Omnia Dynamic Pricing

Algorithm-based pricing optimization solution for retailers

4,6 /5 (13 reviews) Write a Review!

Omnia Dynamic Pricing Overview

What is Omnia Dynamic Pricing?

Omnia is a provider of integrated pricing and online marketing solutions for retailers, offering an automation suite of SaaS-based modules. The range of products are intended to aid the growth of sales and therefore profit margins, by acknowledging existing business strategies to allow Omnia to automate pricing and online marketing. Omnia Dynamic Pricing sits within the Omnia suite as a pricing module, alongside Omnia's Pricewatch, and promises intelligent, automatic price optimization for products. The module boasts a core, self-learning algorithm built around price elasticity that combines internal product and sales data with that obtained from other sources such as Omnia Pricewatch and Google Analytics. By determining those products needing to attract larger volumes of sales i.e. "high elasticity" products, and products able to have a high margin i.e. "low elasticity", the module generates new optimal pricing. The algorithm promises to resist pricing suggestions pitched higher or lower than the market rate and therefore fixing any existing outlier prices in the process.

Dynamic Pricing also features customizable business rules on any level, product or category, with a conditional logic-based interface used to define any pricing business rule necessary. Pricing can then also be based on any variable including such factors as recommended retail price (RRP), target sale margin, competitor averages, etc. More broadly, the Dynamic Pricing module promises a level of transparency and visibility on optimal market pricing for retailers of every type and scale. Decisions made by its algorithm are always qualified via a flexible, intuitive console-based UI that Omnia claims requires no installation or specialist knowledge to operate.

Omnia Dynamic Pricing Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Our prices depend on a number of variables, including the size of your organization, size of your assortment, and which combination of our products you’re interested in. Because of the complexity, we would rather chat with you first, make sure we understand your needs, then give you an accurate estimate of your investment.


Omnia Dynamic Pricing Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
English

Media

Dynamic Pricing utilizes a core, self-learning algorithm based around price elasticity, revealing the products needing to attract volume and those that can have a higher margin
Customizable pricing business rules allow any required strategy to be followed, with prices based on any variable
Example channel search on a given product, detailing all the key pricing information plus access to the "Show Me Why" button
Omnia Dynamic Pricing video Omnia Dynamic Pricing screenshot: Dynamic Pricing utilizes a core, self-learning algorithm based around price elasticity, revealing the products needing to attract volume and those that can have a higher margin Omnia Dynamic Pricing screenshot: Customizable pricing business rules allow any required strategy to be followed, with prices based on any variable Omnia Dynamic Pricing screenshot: Example channel search on a given product, detailing all the key pricing information plus access to the "Show Me Why" button

Omnia Dynamic Pricing Reviews

Omnia Dynamic Pricing Reviews

Overall rating
4,6
/
5
Excellent
8

Very good
5

Average
0

Poor
0

Terrible
0

Value for Money
4,5
Features
4,3
Ease of Use
4,5
Customer Support
4,8
100% recommended this app
Shawn B.

Works fantastic

I use DynamicPricing for my products prices. It helps me get the most profit from sales by comparing with competitors pricing.


Malva V.

A leapfrog forward through dynamic pricing!

Always the latest market dynamic reflected in the prices, through a fully automated process without human intervention across all markets.


An R.

Great solution for dynamic pricing

Flexible to build business rules.


Andrés W.

Great for minor eCommerce retailers

I used Dynamic Pricing by Omnia when my company was starting. It was a great journey ad I recommend it 100%.


Joris S.

Value for money and easy to use

Dynamic pricing is a necessary aspect in your online commerce strategy especially in a competitive and seasonal market with large volume SKU catalogues.


Shawn B.
Industry: Retail
Company size: Self Employed

Works fantastic

Used Daily for 6-12 months
Reviewed on 2019/11/17
Review Source: Capterra

I use DynamicPricing for my products prices. It helps me get the most profit from sales by comparing with competitors pricing.

Pros

I like that it automates your pricing to help you make the most money based on competitors pricing. You can even price based on location. It’s very easy to use.

Cons

The only thing is that it’s kind of expensive.

Rating breakdown

Ease of Use

Likelihood to recommend: 10.0/10

Malva V.
Industry: Hospital & Health Care
Company size: 10 000+ Employees

A leapfrog forward through dynamic pricing!

Used Daily for 6-12 months
Reviewed on 2019/12/17
Review Source: Capterra

Always the latest market dynamic reflected in the prices, through a fully automated process without human intervention across all markets.

Pros

- The flexibility of the tool: every pricing strategy is possible or made possible
- Reliability of scraping information.
- Transparency through the market trends and show me why functionality, to understand which pricing strategy is applied.

Cons

- Working in multiple portals is not that straightforward. Therefore standardization across portals (for multiple markets) is not in place yet.
- Analytics on assortment level needs to be done outside of Omnia.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

An R.
Industry: Health, Wellness & Fitness
Company size: 10 000+ Employees

Great solution for dynamic pricing

Used Daily for 1+ year
Reviewed on 2020/05/27
Review Source: Capterra

Flexible to build business rules.

Pros

Great benchmark data, easy to adapt to new markets,

Cons

Not all benchmarks were in place and took some time to add.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Andrés W.
Industry: Packaging & Containers
Company size: 2-10 Employees

Great for minor eCommerce retailers

Used Weekly for 6-12 months
Reviewed on 2020/10/20
Review Source: Capterra

I used Dynamic Pricing by Omnia when my company was starting. It was a great journey ad I recommend it 100%.

