About Critical Mention

Critical Mention is an all-in-one platform for real-time social media monitoring with search, sharing, and analysis tools for PR professionals. Users can search TV, radio, online news, and social media in real-time with Critical Mention's media monitoring service. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive platform.


Key benefits of Critical Mention

  • Real time media monitoring of more than 2,000 broadcast networks
  • Customizable reporting with templates
  • Ad hoc search for mentions within the last 60 days
  • Video editing with the proprietary WordPlay feature
  • API availability for integrations

  • Images

    Critical Mention Software - Data visualizations
    Critical Mention Software - Extensive search tool
    Critical Mention Software - Mentions dashboard
    Critical Mention Software - Customizable reporting
    Critical Mention Software - Mobile access
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    Critical Mention video
    Critical Mention Software - Data visualizations
    Critical Mention Software - Extensive search tool
    Critical Mention Software - Mentions dashboard
    Critical Mention Software - Customizable reporting
    Critical Mention Software - Mobile access

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    Features

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    Ease of Use

    4,1 (13)
    4,2 (229)

    Value for Money

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    Customer Service

    4,8 (13)
    4,5 (229)
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    Reviews

    Overall rating

    4,3 /5
    (13)
    Value for Money
    4/5
    Features
    4,2/5
    Ease of Use
    4,1/5
    Customer Support
    4,8/5

    Already have Critical Mention?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 13
    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Complete mention monitoring from a single place

    Reviewed on 2021/03/23

    Pros

    This is the best in class mention tracking platform, we are always up to date now.

    Cons

    Robust software for a reasonable price, we are 100% suttisfied.

    Response from Critical Mention

    Thank you very much for leaving such a remarkable review. Our Critical Mention team appreciates your input and is delighted to know that we are providing 'the best in class mention tracking platform' service. Thanks again for the wonderful review!

    Scott
    Overall rating
    • Industry: Public Relations & Communications
    • Company size: 51–200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Well-priced media monitoring software with a few flaws, but superb customer service

    Reviewed on 2021/05/11

    Our experience with Critical Mention has been favorable, but with the onslaught of new and updated...

    Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table.

    Pros

    Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

    Cons

    Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

    Alternatives Considered

    Muck Rack, TVEyes, Meltwater and Cision

    Reasons for Choosing Critical Mention

    Critical Mention had a more robust offering and MUCH better customer service. Account managers have always felt like partners, not sales people.

    Switched From

    TVEyes and Cision

    Reasons for Switching to Critical Mention

    Critical Mention's team went above and beyond. Unfortunately, excellent customer service is not enough to maintain business when other tools get the actual job done better.

    Response from Critical Mention

    Hi Scott, thank you for sharing your experience using our Earned Media Suite. We're delighted to see that you enjoy our platform's user experience and the help of our account management team. Please feel free to reach out to your account manager so we can help refine your searches. Thanks again for sharing!

    ASHLEY
    Overall rating
    • Industry: Public Relations & Communications
    • Company size: Self Employed
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 0.0 /10

    Review

    Reviewed on 2021/05/24

    Pros

    the analytics charts in the reporting tool

    Cons

    didn’t have the publications i needed to monitor

    Response from Critical Mention

    Hi Ashley, we appreciate you sharing your experience. Please reach out to your account manager so we can set up the tracking you need. We're happy to help

    Stacy
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Critical Mention Helps Makes Our Press Even More Newsworthy

    Reviewed on 2019/07/09

    Our agency went viral - literally viral around the world - due to our ability to quickly share...

    Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

    Pros

    Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

    Cons

    The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

    Alternatives Considered

    Meltwater

    Reasons for Choosing Critical Mention

    Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use.
    Tom
    Overall rating
    • Industry: Higher Education
    • Company size: 501–1 000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Critical Mention Works for US

    Reviewed on 2021/03/09

    Pros

    I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

    Cons

    I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

    Response from Critical Mention

    Hi Tom,

    Thank you for leaving such a kind review. We are delighted to see that you love using our Critical Mention Wordplay feature. We always strive to provide the greatest earned media service and customer support, so we appreciate you saying we're the best media monitoring service out there!

    Thanks again!

    Showing 5 reviews of 13 Read all reviews

    Critical Mention FAQs

    Below are some frequently asked questions for Critical Mention.

    Critical Mention offers the following pricing plans:

    • Starting from: US$1,00/year
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Critical Mention for pricing information.

    Critical Mention has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    Critical Mention supports the following languages:

    Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Critical Mention supports the following devices:

    Critical Mention integrates with the following applications:

    Google Analytics 360, Slack

    Critical Mention offers the following support options:

    Email/Help Desk, Phone Support, 24/7 (Live rep), Chat

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