Adverity
About Adverity
Centralized Data Management for the Modern Marketer
Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables businesses to blend disparate datasets such as sales, marketing, and advertising, to create a single source of truth over marketing performance.
Through automated connectivity to 600+ data sources and destinations, unrivaled data transformation options, and powerful data governance and access features, Adverity makes it easy to scale and automate your data operations and have trust in your data.
Key benefits of Adverity
Save time and money spent on integrating and preparing any of the data you need for marketing.
Improve the efficiency of data management and operations.
Improve your marketing decision-making thanks to accurate data exactly when and where you need it.
Have trust in your data through effective data governance.
Easily explore data and create customized data dashboards to uncover insights.
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Software buyers need your help! Product reviews help the rest of us make great decisions.
- Industry: Internet
- Company size: 5,001–10,000 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
"The best platform to extract Data and Benefits at a good Price"
Reviewed on 2022/03/09
As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all...
As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all of our social media performance data, which we can then import into our own internal Database for use in dashboards and other analytics projects. This saved us a lot of money because we don't have to spend a lot of time developing new software to incorporate this data and keep the connections running, as well as giving us more time to view our data and share it with others. This allows us to fully understand the impact of our social media channels, so we can create better content and improve our social media strategy.
Pros
With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features.
In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope.
Cons
When there's a problem, we don't always get alerts right away. We always find that some problem is being worked on, but we don't know what it is. For the rest I have no more complaints about Adverity
Response from Adverity
Hi Matthew,
Thank you for your detailed feedback, we really appreciate it!
Pleased to know that you have found our solution easy to implement and the data you gain is instrumental in your daily activities, especially for streamlining your social media strategy.
Many of our customers have benefited from customisations and our experts are consistently working on new features that will help refine daily processes. I have passed on your compliments and feedback to the Product Team.
You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers keep up to date on Adverity's solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager!
Many thanks,
Samia from Adverity
- Industry: Marketing & Advertising
- Company size: 51–200 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
All in one tool
Reviewed on 2022/12/14
Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization.
Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization.
Pros
The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support.
Cons
The data connectors can be finicky at times which causes us to troubleshoot.
Alternatives Considered
TableauReasons for Choosing Adverity
Our team did not have the manpower to build customized dashboards from Tableau.Switched From
TableauReasons for Switching to Adverity
Adverity offered more solutions and support for our team.Response from Adverity
Hi Laura,
Thank you for your feedback, we really appreciate it!
We are delighted to work with GS&F closely, ensuring that our solutions provide value and support for all your data needs.
I have passed on your compliments to our customer support team.
From all of us at Adverity, wishing you and your team a wonderful festive session!
Regards,
Samia from Adverity
- Industry: Marketing & Advertising
- Company size: 201–500 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great Data Integration tool
Reviewed on 2022/08/16
Pros
Ease of use, various data connection points readily available for integration and extraction, ranging from
Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio
Cons
Setting up data connections can be tricky for first time users, but you easily get used to it once you set up a few
Alternatives Considered
SupermetricsSwitched From
SupermetricsReasons for Switching to Adverity
Value for money, more data connection points availableResponse from Adverity
Hi George,
Thank you for taking the time to review us, we really appreciate it!
We consistently add and update our APIs to ensure customers maintain a smooth and consistent experience, helping them to get the most out of their data.
I have passed on your compliments to our internal teams.
We run regular Customer Focus Clinics, which keep our customers updated on our solutions and they are an opportunity to connect directly with our experts. If you would like to be invited, please reach out to your account manager.
All the best!
Samia from Adverity
- Industry: Retail
- Company size: 10,000+ Employees
- Used Weekly for 1+ year
-
Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
An excellent low-code ETL tool
Reviewed on 2022/06/08
Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn...
Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software.
Pros
Allows my non-data engineer marketers to extract and transform data without knowing Python. Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors.
Cons
The platform's user experience could be improved. It is not always obvious where to look for what you are looking for. It's complicated at first, but you quickly get the hang of it. I'd also like to see more template options. I wish the platform provided more administrative management features. However, they have already begun to incorporate these elements in general. It will be interesting to see how the platform's management capabilities evolve.
Response from Adverity
Hello,
We appreciate your feedback!
Pleased to know that you find our growing list of Connectors easy to implement within your team and the data you gain is instrumental for your client reporting.
Our experts are consistently working on new features that will help refine daily processes for our customers. I have passed on your compliments and feedback to the Product Team.
As you have experienced, our account managers work diligently with customers to understand their unique business requirements. We would encourage you to reach out to your account manager regarding sharing your experiences with Adverity in the form of a case study, that can help other customers in their Adverity journey.
Many thanks,
Samia from Adverity
- Industry: E-Learning
- Company size: 501–1,000 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Extremely customizable and powerful tool for marketing data automation, with a steep learning...
Reviewed on 2019/11/22
Automating marketing reports was a big challenge for us, given the size of the company and...
Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools.
Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well.
Pros
1. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits.
2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time.
3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool.
Cons
Learning curve is substantial - understanding the logic of the product takes time and some technical skills.
Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.
Documentation is still in development, and extra communication with support team is inevitable.
Response from Adverity
Thank you for taking the time to write us this great review!
Cheers,
Your Adverity team
Adverity FAQs
Below are some frequently asked questions for Adverity.Q. What type of pricing plans does Adverity offer?
Adverity offers the following pricing plans:
- Free Trial: Not Available
Contact Adverity for pricing information.
Q. Who are the typical users of Adverity?
Adverity has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Adverity support?
Adverity supports the following languages:
English, German
Q. Does Adverity support mobile devices?
Adverity supports the following devices:
Q. What other apps does Adverity integrate with?
Adverity integrates with the following applications:
ActiveCampaign, AdRoll, Adjust, Adobe Analytics, AppFollow, AppsFlyer, Box, Brandwatch, Bynder, Celtra, Comscore, Criteo, Emplifi Social Marketing Cloud, GoTo Webinar, Google Ads, Google Analytics 360, Google Calendar, Google Data Studio, Google Docs, Google Drive, HubSpot Marketing Hub, Instagram, Iterable, Kenshoo Infinity Suite, Kochava, LinkedIn for Business, Looker, Mailchimp, Mailgun, Marketo Engage, Meta for Business, Microsoft Azure, Microsoft Power BI, Microsoft SharePoint, Mixpanel, Neustar UltraDNS, Outbrain, Salesforce Marketing Cloud, Semrush, Shopify, Similarweb, Snapchat, Tableau, Taboola, Twitter/X, Webtrekk, Webtrends, Zendesk Suite
Q. What level of support does Adverity offer?
Adverity offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
Related categories
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Data Integration Tools
