Marchex Call Tracking

Call tracking for digital marketing strategies

4,5 /5 (29 reviews) Write a Review!

Marchex Call Tracking Overview

What is Marchex Call Tracking?

Marchex is a leading conversational analytics company that connects the voice of the customer to your business. We deliver AI-driven insights and solutions to help companies find, engage and nurture their most valuable customers across voice and text-based communication channels. Marchex leverages proprietary data and conversational insights to deliver real-time solutions that enable brands to personalize customer interactions.

Marchex Call Tracking Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Contact Marchex for pricing information.


Marchex Call Tracking Features

Devices
Business size
S M L
Markets
United States
Supported Languages
English

Media

Accurately Attribute Calls and Texts
Know which marketing efforts generate inbound calls and texts.
Increase Your Return on Ad Spend
Understand call outcomes using Conversation Intelligence.
Get the Credit Your Agency Deserves
Take credit for marketing-driven texts and phone sales.
Rescue Lost Sales¹
Empower Sales to receive real-time alerts when a caller showing high purchase intent doesn’t buy.
¹Not included with Marketing Edge, but Sales Edge Rescue seamlessly integrates as an add-on product.
Marchex Call Tracking video Marchex Call Tracking screenshot: Accurately Attribute Calls and Texts
Know which marketing efforts generate inbound calls and texts. Marchex Call Tracking screenshot: Increase Your Return on Ad Spend
Understand call outcomes using Conversation Intelligence. Marchex Call Tracking screenshot: Get the Credit Your Agency Deserves
Take credit for marketing-driven texts and phone sales. Marchex Call Tracking screenshot: Rescue Lost Sales¹
Empower Sales to receive real-time alerts when a caller showing high purchase intent doesn’t buy.
¹Not included with Marketing Edge, but Sales Edge Rescue seamlessly integrates as an add-on product.

Marchex Call Tracking Reviews

Marchex Call Tracking Reviews

Overall rating
4,5
/
5
Excellent
15

Very good
13

Average
1

Poor
0

Terrible
0

Value for Money
4
Features
4,1
Ease of Use
4,2
Customer Support
4,1
97% recommended this app
Verified Reviewer

Must Have Tool for Call Tracking


Verified Reviewer

Good Product for Call Tracing, easy to use

able to track calls generated from Google Adwords ad spend and focus on getting more calls and spending less in Google Adwords. Also able to track calls generated from Facebook. Calls are recorded and interface allows for easy listening to determine quality of the call.


Kristi H.

We use this software to track and record calls that come in from digital marketing ads.


Verified Reviewer

Reporting to be desired

marketing numbers and the ability to listen to them, the basics


Rayne B.

Always received great data, service, and support!


Verified Reviewer
Industry: Marketing & Advertising
Company size: 11-50 Employees

Must Have Tool for Call Tracking

Used Daily for 2+ years
Reviewed on 2018/08/15
Review Source: Capterra

Pros

The program is easy to use and can handle high volume of information without affecting how it functions. If you run large call tracking campaigns it has the ability to be plugged into another tracking dashboard which is a huge plus! It provides stats within the program which is another plus, this allows you to quickly analyze data without having to physically do the calculations and comparisons yourself. You manage all of your information and campaigns which takes the headache out of dealing with a third party. Customer service is also really helpful in making sure you are using the program to its highest potential.

Cons

Sometimes it can glitch, and some of the features are definitely under-utilized due to accessibility. Overall I would recommend to everyone.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer

Good Product for Call Tracing, easy to use

Used Daily for 2+ years
Reviewed on 2018/02/22
Review Source: Capterra

able to track calls generated from Google Adwords ad spend and focus on getting more calls and spending less in Google Adwords. Also able to track calls generated from Facebook. Calls are recorded and interface allows for easy listening to determine quality of the call.

Pros

customer support for set up is very good, quick and simple
Keyword Level Tracking available
integrates easy enough with Google Adwords for keyword level tracking, but haven't been able to track search terms used

Cons

customer support for trouble shooting is a little difficult
interface is easy enough to use but calls data needs to be downloaded to generate reports
getting in touch with a sales person is not easy
not a lot of bells and whistles compared to other platforms

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Kristi H.

We use this software to track and record calls that come in from digital marketing ads.

Used Weekly for 6-12 months
Reviewed on 2017/05/24
Review Source: Capterra

Pros

The data collected from the calls and the ability to know what ads they came from. The recordings help as well when sending them to clients for training.

