EmailOctopus Overview

What is EmailOctopus?

EmailOctopus is an email marketing tool offering a rich set of email marketing templates allow users to create campaigns which are responsive to any device, in a matter of minutes. Users have the ability to build drip email sequences, import contacts, integrate with forms, and generate customized reports. EmailOctopus integrates with over 2,000 third-party products and services via Zapier integration.

EmailOctopus’ automation tools enable users to create time-based onboarding and drip email sequences. By sharing the most read content with new subscribers, organizations can keep their audience engaged with their blog, or create a welcome series to introduce new customers with a tempting discount to increase revenue for e-commerce stores. The solution includes an expansive set of email marketing templates which allow users to create responsive campaigns such as beautifully designed newsletters or simple personalized plain text emails. EmailOctopus provides users with real-time, in-depth data on campaign performance, with each click and open tracked alongside the bounces and unsubscribes. Custom, embedded forms and the Wordpress plugin help organizations grow their contact base to collect email addresses without code or complex integrations.

Tools for bounce handling help brands maintain their sender reputation by cleaning unsubscribes, bounces, and complaints from lists automatically. EmailOctopus’ developer API allows for deep integration into existing business websites and the ability to maintain current subscriber lists. EmailOctopus can connect to over 1,500 platforms and services via Zapier, including MailChimp, Salesforce, Shopify, Eventbrite, SurveyMonkey, Gravity Forms, Ticket Tailor, and more.

EmailOctopus Overview

Pricing

Starting from
US$20,00/month

Pricing options

Free Trial
Free
Subscription
Value for money

Free for up to 2,500 subscribers

Over 2,500 subscribers from $20/month

20% discount for non-profit organizations.


EmailOctopus Features

Devices
Business size
S M L
Markets
United States, United Kingdom, India
Supported Languages
English

Media

Drag and drop templates make it easy for you to create a beautiful campaign
Use hosted forms, embedded forms, or the Wordpress plugin to collect subscriber information such as email addresses, without any complex integrations or code
Monitor the performance of each and every campaign and track each click and open alongside the bounces and unsubscribes
EmailOctopus offers simple yet powerful automation to create time-based onboarding and drip sequences
EmailOctopus screenshot: Drag and drop templates make it easy for you to create a beautiful campaign EmailOctopus screenshot: Use hosted forms, embedded forms, or the Wordpress plugin to collect subscriber information such as email addresses, without any complex integrations or code EmailOctopus screenshot: Monitor the performance of each and every campaign and track each click and open alongside the bounces and unsubscribes EmailOctopus screenshot: EmailOctopus offers simple yet powerful automation to create time-based onboarding and drip sequences

EmailOctopus Reviews

EmailOctopus Reviews

Overall rating
4,6
/
5
Excellent
76

Very good
23

Average
8

Poor
0

Terrible
0

Value for Money
4,9
Features
4,2
Ease of Use
4,7
Customer Support
4,7
93% recommended this app
Brian S.

KISS for email marketing

I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.


Sumeet C.

Best Email Marketing System

Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.


Jan sigetty B.

Unfair comparison with Mailchimp

I like it, but that's because I found workarounds.

Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.


Mikey C.

Reliable and cost-effective

Overall I've been very pleased. I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features.


Brian T.

Small Agency ESP Review

Very positive.


Brian S.
Industry: Writing & Editing
Company size: Self Employed

KISS for email marketing

Used Monthly for 2+ years
Reviewed on 2020/09/01
Review Source: Capterra

I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

Pros

What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

Cons

I would love it if they supported markdown.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Sumeet C.
Industry: Retail
Company size: 2-10 Employees

Best Email Marketing System

Used Monthly for 2+ years
Reviewed on 2020/11/05
Review Source: Capterra

Overall, I think I am using EmailOctopus for more than 3-4 years now I think. I have been very satisfied with their product and haven't found any other service which gives me such good features at this price point. All the best to their team and hoping they take EmailOctopus to new heights.

Pros

I have been using this since it was a very small product. I have seen it grow and add new features with time. They have definitely grown for the better and added some really nice automated marketing features without increasing the cost too much.

Cons

Amazon SES reputation management is the biggest issue I have faced. Though, it's not their part of the product directly but there should be some way of managing the reputation and fixing those issues from within their product. Whenever I had doubts, their team did help me out a lot.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Jan sigetty B.
Industry: Publishing
Company size: 2-10 Employees

Unfair comparison with Mailchimp

Used Daily for 6-12 months
Reviewed on 2018/09/28
Review Source: Capterra

I like it, but that's because I found workarounds.

Fx. I design the NewsLetter in MailChimp and copy/paste the HTML. It works fine that way.

