Loomly

Your Simple Social Media Calendar Tool

4,7 /5 (409 reviews) Write a Review!

Loomly Overview

What is Loomly?

Loomly is a social media calendar management tool that helps teams and individuals create and schedule content for social media networks including Facebook, Instagram, Twitter, Pinterest, Google+ & LinkedIn. Via an intuitive interface and innovative features, users can get ideas for social posts, enjoy live post optimization tips, preview social media posts, manage approval workflows, boost post with ads, moderate comments and messages, automate post scheduling & measure their success with advanced analytics.

Loomly is available as a web platform, with native mobile applications for iOS & Android.

Loomly Overview

Pricing

Starting from
US$25,00/month

Pricing options

Free Trial
Subscription
Value for money

Base (2 user + up to 10 social accounts): $34/month (or $25/month when paid annually)

Standard (up to 6 users + up to 20 social accounts): $76/month (or $57/month when paid annually)

Advanced (up to 16 users + up to 35 social accounts): $159month (or $119/month when paid annually)

Premium (up to 26 users + up to 50 social accounts): $332/month (or $249/month when paid annually)

Enterprise (27+ users + up to 51+ social accounts): contact us!


Loomly Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English

Media

Loomly activity dashboard
Mobile app: calendar views
Mobile app: post management
Mobile app: post previews
Loomly activity dashboard
Mobile app: real-time notifications
Mobile app: calendar views
Mobile app: calendar views
Loomly video Loomly screenshot: Loomly activity dashboard Loomly screenshot: Mobile app: calendar views Loomly screenshot: Mobile app: post management Loomly screenshot: Mobile app: post previews Loomly screenshot: Loomly activity dashboard Loomly screenshot: Mobile app: real-time notifications Loomly screenshot: Loomly screenshot: Loomly screenshot: Mobile app: calendar views Loomly screenshot: Mobile app: calendar views

Loomly Reviews

Loomly Reviews

Overall rating
4,7
/
5
Excellent
302

Very good
97

Average
8

Poor
1

Terrible
1

Value for Money
4,6
Features
4,4
Ease of Use
4,7
Customer Support
4,8
98% recommended this app
Darien C.

Great Social Media Management Platform missing a few core features

Overally, I have enjoyed using Loomly, and plan on continuing to use this platform! It offers robust & useful features at a lower pricepoint than most competitors (such as multiple users), and they demonstrate their commitment to constantly improving the platform as needed. Highly recommend this platform to all!


Verified Reviewer

Unique Organization for Optimal Analytics

This software has allowed us to speed our workflow with minimal effort without adjusting how we strategize and build social campaigns. It is the one management software that I have found that actually works the way we work rather than forcing us into a different workflow. Finally, superior analytical tracking has helped us raise the bar on how we write, design, and strategize our social campaigns and buckets.


Tara C.

Okay platform

My experience with Loomly is very poor. Forget about contacting customer support because there is none. If you do get a hold of someone, it is the same canned responses or no responses. I've had my analytics disappear numerous times without any way of getting them back, except going through the original social app's insights. Keep in mind that will not work with Instagram. Those will never be recovered. Yearly plans cannot be refunded (see fine print) if they're not holding up their end of the agreement. Probably the worst overall experience with a social posting app.


Sarah O.

The best social media calendar for organization out there!

My overall experience with Loomly has been positive. It's helped us save a TON of time when it comes to organizing social media posts. We wouldn't be able to keep up with the constant social media posting if it wasn't for Loomly!


Verified Reviewer

Makes you feel like a social media pro

Despite the limitation of viewing analytics on our current plan, we're pleased with the features that are available to us. The recommendations that are placed throughout the dashboard are helpful to beef up your social media postings and are things we wouldn't consider had it not been for them. Loomly makes us feel as if we're social media gurus simply by giving us tips on how to use their platform.


Darien C.
Industry: Nonprofit Organization Management
Company size: 2-10 Employees

Great Social Media Management Platform missing a few core features

Used Daily for 1-5 months
Reviewed on 2020/01/08
Review Source: Capterra

Overally, I have enjoyed using Loomly, and plan on continuing to use this platform! It offers robust & useful features at a lower pricepoint than most competitors (such as multiple users), and they demonstrate their commitment to constantly improving the platform as needed. Highly recommend this platform to all!

Pros

Loomly does a great job of helping simplify and manage multiple social media platforms, providing a great experience for planning and executing your brands social media plans. I love the ease of use that Loomly provides in having multiple team members manage social media calendars, and how incredibly simple it is to create posts & plan out your posting strategy. Top that all off with very competitive and simple pricing options, this platform offers a good user experience & interface for all your social media needs.

Cons

Loomly is missing a few key features that you would expect on a Social Media Management Platform, but none are more important than the ability to automatically post to your brands Instagram account. This is a feature that they are working on, but it is the main feature that I wish they would add soon. Furthermore, if they were to add an Instagram story option to their software & eventually automatic posting to Instagram stories, this platform would improve 100x.

