Sigstr

Sigstr

Email signature marketing

4.7/5 (122 reviews)

Sigstr Overview

Sigstr is a cloud-based email signature marketing solution which dynamically inserts clickable call-to-action banners within email signatures. The software can be used by account based marketers, event marketers, content marketers, brand marketers, and more. Sigstr allows users to deliver personalized content to recipients along with a clickable call-to-action, with users able to track clicks and recipient engagement with campaigns. Signatures can be updated across the company in real-time through the WYSIWYG editor, and personalized for each employee with their names and job titles.

Pricing

Starting from
US$200,00/month
Pricing options
Free Trial
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Europe, Latin America, United Kingdom, United States

Supported Languages

English

Sigstr Reviews

Overall rating
4.7/5
97% positive reviews
84
Excellent
34
Very good
4
Average
0
Poor
0
Terrible
Manon B.

Sigstr: the tool we were missing to complete our marketing toolbox!

Used Daily for 1+ year
Reviewed on 2019/06/18
Review Source: Capterra

As a B2B business, it is important to us to tailor or communication on every platform. Sigstr has given us the ability to make the most out of our most used communication platform between our clients, prospects and candidates.

Pros

Sigstr is extremely easy to use and implement into an already existing marketing strategy. The support we received during implementation and throughout our time with them has been exemplary.

The ability to run several campaigns at once and segment based on type of account or domain gives us the freedom to make the most of email signature in a tailored and "non-aggressive way".

We also love being able to create on brand imagery straight in Adobe and upload to the platform. Being able to showcase different images within one same campaign is also a big bonus.

Another huge plus is that campaigns update to the most recent one, so even if a prospect or client looks back on an old email, the campaign will reflect the most recent active one. This is HUGE!

If you're looking to be GDPR compliant, this tool also gives you the power to still "push" and deliver your message to your key contacts without it being spammy.

Cons

We would love to be able to segment users in different ways than just in teams. Ideally being able to segment users by team and by location (which country they're in and which country / zone they serve) would be brilliant but is currently not a possibility.

We would also like to be able to disable users from showing a signature without having to delete them and their data altogether.

We would also appreciate being able to remove the "Powered by Sigstr" added text under every one of our signatures. This should be an optional feature but to my knowledge isn't at this point.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Rachelyn P.

Happy to see Sigstr Improving

Used Weekly for 1+ year
Reviewed on 2019/06/12
Review Source: Capterra

Initially, things were a little tough with Sigstr to start, we found a lot of errors and issues that we brought to the team and they were very willing to listen. We appreciate that Sigstr took the time to make many of the improvements that we discussed. CSR has been absolutely fantastic to work with the entire time, she is responsive, creative and friendly. We appreciate her willingness to help us when things get confusing or when issues arise. We may have given up on Sigstr earlier if we didn't have her support/help with everything. Overall, happy with the platform.

Pros

I like the general premise/concept of the software - using email signatures as part of an overall marketing plan is a great idea. I like that it's clickable and stands out among the regular email body text. I like all of the recent improvements, considering many of the improvements were suggestions that we made about a year ago. It's nice to know that Sigstr listens to customer feedback and uses it to make improvements. I also like the new addition of gifs and alternating email banners, which is great.

Cons

A lot of the issues we had with Sigstr seem to have been addressed in software updates, which is great. However, we still don't see a ton of referral traffic from the email signatures. I think this is just something we have to work on refining together over time with our campaigns. Would love to see some sort of calendar view setup for the campaigns. Not sure the best way to organize it, but the organization can get a little confusing sometimes.

Not sure if these things have been resolved yet, but a few notes from our previous conversations. If they have been addressed, then great!
When forwarding an internal email (that shows an internal Sigstr campaign) externally it should either 1) remove banner or 2) replace banner with external campaign
Should have a ranking system when you can rank campaigns (drag and drop or number them) in the order you want them to show
Can there be a basic toggle or on/off function that quickly allows you to turn off a campaign, rather than fiddling with dates/schedules
Would love to be able to show alternating campaigns within one signature. For example, one person's signature rotates through a variety of campaigns throughout the day/week (rather than just stuck on one campaign one day, and then a different campaign schedule for a different day).

