About EmailOctopus

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.

Pricing starting from:

US$8,00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of EmailOctopus

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • Send highly targeted messages to your audience with segmentation based on custom fields and campaign activity.

  • Create landing pages to host your sign-up form and add attractive inline and pop-up forms to your website to turn more visitors into subscribers.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Afghanistan, Albania, Algeria, American Samoa, Andorra and 225 others

    Supported Languages

    English

    Pricing starting from:

    US$8,00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences
    View 6 more
    EmailOctopus video
    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences

    Features

    Total features of EmailOctopus: 39

    • API
    • Activity Dashboard
    • Activity Tracking
    • Auto-Responders
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Click Tracking
    • Contact Management
    • Customer Segmentation
    • Customizable Branding
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Image Library
    • Landing Pages/Web Forms
    • Lead Capture
    • List Management
    • Mobile Optimized Emails
    • Real Time Analytics
    • Reporting & Statistics
    • Reporting/Analytics
    • Subscriber Management
    • Subscription Management
    • Template Management
    • Third Party Integrations
    • WYSIWYG Editor
    • Web Forms

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    AWeber

    4,4
    #3 Alternative to EmailOctopus
    AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of...

    Mailchimp Transactional Email

    4,5
    #4 Alternative to EmailOctopus
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    Reviews

    Overall rating

    4,7 /5
    (263)
    Value for Money
    4,8/5
    Features
    4,4/5
    Ease of Use
    4,6/5
    Customer Support
    4,7/5

    Already have EmailOctopus?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 263
    Alfred
    Overall rating
    • Industry: Writing & Editing
    • Company size: 2–10 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Cost-effective Email Marketing Tool

    Reviewed on 2022/11/13

    I was impressed because this tool is flexible and easy to use. Automation and segmentation have...

    I was impressed because this tool is flexible and easy to use. Automation and segmentation have helped us to create and send targeted emails to our subscribers. And this was a great savior to our business because our email list have exploded. And their web-based program is easy and flexible.

    Pros

    I love the email editor because it allows you to build both HTML text and simple plain-text emails. Also, it's affordable. Their customer support is also outstanding. Whenever I have questions they will answer them accordingly.

    Cons

    I like everything about this software. I recommend it to anyone looking for an email marketing tool. It is worth your bucks.

    Jeff
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great "out of the box" features!

    Reviewed on 2022/12/01

    I have been able to build an email list because of ease of integration into my

    I have been able to build an email list because of ease of integration into my

    Pros

    Started out using the free version. It has all of the features of the paid version which you can't say that about their competitors. Can immediately have more than one list as well as use automations. Gave me a great idea. how the program works and now I'm paying and a huge fan.

    Cons

    I am able to integrate Email Octopus pretty much everywhere I want. But, occasionally I need to use a third party software to do so. Which isn't a huge deal, but I'm sure that will start seeing email octopus in more and more native integrations.

    Alternatives Considered

    Mailchimp

    Reasons for Switching to EmailOctopus

    Because the price is significantly lower and the support is better.
    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    Onboarding makes no sense

    Reviewed on 2022/04/10

    Pros

    It's very easy to build emails and work with forms and landing pages

    Cons

    Before being able to send any communication they sent you a set of questions about your data base and lists, where and how you acquire your contacts. They sent this like two hours before I've signed in. I'm supposed to give them all my info, wait for their approval and only then shoot my emails. This is absurd doesn't happen with any other provider I've used before (mailchimp, hubspot, etc)

    Response from EmailOctopus

    Hi there,

    Sorry to hear you weren't happy with our approval process. We have an approval process in place to maintain our industry leading deliverability. During the approval process we look to find out what kind of emails you'll be sending and how the list was grown many companies continue to use purchased lists, which are not only against the law but impact the service massively too so having this step allows us to educate users and improve our service for all.

    In many cases approval can be done immediately, without any additional questions. However at times we do need to get some additional information, this is what will have happened in your case.

    Those questions only need to be answered once, and should take no longer than 2 minutes to answer.

    While we appreciate those questions may add some additional friction to signing up, it's done with the best of intentions and is why our reputation is so high with the likes of Gmail and Yahoo.

    Mingjie
    Overall rating
    • Industry: Education Management
    • Company size: 2–10 Employees
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Great service for the engineering-focused teams, while better alternatives exist

    Reviewed on 2022/12/23

    Pros

    It’s a relatively simple service that gets you exactly where you want to be — send campaigns, post emails for subscription, etc.

    Cons

    It’s stuck somewhat in a limbo of not the absolute best experience for non-engineers (products like Mailchimp) and also not the best experience for engineers (products like Postmark)

    Alternatives Considered

    Postmark and Mailchimp

    Reasons for Choosing EmailOctopus

    Mailchimp’s WYSIWYG editor is terrible even after years of complaints.

    Switched From

    Mailchimp

    Reasons for Switching to EmailOctopus

    Less deployment and engineering overhead.
    Jonathan
    Overall rating
    • Industry: Nonprofit Organization Management
    • Company size: 2–10 Employees
    • Used Weekly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Moving To EmailOctopus

    Reviewed on 2023/02/17

    Overall a very positive experience, and great support.

    Overall a very positive experience, and great support.

    Pros

    I checked out EmailOctopus because my previous mail platform was changing it's pricing tiers and I found I was paying for services I didn't want or could not use.The pricing plans for EmailOctopus were better and I was impressed that even the free tier which I used to test the service gave me full access to everything (inc. API). Support has been fast and excellent.The service has a good modern UI and is very easy to use.

    Cons

    Not much I don't like - I had a little trouble changing the standard templates, but got what I wanted in the end.

    Showing 5 reviews of 263 Read all reviews

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    EmailOctopus offers the following pricing plans:

    • Starting from: US$8,00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Free plans for up to 2,500 subscribers Paid plans start from $8. 20% discount for non-profit organisations.

    EmailOctopus has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000

    EmailOctopus supports the following languages:

    English

    EmailOctopus supports the following devices:

    EmailOctopus integrates with the following applications:

    Campaign Monitor, Eventbrite, Gravity Forms, Mailchimp, Make, Poptin, Salesforce Sales Cloud, SendPulse, Shopify, Ticket Tailor, WooCommerce, WordPress, Wufoo, Zapier

    EmailOctopus offers the following support options:

    Email/Help Desk, Knowledge Base, Chat

    Related categories

    See all software categories found for EmailOctopus.