Apart from those things, there are a number of simple UI issues that I wish they would remedy; including:
(1) Quickly adding a post from the calendar Month view ignores your preset posting schedule times (defaults to 3:00pm, you have to manually change it)
(2) Manually changing scheduled times from the "Add Post" option in Month won't allow you to type in a time - you have to obnoxiously click an arrow to get the proper time
(3) Manually posting to Instagram does not support multiple images - even though you can schedule multiple images to be posted. To post multiple images, you have to go into the Loomly library from their mobile site (the app won't let you do it) & download each image individually - which isn't terrible, except...
(4) The Loomly Mobile Website is not fully optimized for mobile devices, as the "Help"/"Contact us" button blocks parts of the bottom menu that appears when selecting an image in the library to download, making me have to use the desktop site to download images on mobile.

Response from Loomly

Dear Darien, Thank you so much for your detailed review, this is immensely helpful. I am really glad to read that you are enjoying using Loomly: this means the world to us. As far as Instagram direct publishing is concerned, I confirm that we are doing everything we can to bring this to you as soon as feasible. Regarding the 4 UI improvements you suggest, I have taken note of each one of them and will be sharing with our product team. Please let us know if we can assist you with anything else. Sincerely, Thibaud Clement, CEO of Loomly.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Verified Reviewer
Industry: Education Management
Company size: 201-500 Employees

Unique Organization for Optimal Analytics

Used Daily for 6-12 months
Reviewed on 2021/01/07
Review Source: GetApp

This software has allowed us to speed our workflow with minimal effort without adjusting how we strategize and build social campaigns. It is the one management software that I have found that actually works the way we work rather than forcing us into a different workflow. Finally, superior analytical tracking has helped us raise the bar on how we write, design, and strategize our social campaigns and buckets.

Pros

The ability to tag posts has enabled us to dig deeper into our analytics, tracking content items by subject and design elements, to promote knowledgeable decision making when we revise quarterly social strategy.

Cons

As a relatively new software, there are certain features that they are working to debug, correct, or expand. Some elements in the post building process could likely be streamlined. But customer service is very transparent with issues and opportunities and very willing to help.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Tara C.
Industry: Construction
Company size: 51-200 Employees

Okay platform

Used Daily for 2+ years
Reviewed on 2020/06/04
Review Source: Capterra

My experience with Loomly is very poor. Forget about contacting customer support because there is none. If you do get a hold of someone, it is the same canned responses or no responses. I've had my analytics disappear numerous times without any way of getting them back, except going through the original social app's insights. Keep in mind that will not work with Instagram. Those will never be recovered. Yearly plans cannot be refunded (see fine print) if they're not holding up their end of the agreement. Probably the worst overall experience with a social posting app.

Pros

-Visual calendar to see current and upcoming posts
-Multi-team use, can control who has specific access but that requires more money
-Library to keep all assets in with information

Cons

-Nothing to run ads through; FB allows to drop a pin in which you want to run ads-this app cannot do that type of heavy lifting.
-Loomly ends up deleting analytics at any moment. Make sure you write them down or print before they're lost, but this is the reason you're paying for more, right?
-Does not post to Instagram nor YouTube. Must manual post everything for those sites
-Any third parties they use for posting, they change it every year. So you need to register with those companies to get anything posted to Instagram.
-Don't rely on any help from the platform. No customer service or support to speak of. Often times you're ignored or allowed to try and figure out their platform issues. In the end, it's not convenient to use.

Response from Loomly

Dear Tara,
Thanks for your review.
I'm sorry to read that your experience was not satisfactory.
My team will reach out to learn more about what happened.
Until then I'm addressing your concerns through Capterra:
Loomly does support Facebook & Instagram Ads. You are correct that tagging products is not available yet.
Loomly does not delete analytics data, even after you cancel your subscription. Only exception: LinkedIn no longer allows storing data that is older than a year.
Native publishing to Instagram is expected to be available this year. For now, publishing to Instagram is available through Zapier. Loomly used to be integrated with another service, which unilaterally discontinued the integration with short notice.
Native publishing to YouTube is already available.
We offer support 7 days a week with a 30-minutes average response time.
Again, I am sorry about your experience and my team will be in touch soon.
Sincerely,
Thibaud Clement, CEO of Loomly

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 4.0/10

Sarah O.
Industry: Retail
Company size: 2-10 Employees

The best social media calendar for organization out there!

Used Daily for 1+ year
Reviewed on 2020/10/13
Review Source: Capterra

My overall experience with Loomly has been positive. It's helped us save a TON of time when it comes to organizing social media posts. We wouldn't be able to keep up with the constant social media posting if it wasn't for Loomly!

