Shape Integrated Software

PPC software that helps agencies optimize PPC ad spend

About Shape Integrated Software

Shape is a PPC software offering intelligent budget management and automation tooling to digital advertisers so they can eliminate spreadsheet tracking for good. The platform began as a tool designed to help digital advertisers track and manage their PPC spend on Google, Bing, LinkedIn, Twitter, Facebook, Youtube, Instagram, and Display and Video 360. However, Shape has quickly expanded to include robust spend and performance reporting, intelligent budget automation, team collaboration and communication tooling, and more ad platform integrations.

Shape differs from other advertising platforms by allowing advertisers to group any combination of campaigns into Budgets across any account, network, or channel. Budgets allow advertisers to track PPC spend for a set of campaigns toward a common spend goal, while also enabling advertisers to track performance according to their unique account and campaign structures.

As part of its suite of solutions and toolkits for PPC marketers, Shape now offers an easy-to-use API. The Shape API provides access to the Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, Youtube Ads, and and Microsoft Ads APIs. Teams can make unified calls to one API versus building/maintaining multiple (saving time and money).

Key benefits of Shape Integrated Software

Shape allows digital marketers to:

  • Automate the activation and pausing of PPC campaigns when spend nears the available budget cap.
  • Group any combination of accounts or campaigns into a budget with a common spend goal.
  • Analyze and optimize advertising campaigns across 8 ad platforms together.
  • Make changes to PPC budgets, bids, and more to the advertising platforms directly from Shape.
  • Customize and download current and past performance reports.

  • Devices

    Business size

    S M L

    Markets

    United States, Canada, United Kingdom, Australia, India and 4 others, Japan, Germany, Brazil, Mexico

    Supported Languages

    English

    Images

    Shape's intuitive dashboard helps PPC marketers manage advertising spend easily. Group any combination of campaigns across any accounts, channels, or networks into budgets and monitor spend and performance
    The Budget view displays current metrics in interactive charts and data tables to let users know how campaigns are performing in relation to performance goals
    The Budget conditions graph is an interactive graph that displays how spend and performance metrics are trending throughout any budget cycle
    Along with charts, Shape offers multiple "Decision Grid" data tables that provide detailed metrics on performance, broken down into client, budget, campaign, adgroup/ad set, ad, and keyword level
    Shape's BudgetPacer provides data-backed recommendations that estimate the optimal maximum budget a campaign (or group of campaigns) can spend
    Shape notifies users of their current PPC advertising performance along with estimated results
    View 7 more
    Shape Integrated Software video
    Shape Integrated Software video
    Shape Integrated Software screenshot: Shape's intuitive dashboard helps PPC marketers manage advertising spend easily. Group any combination of campaigns across any accounts, channels, or networks into budgets and monitor spend and performance Shape Integrated Software screenshot: The Budget view displays current metrics in interactive charts and data tables to let users know how campaigns are performing in relation to performance goals Shape Integrated Software screenshot: The Budget conditions graph is an interactive graph that displays how spend and performance metrics are trending throughout any budget cycle Shape Integrated Software screenshot: Along with charts, Shape offers multiple "Decision Grid" data tables that provide detailed metrics on performance, broken down into client, budget, campaign, adgroup/ad set, ad, and keyword level Shape Integrated Software screenshot: Shape's BudgetPacer provides data-backed recommendations that estimate the optimal maximum budget a campaign (or group of campaigns) can spend Shape Integrated Software screenshot: Shape notifies users of their current PPC advertising performance along with estimated results

    Features

    Total features of Shape Integrated Software: 32

    • API
    • Activity Dashboard
    • Advertising Management
    • Application Integration
    • Automatic Notifications
    • Budget Control
    • Budgeting
    • Campaign Analysis
    • Campaign Management
    • Campaign Planning
    • Campaign Segmentation
    • Customer Database
    • Customizable Reporting
    • Customizable Templates
    • Dashboard Creation
    • Data Import/Export
    • Data Profiling
    • Email Alerts
    • Goal Setting / Tracking
    • Historical Analysis
    • Monitoring
    • Multi-Channel Marketing
    • Performance Reports
    • Project Budgeting
    • ROI Analytics
    • Reporting & Statistics
    • Social Advertising
    • Social Media Integration
    • Social Media Metrics
    • Tagging
    • Third Party Integration
    • Trend Analysis

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    Reviews

    Overall rating

    5 /5
    (2)
    Value for Money
    5/5
    Features
    3,5/5
    Ease of Use
    5/5
    Customer Support
    5/5

    Already have Shape Integrated Software?