Cons

The user interface and experience are not friendly at all. The information that is provided is great, but only if you can sort through the paths to get there.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Verified Reviewer
Industry: Real Estate
Company size: 51-200 Employees

Reporting to be desired

Used Weekly for 2+ years
Reviewed on 2018/02/23
Review Source: Capterra

marketing numbers and the ability to listen to them, the basics

Pros

It records the calls and allows you to create marketing numbers as needed. archex serves it's purpose but to sift through various calls to understand if it is a good or bad call can be daunting when a property receives 20+ calls a day. They have a service that can point out different words for a charge but I belive this should be standard to provide top of the line service to all customers.

Cons

I think the reporting could be a little more robust and organzied. Certain reports you have to click into one subject for example "by client" run a report to see another type of report pop up that you then elect and select which properties to go to. Reports are hiding and not clearly found. If you schedule reports for certian users you can't see which reports are schedueld for which user. There should also be a way to give access to only certain accounts and not one or all.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Rayne B.

Always received great data, service, and support!

Used Weekly for 2+ years
Reviewed on 2018/02/26
Review Source: Capterra

Pros

Overall tracking ability. It's hard to put a value on being able to effectively track marketing campaigns, but Marchex has really made it possible for us to see what is working and what isn't. The platform has also increased our efficiency for new development transitioning.

Cons

Wish there was a little more detail on some of the reporting and how certain #s are effected. I get a fair amount of "Other" calls by status and am unsure what causes this, but it could be purely from my lack of knowledge about how that category works. I haven't done much research in the help guides regarding. I also have a hard time figuring out how my locations get categorized so I have properties that are broken out and listed just as "other" while the rest have their location names.

Rating breakdown

Value for Money
Ease of Use
Customer Support

User recommendation
8/10
Based on 29 user ratings
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Marchex Call Tracking Pricing

Marchex Call Tracking Pricing

Starting from
N/A
Free Trial
Subscription
Value for money

Contact Marchex for pricing information.

Contact Marchex for pricing information.

Value for Money
4/5
Based on 29 user ratings
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Marchex Call Tracking Features

Marchex Call Tracking Features

API
Activity Dashboard
Automatic Notifications
Call Monitoring
Call Recording
Call Routing
Call Transfer
Caller ID
Chat
Collaboration Tools
Communication Management
Conferencing
Contact Management
Customizable Branding
Instant Messaging
Real Time Reporting
Reporting & Statistics
Third Party Integration
Video Conferencing
Voice Mail
Features
4,1/5
Based on 29 user ratings
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Categories

Additional information for Marchex Call Tracking

Additional information for Marchex Call Tracking

Key features of Marchex Call Tracking

  • API
  • Call Analysis
  • Call Reporting
  • Call Tracking
  • Caller ID
  • Campaign Management
  • Conversion Rate Optimization
  • Custom Landing Pages
  • Engagement Analytics
  • Real Time Analytics
  • Referral Source Tracking
  • Third Party Integration
  • Visual Analytics

Benefits

  • Accurately Attribute Calls and Texts

  • Increase Your Return on Ad Spend

  • Get the Credit Your Agency Deserves

  • Rescue Lost Sales

  • Marchex Call Tracking FAQs

    Marchex Call Tracking FAQs

    Below are some frequently asked questions for Marchex Call Tracking.

    Q. What type of pricing plans does Marchex Call Tracking offer?

    Marchex Call Tracking offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Available

    Contact Marchex for pricing information.

    Q. What are the main features of Marchex Call Tracking?

    Marchex Call Tracking offers the following features:

    • API
    • Call Analysis
    • Call Reporting
    • Call Tracking
    • Caller ID
    • Campaign Management
    • Conversion Rate Optimization
    • Custom Landing Pages
    • Engagement Analytics
    • Real Time Analytics
    • Referral Source Tracking
    • Third Party Integration
    • Visual Analytics

    Q. Who are the typical users of Marchex Call Tracking?

    Marchex Call Tracking has the following typical customers:

    Small Business, Large Enterprises, Mid Size Business

    Q. What languages does Marchex Call Tracking support?

    Marchex Call Tracking supports the following languages:

    English

    Q. What type of pricing plans does Marchex Call Tracking offer?

    Marchex Call Tracking has the following pricing plans:

    Subscription

    Q. Does Marchex Call Tracking support mobile devices?

    We do not have any information about what devices Marchex Call Tracking supports

    Q. What other apps does Marchex Call Tracking integrate with?

    Marchex Call Tracking integrates with the following applications:

    AgencyAnalytics, DashThis, Google Analytics, Grow, Kenshoo Enterprise, LivePerson, NinjaCat, QuanticMind, TapClicks, ion interactive

    Q. What level of support does Marchex Call Tracking offer?

    Marchex Call Tracking offers the following support options:

    Online Support, Phone Support