Pros

Loomly helps us create and organize all of our social media posts in one easy-to-use calendar. We can schedule Twitter, Facebook, Instagram, Linkedin, and more social posts in the Loomly platform. I love the calendar view, where we can easily see all of our social posts in one section. I also love that you can drag-and-drop to quickly reschedule certain posts, making it very easy to organize and plan out our calendar. The auto-posting function is great, where it automatically publishes your posts to your social media accounts, saving us time and energy. There is also a great approval system where you can submit your posts for review if another coworker in your company would like to review them first before publishing.

Cons

I don't love that Loomly doesn't integrate with Instagram. Loomly can automatically publish your social posts to Facebook, Twitter, and Linkedin, but it doesn't connect to Instagram. You have to go through another 3rd party website called Zapier which costs money and is a little complicated to set up (it's also very glitchy in our experience). So we still have to manually publish our Instagram posts each day.

Response from Loomly

Dear Sarah, Thank you very much for your review, this is truly appreciated. I am glad to read that Loomly keeps on being useful for your team. I sincerely hear you regarding Instagram and we keep on doing everything we can to bring automated publishing to you as soon as feasible. Please let us know if we can help with anything else. Sincerely, Thibaud, CEO of Loomly

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Information Services
Company size: 201-500 Employees

Makes you feel like a social media pro

Used Weekly for 6-12 months
Reviewed on 2020/09/22
Review Source: Capterra

Despite the limitation of viewing analytics on our current plan, we're pleased with the features that are available to us. The recommendations that are placed throughout the dashboard are helpful to beef up your social media postings and are things we wouldn't consider had it not been for them. Loomly makes us feel as if we're social media gurus simply by giving us tips on how to use their platform.

Pros

Major benefit of Loomly is the ability to preview your post before it publishes. You'll see the draft text, image preview and link so that you know exactly what will be posted. In addition, before you post, it has indicators or suggestions below the preview to let you know if you need to cut back on text, add an image, when the best time and day to post is and how to increase engagement. Loomly allows you to create individual calendars of accounts you'll be posting content to. With several social media profiles we manage, it's a convenient feature to view all published posts with all accounts or a single one.

Cons

You need to upgrade your plan to the next level (Standard) in order to view any analytics. While we are on the Base plan, it isn't a part of our subscription which you'd think would be a standard for any paid account.

Response from Loomly

Hello, Thank you very much for your review, this is immensely helpful. I am glad to read that you are enjoying Loomly so far. I would like to help you regarding the cost of Advanced Analytics, but I do not have access to your contact details through this review: if you don't mind sending me an email at [email protected] about this, I will ask our support team to see what we can do. Please also let me know if I can help with anything else. Sincerely, Thibaud, CEO of Loomly.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 7.0/10

User recommendation
9,1/10
Based on 409 user ratings
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Loomly Pricing

Loomly Pricing

Starting from
US$25,00/month
Free Trial
Subscription
Value for money

Base (2 user + up to 10 social accounts): $34/month (or $25/month when paid annually)

Standard (up to 6 users + up to 20 social accounts): $76/month (or $57/month when paid annually)

Advanced (up to 16 users + up to 35 social accounts): $159month (or $119/month when paid annually)

Premium (up to 26 users + up to 50 social accounts): $332/month (or $249/month when paid annually)

Enterprise (27+ users + up to 51+ social accounts): contact us!

Base (2 user + up to 10 social accounts): $34/month (or $25/month when paid annually)

Standard (up to 6 users + up to 20 social accounts): $76/month (or $57/month when paid annually)

Advanced (up to 16 users + up to 35 social accounts): $159month (or $119/month when paid annually)

Premium (up to 26 users + up to 50 social accounts): $332/month (or $249/month when paid annually)

Enterprise (27+ users + up to 51+ social accounts): contact us!

Value for Money
4,6/5
Based on 409 user ratings
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Loomly Features

Loomly Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,4/5
Based on 409 user ratings
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Categories

