Lead Guerrilla

Advanced multi-channel marketing automation for SMBs

5 /5 (3 reviews) Write a Review!

Lead Guerrilla Overview

What is Lead Guerrilla?

Lead Guerrilla by 1CRM provides a powerful one-stop-shop marketing platform for small to midsize businesses and marketing agencies to streamline their workflows and make their teams more effective. The platform acts as a control panel for a brand’s marketing efforts, organizing website, social media, text and email communications into a single, intuitive marketing automation system.

Lead Guerrilla helps simplify these tasks, ensuring that they are performed with a faster response time, more consistently, and with fewer resources. It quantifies results and provides users with the tools to improve their marketing process, and business performance. Qualified leads with an interaction history are automatically added into the organization's existing CRM system, with charts and feedback on which messages clients respond to best.

Users can send automated emails, tweets and text messages, and track customer activity across websites, Twitter, live chat, web forms and email to determine lead scoring. Landing pages and forms can be created from scratch or with ready-made templates. Organizations can track visitor history and file downloads, perform A/B testing and present personalized dynamic content.

Lead Guerrilla allows organizations to segment contacts by category, points and stages, and designs campaigns for specific client segments. All contacts can be synced to the CRM with custom field values. Users are able to visualize marketing progress using a highly informative heads-up dashboard, including custom or predefined reports to better understand audience interests and preferred channels. Additional capabilities include progressive profiling, account-based marketing, segment-specific messaging and dynamic content across multiple channels.

Lead Guerrilla Overview

Pricing

Starting from
US$99,00/month

Pricing options

Free Trial
Subscription
Value for money

Pricing is by system capacity for Contacts. All systems have unlimited users.

I.e.

2500 Contacts: $99 per month

5000 Contacts: $165 per month

10,000 Contacts: $275 per month

25,000 Contacts: $415 per month

+ up.


Lead Guerrilla Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, Germany, Mexico
Supported Languages
Czech, Danish, Dutch, English, Finnish and 6 others, French, German, Italian, Norwegian, Spanish, Swedish

Media

The contacts module is where users will keep the records for all clients and potential clients to be targeted by Lead Guerrilla marketing automation activities
Build mobile-friendly landing pages for each of offer, program or campaign with full tracking capability to measure and drive conversion
Design the logic to match exactly how the business should interact with clients
Dynamic, detailed reports provide data on everything from overall trends to individual campaign results
Use the Lead Guerrilla dashboard and reports to gain marketing intelligence insights that will help better understand an audience's interests and preferred channels of communication
Create a segment to organize all new contacts from a particular form, and enroll them in a marketing campaign designed for prospects with specific requirements or interests
Lead Guerrilla screenshot: The contacts module is where users will keep the records for all clients and potential clients to be targeted by Lead Guerrilla marketing automation activities Lead Guerrilla screenshot: Build mobile-friendly landing pages for each of offer, program or campaign with full tracking capability to measure and drive conversion Lead Guerrilla screenshot: Design the logic to match exactly how the business should interact with clients Lead Guerrilla screenshot: Dynamic, detailed reports provide data on everything from overall trends to individual campaign results Lead Guerrilla screenshot: Use the Lead Guerrilla dashboard and reports to gain marketing intelligence insights that will help better understand an audience's interests and preferred channels of communication Lead Guerrilla screenshot: Create a segment to organize all new contacts from a particular form, and enroll them in a marketing campaign designed for prospects with specific requirements or interests

Lead Guerrilla Reviews

Lead Guerrilla Reviews

Overall rating
5
/
5
Excellent
3

Very good
0

Average
0

Poor
0

Terrible
0

Value for Money
5
Features
5
Ease of Use
4,7
Customer Support
4,7
100% recommended this app
John B.

Lead Guerrilla has scaled my business overnight!


Ronny C.

Easily one of the best marketing automation solutions

LeadGuerrilla has become on the of the main solutions that we recommend to our clients because of its ease-of-use and overall value. If you're evaluating HubSpot, then I suggest taking a demo of LeadGuerrilla. I promise you won't go back to HubSpot.


Yeshuwanth L.

It has scaled my business overnight


John B.
Industry: Computer Software
Company size: 2-10 Employees

Lead Guerrilla has scaled my business overnight!

Used Daily for 1-5 months
Reviewed on 2017/09/21
Review Source: SoftwareAdvice

Pros

We were an early adopter of Lead Guerrilla, as a long time 1CRM user. We wanted to add multi-channel marketing (i.e. text and Twitter, not just email) to our campaigns - and we needed more complex decision logic in our campaigns than just 1CRM could provide. Things like branching out of a lead nurturing campaign if the prospect had already become a client. What we found is that yes, Lead Guerrilla got us the more advanced campaign logic, and the multi-channel communications - but we were most surprised by its multi-channel visitor tracking.

It’s almost scary how it can start tracking a lead as just an IP address with a specific device fingerprint, remember every web page they go to, every form they fill in, every email they open, every file they download - and then attach all that data to the named lead once the system learns who it actually is. And then link even website chats to that lead - and calculate lead scoring as a function of any of this activity - and then highlight the best leads to sales. We didn’t even realize that was possible.

