About Branch Metrics

Branch is a cross-platform attribution and linking solution designed to help businesses of all sizes unify mobile measurement and user experiences across devices, channels, and platforms. With Branch, users can increase mobile conversion, engagement, and retention through deep linking, mobile banners, attribution, user routing, and personalized app experiences.

Branch’s key features include cross-platform persona IDs, click and view-through attribution, analytics dashboards, and fraud detection. With Branch, users can create and embed quick, universal, and deep links with custom domains across multiple channels, devices, and operating systems. Businesses can utilize the advanced analytics dashboard to manage mobile referrals with deep links that enable link generation, reward attribution, referral tracking, and more.

The Branch platform optimizes campaigns by tracking visitor touchpoints across multiple channels, including email, web, and social media as well as ads and referrals attribution. The solution also provides cohort analysis tools that pull data from multiple marketing channels. Branch’s Firebase app indexing tool automatically increases the visibility and ranking of user content on Google search results.

Devices

Business size

S M L

Markets

China, Germany, United Kingdom, India, United States

Supported Languages

Chinese, English, Korean

Images

Branch analytics
Branch smart banners and interstitials
Branch referrals
Branch fraud detection
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Branch Metrics video
Branch Metrics video
Branch Metrics screenshot: Branch analytics Branch Metrics screenshot: Branch smart banners and interstitials Branch Metrics screenshot: Branch referrals Branch Metrics screenshot: Branch fraud detection

Features

Total features of Branch Metrics: 40

  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Analytics/ROI Tracking
  • Behavior Tracking
  • Campaign Analytics
  • Campaign Management
  • Click Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer History
  • Customizable Branding
  • Customizable Templates
  • Data Capture and Transfer
  • Data Extraction
  • Data Import/Export
  • Data Visualization
  • Email Tracking
  • Graphical User Interface
  • Historical Reporting
  • Keyword Tracking
  • Multi-Campaign
  • Real Time Analytics
  • Real Time Data
  • Real Time Reporting
  • Referral Tracking
  • Reporting/Analytics
  • Rules-Based Workflow
  • Search/Filter
  • Secure Data Storage
  • Social Media Integration
  • Social Media Monitoring
  • Software Development
  • Third Party Integrations
  • Trend Analysis
  • Visitor Tracking
  • Web App Development
  • Website Analytics

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Reviews

Overall rating

4,3 /5
(12)
Value for Money
5/5
Features
4,3/5
Ease of Use
4,1/5
Customer Support
4,5/5

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Showing 5 reviews of 12
Sam L.
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Hands-down the best all-around mobile attribution / deep linking platform

Reviewed on 2019/05/02

We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to...

We utilize Branch.io for all our cross-platform universal deep linking, getting users from web to app (web-to-app feature), showing relevant content for shared links (deepview app previews), journey banners, email provider (SendGrid), data exports via webhook to CRM, and attribution for all paid media links. Branch.io is used across our entire organization. Our sales team sends referral links to influencers and customers. Our product development team uses Branch links for deep linking to content inside the app, and our marketing team uses the links on all marketing channels from paid media to push, email, and organic media. At the core Branch.io addresses universal linking problems and mobile app attribution problems - being able to tell which actions were taken from each links, no matter the device the user uses.

Pros

Extremely affordable/flexible pricing, we don't have a ton of MAU, but our clients are HNWI, that make a higher dollar amount purchases. To-date we haven't paid any money for Branch's services, but as we gain more users it'll be a no-brainer to pay for the low cost it will be to us.

Their attribution analytics are better than Appsflyer. Having been a previous Appsflyer user, we had found multiple data errors in fraud detection and improver attribution. This has not been the case with Branch, they have been accurately reporting all our channels and links, even with our users that use both web and app.

Branch.io's technical support is second to none. I've been amazed at the timeliness of their responses, along with the technical ability of their support, and easily breaking down their answers into layman's terms for my somewhat technical self. They reply within 24 hours and have always been able to help me solve my problem within one reply.

