Zaius is a cloud-based B2C marketing platform which combines marketing automation, customer relationship management (CRM), and analytics. The software is designed for retail and eCommerce brands.
Zaius resolves all customer interactions, across multiple devices and channels, into a single view. The customer profile displays contact information, browsing behavior, purchases, locations, demographic data, average order value, lifetime value, and more in a single page. Customers are automatically and dynamically segmented by lifecycle stage, based on their interactions and shopping behavior, allowing automated campaigns to respond to customers in real-time. Automated browse abandonment, cart abandonment, and flash sale campaigns can also be setup, utilizing behaviorally-triggered messaging.
Zaius unifies data from multiple marketing channels and across devices, enabling cross-channel attribution using a range of models, including linear, first-touch, last-touch, first and last touch, and time decay models, which can be compared on-demand. Any customer interaction can be attributed to any other customer interaction, across categories, channels, or properties. Zaius aims to help marketers understand which campaigns are driving a number of customer-centric metrics, such as first purchases, repeat purchases, average order values, and customer loyalty.
I've been a customer since their early days and have seen them grow, which is no surprise. I've found them vastly superior to other "Enterprise" email service providers, like Bronto, Salesforce (Exact Target), Responsys, etc.
What's awesome is Zaius stores everything each site visitor does, whether personally identified or not. So when the user is finally identified, all their past website interactions are attributed to them and voila, you have rich customer profiles you can market to. And boy, can you market to them.
Fundamentally, if you can dream it, the odds are quite good that YOU (and I literally mean "you, the marketer") can do it on your own. And I/m not talking about cart abandonment or browse abandonment, but MUCH cooler stuff.
We just started a campaign that takes customers who browsed
1) Any one apparel brand's products three times within 14 days , and...
2) Didn't buy any apparel from that brand in the last 14 days, and...
3) Haven't gotten an email from this campaign in at least 5 days, and...
4) Haven't gotten any marketing emails from us in 2 days, will then get
5) A dynamic email with that days most popular apparel items from just that manufacturer, and...
6) With only be the gender of apparel they were looking at.
What other platform can do something like that? None. And how long did it take to build this continuously running campaign, including the responsive creative? A few hours.
If you can dream it, you can probably do it.
Because the platform is just a few years old, there are some things that are not in it yet or are still maturing as it gets used by customers.
Having a subscriber center where users can signup for or unsubscribe from any or all of the campaigns you have is not ready yet, but it is finally coming. Same with a customer API we can get at some of this customer information, but it is on the roadmap. Recommendations were just released, but as a v1 feature, it will need some time to mature. They have a nice WYSIWYG email designer, which has gotten a lot better over the past 18 months, still has some rough edges to it, but they are working on it too.
The best part about having any cons with the product is they really do listen to their customers and I never feel like there is no hope or chance that we will get what we need. And for that, I am grateful.
Cohesive omni-channel marketing with 3rd-party audience syncs, and agility in deploying campaigns thanks to its responsiveness and features.
The software itself is fast and not bulky, which used to frustrate me when using other marketing automation tools in the past. We have over 250,000 users come through our site every month, and waiting around for 30 minutes while an audience is built so I can preview the size or investigate more behaviors.
We primarily chose Zaius as audiences can be synced to Google and Facebook as remarketing audiences, which allows us to put out omni-channel campaigns to reach users where they spend the most time.
The Email Template Editor is hands-down better than anything I've used in the past, allowing me to quickly design an attractive campaign quickly.
The dedicated on-boarding team made implementation easy, and the assigned account manager onboarding consistently goes above and beyond to answer questions or even do what you needed for you (like verifying/creating a very complex audience or segment), which I find refreshing. It's indicative of a partnership, not just some software we're paying for access to.
There's a lot of thought that has gone into the product itself, though its little idiosyncrasies can be a little frustrating (like using a filter with a "matching" expression and bookending your phrase with asterisks). With certain aspects of the software it doesn't seem intuitive (though it isn't a result of there not being thought put into it).
For users who will only use it occasionally, I could see Zaius frustrating them. But, as someone who uses it daily, my familiarity overcomes some of these shortcomings.
It's a great tool for the price. Have access to a tremendous amount of data that I'd typically need tech support to help pull. Able to make decisions and iterate on learnings very quickly.
TESTING! Like all marketers, I love a good A/B test, and Zaius allows me to run tests all day long and I'm able to create my own test buckets without needing tech support. I'm able to access my user data and create segments that I'd normally need to request through another team. Love having the ability to do so many things on my own! The tech support team is a huge help. They respond quickly and are knowledgable in helping me through any issues that I've encountered.
The tool has it's quirks, and some of the features aren't very user friendly -- when I'm creating complicated segments, I often have issues with setting up (they are working on a fix for this). Also, I'm also not super savvy with their reporting suite. I often find myself needing to rely on their customer support team to help me with reporting. Finally -- wish it had more predictive features -- used machine learning/AI for recommendations.
Solid. Live chat support is good but not great with occasional long response times. The contracts have been fair and easy to deal with, to this point.
As business becomes increasingly driven to data-driven decisions, the ability to easy access and analyze data is paramount. The decision to combine an ESP and a data network makes sense, especially for a business like mine that uses email as a daily form of marketing and communication with customers. Since it ties directly into Shopify, Facebook and other channels, it really does help conglomerate the data in one spot.
Zaius is clearly still evolving and the features can use some improvement. The organization of campaigns makes it relatively difficult to understand unless you are implementing all the campaigns. Filters and behaviors are powerful but not the easiest to learn. We've had times where their data servers have been bogged down, making work on the fly difficult on occasion. However, in the time we've been with Zaius, they have continued to make improvements. They are certainly one of the more expensive ESPs out there.
We were able to increase email revenue substantially and develop better customer retention practices with lifecycle emails. (post purchase follow-up, winback, abandonment and customized product suggestions). Some time saved as well thru having a reliable partner where the client didn't have to figure out every aspect of campaign out for themselves.
Very high support level from account managers and their internal customer service. Higher than the competition. The platform is very flexible with intricate personalization possible. We've been able to get very creative and hyper targeted with campaigns because of that. For example, created an email blast called Price Drop where we targeted viewers who browsed a product page months earlier and then, sent them a notification that the same item "just went on sale" and was available.
No huge negatives to speak of. The only gripe would be that we spend so much time on developing email blasts that it's been difficult to carve time for the advanced reporting capabilities of Zaius.
Contact Zaius for full pricing information.
Below are some frequently asked questions for Zaius.
Zaius offers the following pricing plans:
Pricing model: Subscription
Free Trial: Available
Contact Zaius for full pricing information.
Zaius offers the following features:
Zaius has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Zaius supports the following languages:
Zaius has the following pricing plans:
We do not have any information about what devices Zaius supports
Zaius integrates with the following applications:
Digioh, Facebook, Justuno, Magento, Mailchimp, Oracle Responsys, Salesforce Marketing Cloud, SendGrid, Shopify, Tealium IQ
Zaius offers the following support options:
FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials