Adverity Overview

What is Adverity?

Adverity is a data management platform specialized in enabling data-driven marketers to demonstrate value faster and easier, by transforming siloed data into actionable insights.

By automating data integration from hundreds of sources, our vendor-agnostic, end-to-end platform delivers a single view of marketing performance across your business, revealing the tangible business impact of marketing activities, and uncovers real-time opportunities to fuel growth, by using augmented intelligence/augmented analytics/intelligent analytics.

Adverity is on a mission to empower teams to effortlessly utilize their data and turn it into powerful insights, decisions, and actions. Founded in 2015, Adverity powers the marketing intelligence of some of the world’s leading brands and agencies, including Ikea, Red Bull, GroupM, Unilever, Omnicom, Barilla, and Zurich Insurance. Our fast-growing company is headquartered in Vienna and has offices in Frankfurt, London, and New York.

Adverity Overview

Pricing

Starting from
US$1,00

Pricing options

Free Trial
Subscription
Value for money

Contact Adverity for pricing information.


Adverity Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English, German

Media

Adverity video Adverity video Adverity screenshot: Adverity screenshot: Adverity screenshot:

Adverity Reviews

Adverity Reviews

Overall rating
4,5
/
5
Excellent
11

Very good
9

Average
1

Poor
0

Terrible
0

Value for Money
4,3
Features
4,5
Ease of Use
4
Customer Support
4,5
95% recommended this app
Chanderdhar S.

Advanced ETL tool

Collect data from multiple data sources and store them in a warehouse. And use the data for further analysis and reporting.


Todd M.

Marketing Data and ETL Made Easy

We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.


Verified Reviewer

Extremely customizable and powerful tool for marketing data automation, with a steep learning...

Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools.
Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well.


Ozgur A.

Marketing Tool

Reporting is going to be automated after we as a company decide what should we have in our general reports. So far we created what we wanted. Now we are on our way to improve it specifically and get some insights through the reports


Chanderdhar S.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Advanced ETL tool

Used Daily for 6-12 months
Reviewed on 2019/11/12
Review Source: Capterra

Collect data from multiple data sources and store them in a warehouse. And use the data for further analysis and reporting.

Pros

Scheduled extraction with import reports. Also, support is always there to fix issues as soon as possible.

Cons

Repeated schema mapping for new data streams.

Response from Adverity

Thank you for taking the time to leave us this great review, Chanderdhar! We are happy to hear that you are pleased with our product and support team.

Cheers,
Your Adverity team

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Todd M.
Industry: Marketing & Advertising
Company size: 201-500 Employees

Marketing Data and ETL Made Easy

Used Daily for 1+ year
Reviewed on 2019/11/13
Review Source: Capterra

We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.

Pros

Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs.

As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs.

Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support.

Cons

While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

Response from Adverity

Thank you very much for this great review, Todd!

We are pleased to hear that our platform supports and enhances your marketing efforts and that you are happy with our support team.

Cheers,
Your Adverity Team

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Tina J.

Rating only

Reviewed on 2019/03/16
Review Source: GetApp
Verified Reviewer
Industry: E-Learning
Company size: 501-1 000 Employees

Extremely customizable and powerful tool for marketing data automation, with a steep learning curve

Used Daily for 1+ year
Reviewed on 2019/11/22
Review Source: Capterra

Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools.
Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well.

Pros

1. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits.
2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time.
3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool.

Cons

Learning curve is substantial - understanding the logic of the product takes time and some technical skills.
Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.
Documentation is still in development, and extra communication with support team is inevitable.

Response from Adverity

Thank you for taking the time to write us this great review!

Cheers,
Your Adverity team

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Ozgur A.
Industry: Marketing & Advertising
Company size: 51-200 Employees

Marketing Tool

Used Daily for 1+ year
Reviewed on 2019/10/01
Review Source: Capterra

Reporting is going to be automated after we as a company decide what should we have in our general reports. So far we created what we wanted. Now we are on our way to improve it specifically and get some insights through the reports

Pros

The ability to merge the data and visualize it in terms of marketing professional vision

Cons

It is a bit harder to use it properly until you get the grasp of how things are done. Adverity was my first data visualization tool to use. It can be the reason I didn't handle it at the very beginning. But after using other tools I can see why Adverity stands out

Response from Adverity

Hi Ozgur,

Thank you for the great review and constructive feedback. Please note that your suggestions will be taken into consideration as we always have a great focus on making our product & services better for our clients.

Cheers,
Your Adverity team

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
8,7/10
Based on 21 user ratings
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Adverity Pricing

Adverity Pricing

Starting from
US$1,00
Free Trial
Subscription
Value for money

Contact Adverity for pricing information.

Contact Adverity for pricing information.

Value for Money
4,3/5
Based on 21 user ratings
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Adverity Features

Adverity Features

API
Activity Dashboard
Ad hoc Reporting
Business Intelligence
Charting
Collaboration Tools
Customizable Reporting
Dashboard Creation
Data Filtering
Data Import/Export
Data Visualization
Filtered Views
Monitoring
Multiple Data Sources
Predictive Analytics
Real Time Analytics
Real Time Data
Reporting & Statistics
Third Party Integration
Visual Analytics
Features
4,5/5
Based on 21 user ratings
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Categories

Additional information for Adverity

Additional information for Adverity

Key features of Adverity

  • API Availability
  • Alerts / Escalation
  • Automatic Backup
  • Built-In Database
  • Business Intelligence
  • Channels Performance
  • Custom Online Databases
  • Data Cleansing
  • Data Connectors
  • Data Mining
  • Data Transformation
  • ETL
  • High Volume Processing
  • Market Segmentation
  • Marketing Data Harmonisation
  • Marketing Data Integration
  • Marketing Data Transformation
  • Multi-Channel Marketing
  • Performance Reports
  • Real Time Updates
  • Risk Alerts
  • Rules Based Algorithms
  • Visual Analytics
  • Web Analytics

Benefits

  • Unlike our competitors, we are offering a powerful end-to-end intelligence marketing solution that integrates all your data, analyze it and proactively uncovers optimization and growth opportunities by leveraging AI.

  • We're offering one of the largest connectors libraries and 500+ data sources to marketing, media, and e-commerce platforms.

  • Our collection tool uses the full potential of every single API by aggregating data on the most granular level. Unlike some competitors, the number of dimensions and metrics is not limited!

  • Our powerful transformation engine offers users a fast way of cleaning and harmonizing their data: everyone can adjust business-specific calculation rules and modify their data sets.

  • Our software works with your entire infrastructure without coding or manual data-wrangling: we support every BI, visualization tools, and data warehouses.

  • We are proud to have one of the most agile client success and development teams in the category.

  • But don’t take our word for it! Read our client reviews or let us prove our value in a customized live demo!

  • Adverity FAQs

    Adverity FAQs

    Below are some frequently asked questions for Adverity.

    Q. What type of pricing plans does Adverity offer?

    Adverity offers the following pricing plans:

    Starting from: US$1,00

    Pricing model: Subscription

    Free Trial: Available

    Contact Adverity for pricing information.

    Q. What are the main features of Adverity?

    Adverity offers the following features:

    • API Availability
    • Alerts / Escalation
    • Automatic Backup
    • Built-In Database
    • Business Intelligence
    • Channels Performance
    • Custom Online Databases
    • Data Cleansing
    • Data Connectors
    • Data Mining
    • Data Transformation
    • ETL
    • High Volume Processing
    • Market Segmentation
    • Marketing Data Harmonisation
    • Marketing Data Integration
    • Marketing Data Transformation
    • Multi-Channel Marketing
    • Performance Reports
    • Real Time Updates
    • Risk Alerts
    • Rules Based Algorithms
    • Visual Analytics
    • Web Analytics

    Q. Who are the typical users of Adverity?

    Adverity has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Adverity support?

    Adverity supports the following languages:

    English, German

    Q. What type of pricing plans does Adverity offer?

    Adverity has the following pricing plans:

    Subscription

    Q. Does Adverity support mobile devices?

    We do not have any information about what devices Adverity supports

    Q. What other apps does Adverity integrate with?

    Adverity integrates with the following applications:

    ActiveCampaign, Criteo, MARMIND, Marketo Engage, Microsoft Azure, Neustar UltraDNS, QlikView, Salesforce Marketing Cloud, Twitter, comScore

    Q. What level of support does Adverity offer?

    Adverity offers the following support options:

    Phone Support, Online Support, Knowledge Base, FAQs, Video Tutorials