Pros

I moved from MailChimp, because of the price tag. Octopus is way cheaper, but it's still possible to send the same quality emails and that's​ great.

Cons

1. A better interface to make your own template/design. Limitations in fonts, sizes, etc

2. List features are limited. No way to create segments or groups based on subscriber data.

3. Regarding reports: A graphic overview of where the clicks are placed.

Response from EmailOctopus

Hi Jan,

Thanks for the feedback. We have some good news on the campaign editor- we've just launched our new drag & drop email builder.

It's only in Beta at the moment, however I've added it to your account and you'll be able to use it in your next campaign.

More updates to come based on your feedback, too.

Thanks again,

Tom

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 6.0/10

Mikey C.
Industry: Entertainment
Company size: Self Employed

Reliable and cost-effective

Used Weekly for 6-12 months
Reviewed on 2020/08/31
Review Source: Capterra

Overall I've been very pleased. I have tried several other providers and found that this service is excellent and compares well with other providers who charge a lot more for similar features.

Pros

EmailOctopus offers a reliable platform at an excellent price, and the level of customer support is particularly good. Questions are answered promptly and efficiently. The platform is easy to use and has a good range of features.

Cons

I'd like to see the drag and drop email editor improved. It works well enough and the emails look good, but it is not as slick as other editors I've used.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Brian T.
Industry: Automotive
Company size: 2-10 Employees

Small Agency ESP Review

Used Monthly for 2+ years
Reviewed on 2020/09/11
Review Source: Capterra

Very positive.

Pros

We use EmailOctopus for our small agency to send our newsletters and other targeted email campaigns. Their tool is extremely easy to use and is very cost efficient for small agencies that have to watch every penny. Plus the are continually adding new features to the platform which makes the value increase every quarter!

Cons

Would like the ability to create sub-accounts. And it's a bummer to pay a foreign transaction fee every month.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
9,3/10
Based on 107 user ratings
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EmailOctopus Pricing

EmailOctopus Pricing

Starting from
US$20,00/month
Free Trial
Free
Subscription
Value for money

Free for up to 2,500 subscribers

Over 2,500 subscribers from $20/month

20% discount for non-profit organizations.

Free for up to 2,500 subscribers

Over 2,500 subscribers from $20/month

20% discount for non-profit organizations.

Value for Money
4,9/5
Based on 107 user ratings
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EmailOctopus Features

EmailOctopus Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Template Management
Third Party Integration
Features
4,2/5
Based on 107 user ratings
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Categories

Additional information for EmailOctopus

Additional information for EmailOctopus

Key features of EmailOctopus

  • Behavior driven rules
  • Bounce handling
  • Campaign analysis
  • Campaign management
  • Developer API
  • Drip campaigns
  • Email automation
  • GDPR compliance
  • Newsletters
  • Performance monitoring
  • Pre-designed responsive templates
  • Real-time analytics on campaigns
  • Third party integration
  • White label
  • Wordpress plugin

Benefits

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • EmailOctopus will provide in-depth data on its performance allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's rich set of pre-designed templates which help users to create responsive campaigns that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.

  • EmailOctopus FAQs

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    Q. What type of pricing plans does EmailOctopus offer?

    EmailOctopus offers the following pricing plans:

    Starting from: US$20,00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    Free for up to 2,500 subscribers Over 2,500 subscribers from $20/month 20% discount for non-profit organizations.

    Q. What are the main features of EmailOctopus?

    EmailOctopus offers the following features:

    • Behavior driven rules
    • Bounce handling
    • Campaign analysis
    • Campaign management
    • Developer API
    • Drip campaigns
    • Email automation
    • GDPR compliance
    • Newsletters
    • Performance monitoring
    • Pre-designed responsive templates
    • Real-time analytics on campaigns
    • Third party integration
    • White label
    • Wordpress plugin

    Q. Who are the typical users of EmailOctopus?

    EmailOctopus has the following typical customers:

    Small Business, Large Enterprises, Non Profit, Mid Size Business

    Q. What languages does EmailOctopus support?

    EmailOctopus supports the following languages:

    English

    Q. What type of pricing plans does EmailOctopus offer?

    EmailOctopus has the following pricing plans:

    Free, Subscription

    Q. Does EmailOctopus support mobile devices?

    We do not have any information about what devices EmailOctopus supports

    Q. What other apps does EmailOctopus integrate with?

    EmailOctopus integrates with the following applications:

    Campaign Monitor, Eventbrite, Gravity Forms, Mailchimp, Pixifi, Salesforce Sales Cloud, Shopify, VYPER, Wordpress, Wufoo

    Q. What level of support does EmailOctopus offer?

    EmailOctopus offers the following support options:

    Phone Support, Online Support