EmailOctopus

4.7 (426)
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Easy-to-use, affordable email marketing tool.

About EmailOctopus

EmailOctopus is a low-cost email marketing platform that provides businesses, creators and marketers with the essential features they need to grow their mailing list and engage their audience. Users can build beautiful HTML-rich campaigns or simple plain text emails with the easy-to-use email editor. The email marketing tool also enables time-based autoresponders and drip campaigns for welcoming new subscribers, and segmentation for delivering tailored messages to specific groups of subscribers.

The intuitive dashboard makes it easy to monitor campaign performance with clear and simple analytics. Users can track open and click rates to discover the content that works best for their audience and view past campaign stats at a glance.

EmailOctopus integrates with over 2,000 apps via Zapier to enable users to sync customer data between platforms including Salesforce, Eventbrite, Shopify, and Stripe. Custom forms and the Wordpress plugin help users grow their audience without code or complex integrations. There’s also a developer API that allows for deep integration into websites and apps, with the ability to create and maintain subscriber lists. All of these features are available completely free for up to 2,500 subscribers – one of the most generous free plans on the market.


Key benefits of EmailOctopus

  • EmailOctopus offers powerful automation, which organizations can use to create time-based onboarding and drip sequences to automate campaigns.

  • Send highly targeted messages to your audience with segmentation based on custom fields and campaign activity.

  • Create landing pages to host your sign-up form and add attractive inline and pop-up forms to your website to turn more visitors into subscribers.

  • EmailOctopus provides clear analytics on campaign performance, allowing users to track every open, click, bounce and unsubscribe in order to optimize marketing efforts.

  • Send campaigns using EmailOctopus's library of pre-designed, customisable templates, which help users to create responsive emails that look beautiful across all devices.

  • Via Zapier, EmailOctopus can connect to over 2,000 platforms and services including Salesforce, Shopify, Eventbrite, and SurveyMonkey.

  • Images

    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences
    View 6 more
    EmailOctopus video
    EmailOctopus Software - Drag and drop email editor with library of templates
    EmailOctopus Software - Real-time campaign reports
    EmailOctopus Software - Pop-up form and landing page builder
    EmailOctopus Software - List segmentation with custom fields and campaign activity
    EmailOctopus Software - Time-based automated email sequences

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    Reviews

    Overall rating

    4.7 /5
    (426)
    Value for Money
    4.8/5
    Features
    4.5/5
    Ease of Use
    4.7/5
    Customer Support
    4.8/5

    Already have EmailOctopus?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 426
    Brian
    Brian
    Overall rating
    • Industry: Writing & Editing
    • Company size: Self Employed
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    KISS for email marketing

    Reviewed on 2020/09/01

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips'...

    I use it to send a weekly email to my former ukulele students (300+). I also send out 'tech tips' to authors on a semi-regular basis.

    Pros

    What I love most about email octopus is the simplicity of it. The interface is minimal by design which doesn't derail me when I just need to get an email out to my lists.

    Cons

    I would love it if they supported markdown.

    Bikas
    Bikas
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51–200 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    A Fantastic Email Tool | Good Value for Money for starting Email Marketing

    Reviewed on 2023/07/19

    The support team was fantastic, I didn't expect such prompt response of my tickets. They're very...

    The support team was fantastic, I didn't expect such prompt response of my tickets. They're very understanding and put great efforts to make it work for you.

    Pros

    Its pretty easy to use and makes campaign & list management very easy. The integration with wordpress is great as well. The tracking & analytics are fantastic so far showing detailed engagement for each recepient of our emails.

    Cons

    More templates could be added and made better, the forms could have a bit more customization to them both visually and condition wise.

    Alternatives Considered

    MailerLite , Mailchimp and Mailjet

    Switched From

    MailBluster

    Reasons for Switching to EmailOctopus

    Cost effective, Ease of use, Compatibility with our own Amazon SES account
    Elestren
    Overall rating
    • Industry: Health, Wellness & Fitness
    • Company size: Self Employed
    • Used Monthly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great Value, Ease and personal help if needed

    Reviewed on 2024/04/30

    Pros

    That the free version has so much included still. It is easy to use and I like the designs included in options.

    Cons

    nothing. I like it. It has all that I need

    Verified Reviewer
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    Onboarding makes no sense

    Reviewed on 2022/04/10

    Pros

    It's very easy to build emails and work with forms and landing pages

    Cons

    Before being able to send any communication they sent you a set of questions about your data base and lists, where and how you acquire your contacts. They sent this like two hours before I've signed in. I'm supposed to give them all my info, wait for their approval and only then shoot my emails. This is absurd doesn't happen with any other provider I've used before (mailchimp, hubspot, etc)

    Response from EmailOctopus

    Hi there,

    Sorry to hear you weren't happy with our approval process. We have an approval process in place to maintain our industry leading deliverability. During the approval process we look to find out what kind of emails you'll be sending and how the list was grown many companies continue to use purchased lists, which are not only against the law but impact the service massively too so having this step allows us to educate users and improve our service for all.

    In many cases approval can be done immediately, without any additional questions. However at times we do need to get some additional information, this is what will have happened in your case.

    Those questions only need to be answered once, and should take no longer than 2 minutes to answer.

    While we appreciate those questions may add some additional friction to signing up, it's done with the best of intentions and is why our reputation is so high with the likes of Gmail and Yahoo.

    Vivian
    Overall rating
    • Industry: Writing & Editing
    • Company size: Self Employed
    • Used Monthly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Works for all my needs

    Reviewed on 2024/02/19

    I've had no issues at all. Everything goes smoothly. I'm happy with the cost per product.

    I've had no issues at all. Everything goes smoothly. I'm happy with the cost per product.

    Pros

    I really like how I can set up campaigns and send them out without much issue.

    Cons

    I really don't like the visuals? If that makes sense? I don't think my email looks as pretty as I want it to. It's also not as easy to design what I want how I want it.

    Alternatives Considered

    Mailchimp

    Reasons for Choosing EmailOctopus

    price was the main factor. I need to grow my list and not be nickeled and dimed as I grow.

    Switched From

    MailerLite

    Reasons for Switching to EmailOctopus

    I had a PA who was familiar with it and could help me get started.
    Showing 5 reviews of 426 Read all reviews

    EmailOctopus FAQs

    Below are some frequently asked questions for EmailOctopus.

    EmailOctopus offers the following pricing plans:

    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    EmailOctopus has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    EmailOctopus supports the following languages:

    English

    EmailOctopus supports the following devices:

    EmailOctopus integrates with the following applications:

    Campaign Monitor by Marigold, Carrd, Dorik, Emailable, Eventbrite, Gravity Forms, GrowSurf, Mailchimp, Make, OptinMonster, Payhip, Poptin, Salesforce Sales Cloud, SendPulse, Shopify, Ticket Tailor, WooCommerce, WordPress, Wufoo, Zapier

    EmailOctopus offers the following support options:

    Email/Help Desk, Knowledge Base, Chat

    Related categories

    See all software categories found for EmailOctopus.