About Zaius

Zaius is a cloud-based B2C marketing platform which combines marketing automation, customer relationship management (CRM), and analytics. The software is designed for retail and eCommerce brands.

Zaius resolves all customer interactions, across multiple devices and channels, into a single view. The customer profile displays contact information, browsing behavior, purchases, locations, demographic data, average order value, lifetime value, and more in a single page. Customers are automatically and dynamically segmented by lifecycle stage, based on their interactions and shopping behavior, allowing automated campaigns to respond to customers in real-time. Automated browse abandonment, cart abandonment, and flash sale campaigns can also be setup, utilizing behaviorally-triggered messaging.

Zaius unifies data from multiple marketing channels and across devices, enabling cross-channel attribution using a range of models, including linear, first-touch, last-touch, first and last touch, and time decay models, which can be compared on-demand. Any customer interaction can be attributed to any other customer interaction, across categories, channels, or properties. Zaius aims to help marketers understand which campaigns are driving a number of customer-centric metrics, such as first purchases, repeat purchases, average order values, and customer loyalty.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Zaius

  • Customer profiles show all interactions on a single page, including browsed products, purchases, average order value, lifetime value, demographic details, contact information, locations, and more.

  • Customers are automatically segmented by lifecycle stage, with dynamic real-time segmentation enabling automated campaigns to respond to customer actions.

  • Behaviorally-triggered messaging can be used to drive automated browse abandonment, cart abandonment, and flash sale campaigns.

  • Users can determine which campaigns are driving first purchases, repeat purchases, average order value, customer loyalty, and other customer-centric metrics, enabling automation and optimization of cross-channel campaigns.

  • A range of attribution models, including linear, first-touch, last-touch, first and last touch, and time decay models can be compared on-demand.
  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    English

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Images

    Zaius Software - 1
    Zaius Software - 2
    Zaius Software - 3
    Zaius Software - 4
    Zaius Software - 5
    Zaius Software - 6
    Zaius Software - 7
    View 8 more
    Zaius video
    Zaius Software - 1
    Zaius Software - 2
    Zaius Software - 3
    Zaius Software - 4
    Zaius Software - 5
    Zaius Software - 6
    Zaius Software - 7

    Features

    Total features of Zaius: 34

    • AB Testing
    • Activity Dashboard
    • Activity Tracking
    • Behavior Tracking
    • Behavioral Analytics
    • CRM
    • Calendar/Reminder System
    • Campaign Analytics
    • Campaign Management
    • Campaign Planning
    • Campaign Segmentation
    • Channel Management
    • Contact Database
    • Contact Management
    • Customer Profiles
    • Customer Segmentation
    • Data Import/Export
    • Data Integration
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Event Triggered Actions
    • GDPR Compliance
    • Marketing Automation
    • Multi-Channel Marketing
    • Personalization
    • Predictive Modeling
    • Real Time Analytics
    • Real Time Data
    • Reporting/Analytics
    • Segmentation
    • Social Media Integration
    • Template Management

    Alternatives

    Marketo Engage

    4,2
    #1 Alternative to Zaius
    Marketo Engage provides a complete marketing software platform to businesses of all sizes with tools for marketing...

    Mailchimp

    4,5
    #2 Alternative to Zaius
    Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

    Salesforce Sales Cloud

    4,4
    #3 Alternative to Zaius
    Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

    CrossEngage

    4,1
    #4 Alternative to Zaius
    CrossEngage combines a Customer Data & Prediction Platform for growing your customer base into valuable, individual...

    Reviews

    Overall rating

    4,3 /5
    (29)
    Value for Money
    4,1/5
    Features
    4/5
    Ease of Use
    3,9/5
    Customer Support
    4,5/5

    Already have Zaius?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 29
    Steven L.
    Overall rating
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Early adopter, big fan of platform, even bigger fan of the folks who stand behind it.

    Reviewed on 2018/04/06

    Pros

    I've been a customer since their early days and have seen them grow, which is no surprise. I've found them vastly superior to other "Enterprise" email service providers, like Bronto, Salesforce (Exact Target), Responsys, etc.

    What's awesome is Zaius stores everything each site visitor does, whether personally identified or not. So when the user is finally identified, all their past website interactions are attributed to them and voila, you have rich customer profiles you can market to. And boy, can you market to them.

    Fundamentally, if you can dream it, the odds are quite good that YOU (and I literally mean "you, the marketer") can do it on your own. And I/m not talking about cart abandonment or browse abandonment, but MUCH cooler stuff.

    We just started a campaign that takes customers who browsed
    1) Any one apparel brand's products three times within 14 days , and...
    2) Didn't buy any apparel from that brand in the last 14 days, and...
    3) Haven't gotten an email from this campaign in at least 5 days, and...
    4) Haven't gotten any marketing emails from us in 2 days, will then get
    5) A dynamic email with that days most popular apparel items from just that manufacturer, and...
    6) With only be the gender of apparel they were looking at.

    What other platform can do something like that? None. And how long did it take to build this continuously running campaign, including the responsive creative? A few hours.

    If you can dream it, you can probably do it.

    Cons

    Because the platform is just a few years old, there are some things that are not in it yet or are still maturing as it gets used by customers.

    Having a subscriber center where users can signup for or unsubscribe from any or all of the campaigns you have is not ready yet, but it is finally coming. Same with a customer API we can get at some of this customer information, but it is on the roadmap. Recommendations were just released, but as a v1 feature, it will need some time to mature. They have a nice WYSIWYG email designer, which has gotten a lot better over the past 18 months, still has some rough edges to it, but they are working on it too.

