Adverity

4.5 (26)
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The integrated data platform for teams that run on data.

About Adverity

Centralized Data Management for the Modern Marketer

Adverity is the integrated data platform for connecting, managing, and using your data at scale. The platform enables businesses to blend disparate datasets such as sales, marketing, and advertising, to create a single source of truth over marketing performance.

Through automated connectivity to 600+ data sources and destinations, unrivaled data transformation options, and powerful data governance and access features, Adverity makes it easy to scale and automate your data operations and have trust in your data.


Key benefits of Adverity

Save time and money spent on integrating and preparing any of the data you need for marketing.

Improve the efficiency of data management and operations.

Improve your marketing decision-making thanks to accurate data exactly when and where you need it.

Have trust in your data through effective data governance.

Easily explore data and create customized data dashboards to uncover insights.


Images

Adverity Software - Select from 600+ datasources in Adverity across marketing, e-commerce, sales, finance, and more.
Adverity Software - Adverity's Smart Naming Conventions use machine learning prevent errors and improve data governance.
Adverity Software - Utilize a powerful gen-AI enrichment tool, transform your data using no-code enrichments, or create custom script data transformations. Popular data transformations include splitting columns, reformatting dates, matching and mapping data, and more.
Adverity Software - Proactively ensure high quality data with AI-powered data duplicates detection, custom data alerts, and more.
Adverity Software - Ensure quality and governance along the entire data pipeline. Establish a two-way connection to your favorite data destination or use our built-in data storage for immediate data exploration.
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Adverity video
Adverity Software - Select from 600+ datasources in Adverity across marketing, e-commerce, sales, finance, and more.
Adverity Software - Adverity's Smart Naming Conventions use machine learning prevent errors and improve data governance.
Adverity Software - Utilize a powerful gen-AI enrichment tool, transform your data using no-code enrichments, or create custom script data transformations. Popular data transformations include splitting columns, reformatting dates, matching and mapping data, and more.
Adverity Software - Proactively ensure high quality data with AI-powered data duplicates detection, custom data alerts, and more.
Adverity Software - Ensure quality and governance along the entire data pipeline. Establish a two-way connection to your favorite data destination or use our built-in data storage for immediate data exploration.

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month

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Ease of Use

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Value for Money

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Reviews

Overall rating

4.5 /5
(26)
Value for Money
4.2/5
Features
4.4/5
Ease of Use
4.0/5
Customer Support
4.5/5

Already have Adverity?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 26
Matthew
Matthew
Overall rating
  • Industry: Internet
  • Company size: 5,001–10,000 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

"The best platform to extract Data and Benefits at a good Price"

Reviewed on 2022/03/09

As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all...

As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all of our social media performance data, which we can then import into our own internal Database for use in dashboards and other analytics projects. This saved us a lot of money because we don't have to spend a lot of time developing new software to incorporate this data and keep the connections running, as well as giving us more time to view our data and share it with others. This allows us to fully understand the impact of our social media channels, so we can create better content and improve our social media strategy.

Pros

With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features.
In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope.

Cons

When there's a problem, we don't always get alerts right away. We always find that some problem is being worked on, but we don't know what it is. For the rest I have no more complaints about Adverity

Response from Adverity

Hi Matthew,

Thank you for your detailed feedback, we really appreciate it!
Pleased to know that you have found our solution easy to implement and the data you gain is instrumental in your daily activities, especially for streamlining your social media strategy.
Many of our customers have benefited from customisations and our experts are consistently working on new features that will help refine daily processes. I have passed on your compliments and feedback to the Product Team.
You may be interested in joining our Customer Focus Clinics, that are planned every 8 weeks. They are webinars that help our customers keep up to date on Adverity's solutions as well the opportunity to ask questions directly to our experts. If you would like to join, please reach out to your account manager!

Many thanks,
Samia from Adverity

Laura
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 51–200 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

All in one tool

Reviewed on 2022/12/14

Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization.

Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization.

Pros

The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support.

Cons

The data connectors can be finicky at times which causes us to troubleshoot.

Alternatives Considered

Tableau

Reasons for Choosing Adverity

Our team did not have the manpower to build customized dashboards from Tableau.

