Direct Mail

About Direct Mail
Direct Mail is an email marketing solution for Mac which enables users to create and send personalized emails to their subscribers. The app is designed for freelancers and SMBs, and includes customizable email templates, image editing, live previews, custom subscription forms, automatic and manual subscriber list segmentation, email tracking, campaign analytics, subscriber activity reporting, and more. A native iOS app also allows users to view campaign statistics on-the-go.
Direct Mail’s email templates are mobile-responsive and optimized for a range of email clients, and can be customized with images, videos, buttons, text rearrangement, and more. Images can be dragged-and-dropped directly into emails, and users can edit images within the app, including cropping, removing backgrounds, and adding filters. Emails can be personalized with recipients’ first and last names, and a range of other fields, and conditional logic allows users to tailor custom content sections. Live previews update automatically, giving users a real-time view of what recipients will see, including any custom content. Users are alerted to any mistakes in their email before sending, including broken links, misspelled email addresses, and spam filter issues.
Direct Mail allows users to target their messages to specific subscribers either manually or automatically. Smart Groups automatically segment subscriber lists based on user-defined rules and a range of more than 30 different criteria. Message delivery can be scheduled, and users can also set up automated campaigns with a range of triggers, including new subscriptions, subscriber birthdays, upcoming appointments, and more. Sent campaigns can be tracked in real-time through the Direct Mail dashboard, with a summary of metrics including opens, clicks, unsubscribes, and bounces. Individual subscriber activity reports are generated automatically, giving users insight into subscriber interactions and engagement.
Key benefits of Direct Mail
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Reviews
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- Industry: Luxury Goods & Jewelry
- Company size: Self Employed
- Used Monthly for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
This has saved me many hours over the years!
Reviewed on 2021/08/09
Very very positive.
Very very positive.
Pros
Easy to use! I absolutely love the syncing of customer information!
Cons
They’re aren’t any! There was a brief learning curve but that’s to be expected.
- Industry: Newspapers
- Company size: 2–10 Employees
- Used Weekly for 1-5 months
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 10.0 /10
Extremely fast
Reviewed on 2024/02/16
Was a great period of managing my email campaigns.
Was a great period of managing my email campaigns.
Pros
Extremely fast for editing and creating the email campaigns. Has a lot of features that ease my workflow.
Cons
After switching my platforms on other operating systems I couldn`t use it anymore.
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Easy to use for first time users
Reviewed on 2016/11/15
I send out newsletters and have a Mac. This has been a really good system for a first time user. It...
I send out newsletters and have a Mac. This has been a really good system for a first time user. It is also cost effective since goes by how many people are subscribers.
Pros
Ease of use
Cons
Not that many creative options
Response from e3 Software
Thanks for the review, Ashley! We hope you get a chance to check out our latest update, Direct Mail 5.0. It packs a ton of new creative options and an expanded gallery of templates.
- Industry: Entertainment
- Company size: Self Employed
- Used Monthly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great alternative to the Mailchimps out there
Reviewed on 2023/05/24
I use it every month to send out my newsletter. It works like a charm and is easy to use.
I use it every month to send out my newsletter. It works like a charm and is easy to use.
Pros
It's easy to use. Really customizable and can really put my 'stank' on the newsletter.
Cons
Nothing really. Maybe some more options in the 'insert content' area.
Alternatives Considered
MailchimpReasons for Switching to Direct Mail
Don't have to pay a subscription fee and the mac nativity is great.- Industry: Medical Devices
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
I've never looked back!
Reviewed on 2021/07/06
Without a doubt the best system I've used and I love that it's simple and smart at the same time....
Without a doubt the best system I've used and I love that it's simple and smart at the same time.
It's easy to use and I never feel overwhelmed. Other systems go too far and make the experience feel like you need to be an expert (even though they say it's "easy").
We currently have the smaller of the packages but look forward to expanding to the next level soon - thanks to Direct Mail.
Pros
Where to begin?
• import from Google Sheets (because we use Google forms to add to our database)
• personalised emails with reference to specific fields (with a fallback)
• the reporting (especially the bounce report)
• smart groups
• templates
Cons
Four features I would love to see developed:
1) The ability to include a table with rows and columns
2) The ability to embed HTML/iframe
3) Some widgets like a countdown timer.
4) I would like to feature all our previous newsletters on our website and short of creating a button to each web version, I would love to see an archive site that we could use.
Reasons for Choosing Direct Mail
Direct Mail makes developing communications to clients easy and very good looking - not the case with competitors.Reasons for Switching to Direct Mail
SEE "Why did you make the switch?"Direct Mail FAQs
Below are some frequently asked questions for Direct Mail.Q. What type of pricing plans does Direct Mail offer?
Direct Mail offers the following pricing plans:
- Starting from: US$15.00/month
- Pricing model: Free Version, Subscription
- Free Trial: Available
Unlimited plan: from $15/month, based on number of subscribers. Pay Per Email plan: from $30, based on the number of email credits required. SMTP plan: $299/year.
Q. Who are the typical users of Direct Mail?
Direct Mail has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500
Q. What languages does Direct Mail support?
Direct Mail supports the following languages:
English, French, German, Italian, Spanish
Q. Does Direct Mail support mobile devices?
Direct Mail supports the following devices:
iPhone (Mobile), iPad (Mobile)
Q. What other apps does Direct Mail integrate with?
Direct Mail integrates with the following applications:
Daylite for Mac, Google Docs, Microsoft Excel, Microsoft Outlook, Zapier
Q. What level of support does Direct Mail offer?
Direct Mail offers the following support options:
Email/Help Desk, Knowledge Base, Chat
Related categories
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