Sigstr

Email signature marketing

4,7 /5 (125 reviews) Write a Review!

Sigstr Overview

What is Sigstr?

The average person spends about 6.3 hours in their inbox a day. Sigstr gives marketers the ability to target their top contacts and accounts with relevant ads where they're spending the majority of their time - the inbox. Align your company's email signatures while running hundreds of simultaneous ad campaigns to intelligently target your audience by industry, geography, or opportunity stage.

Sigstr Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Subscription
Value for money

Sigstr Features

Devices
Business size
S M L
Markets
United States, United Kingdom, Australia
Supported Languages
English

Sigstr Reviews

Sigstr Reviews

Overall rating
4,7
/
5
Excellent
87

Very good
34

Average
4

Poor
0

Terrible
0

Value for Money
4,4
Features
4,4
Ease of Use
4,6
Customer Support
4,8
97% recommended this app
Jacob F.

No-brainer for marketing engagement

We were able to standardize our email footers, as well as introduce campaigns into them seamlessly.


Jason G.

Every Marketers Dream

Implementation was a breeze, the Sigstr team makes it super easy. BIG shout out to Zach Peach, he's been awesome to work with the past 2 years. I'd recommend Sigstr to any organization, the ways we leverage this tool for prospecting facing communications, customer facing communications, and internal communications only continues to grow.


Reverie H.

Good for smaller companies

Customer support is always helpful, but the amount of times I've had to get support involved (for what I consider I fairly simple tool), and the REASONS why I need to submit tickets, are quite ridiculous in my opinion. I've never had to rope in customer support on any other platform, in order to get the correct data to show on a dashboard/home screen, esp when it's the tool's OWN data they're collecting.

I'd say Sigstr is great for small startup companies, but I wouldn't recommend for larger enterprise-level companies.


Egan M.

Sigstr unlocks the full potential of a powerful, yet underutilized, marketing channel.


Keith B.

Hidden Gem for All Digital Marketers!

Helped us drive a wave of registrations to our webinar program as well as drive awareness to our various campaigns surrounds product releases, events, and sales promotions.


Jacob F.
Industry: Computer Software
Company size: 51-200 Employees

No-brainer for marketing engagement

Used Daily for 2+ years
Reviewed on 2018/08/27
Review Source: Capterra

We were able to standardize our email footers, as well as introduce campaigns into them seamlessly.

Pros

Intuitive system, easy to ramp up and immediately effective. We recently added the Salesforce integration to our account as well, and this has elevated our ability to target prospects and customers more effectively than ever. We have been using the Sigstr app for 2 years before we got the Salesforce integration app, and I was already very pleased with the results.

Cons

All the suggestions I have made to Sigstr for improving their system, they have responded to and we have seen their system get better and better. So there is nothing now I don't like about the software.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jason G.
Industry: Computer Software
Company size: 51-200 Employees

Every Marketers Dream

Used Weekly for 2+ years
Reviewed on 2018/08/30
Review Source: Capterra

Implementation was a breeze, the Sigstr team makes it super easy. BIG shout out to Zach Peach, he's been awesome to work with the past 2 years. I'd recommend Sigstr to any organization, the ways we leverage this tool for prospecting facing communications, customer facing communications, and internal communications only continues to grow.

Pros

As a marketer, one thing I always try to achieve is a consistent brand message and appearance across the entire organization. Sigstr makes email signatures the easiest part of achieving that goal. Not only does Sigstr allow us to control the signature appearance for staff, it allows us to dynamically push new banners out without requiring any action on the end user.

Cons

The headshot functionality also known as an "Avatar" is sold as "support package" despite it being a product feature. In order to get this functionality, you have to upgrade your support package..?

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Reverie H.
Industry: Computer Software
Company size: 1 001-5 000 Employees

Good for smaller companies

Used Monthly for 2+ years
Reviewed on 2019/06/03
Review Source: Capterra

Customer support is always helpful, but the amount of times I've had to get support involved (for what I consider I fairly simple tool), and the REASONS why I need to submit tickets, are quite ridiculous in my opinion. I've never had to rope in customer support on any other platform, in order to get the correct data to show on a dashboard/home screen, esp when it's the tool's OWN data they're collecting.

I'd say Sigstr is great for small startup companies, but I wouldn't recommend for larger enterprise-level companies.

Pros

Ease of use in setting up email signature campaigns and assigning them to different groups in your organization.

Cons

The lack of analytics behind campaign results, and the inability to look at results based on specific time frames.

Also a lot of WEIRD bugs in the platform. Ex: I've had to submit tickets to correct the overall results that appeared for each campaign. It was showing the same results (clicks, views, CTR) for EVERY campaign I had, which was obviously not correct. I've also seen inaccurate group assignments when I look at certain campaigns - it would say "assigned to 4 groups", but if I clicked into that campaign's settings it would then show the correct total and list of all the correct groups.

