Marchex Call Tracking enables businesses to attribute phone calls to the media channel, block unwanted calls and get advance conversation analytics. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies can utilize Marchex’s products to transform business performance.
Marchex Call Tracking contains features including Search Analytics which provides real-time keyword attribution for every phone call from mobile search, and the Marchex Call Marketplace which is an analytics-enabled mobile advertising network that delivers high-quality inbound phone calls. Marchex helps businesses to understand who called, why they called, and helps them to turn more of these callers into customers.
The program is easy to use and can handle high volume of information without affecting how it functions. If you run large call tracking campaigns it has the ability to be plugged into another tracking dashboard which is a huge plus! It provides stats within the program which is another plus, this allows you to quickly analyze data without having to physically do the calculations and comparisons yourself. You manage all of your information and campaigns which takes the headache out of dealing with a third party. Customer service is also really helpful in making sure you are using the program to its highest potential.
Sometimes it can glitch, and some of the features are definitely under-utilized due to accessibility. Overall I would recommend to everyone.
able to track calls generated from Google Adwords ad spend and focus on getting more calls and spending less in Google Adwords. Also able to track calls generated from Facebook. Calls are recorded and interface allows for easy listening to determine quality of the call.
customer support for set up is very good, quick and simple
Keyword Level Tracking available
integrates easy enough with Google Adwords for keyword level tracking, but haven't been able to track search terms used
customer support for trouble shooting is a little difficult
interface is easy enough to use but calls data needs to be downloaded to generate reports
getting in touch with a sales person is not easy
not a lot of bells and whistles compared to other platforms
marketing numbers and the ability to listen to them, the basics
It records the calls and allows you to create marketing numbers as needed. archex serves it's purpose but to sift through various calls to understand if it is a good or bad call can be daunting when a property receives 20+ calls a day. They have a service that can point out different words for a charge but I belive this should be standard to provide top of the line service to all customers.
I think the reporting could be a little more robust and organzied. Certain reports you have to click into one subject for example "by client" run a report to see another type of report pop up that you then elect and select which properties to go to. Reports are hiding and not clearly found. If you schedule reports for certian users you can't see which reports are schedueld for which user. There should also be a way to give access to only certain accounts and not one or all.
Overall tracking ability. It's hard to put a value on being able to effectively track marketing campaigns, but Marchex has really made it possible for us to see what is working and what isn't. The platform has also increased our efficiency for new development transitioning.
Wish there was a little more detail on some of the reporting and how certain #s are effected. I get a fair amount of "Other" calls by status and am unsure what causes this, but it could be purely from my lack of knowledge about how that category works. I haven't done much research in the help guides regarding. I also have a hard time figuring out how my locations get categorized so I have properties that are broken out and listed just as "other" while the rest have their location names.
I like how easy it is to listen to calls, filter and export reports for clients. Very Happy with the services that are provided for me!
Nothing comes to mind right now - If anything the fact that I have to go back to the home screen every time to search for a new client would like to have a search or drop down carry through on each page that would be helpful.
Contact Marchex for pricing information.
Below are some frequently asked questions for Marchex Call Tracking.
Marchex Call Tracking offers the following pricing plans:
Pricing model: Subscription
Free Trial: Not Available
Contact Marchex for pricing information.
Marchex Call Tracking offers the following features:
Marchex Call Tracking has the following typical customers:
Mid Size Business, Small Business
Marchex Call Tracking supports the following languages:
Marchex Call Tracking has the following pricing plans:
We do not have any information about what devices Marchex Call Tracking supports
Marchex Call Tracking integrates with the following applications:
Adobe SiteCatalyst, AgencyAnalytics, DashThis, Google Analytics, Grow, Kenshoo Enterprise, Marin Software, NinjaCat, TapClicks, ion interactive
Marchex Call Tracking offers the following support options:
Online Support, Phone Support