Cons

Not like it's a con, but it would be great for Branch to keep running totals on attrition rate and daily active users. Also maybe look into more integrations with data export partners - Appsee, Smartlook, etc.

To my understanding Branch uses a last touch attribution method. Being able to change this setting or view the data between different attribution models would be extremely useful (first click, linear, time decay, etc).

Mark H.
Overall rating
  • Industry: Computer Games
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Branch is ideal as a lightweight low cost solution to analyse and optimise user acquisition...

Reviewed on 2017/11/06

Getting users directly to the area they need to be at and reporting back to us what works well....

Getting users directly to the area they need to be at and reporting back to us what works well. Easy to setup and integrate allows us to use lots of external links to acquire users and send them directly to the point in the app we wish to. This has helped with acquisition and retention for users that may otherwise have churned since we were able to entice them back to the product with a deep link directly to an item of interest.

Pros

Supports a great number of different platforms on various architectures.
It is very easy to integrate and get everything up and running.
It is free to use so represents a significant saving on other solutions.
Support for the product is excellent and there is a large friendly community of users
They have lots of great ideas for improving acquisition and retention and regularly provide links to helpful articles and case studies to assist in improving our apps.
They have a very accessible and knowledgeable support team who go above and beyond to help.

Cons

Nothing so far, seems to have done everything we have needed to. We will be looking at utilising more features in future products. The dashboard needed some work but the new one is being released very soon and can already be used by following a link which improves things no end.

James G.
Overall rating
  • Industry: Computer Software
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Worked most well, but numbers never seemed right

Reviewed on 2018/05/10

Link click monitoring.

Link click monitoring.

Pros

Branch does exactly as it says with reporting of link clicks. It organizes them and allow you to view click totals.

Cons

The organization of hundreds of links got really confusing within the site and the number clicks never seems correct with some of our products. We switched to another service and the click totals seemed to look much more reasonable.

Verified Reviewer
Overall rating
  • Industry: Computer Software
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Branch allows us to provide trackable linking to our mobile apps and user analytics

Reviewed on 2018/03/20

Quicklinks/deeplinks!

Quicklinks/deeplinks!

Pros

Branch quicklinks are technology we've come to rely on - when we want to do a promotion with a third party or be able to track where traffic is originating from, having quicklinks at our disposal is amazing. Also, since Branch quicklinks can deeplink into a mobile app, being able to directly open the app when you click on the link is an amazing tool.

Cons

Branch is an analytics tool, and collects user information so there are some legal considerations relative to your privacy policy, but that's just part of collecting analytics for a mobile app.

Arif K.
Overall rating
  • Industry: Consumer Services
  • Company size: 11-50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Deep linking help apps to share content of the app to other platforms. It helped me a lot in...

Reviewed on 2017/11/03

Sharing the content of the app to other users to make the content viral and make other users...

Sharing the content of the app to other users to make the content viral and make other users directly open the content within the app rather than going on any website. This helps app users bring more users

Pros

It provides analytics for the deep links used in the app and developers can check it on branch.io console. It helps a lot in deciding the future strategy of the app.

Cons

Branch.io should also provide a mobile app to check analytics on the go. Sometimes you are not on PC and want to check it on phone.

Showing 5 reviews of 12 Read all reviews

Branch Metrics FAQs

Below are some frequently asked questions for Branch Metrics.

Branch Metrics offers the following pricing plans:

  • Pricing model: Free, Subscription
  • Free Trial: Available

Launch Plan: Free up to 10,000 monthly active users. Startup Plan: $59/month for up to 50,000 monthly active users. Enterprise Plan: Contact Branch Metrics for custom pricing details.

We do not have any information about Branch Metrics features

Branch Metrics has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001+

Branch Metrics supports the following languages:

Chinese, English, Korean

Branch Metrics supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Branch Metrics integrates with the following applications:

Amplitude, Facebook, Google Analytics, Localytics, Mailgun, Mailjet, Mixpanel, Sailthru, Salesforce Marketing Cloud, Salesforce Sales Cloud, SendGrid, Twitter

Branch Metrics offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

Related categories

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