Sigstr doesn't seem to work well at ALL with Outlook. It requires a lot of customer support and screenshares to get it to function properly. I'd prefer Sigstr either figure out a way to make it operate smoothly on Outlook, just as it does on gmail OR market the product as a gmail-ONLY platform.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 3.0/10

Egan M.
Industry: Computer Software
Company size: 11-50 Employees

Sigstr unlocks the full potential of a powerful, yet underutilized, marketing channel.

Used Weekly for 2+ years
Reviewed on 2018/05/03
Review Source: Capterra

Pros

Sigstr is easy to use and it drives results. It's everything marketers could ever ask for from a martech solution. Their clean and friendly UI makes performing tasks within the software easy. Sigstr gives us more control over our brand by centralizing the formatting and delivery of email signatures across our whole company. ABM campaign functionality has been a major driver of engagement, especially with promoting top of funnel content to drive leads and increasing sales velocity with already engaged leads or opportunities.

Cons

The integration with Gmail is seamless. However, it can sometimes be a minor inconvenience chasing down people who use other email apps whenever we update a company signature. The good thing is that doesn't happen very often, and all the campaign banners (which are changed often) update no problem.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Keith B.
Company size: 51-200 Employees

Hidden Gem for All Digital Marketers!

Used Daily for 2+ years
Reviewed on 2018/05/03
Review Source: Capterra

Helped us drive a wave of registrations to our webinar program as well as drive awareness to our various campaigns surrounds product releases, events, and sales promotions.

Pros

Simple to use and to setup. Not an expensive piece to the marketing stack but something that gives you complete control over messaging across various departments. Can have a major impact if you use all the features and deploy it properly.

Cons

Sometimes support can be a little hit or miss, but they are growing so I expect that to get a lot better.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
8,9/10
Based on 125 user ratings
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Sigstr Pricing

Sigstr Pricing

Starting from
N/A
Free Trial
Subscription
Value for money
Value for Money
4,4/5
Based on 125 user ratings
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Sigstr Features

Sigstr Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,4/5
Based on 125 user ratings
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Categories

Additional information for Sigstr

Additional information for Sigstr

Key features of Sigstr

  • ABM & 1:1 targeting capabilities
  • Account-level targeting
  • Campaign click notifications
  • Centralized email signature management
  • Departmental signatures
  • Dynamic call-to-action banners included in every signature
  • Email signature banners
  • Internal employee targeting
  • Multiple email client support
  • Recipient lists
  • Reporting & analytics
  • Salesforce integration

Benefits

  • Signatures can be updated in real time using the WYSIWYG signature editor.

  • Personalized, employee-specific signatures can be created with individuals’ names and job titles, and formatted to match brand standards.

  • Unique campaigns can be assigned by location or department to target content at the correct contacts.

  • Users can track recipient engagement with Sigstr campaigns, with built-in click tracking.

  • Account-based marketing features allow marketers to utilize employee emails to provide 1:1 targeted content to specific regions, industries, and accounts.

  • Sigstr FAQs

    Sigstr FAQs

    Below are some frequently asked questions for Sigstr.

    Q. What type of pricing plans does Sigstr offer?

    Sigstr offers the following pricing plans:

    Pricing model: Subscription

    Free Trial: Not Available

    Q. What are the main features of Sigstr?

    Sigstr offers the following features:

    • ABM & 1:1 targeting capabilities
    • Account-level targeting
    • Campaign click notifications
    • Centralized email signature management
    • Departmental signatures
    • Dynamic call-to-action banners included in every signature
    • Email signature banners
    • Internal employee targeting
    • Multiple email client support
    • Recipient lists
    • Reporting & analytics
    • Salesforce integration

    Q. Who are the typical users of Sigstr?

    Sigstr has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Sigstr support?

    Sigstr supports the following languages:

    English

    Q. What type of pricing plans does Sigstr offer?

    Sigstr has the following pricing plans:

    Subscription

    Q. Does Sigstr support mobile devices?

    We do not have any information about what devices Sigstr supports

    Q. What other apps does Sigstr integrate with?

    Sigstr integrates with the following applications:

    HubSpot Marketing Hub, HubSpot Marketing Hub, HubSpot Service Hub, Marketo Engage, Marketo Engage, Pardot, Salesforce Marketing Cloud, Salesforce Sales Cloud, Terminus, Zendesk

    Q. What level of support does Sigstr offer?

    Sigstr offers the following support options:

    Online Support, FAQs, Knowledge Base, Phone Support, Video Tutorials