Additional information for Loomly

Additional information for Loomly

Key features of Loomly

  • @mentions
  • Access control
  • Action management
  • Action planning
  • Activity dashboard
  • Activity management
  • Activity tracking
  • Advertising management
  • Alerts / escalation
  • Analytics
  • Application integration
  • Approval process control
  • Approval workflow
  • Automated billing
  • Automated publishing
  • Automatic formatting
  • Automatic notifications
  • Automatic reminders
  • Best practices repository
  • Built-in database
  • Calendar management
  • Calendar templates
  • Campaign analysis
  • Campaign management
  • Campaign planning
  • Campaign scheduling
  • Collaboration tools
  • Collaborative review
  • Collaborative workspace
  • Commenting
  • Communications calendar
  • Configurable workflow
  • Content library
  • Content management
  • Cooperative writing
  • Data import/export
  • Document approval
  • Duplicate detection
  • Dynamic workflow
  • Email alerts
  • Email integration
  • Email invitations & reminders
  • Email notifications
  • Engagement analytics
  • File management
  • Filtered views
  • Graphical user interface
  • Graphical workflow editor
  • Invoice management
  • Knowledge base
  • Metadata management
  • Multi social media account management
  • Multi-campaign
  • Multi-channel communication
  • Multi-channel marketing
  • Multi-user collaboration
  • Multiple projects
  • Multiple user accounts
  • Planning tools
  • Post Optimization Tips
  • Post analytics
  • Post idea management
  • Post ideas
  • Post preview mode
  • Posts scheduling
  • Privacy options
  • Process management
  • Project management
  • Project workflow
  • Real time analytics
  • Real time updates
  • Recurring billing
  • Reporting & statistics
  • Role management
  • Role-based permissions
  • Rules based algorithms
  • Rules-based workflow
  • SSL security
  • Secure login
  • Self-enrollment
  • Social media integration
  • Social media metrics
  • Social network marketing
  • Tagging
  • Task management
  • Template management
  • Text analysis
  • Third party integration
  • To-do list
  • Tracking features
  • Unicode compliance
  • Version control

Benefits

  • Manage all social media calendars from the central dashboard in Loomly, and get notified when team members update or comment upon content.

  • Maximize the organic ROI of content by composing social media posts based on proven rules.

  • Use Loomly's preview mode to see what social media posts will look like on various social networks, before they go live.

  • Submit each social media post to a client or superior for approval before publishing.

  • Increase your posts reach with post promotion

  • Schedule posts with Loomly

  • Loomly FAQs

    Loomly FAQs

    Below are some frequently asked questions for Loomly.

    Q. What type of pricing plans does Loomly offer?

    Loomly offers the following pricing plans:

    Starting from: US$25,00/month

    Pricing model: Subscription

    Free Trial: Available

    Base (2 user + up to 10 social accounts): $34/month (or $25/month when paid annually) Standard (up to 6 users + up to 20 social accounts): $76/month (or $57/month when paid annually) Advanced (up to 16 users + up to 35 social accounts): $159month (or $119/month when paid annually) Premium (up to 26 users + up to 50 social accounts): $332/month (or $249/month when paid annually) Enterprise (27+ users + up to 51+ social accounts): contact us!

    Q. What are the main features of Loomly?

    Loomly offers the following features:

    • @mentions
    • Access control
    • Action management
    • Action planning
    • Activity dashboard
    • Activity management
    • Activity tracking
    • Advertising management
    • Alerts / escalation
    • Analytics
    • Application integration
    • Approval process control
    • Approval workflow
    • Automated billing
    • Automated publishing
    • Automatic formatting
    • Automatic notifications
    • Automatic reminders
    • Best practices repository
    • Built-in database
    • Calendar management
    • Calendar templates
    • Campaign analysis
    • Campaign management
    • Campaign planning
    • Campaign scheduling
    • Collaboration tools
    • Collaborative review
    • Collaborative workspace
    • Commenting
    • Communications calendar
    • Configurable workflow
    • Content library
    • Content management
    • Cooperative writing
    • Data import/export
    • Document approval
    • Duplicate detection
    • Dynamic workflow
    • Email alerts
    • Email integration
    • Email invitations & reminders
    • Email notifications
    • Engagement analytics
    • File management
    • Filtered views
    • Graphical user interface
    • Graphical workflow editor
    • Invoice management
    • Knowledge base
    • Metadata management
    • Multi social media account management
    • Multi-campaign
    • Multi-channel communication
    • Multi-channel marketing
    • Multi-user collaboration
    • Multiple projects
    • Multiple user accounts
    • Planning tools
    • Post Optimization Tips
    • Post analytics
    • Post idea management
    • Post ideas
    • Post preview mode
    • Posts scheduling
    • Privacy options
    • Process management
    • Project management
    • Project workflow
    • Real time analytics
    • Real time updates
    • Recurring billing
    • Reporting & statistics
    • Role management
    • Role-based permissions
    • Rules based algorithms
    • Rules-based workflow
    • SSL security
    • Secure login
    • Self-enrollment
    • Social media integration
    • Social media metrics
    • Social network marketing
    • Tagging
    • Task management
    • Template management
    • Text analysis
    • Third party integration
    • To-do list
    • Tracking features
    • Unicode compliance
    • Version control

    Q. Who are the typical users of Loomly?

    Loomly has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Loomly support?

    Loomly supports the following languages:

    English

    Q. Does Loomly support mobile devices?

    Loomly supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Loomly integrate with?

    Loomly integrates with the following applications:

    Buffer, Facebook, Instagram, LinkedIn, Twitter

    Q. What level of support does Loomly offer?

    Loomly offers the following support options:

    Online Support, FAQs, Knowledge Base