Critical Mention

About Critical Mention
Critical Mention is an all-in-one platform for real-time social media monitoring with search, sharing, and analysis tools for PR professionals. Users can search TV, radio, online news, and social media in real-time with Critical Mention's media monitoring service. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive platform.
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Reviews
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- Industry: Internet
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Complete mention monitoring from a single place
Reviewed on 2021/03/23
Pros
This is the best in class mention tracking platform, we are always up to date now.
Cons
Robust software for a reasonable price, we are 100% suttisfied.
Response from Critical Mention
Thank you very much for leaving such a remarkable review. Our Critical Mention team appreciates your input and is delighted to know that we are providing 'the best in class mention tracking platform' service. Thanks again for the wonderful review!
- Industry: Public Relations & Communications
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Well-priced media monitoring software with a few flaws, but superb customer service
Reviewed on 2021/05/11
Our experience with Critical Mention has been favorable, but with the onslaught of new and updated...
Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table.
Pros
Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.
Cons
Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.
Reasons for Choosing Critical Mention
Critical Mention had a more robust offering and MUCH better customer service. Account managers have always felt like partners, not sales people.Reasons for Switching to Critical Mention
Critical Mention's team went above and beyond. Unfortunately, excellent customer service is not enough to maintain business when other tools get the actual job done better.Response from Critical Mention
Hi Scott, thank you for sharing your experience using our Earned Media Suite. We're delighted to see that you enjoy our platform's user experience and the help of our account management team. Please feel free to reach out to your account manager so we can help refine your searches. Thanks again for sharing!
- Industry: Public Relations & Communications
- Company size: Self Employed
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Review
Reviewed on 2021/05/24
Pros
the analytics charts in the reporting tool
Cons
didn’t have the publications i needed to monitor
Response from Critical Mention
Hi Ashley, we appreciate you sharing your experience. Please reach out to your account manager so we can set up the tracking you need. We're happy to help
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Critical Mention Helps Makes Our Press Even More Newsworthy
Reviewed on 2019/07/09
Our agency went viral - literally viral around the world - due to our ability to quickly share...
Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.
Pros
Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.
Cons
The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.
Alternatives Considered
MeltwaterReasons for Choosing Critical Mention
Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use.- Industry: Higher Education
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Critical Mention Works for US
Reviewed on 2021/03/09
Pros
I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.
Cons
I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.
Response from Critical Mention
Hi Tom,
Thank you for leaving such a kind review. We are delighted to see that you love using our Critical Mention Wordplay feature. We always strive to provide the greatest earned media service and customer support, so we appreciate you saying we're the best media monitoring service out there!
Thanks again!
Critical Mention FAQs
Below are some frequently asked questions for Critical Mention.Q. What type of pricing plans does Critical Mention offer?
Critical Mention offers the following pricing plans:
- Starting from: US$1.00/year
- Pricing model: Subscription
- Free Trial: Not Available
Contact Critical Mention for pricing information.
Q. Who are the typical users of Critical Mention?
Critical Mention has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Critical Mention support?
Critical Mention supports the following languages:
Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
Q. Does Critical Mention support mobile devices?
Critical Mention supports the following devices:
Q. What other apps does Critical Mention integrate with?
Critical Mention integrates with the following applications:
Google Analytics 360, Slack
Q. What level of support does Critical Mention offer?
Critical Mention offers the following support options:
Email/Help Desk, Phone Support, 24/7 (Live rep), Chat
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