I think its fair to say this system is more sophisticated than we are - and we are still learning about the complex workflows we can define to make our campaigns smarter and more productive. So far we are very impressed.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Ronny C.
Industry: Marketing & Advertising
Company size: 2-10 Employees

Easily one of the best marketing automation solutions

Used Daily for 6-12 months
Reviewed on 2017/10/11
Review Source: SoftwareAdvice

LeadGuerrilla has become on the of the main solutions that we recommend to our clients because of its ease-of-use and overall value. If you're evaluating HubSpot, then I suggest taking a demo of LeadGuerrilla. I promise you won't go back to HubSpot.

Pros

Complete marketing automation platform that makes it simple for nonmarketing folks to build journeys for prospects that encompass the entire buyer lifecycle. Strengths include the visual email journey creation, integration of email journeys with social targeting, multiple landing page campaign inclusions and tracking, landing page creation, and campaign tracking and segmentation. I've used every tool from Hubspot, to Pardot, Marketo (and more), and this is my new favorite tool in terms of functionality and value.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Yeshuwanth L.

It has scaled my business overnight

Used Weekly for 6-12 months
Reviewed on 2018/04/11
Review Source: Capterra

Pros

Things like branching out of a lead nurturing campaign if the prospect had already become a client and this is my new favorite tool in terms of functionality and value.

Cons

If you're evaluating HubSpot, then I suggest taking a demo of Lead Guerrilla. I promise you won't go back to HubSpot.

Rating breakdown

Value for Money
Ease of Use
Customer Support

User recommendation
10/10
Based on 3 user ratings
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Lead Guerrilla Pricing

Lead Guerrilla Pricing

Starting from
US$99,00/month
Free Trial
Subscription
Value for money

Pricing is by system capacity for Contacts. All systems have unlimited users.

I.e.

2500 Contacts: $99 per month

5000 Contacts: $165 per month

10,000 Contacts: $275 per month

25,000 Contacts: $415 per month

+ up.

Pricing is by system capacity for Contacts. All systems have unlimited users.

I.e.

2500 Contacts: $99 per month

5000 Contacts: $165 per month

10,000 Contacts: $275 per month

25,000 Contacts: $415 per month

+ up.

Value for Money
5/5
Based on 3 user ratings
Compare value for money rating with alternatives
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Lead Guerrilla Features

Lead Guerrilla Features

API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
5/5
Based on 3 user ratings
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Categories

Additional information for Lead Guerrilla

Additional information for Lead Guerrilla

Key features of Lead Guerrilla

  • Analytics / ROI Tracking
  • Email Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Segmentation
  • Multivariate Testing
  • Social Marketing
  • Source Tracking
  • Website Visitor Tracking

Benefits

  • Design web forms to collect lead data, contact requests, service requests, quote requests, and more, and send pre-designed responses.

  • Extend marketing communications beyond email into channels such as SMS text messages, web notifications and social media.

  • Embed the Lead Guerrilla tracking code into the website to capture granular visitor activity.

  • Collect history on which pages visitors are reading, both before and after they become known contacts.

  • Augment website tracking with lead tracking data from web chats, form submission, email opening, and social media.

  • Use aggregated lead tracking data to score each lead and push the best leads to a CRM: 1CRM, Pipedrive, Salesforce Sales Cloud, MS Dynamics CRM, Zoho CRM, vTiger and SugarCRM are supported.

  • Lead Guerrilla FAQs

    Lead Guerrilla FAQs

    Below are some frequently asked questions for Lead Guerrilla.

    Q. What type of pricing plans does Lead Guerrilla offer?

    Lead Guerrilla offers the following pricing plans:

    Starting from: US$99,00/month

    Pricing model: Subscription

    Free Trial: Not Available

    Pricing is by system capacity for Contacts. All systems have unlimited users. I.e. 2500 Contacts: $99 per month 5000 Contacts: $165 per month 10,000 Contacts: $275 per month 25,000 Contacts: $415 per month + up.

    Q. What are the main features of Lead Guerrilla?

    Lead Guerrilla offers the following features:

    • Analytics / ROI Tracking
    • Email Drip Campaigns
    • Landing Pages / Web Forms
    • Lead Segmentation
    • Multivariate Testing
    • Social Marketing
    • Source Tracking
    • Website Visitor Tracking

    Q. Who are the typical users of Lead Guerrilla?

    Lead Guerrilla has the following typical customers:

    Small Business, Public Administrations, Non Profit, Mid Size Business

    Q. What languages does Lead Guerrilla support?

    Lead Guerrilla supports the following languages:

    Czech, Danish, Dutch, English, Finnish, French, German, Italian, Norwegian, Spanish, Swedish

    Q. What type of pricing plans does Lead Guerrilla offer?

    Lead Guerrilla has the following pricing plans:

    Subscription

    Q. Does Lead Guerrilla support mobile devices?

    We do not have any information about what devices Lead Guerrilla supports

    Q. What other apps does Lead Guerrilla integrate with?

    Lead Guerrilla integrates with the following applications:

    1CRM, GoToMeeting, GoToWebinar, HubSpot Marketing Hub, Mailchimp, SugarCRM, Twitter, Vtiger CRM, Zoho CRM, iContact

    Q. What level of support does Lead Guerrilla offer?

    Lead Guerrilla offers the following support options:

    Phone Support, Online Support, FAQs