Switched From

Tableau

Reasons for Switching to Adverity

Adverity offered more solutions and support for our team.

Response from Adverity

Hi Laura,

Thank you for your feedback, we really appreciate it!

We are delighted to work with GS&F closely, ensuring that our solutions provide value and support for all your data needs.
I have passed on your compliments to our customer support team.

From all of us at Adverity, wishing you and your team a wonderful festive session!

Regards,
Samia from Adverity

George
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great Data Integration tool

Reviewed on 2022/08/16

Pros

Ease of use, various data connection points readily available for integration and extraction, ranging from
Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio

Cons

Setting up data connections can be tricky for first time users, but you easily get used to it once you set up a few

Alternatives Considered

Supermetrics

Switched From

Supermetrics

Reasons for Switching to Adverity

Value for money, more data connection points available

Response from Adverity

Hi George,

Thank you for taking the time to review us, we really appreciate it!

We consistently add and update our APIs to ensure customers maintain a smooth and consistent experience, helping them to get the most out of their data.

I have passed on your compliments to our internal teams.

We run regular Customer Focus Clinics, which keep our customers updated on our solutions and they are an opportunity to connect directly with our experts. If you would like to be invited, please reach out to your account manager.

All the best!
Samia from Adverity

Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 9.0 /10

An excellent low-code ETL tool

Reviewed on 2022/06/08

Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn...

Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software.

Pros

Allows my non-data engineer marketers to extract and transform data without knowing Python. Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors.

Cons

The platform's user experience could be improved. It is not always obvious where to look for what you are looking for. It's complicated at first, but you quickly get the hang of it. I'd also like to see more template options. I wish the platform provided more administrative management features. However, they have already begun to incorporate these elements in general. It will be interesting to see how the platform's management capabilities evolve.

Response from Adverity

Hello,

We appreciate your feedback!

Pleased to know that you find our growing list of Connectors easy to implement within your team and the data you gain is instrumental for your client reporting.

Our experts are consistently working on new features that will help refine daily processes for our customers. I have passed on your compliments and feedback to the Product Team.

As you have experienced, our account managers work diligently with customers to understand their unique business requirements. We would encourage you to reach out to your account manager regarding sharing your experiences with Adverity in the form of a case study, that can help other customers in their Adverity journey.

Many thanks,
Samia from Adverity

Todd
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Marketing Data and ETL Made Easy

Reviewed on 2019/11/13

We needed a flexible solution for automating the flow of data throughout internal tools and...

We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.

Pros

Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs.

As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs.

Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support.

Cons

While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

Response from Adverity

Thank you very much for this great review, Todd!

We are pleased to hear that our platform supports and enhances your marketing efforts and that you are happy with our support team.

Cheers,
Your Adverity Team

Showing 5 reviews of 26 Read all reviews

Adverity FAQs

Below are some frequently asked questions for Adverity.

Adverity offers the following pricing plans:

  • Starting from: US$1.00
  • Free Trial: Not Available

Contact Adverity for pricing information.

Adverity has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Adverity supports the following languages:

English, German

Adverity supports the following devices:

Adverity integrates with the following applications:

ActiveCampaign, AdRoll, Adjust, Adobe Analytics, AppFollow, AppsFlyer, Box, Brandwatch, Bynder, Celtra, Comscore, Criteo, Emplifi Social Marketing Cloud, GoTo Webinar, Google Ads, Google Analytics 360, Google Calendar, Google Cloud Monitoring API, Google Data Studio, Google Docs, Google Drive, HubSpot Marketing Hub, Instagram, Iterable, Kenshoo Infinity Suite, Kochava, LinkedIn for Business, Looker, Mailchimp, Mailgun, Marketo Engage, Meta for Business, Microsoft Azure, Microsoft Power BI, Microsoft SharePoint, Mixpanel, Neustar UltraDNS, Optimizely, Outbrain, QlikView, Salesforce Marketing Cloud, Searchmetrics Suite, Semrush, Shopify, SimilarWeb Pro, Snapchat, Tableau, Taboola, Twitter/X, Webtrekk, Webtrends, Zendesk Suite

Adverity offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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