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    Write a Review!
    Showing 5 reviews of 2
    Jeron M.
    Overall rating
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support

    My company loves using Shape. This tool has helped us considerably in managing our various...

    Reviewed on 2017/09/05

    Pros

    My company loves using Shape. This tool has helped us considerably in managing our various campaigns effectively. Shout out to cust support for being awesome and helping us whenever we had questions! I highly recommend Shape to anyone in need of a tool to manage ad campaigns.

    Cons

    There really are no cons for the software. I would recommend creating a more robust reporting software with the product in the future for increased usage. The product performs great as is.

    Response from Shape Integrated Software

    Thank you for the outstanding review Jeron! We love that we get the opportunity to work with wonderful customers like you and to build PPC software for teams like yours to automate repetitive, manual PPC processes!

    We're always looking for ways to improve our platform, so we'll be sure to pass your request for more robust reporting software to our team!

    Andrea M.
    Overall rating
    • Industry: Law Practice
    • Company size: 11-50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Not what I expected...

    Reviewed on 2019/10/28

    Pros

    Ease of use. Incredible customer service.

    Cons

    Getting a functional report was difficult. I constantly felt like I was asking the programmers to "fix something" in our database.

    Shape Integrated Software FAQs

    Below are some frequently asked questions for Shape Integrated Software.

    Shape Integrated Software offers the following pricing plans:

    • Starting from: US$299,00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Pricing is dependent on advertising spend managed on Shape platform. No account or user limits! Discounts available for 6-month and 12-month agreements. Additional Pricing Tiers (Pre-Discount): $299/mo for up to $100K/mo spend $499/mo for up to $250K/mo spend $799/mo for up to $375K/mo spend $999/mo for up to $500K/mo spend $1499/mo for up to $750K/mo spend $1999/mo for up to $1M/mo spend $2499/mo for up to $1.25M/mo spend $2999/mo for up to $1.5M/mo spend $3499/mo for up to $1.75M/mo spend $3999/mo for up to $2M/mo spend Request a Quote for >$2M/mo spend

    Shape Integrated Software offers the following features:

    • API for 8 ad platforms incl. Google, Bing, Facebook, & more
    • Account, Campaign, Ad Set/AdGroup, Keyword Monitoring
    • Analytics / ROI Tracking
    • Auto-sync new PPC campaigns
    • Automate PPC Budget management with features incl. AutoPilot
    • Bing Ads API
    • BudgetPacer helps you estimate clients' optimal PPC spends
    • Cross-account budgeting
    • Cross-network campaigns
    • Customize reporting based on your account/campaign structure
    • Data Archives
    • Data Segmentation
    • Display & Video 360 (fka Doubleclick) Integration
    • Facebook Ads API
    • Google Ads API
    • Google, Bing, LinkedIn, Twitter, Facebook, Youtube Data
    • Identify trends & optimize campaigns with graphs & alerting
    • Instagram Integration
    • LinkedIn Ads API
    • Monitor & analyze social advertising metrics & spend
    • Monitor & optimize Facebook ads campaigns direct from Shape
    • Monitor & optimize advertising campaigns direct from Shape
    • Monitor, analyze & optimize your PPC campaigns from Shape
    • PPC Account & Campaign Management
    • PPC Alerts
    • PPC Budget Management
    • Paid Search Campaigns
    • Paid Social Campaigns
    • Pause/Enable PPC campaigns based on spend
    • Performance Dashboards
    • Push 2-Way Changes between Shape & Advertising Platforms
    • RollOver unused/overspent PPC budgets to next cycle
    • Segment campaigns by search, social, display, video & more
    • Shape Integrates with Facebook Ads API
    • Twitter API
    • Video Campaigns
    • Youtube Integration

    Shape Integrated Software has the following typical customers:

    Small Business, Large Enterprises, Freelancers, Mid Size Business

    Shape Integrated Software supports the following languages:

    English

    We do not have any information about what devices Shape Integrated Software supports

    Shape Integrated Software integrates with the following applications:

    Facebook, Google AdWords, Instagram, LinkedIn, Twitter

    Shape Integrated Software offers the following support options:

    Phone Support, Online Support, FAQs, Knowledge Base, Video Tutorials

    Related categories

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