About Direct Mail

Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.

Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.

Pricing starting from:

US$15,00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Direct Mail

Key benefits of Direct Mail

  • Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.

  • Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.

  • Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.

  • Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.

  • The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.
  • Devices

    Business size

    S M L

    Markets

    Austria, Australia, Brazil, Canada, Switzerland, Germany, Spain, United Kingdom, Japan, Luxembourg, Mexico, New Zealand, United States

    Supported Languages

    English, French, German, Italian, Spanish

    Pricing starting from:

    US$15,00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Direct Mail

    Images

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    Features

    Total features of Direct Mail: 45

    • API
    • Activity Dashboard
    • Activity Tracking
    • Archiving & Retention
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Management
    • Customer Segmentation
    • Customer Surveys
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • Image Library
    • Landing Pages/Web Forms
    • List Management
    • Mailing List Management
    • Mobile Optimized Emails
    • Reporting & Statistics
    • Reporting/Analytics
    • Signature Management
    • Social Media Integration
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms
    • Whitelisting/Blacklisting

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    Reviews

    Overall rating

    4,8 /5
    (132)
    Value for Money
    4,8/5
    Features
    4,6/5
    Ease of Use
    4,8/5
    Customer Support
    4,7/5

    Already have Direct Mail?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 132
    Stephen R.
    Overall rating
    • Industry: Food & Beverages
    • Company size: 2-10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Nearly Perfect

    Reviewed on 2019/08/03

    I have maintained various mailing lists and mailings over the years and DirectMail has always been...

    I have maintained various mailing lists and mailings over the years and DirectMail has always been the perfect tool for me. Now that I am retired and I only use the app to organize my monthly dinner parties, it has scaled down nicely and is still the perfect tool.

    Pros

    Easy organization makes easy to maintain compliance with all laws and common decency.

    Cons

    It doesn't bend to my personal case use, but I could hardly expect it to.

    Alternatives Considered

    Mailchimp

    Reasons for Choosing Direct Mail

    Needed a single solution for multiple lists and html formatted mailings that could be administrated easily from a single source.

    Reasons for Switching to Direct Mail

    More Mac friendly.
    Matthew S.
    Overall rating
    • Industry: Religious Institutions
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Direct Mail to the Rescue

    Reviewed on 2021/08/09

    When we moved from sendblaster on the PC to Direct Mail - well, actually we had used Direct Mail...

    When we moved from sendblaster on the PC to Direct Mail - well, actually we had used Direct Mail for years, then sendblaster and when we moved back to the M1 Macs, it was such a relief to pick up with such a well-designed product. In the intervening years there had been some changes, but our older archives of templates just worked.

    I am at the point where I would recommend a church to purchase an inexpensive Mac Mini JUST for email usage and in particular Direct Mail.

    I appreciate the longevity of the product and look forward to what lies ahead. Great work team!

    Pros

    Direct Mail makes email management for notification to members as well as mailing lists a breeze. In religious organizations, being able to quickly send one-offs as well as weekly updates is essential.

    Cons

    I think the templates are dated. I also think folder management is a must.

    Christophe G.
    Overall rating
    • Industry: Music
    • Company size: Self Employed
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    The best email marketing

    Reviewed on 2022/05/12

    This software is so easy to use and so powerful . I wish I had found it before. It has turned my...

    This software is so easy to use and so powerful . I wish I had found it before. It has turned my email marketing from pain (with previous systems) to joy ! It is so easy to set up a very cool looking email and send it. I can control my budget to my needs. Recharge my credits when I need it and pay nothing for 2 months if Im not sending anything. And ... the mailing list management system is just amazing. it is so easy now to admin my mailing lists, correct them as I go, group people in different categories and move them around if needed. I have even intagrated the Subscribe forms on my web sites . Again ... flexible and so easy to set up . I LOVE direct mail . My music promo has totally changed since I use this software ... and all from the confort of my own computer !!!

    Pros

    Everything !! this is a genious program I had been waiting for for many years. A dream come true

    Cons

    Nothing. I love everything about direct mail. Even the subscribe form is great to use

    Pascal G.
    Overall rating
    • Industry: Publishing
    • Company size: 2-10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 5.0 /10

    Sending mails from an external database was easier before

    Reviewed on 2018/07/13

    Time

    Time

    Pros

    It is doing what I want. Connect to an external database, send mail via an externa provider. But things are not working so well. The thing is that data in database are evolving and, in the new version, I have to re-right the request to the database each time in different adress group coming from different database. Spam test is not working. Preferences ares sometime not kept, situation on the screen for exemple.

    Cons

    Again it does exactly what i want but less easier than previous version . Main point is database connection.

    Response from e3 Software

    Thanks for your review, Pascal. If you are having any trouble with importing, spam tests, or preferences, please contact our support team and they'll be happy to get things straightened out. Thanks!

    Andrew K.
    Overall rating
    • Industry: Publishing
    • Company size: Self Employed
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A great communications tool

    Reviewed on 2022/03/03

    Generally happy with DM and look forward to continued use.

    Generally happy with DM and look forward to continued use.

    Pros

    Direct Mail allows me to send customised and personalised email messages to clients and customers without the risk of missing a field that should be changed for that customer. All the pertinent information is merged in and the recipient gets a better experience from the contact.

    Cons

    One or two people on an opt in mailing list can hit the spam button and I am threatened with a warning that I am sending unwanted bulk emails and that my service may be blocked, even though the issue is not of my doing.

    Alternatives Considered

    Mailchimp

    Reasons for Switching to Direct Mail

    I like DM as a standalone product and the simple method of purchasing credits. I don't know how that compares with other products.
    Showing 5 reviews of 132 Read all reviews

    Direct Mail FAQs

    Below are some frequently asked questions for Direct Mail.

    Direct Mail offers the following pricing plans:

    • Starting from: US$15,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Unlimited plan: from $15/month, based on number of subscribers. Pay Per Email plan: from $30, based on the number of email credits required. SMTP plan: $299/year.

    Direct Mail has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500

    Direct Mail supports the following languages:

    English, French, German, Italian, Spanish

    Direct Mail supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    Direct Mail integrates with the following applications:

    Daylite for Mac, Google Docs, Microsoft Excel, Microsoft Outlook, Zapier

    Direct Mail offers the following support options:

    Email/Help Desk, Knowledge Base, Chat

    Related categories

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