Pros

Dynamic Pricing is a great and modern platform by Omnia that helps you to increase your sales by updating prices.
I recommend this app to minor retailers, it's great for that.

Cons

Unfortunately this app wasn't what we needed when the company started to grow at gigantic steps.

Rating breakdown

Value for Money
Ease of Use

Likelihood to recommend: 10.0/10

Joris S.
Industry: Retail
Company size: 501-1 000 Employees

Value for money and easy to use

Used Daily for 2+ years
Reviewed on 2020/01/02
Review Source: Capterra

Dynamic pricing is a necessary aspect in your online commerce strategy especially in a competitive and seasonal market with large volume SKU catalogues.

Pros

- User interface simplicity
- Integration with all major Dutch comparison websites
- Does exactly what it needs to do
- Great and fast support

Cons

- No A/B testing possibilities available to proof value of dynamic pricing
- Pricing of software when having significant volume of SKU's

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

User recommendation
9,2/10
Based on 13 user ratings
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Omnia Dynamic Pricing Pricing

Omnia Dynamic Pricing Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Our prices depend on a number of variables, including the size of your organization, size of your assortment, and which combination of our products you’re interested in. Because of the complexity, we would rather chat with you first, make sure we understand your needs, then give you an accurate estimate of your investment.

Our prices depend on a number of variables, including the size of your organization, size of your assortment, and which combination of our products you’re interested in. Because of the complexity, we would rather chat with you first, make sure we understand your needs, then give you an accurate estimate of your investment.

Value for Money
4,5/5
Based on 13 user ratings
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Omnia Dynamic Pricing Features

Omnia Dynamic Pricing Features

API
Activity Dashboard
Activity Tracking
Automatic Notifications
CRM Integration
Collaboration Tools
Contact Database
Contact Management
Customizable Templates
Data Import/Export
Lead Capture
Lead Management
Real Time Data
Reporting & Statistics
Sales Analytics
Sales Reporting
Sales Tracking
Search Functionality
Third Party Integration
Workflow Management
Features
4,3/5
Based on 13 user ratings
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Categories

Additional information for Omnia Dynamic Pricing

Additional information for Omnia Dynamic Pricing

Key features of Omnia Dynamic Pricing

  • Application integration
  • Business intelligence
  • Channel analysis
  • Competing product analysis
  • Conditional logic
  • Custom pricing options
  • Dynamic analysis
  • Market research
  • Market segmentation
  • Multiple data sources
  • Predictive modeling
  • Price list management
  • Price optimization automation
  • Pricing analytics
  • Product catalog integration
  • Rules based algorithms
  • Search functionality

Benefits

  • Omnia's Dynamic Pricing is an integrated product pricing solution for retailers of any scale, utilizing competitor pricing data coverage in 30+ countries and a range of tools designed to help grow business and raise sales margins.

  • Makes "intelligent" automated pricing decisions around a self-learning algorithm based on product-level price elasticity that leverages internal system product / sales data and other data gleaned from sources including Omnia's Pricewatch module and Google Analytics.

  • Aside from improving the visibility on high / low elasticity products, the core algorithm also promises to fix outlier prices that are currently set too low or too high beyond the optimal market level.

  • Customizable business rules set at product or category levels can be defined using conditional logic, with pricing based on any variable.

  • A "Show Me Why" approach to system transparency makes clear the algorithm's pricing decisions, keeping visibility high and a promise on user-friendly operation for users of every level.
  • Omnia Dynamic Pricing FAQs

    Omnia Dynamic Pricing FAQs

    Below are some frequently asked questions for Omnia Dynamic Pricing.

    Q. What type of pricing plans does Omnia Dynamic Pricing offer?

    Omnia Dynamic Pricing offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Our prices depend on a number of variables, including the size of your organization, size of your assortment, and which combination of our products you’re interested in. Because of the complexity, we would rather chat with you first, make sure we understand your needs, then give you an accurate estimate of your investment.

    Q. What are the main features of Omnia Dynamic Pricing?

    Omnia Dynamic Pricing offers the following features:

    • Application integration
    • Business intelligence
    • Channel analysis
    • Competing product analysis
    • Conditional logic
    • Custom pricing options
    • Dynamic analysis
    • Market research
    • Market segmentation
    • Multiple data sources
    • Predictive modeling
    • Price list management
    • Price optimization automation
    • Pricing analytics
    • Product catalog integration
    • Rules based algorithms
    • Search functionality

    Q. Who are the typical users of Omnia Dynamic Pricing?

    Omnia Dynamic Pricing has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Omnia Dynamic Pricing support?

    Omnia Dynamic Pricing supports the following languages:

    English

    Q. What type of pricing plans does Omnia Dynamic Pricing offer?

    Omnia Dynamic Pricing has the following pricing plans:

    Subscription

    Q. Does Omnia Dynamic Pricing support mobile devices?

    We do not have any information about what devices Omnia Dynamic Pricing supports

    Q. What other apps does Omnia Dynamic Pricing integrate with?

    Omnia Dynamic Pricing integrates with the following applications:

    Google Analytics, Pricewatch

    Q. What level of support does Omnia Dynamic Pricing offer?

    Omnia Dynamic Pricing offers the following support options:

    Phone Support, Online Support