Enabler

3.7 (3)
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Enterprise-level email marketing software

About Enabler

Enabler is an enterprise-level email marketing software which supports email consultancy, campaign management, and template design services. With creative templates, personalization and targeting tools, surveys, forms, landing pages, and marketing automation technology, Enabler aims to deliver a comprehensive email marketing solution. Enabler also offers campaign reporting and advanced analytics.

With Enabler’s drag-and-drop, WYSIWYG editor, users can create mobile-responsive email templates. Custom colour palettes allow users to design templates which match the brand or style of their business. Enabler’s built-in image library grants users access to over 500,000 copyright-free stock images. Users can also upload and edit their own images and GIFs using Enabler’s photo editor. Features such as dynamic content, smart segmentation, merge tags, and trackable custom links allow users to personalize and target campaigns.

Enabler facilitates marketing automation with flexible sending options, scheduling tools, and automated drip and trigger campaigns. A/B split testing functionality helps users determine their most effective content. In addition to email templates, Enabler allows users to create branded forms and bespoke landing pages as well as surveys and polls.

Users can manage communication with leads effectively with automatic follow-ups, alerts, and batch responses. Full audit trail capabilities, comprehensive filters, and 3rd party CRM and API integration help users manage their contact data. With lead scoring technology, users can discover their most engaged prospects. Users can also gain actionable insight into campaign performance through Enabler's reports, statistics and analytics.


Key benefits of Enabler

  • Users can create fully-responsive email templates using Enabler’s drag-and-drop editor. Enabler’s WYSIWYG editor allows users to create dynamic HTML email templates.

  • Marketing can be automated with flexible scheduling options which allow users to schedule email sends in advance.

  • Users can build targeted prospect lists by filtering contacts based on activity and engagement.

  • Gain valuable insight into campaign performance from email, demographic and organization reports, statistics and analytics.

  • Use dynamic content from contact data or segmented audiences to create personalized emails.

  • Images

    Enabler Software - Create responsive email templates with the simple drag-and-drop editor
    Enabler Software - 2
    Enabler Software - Download visual reports in a click, with campaign charts, detailed graphs, click-maps and statistics
    Enabler Software - Enabler's email designs are optimized for mobile
    Enabler Software - Genereate detailed demographic reports to understand the people behind the opens and clicks
    Enabler Software - Day of week and click through time reports reveal when customers are most engaged
    Enabler Software - Design responsive marketing emails for desktop, laptop, tablet or mobile
    View 7 more
    Enabler Software - Create responsive email templates with the simple drag-and-drop editor
    Enabler Software - 2
    Enabler Software - Download visual reports in a click, with campaign charts, detailed graphs, click-maps and statistics
    Enabler Software - Enabler's email designs are optimized for mobile
    Enabler Software - Genereate detailed demographic reports to understand the people behind the opens and clicks
    Enabler Software - Day of week and click through time reports reveal when customers are most engaged
    Enabler Software - Design responsive marketing emails for desktop, laptop, tablet or mobile

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    Mailchimp

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    Reviews

    Overall rating

    3.7 /5
    (3)
    Value for Money
    4/5
    Features
    3/5
    Ease of Use
    3.3/5
    Customer Support
    5/5

    Already have Enabler?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 3 reviews of 3
    Jack
    Jack
    Overall rating
    • Industry: Insurance
    • Company size: 51–200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Excellent email marketing platform. Took us to the next level!

    Reviewed on 2018/11/06

    Really positive and we have just renewed our license for another year.

    Really positive and we have just renewed our license for another year.

    Pros

    There are lots of really good features within Enabler. The drag and drop editor and automation are the best. The GDPR functionality worked really well for us too and made what was potentially a stressful situation run pretty smoothly.

    Cons

    There's so much that can be done within Enabler that it can seem quite complex at first. Training will most definitely be needed!

    Remy
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Simple, but effective

    Reviewed on 2020/01/20

    Cheap mass email marketing platform that is easy to use and works brilliantly if linked to...

    Cheap mass email marketing platform that is easy to use and works brilliantly if linked to Pancentric's Internal Communications platform, The Hub, to allow staff permissions to utilise email templates, CRM capabilities and automation tools.

    Pros

    Really easy responsive email builder is available, but still great options to customise HTML and CSS for developers

    Cons

    No mail merge functionality should you still use traditional marketing channels

    Alternatives Considered

    Mailchimp and HubSpot CRM

    Reasons for Choosing Enabler

    Bit more versatile platform at the time, cheaper and linked to internal communications platform

    Switched From

    Mailchimp

    Reasons for Switching to Enabler

    Cost and good relationship with Pancentric. Their support along with a good product has been great. They listen to their customers and evolve with them, as well as the market.
    Sam
    Sam
    Overall rating
    • Industry: Insurance
    • Company size: 51–200 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 6.0 /10

    User Experience needs work

    Reviewed on 2019/02/14

    It's good at managing out lists, but I wouldn't use it out of choice. We're investigating alternativ...

    It's good at managing out lists, but I wouldn't use it out of choice. We're investigating alternatives currently as nobody on the team likes it.

    Pros

    It can make a decent looking email if I put some work into it.

    Cons

    It takes much longer than other software I have used to make a good looking email. I often just make the whole email an image in PhotoShop and insert it as it is much quicker. The login timeout is SO short, and your changes are not auto-saved so I frequently lose progress when multi-tasking.

    Enabler FAQs

    Below are some frequently asked questions for Enabler.

    Enabler offers the following pricing plans:

    • Starting from: US$1,200.00
    • Free Trial: Available

    Contact Enabler for detailed pricing information.

    Enabler has the following typical customers:

    51–200, 201–500, 501–1,000, 1,001–5,000

    Enabler supports the following languages:

    English

    Enabler supports the following devices:

    Enabler integrates with the following applications:

    Salesforce Sales Cloud

    Enabler offers the following support options:

    Email/Help Desk, Phone Support, Chat

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