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Kaitlan W.

A Great, Simple Platform For Email Signatures

Used Daily for 1+ year
Reviewed on 2019/06/03
Review Source: Capterra

We've been happy with Sigstr's product and their customer service team. We haven't needed their help much, but when we did they were very responsive. I was a bit concerned about not having a phone number to call, but I haven't had any issues with communication with it just being through email.

Pros

We were having a difficult time with our previous method of creating CTAs and having employees update links within Gmail themselves, it just wasn't working. People would forget how to update and then would get frustrated and not do it. We also found keeping a consistent look to the signature was hard to maintain with the size of our team.

Sigstr took away all of the issues we were having with calls to action and signature updates within our company. Now our signatures look clean and uniform. It's so easy to update images, links, and groups within the software. I love that it gives complete control to the marketing team and leaves little room for error. We have seen slow but steady clicks on links within Sigstr and while it isn't our most popular lead source we appreciate the detailed analytics the Sigstr dashboard provides.

The program itself is fairly intuitive and easy to use. The interface isn't quite as clean as an Apple product for example, but I haven't had any issues finding what I needed.

I know Sigstr has more advanced features like messaging based on the email recipient that would help with internal communication, but those features are out of our budget.

Cons

The only problem we've run in to is if any changes need to be made to someone's actual signature information (like their title or phone number) they have to reinstall the signature for it to take effect. This isn't a huge issue, but we've been growing rapidly and many people are switching departments and seem irritated to have to update their signature again.

We've only had one other hiccup with installation, but the Sigstr support team was happy to help individuals who needed additional assistance with installing their signature.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

7.0/10
Verified Reviewer

Sigstr is Awesome!

Used Daily for 1+ year
Reviewed on 2018/08/28
Review Source: Capterra

Overall, it is a pretty good up and coming tool with a user-friendly interface. It still has areas of growth and improvement, but it adds value internally and externally for a decent price.

Pros

The signature we have with Sigstr is definitely better than the previous “everyone create their own”. We look more uniform now and the addition of our pictures helps the recipient feel more comfortable with a face to the name. Signatures can be assigned to different groups within the company and the fields in the signature can also be company fields or individual fields. So if you want the Sales Team only to have a signature with their personal LinkedIn, but the company’s Facebook page, that can easily done.

Being someone who prefers Adobe Suites, being able to design my banner however I want and just upload it is very convenient for me. Once created, you can decide if it’s an internal/external campaign and/or assign banners to specific HubSpot lists. Once the campaign is live, you can see who clicked on the banner, how many times and how the campaign is doing via the click rate. Sigstr is also adding carousel banners with the ability to assign different links to each banner which is pretty cool.

The customer service at Sigstr is pretty good as well. They would fix any bugs we found quickly and helped us build our original signature. Since then, employees at Sigstr have kept in touch and even stopped into our office once when they were in town to get our feedback.

Cons

I will say in setting up our signatures, we had a few bugs (which Sigstr quickly resolved) and coding set backs because I cannot code (coding is only required the fancier your signature gets). But once your signature is done, you don’t need any more coding.

Also, someone who doesn’t have Photoshop or Bannersnack skills, might have trouble designing/updating the banners frequently. However, Sigstr is adding an in-platform banner creation option sometime in the future.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Rachel G.

Effortlessly Make Your Organization's Emails More Impactful

Used Daily for 2+ years
Reviewed on 2019/06/03
Review Source: Capterra

Our experience with Sigstr has been seamless and easy! The tool takes little effort to make a great impact. We find that creating banners and uploading them in bulk with custom UTM codes (for google analytics tracking) and scheduling out the banners per department on a timeframe allows us to maximize our investment in the tool. Our team could be better at leveraging the tool more with multi-banner campaigns and GIFs, but we'll get there.

Pros

Sigstr extends your company's targeted messages to all internal and external email recipients. We love using Sigstr to promote new and fresh marketing content, events, webinars, product updates, etc. Having Sigstr embedded in the signature of each email, regardless of the email body copy, Sigstr allows our organization to conclude emails uniformly with intention by promoting different customizable information our company is wanting to share.

