Risk Alerts
    • Scheduled / Automated Reports
    • Scorecards
    • Search/Filter
    • Single Page View
    • Social Media Monitoring
    • Visual Analytics
    • Web Services
    • Website Analytics
    • Widgets

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    Reviews

    Overall rating

    4,5 /5
    (21)
    Value for Money
    4,3/5
    Features
    4,5/5
    Ease of Use
    4/5
    Customer Support
    4,5/5

    Already have Adverity?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 21
    Chanderdhar S.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2-10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Advanced ETL tool

    Reviewed on 2019/11/12

    Collect data from multiple data sources and store them in a warehouse. And use the data for further...

    Collect data from multiple data sources and store them in a warehouse. And use the data for further analysis and reporting.

    Pros

    Scheduled extraction with import reports. Also, support is always there to fix issues as soon as possible.

    Cons

    Repeated schema mapping for new data streams.

    Response from Adverity

    Thank you for taking the time to leave us this great review, Chanderdhar! We are happy to hear that you are pleased with our product and support team.

    Cheers,
    Your Adverity team

    Todd M.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 201-500 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Marketing Data and ETL Made Easy

    Reviewed on 2019/11/13

    We needed a flexible solution for automating the flow of data throughout internal tools and...

    We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.

    Pros

    Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs.

    As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs.

    Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support.

    Cons

    While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

    Response from Adverity

    Thank you very much for this great review, Todd!

    We are pleased to hear that our platform supports and enhances your marketing efforts and that you are happy with our support team.

    Cheers,
    Your Adverity Team

    Tina J.
    Overall rating
    • Review Source

    Overall rating

    Reviewed on 2019/03/16

    Verified Reviewer
    Overall rating
    • Industry: E-Learning
    • Company size: 501-1 000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Extremely customizable and powerful tool for marketing data automation, with a steep learning...

    Reviewed on 2019/11/22

    Automating marketing reports was a big challenge for us, given the size of the company and...

    Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools.
    Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well.

    Pros

    1. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits.
    2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time.
    3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool.

    Cons

    Learning curve is substantial - understanding the logic of the product takes time and some technical skills.
    Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.
    Documentation is still in development, and extra communication with support team is inevitable.

    Response from Adverity

    Thank you for taking the time to write us this great review!

    Cheers,
    Your Adverity team

    Ozgur A.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Marketing Tool

    Reviewed on 2019/10/01

    Reporting is going to be automated after we as a company decide what should we have in our general...

    Reporting is going to be automated after we as a company decide what should we have in our general reports. So far we created what we wanted. Now we are on our way to improve it specifically and get some insights through the reports

    Pros

    The ability to merge the data and visualize it in terms of marketing professional vision

    Cons

    It is a bit harder to use it properly until you get the grasp of how things are done. Adverity was my first data visualization tool to use. It can be the reason I didn't handle it at the very beginning. But after using other tools I can see why Adverity stands out

    Response from Adverity

    Hi Ozgur,

    Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

    Cheers,
    Your Adverity team

    Showing 5 reviews of 21 Read all reviews

    Adverity FAQs

    Below are some frequently asked questions for Adverity.

    Adverity offers the following pricing plans:

    • Starting from: US$1,00
    • Free Trial: Not Available

    Contact Adverity for pricing information.

    We do not have any information about Adverity features

    Adverity has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

    Adverity supports the following languages:

    English, German

    Adverity supports the following devices:

    Adverity integrates with the following applications:

    ActiveCampaign, AdRoll, Adjust, Adobe Analytics, AppFollow, AppsFlyer, Box, Brandwatch, Bynder, Celtra, ComScore, Criteo Dynamic Retargeting, Facebook, GoToWebinar, Google Ads, Google Analytics, Google Calendar, Google Cloud Monitoring API, Google Data Studio, Google Docs, Google Drive, HubSpot Marketing Hub, Instagram, Iterable, Kenshoo Infinity Suite, Kochava, LinkedIn for Business, Looker, Mailchimp, Mailgun, Marketo Engage, Microsoft Azure, Microsoft Power BI, Microsoft SharePoint, Mixpanel, Neustar UltraDNS, Optimizely, Outbrain, QlikView, Salesforce Marketing Cloud, Searchmetrics Suite, Semrush, Shopify, SimilarWeb Pro, Snapchat, Socialbakers Analytics Plus, Tableau, Taboola, Twitter, Webtrekk, Webtrends, Zendesk

    Adverity offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

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