    The best part about having any cons with the product is they really do listen to their customers and I never feel like there is no hope or chance that we will get what we need. And for that, I am grateful.

    Verified Reviewer
    Overall rating
    • Industry: Food & Beverages
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    On the Path to Excellence

    Reviewed on 2019/06/07

    Solid. Live chat support is good but not great with occasional long response times. The contracts...

    Solid. Live chat support is good but not great with occasional long response times. The contracts have been fair and easy to deal with, to this point.

    Pros

    As business becomes increasingly driven to data-driven decisions, the ability to easy access and analyze data is paramount. The decision to combine an ESP and a data network makes sense, especially for a business like mine that uses email as a daily form of marketing and communication with customers. Since it ties directly into Shopify, Facebook and other channels, it really does help conglomerate the data in one spot.

    Cons

    Zaius is clearly still evolving and the features can use some improvement. The organization of campaigns makes it relatively difficult to understand unless you are implementing all the campaigns. Filters and behaviors are powerful but not the easiest to learn. We've had times where their data servers have been bogged down, making work on the fly difficult on occasion. However, in the time we've been with Zaius, they have continued to make improvements. They are certainly one of the more expensive ESPs out there.

    Alternatives Considered

    Mailchimp

    Reasons for Switching to Zaius

    We switched from MailChimp to Zaius because of the data capabilities of Zaius.
    Drew E.
    Overall rating
    • Industry: Retail
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Bad experience

    Reviewed on 2019/10/09

    Pros

    We had a few really bad glitches with this email system right off the bat so not a great first impression. We sent out emails to our customers and since Zaius had a "Glitch" all of our email list got a dead link. Very embarrassing. Zaius customer response to this was almost like it was no big deal. Very arrogant company.

    Cons

    Full of glitches and over priced. So many better email programs now that Zauis just isn't worth the headache. Since switching to our new email service it is night and day different is customer support. Zauis customer support is really lacking in response time and any sense of urgency.

    Verified Reviewer
    Overall rating
    • Industry: Retail
    • Company size: 501-1 000 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    The Perfect CRM System for a Mid-Size Company

    Reviewed on 2019/05/14

    Zaius customer support is top-notch. You will be supported by a dedicated live person that gets to...

    Zaius customer support is top-notch. You will be supported by a dedicated live person that gets to know your business, not a call center (just wanted to add that!-it was a big deal for us).

    Pros

    After an extensive search, we recently implemented Zaius as our CRM system at our mid-size retail company. It's the perfect system for a company of our size because it has many of the features of a larger CRM platform (think SalesForce) without the unnecessary bells and whistles or HUGE investment. It scales to fit your needs. However, I have all the segmentation and automation tools I need to take my email and loyalty programs to the next level.

    Cons

    It's a young company so there a few tweaks in the system in terms of reporting and just overall organization of data I'd make. They seem to be very receptive to feedback from end users-so I know those adjustments are just a few updates away.

    Alternatives Considered

    Salesforce Sales Cloud and Marketo Engage

    Reasons for Switching to Zaius

    Initial investment, Overall Scope and Capabilities
    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Software Shortcomings Overcome by Customer Support

    Reviewed on 2018/06/04

    Cohesive omni-channel marketing with 3rd-party audience syncs, and agility in deploying campaigns...

    Cohesive omni-channel marketing with 3rd-party audience syncs, and agility in deploying campaigns thanks to its responsiveness and features.

    Pros

    The software itself is fast and not bulky, which used to frustrate me when using other marketing automation tools in the past. We have over 250,000 users come through our site every month, and waiting around for 30 minutes while an audience is built so I can preview the size or investigate more behaviors.

    We primarily chose Zaius as audiences can be synced to Google and Facebook as remarketing audiences, which allows us to put out omni-channel campaigns to reach users where they spend the most time.

    The Email Template Editor is hands-down better than anything I've used in the past, allowing me to quickly design an attractive campaign quickly.

    The dedicated on-boarding team made implementation easy, and the assigned account manager onboarding consistently goes above and beyond to answer questions or even do what you needed for you (like verifying/creating a very complex audience or segment), which I find refreshing. It's indicative of a partnership, not just some software we're paying for access to.

    Cons

    There's a lot of thought that has gone into the product itself, though its little idiosyncrasies can be a little frustrating (like using a filter with a "matching" expression and bookending your phrase with asterisks). With certain aspects of the software it doesn't seem intuitive (though it isn't a result of there not being thought put into it).

    For users who will only use it occasionally, I could see Zaius frustrating them. But, as someone who uses it daily, my familiarity overcomes some of these shortcomings.

    Showing 5 reviews of 29 Read all reviews

    Zaius FAQs

    Below are some frequently asked questions for Zaius.

    Zaius offers the following pricing plans:

    • Starting from:
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Contact Zaius for full pricing information.

    Zaius has the following typical customers:

    2-10, 11-50, 51-200, 201-500, 501-1 000, 1 001-5 000

    Zaius supports the following languages:

    English

    Zaius supports the following devices:

    Zaius integrates with the following applications:

    Digioh, Facebook for Business, Google Ads, Instagram, Justuno, Magento Commerce, Mailchimp, Oracle Responsys, Salesforce Marketing Cloud, SendGrid, Shopify, Silverpop, Tealium Customer Data Hub

    Zaius offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for Zaius.