About Direct Mail

Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.

Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.

Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.


Key benefits of Direct Mail

  • Direct Mail offers a range of customizable email templates, and users can personalize emails with up to 18 different fields, including recipient first and last names, and company names.

  • Custom email subscription forms can be created and added to the organization’s website or Facebook page, and contacts can also be imported from Contacts, Daylite, Outlook, Google Sheets, FileMaker Pro, CSV files, or MySQL databases.

  • Users can manually segment their mailing lists, or select from more than 30 criteria and define rules for Direct Mail to segment lists automatically.

  • Direct Mail automatically alerts users to misspelled email addresses, spam filter issues, broken links, and other issues before messages are sent.

  • The dashboard provides users with a summary of campaign metrics, including recipient locations and top email clients, alongside opens, clicks, unsubscribes, and bounces, and a detailed activity report is generated for each subscriber.

  • Images

    Direct Mail Software - 1
    Direct Mail Software - 2
    Direct Mail Software - 3
    Direct Mail Software - 4
    Direct Mail Software - 5
    View 5 more
    Direct Mail Software - 1
    Direct Mail Software - 2
    Direct Mail Software - 3
    Direct Mail Software - 4
    Direct Mail Software - 5

    Not sure about Direct Mail? Compare with a popular alternative

    Direct Mail

    4.8 (158)
    VS.

    Starting Price

    US$15.00
    month
    US$59.00
    month

    Pricing Options

    Free version
    Free trial
    Free version
    Free trial

    Features

    42
    37

    Integrations

    5
    3

    Ease of Use

    4.8 (158)
    4.4 (133)

    Value for Money

    4.8 (158)
    4.5 (133)

    Customer Service

    4.7 (158)
    4.3 (133)
    Green rating bars show the winning product based on the average rating and number of reviews.

    Alternatives

    MoonMail

    4.5
    #1 Alternative to Direct Mail
    With MoonMail you can create, design and analyze your Email Marketing campaigns in a minute. The simplest email...

    ActiveCampaign

    4.6
    #2 Alternative to Direct Mail
    Design & automate email marketing campaigns through contact management, personalization & segmentation, triggered...

    Mad Mimi

    4.3
    #3 Alternative to Direct Mail
    Mad Mimi makes it simple to create beautiful HTML emails with a full-featured email marketing platform and template-free...

    Agile CRM

    4.1
    #4 Alternative to Direct Mail
    Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively...

    Reviews

    Overall rating

    4.8 /5
    (158)
    Value for Money
    4.8/5
    Features
    4.6/5
    Ease of Use
    4.8/5
    Customer Support
    4.7/5

    Already have Direct Mail?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 158
    Brent
    Brent
    Overall rating
    • Industry: Luxury Goods & Jewelry
    • Company size: Self Employed
    • Used Monthly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    This has saved me many hours over the years!

    Reviewed on 2021/08/09

    Very very positive.

    Very very positive.

    Pros

    Easy to use! I absolutely love the syncing of customer information!

    Cons

    They’re aren’t any! There was a brief learning curve but that’s to be expected.

    Robert
    Overall rating
    • Industry: Newspapers
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 10.0 /10

    Extremely fast

    Reviewed on 2024/02/16

    Was a great period of managing my email campaigns.

    Was a great period of managing my email campaigns.

    Pros

    Extremely fast for editing and creating the email campaigns. Has a lot of features that ease my workflow.

    Cons

    After switching my platforms on other operating systems I couldn`t use it anymore.

    Ashley
    Overall rating
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Easy to use for first time users

    Reviewed on 2016/11/15

    I send out newsletters and have a Mac. This has been a really good system for a first time user. It...

    I send out newsletters and have a Mac. This has been a really good system for a first time user. It is also cost effective since goes by how many people are subscribers.

    Pros

    Ease of use

    Cons

    Not that many creative options

    Response from e3 Software

    Thanks for the review, Ashley! We hope you get a chance to check out our latest update, Direct Mail 5.0. It packs a ton of new creative options and an expanded gallery of templates.

    Moose
    Overall rating
    • Industry: Entertainment
    • Company size: Self Employed
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great alternative to the Mailchimps out there

    Reviewed on 2023/05/24

    I use it every month to send out my newsletter. It works like a charm and is easy to use.

    I use it every month to send out my newsletter. It works like a charm and is easy to use.

    Pros

    It's easy to use. Really customizable and can really put my 'stank' on the newsletter.

    Cons

    Nothing really. Maybe some more options in the 'insert content' area.

    Alternatives Considered

    Mailchimp

    Reasons for Switching to Direct Mail

    Don't have to pay a subscription fee and the mac nativity is great.
    Ilan
    Overall rating
    • Industry: Medical Devices
    • Company size: 2–10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 10.0 /10

    I've never looked back!

    Reviewed on 2021/07/06

    Without a doubt the best system I've used and I love that it's simple and smart at the same time....

    Without a doubt the best system I've used and I love that it's simple and smart at the same time.
    It's easy to use and I never feel overwhelmed. Other systems go too far and make the experience feel like you need to be an expert (even though they say it's "easy").

    We currently have the smaller of the packages but look forward to expanding to the next level soon - thanks to Direct Mail.

    Pros

    Where to begin?
    • import from Google Sheets (because we use Google forms to add to our database)
    • personalised emails with reference to specific fields (with a fallback)
    • the reporting (especially the bounce report)
    • smart groups
    • templates

    Cons

    Four features I would love to see developed:
    1) The ability to include a table with rows and columns
    2) The ability to embed HTML/iframe
    3) Some widgets like a countdown timer.
    4) I would like to feature all our previous newsletters on our website and short of creating a button to each web version, I would love to see an archive site that we could use.

    Alternatives Considered

    MoonMail and Mailchimp

    Reasons for Choosing Direct Mail

    Direct Mail makes developing communications to clients easy and very good looking - not the case with competitors.

    Switched From

    MoonMail and Mailchimp

    Reasons for Switching to Direct Mail

    SEE "Why did you make the switch?"
    Showing 5 reviews of 158 Read all reviews

    Direct Mail FAQs

    Below are some frequently asked questions for Direct Mail.

    Direct Mail offers the following pricing plans:

    • Starting from: US$15.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Unlimited plan: from $15/month, based on number of subscribers. Pay Per Email plan: from $30, based on the number of email credits required. SMTP plan: $299/year.

    Direct Mail has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500

    Direct Mail supports the following languages:

    English, French, German, Italian, Spanish

    Direct Mail supports the following devices:

    iPhone (Mobile), iPad (Mobile)

    Direct Mail integrates with the following applications:

    Daylite for Mac, Google Docs, Microsoft Excel, Microsoft Outlook, Zapier

    Direct Mail offers the following support options:

    Email/Help Desk, Knowledge Base, Chat

    Related categories

    See all software categories found for Direct Mail.