Cons

We have not been able to tie any revenue gained from Sigstr, like other marketing demand generation/awareness products, which is why we have stayed on our basic plan and have not upgraded. I believe the basic signature package of Sigstr is worth it regardless if it creates revenue for your company or not due to the customizable banner signatures for your entire organization and to promote helpful and engaging content, but don't expect the signature tool to contribute heavily (if at all) to pipeline.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10

Sigstr Pricing

Starting from
US$200,00/month
Pricing options
Free Trial
Subscription
Value for money

Grow: $200/month for up to 50 employees.
Standard: from $250/month for 50 employees.
Advanced: from $350/month for 50 employees.
Professional: from $500/month for 50 employees.

Sigstr Features

  • API
  • Campaign Management
  • Customizable Templates

  • A/B Testing
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Content Management
  • Customizable Branding
  • Data Import/Export
  • Drag & Drop Interface
  • Email Marketing Management
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

Additional information for Sigstr

Key features of Sigstr

  • ABM & 1:1 targeting capabilities
  • Account-level targeting
  • Automatic lead capture
  • CRM & marketing automation integrations
  • Campaign click notifications
  • Campaign scheduling
  • Centralized email signature management
  • Customizable signature templates
  • Departmental signatures
  • Dynamic call-to-action banners included in every signature
  • Email signature banners
  • Internal employee targeting
  • Lead segmentation & scoring
  • Multiple email client support
  • Real-time updates
  • Recipient lists
  • Reporting & analytics
  • Salesforce integration
  • Standalone & integrated campaign support
  • WYSIWYG editor

Benefits

  • Signatures can be updated in real time using the WYSIWYG signature editor.

  • Personalized, employee-specific signatures can be created with individuals’ names and job titles, and formatted to match brand standards.

  • Unique campaigns can be assigned by location or department to target content at the correct contacts.

  • Users can track recipient engagement with Sigstr campaigns, with built-in click tracking.

  • Account-based marketing features allow marketers to utilize employee emails to provide 1:1 targeted content to specific regions, industries, and accounts.

  • Sigstr FAQs

    Below are some frequently asked questions for Sigstr.

    Q. What type of pricing plans does Sigstr offer?

    Sigstr offers the following pricing plans:

    Starting from: US$200,00/month

    Pricing model: Subscription

    Free Trial: Not Available

    Grow: $200/month for up to 50 employees.
    Standard: from $250/month for 50 employees.
    Advanced: from $350/month for 50 employees.
    Professional: from $500/month for 50 employees.

    Q. What are the main features of Sigstr?

    Sigstr offers the following features:

    • ABM & 1:1 targeting capabilities
    • Account-level targeting
    • Automatic lead capture
    • CRM & marketing automation integrations
    • Campaign click notifications
    • Campaign scheduling
    • Centralized email signature management
    • Customizable signature templates
    • Departmental signatures
    • Dynamic call-to-action banners included in every signature
    • Email signature banners
    • Internal employee targeting
    • Lead segmentation & scoring
    • Multiple email client support
    • Real-time updates
    • Recipient lists
    • Reporting & analytics
    • Salesforce integration
    • Standalone & integrated campaign support
    • WYSIWYG editor

    Q. Who are the typical users of Sigstr?

    Sigstr has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Sigstr support?

    Sigstr supports the following languages:

    English

    Q. What type of pricing plans does Sigstr offer?

    Sigstr has the following pricing plans:

    Subscription

    Q. Does Sigstr support mobile devices?

    We do not have any information about what devices Sigstr supports

    Q. What other apps does Sigstr integrate with?

    Sigstr integrates with the following applications:

    HubSpot Marketing, HubSpot Marketing, HubSpot Service Hub, Marketo, Marketo, Pardot, SalesLoft, Salesforce Marketing Cloud, Salesforce Sales Cloud, Zendesk

    Q. What level of support does Sigstr offer?

    Sigstr offers the following support options:

    Online Support