Email marketing for Mac
4.5/5 (42 reviews)Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.
Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.
Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.
Pros
Control of the whole process - from HTML editing to subscriber management to design and spam testing - it's fun to work with.
Cons
No online tool. Reporting is limited, there aren't enough ways to compare and contrast. Very hard to export reports and data in bulk. Hard to get examples out as PDF / Image filles.
Thanks a ton for your review, Marty! Much appreciated!
I wanted to mention that the latest version of Direct Mail includes expanded options for exporting report data and for exporting your messages as PDF files. You may want to update and take a look. Please reach out to us with any questions or feedback. Thanks!
It's on my Mac rather than being in the cloud.
Pros
There are online email companies but I always find them a bit awkward. I first tried Direct Mail years and years ago and it was okay and did a job but this year they have updated it which has made the software fantastic.
The email design is really easy and simple with some great free templates built in while still giving you flexibility should you need it to customer deeper. I've changed my current newsletter styles over to the new ones and it's given them a fresh new look and total compatibility no matter what device the emails are read upon.
Being able to delve into who has looked and even clicked is a real big plus point for managing my marketing and I can really target further contact by this response.
You can, of course, buy email credits from them or use your own email sending system. I personally use both, credit from them for my loyal customers and potential customer (the list is huge) through my own servers (it's cheaper for me this way).
Oh, and it also links with y database system - Daylite which helps keeps everything organised an on track.
Thanks a million for the review, Terry! We are really glad that you are liking the new update.
I wanted to let you know that we added some great cloud features to Direct Mail a little while ago. You can now save your projects to the cloud, access them from any Mac, and even sync and collaborate with other users. More info is available at our website.
Thanks again!
Pros
One of the easiest and good looking mail sender on the Mac have used it for years. (not anymore though)
Cons
You have to pay them to send using your SMTP, which is fine, but as soon as you offend their very strict rules they disable the whole part of the sending process, meaning the softwares useless. Then thats where you find out the support is AWFUL, as it seems to me theres only 2 people that work there, they refuse to talk on phone, and despite promises when chased up, they don't answer emails. genuinely terrible.
Thanks for your review, John. Sorry that you had a bad experience. We strive to provide excellent customer service (via email and live chat), and are grateful for the many five star customer service reviews we've received here and on other sites.
In order to maintain a high quality of service, we ask all of our customers to agree to an anti-spam policy that forbids the use of illegal or purchased email lists. If that policy is violated, we are happy to explain how to resolve the issue. However, we are not able to help customers who repeatedly harass and threaten our employees.
As I learn all its features I like it more and more
Pros
Once I had figured it out, with some help from helpful 'Help' people at Directmail, it has been extremely useful to me in doing was email broadcasts to my client and subscriber base, something I could to do with my usual email software, [Mac]Mail.
Works very well on my Mac.
I sue the subscriber option which allowed me to install the software on my isp's server. cost effective and looks to my readers as coming directly form me.
Cons
The reporting could be improved(?) if we could be sure the receiver has actually 'opened' the email, or merely saw the summary on their device, especially the case for people who receive the email on there mobile device.
I haven't figured out how file management works on the system yet.
Very Good!
Pros
Great product for the price
We use Direct Mail to manage our customer base for two separate target audiences. The service is helpful and easy to use, being able to create, reuse and modify previous campaign flyers, driving traffic to our websites, providing useful metrics, keeping our database relevant when clients change email addresses or are no longer interested in receiving annoucements. Overall DM has worked well for our small business. We cannot afford to invest in other CRM services such as MailChimp, Constant Contact, GetResponse or other email marketing services. DirectMail fulfills our current needs.
Cons
Wish the interface were more user friendly
Wish there were more customization tools for the templates
Unlimited plan: from $15/month, based on number of subscribers.
Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required.
SMTP plan: $299 one-time.
Below are some frequently asked questions for Direct Mail.
Direct Mail offers the following pricing plans:
Starting from: US$15,00/month
Pricing model: Free, One Time License, Subscription
Free Trial: Available
Unlimited plan: from $15/month, based on number of subscribers.
Pay Per Email plan: from $30 (1000 credits), based on the number of email credits required.
SMTP plan: $299 one-time.
Direct Mail offers the following features:
Direct Mail has the following typical customers:
Mid Size Business, Small Business
Direct Mail supports the following languages:
English, French, German, Italian, Spanish
Direct Mail has the following pricing plans:
Free, One Time License, Subscription
Direct Mail supports the following devices:
iPhone, iPad
Direct Mail integrates with the following applications:
Google Docs, HubSpot CRM, HubSpot Marketing, Insightly, Microsoft Excel, Microsoft Outlook, PieSync, PieSync, Retently, SharpSpring
Direct Mail offers the following support options:
Knowledge Base, Online Support
Having used a range of programs - DirectMail certainly gives you the most hands on experience. The biggest draw back is being app-based; while most competitors are all online - but this is what also provides the biggest advantage in terms of tools and functionality.