Ferrite Labs

Ferrite Labs

Marketing analytics to eliminate waste online & offline

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Ferrite Labs Overview

Ferrite Labs is a marketing analytics platform designed to help marketers understand and analyze which marketing campaign tactics are working, and which are not. Ferrite Labs provides users with journey analytics, touchpoint analytics, proactive notifications, cross-channel experimentation, and segmentation in order to gain a deeper understanding of how their marketing tactics are performing.

With the aim of helping marketers build, measure, and optimize campaigns based around prospects and their journey, Ferrite Labs provides journey analytics which provide a deeper look at a specific chunk of the customer journey. With journey analytics, marketers can analyse how many prospects are at each stage of the user journey, engagement at each stage, and the average cost of each successful customer journey. Touchpoint analytics are also provided to give users insight into how customers are interacting with touchpoints such as emails, broadcasts, social media posts, events, and more, and how each touchpoint is contributing to successful impressions and conversions. Notifications are also automatically sent to alert users when marketing touchpoints are not seeing engagement, missing the target audience, or experiencing other issues.

Users can test which campaign tactics are most effective with Ferrite Labs’ cross-channel experimentation tool which allows users to conduct experiments across multiple platforms to analyze each customer’s preferences. Audiences can also be organized into segments for deeper analysis and experiments can be launched to target specific user segments, with preferences automatically recorded within any integrated CRM or system of record.

Pricing

Starting from
$1200/month
Pricing options
Free Trial
Subscription

Devices

Business size

S
M
L

Markets

Canada, United States

Supported Languages

English

Ferrite Labs Pricing

Starting from
$1200/month
Pricing options
Free Trial
Subscription

Starting at $1200/mo for the base package with add-ons available depending on business needs.

Ferrite Labs Features

  • Activity Dashboard
  • Real Time Analytics

  • API
  • Ad hoc Reporting
  • Business Intelligence
  • Charting
  • Customizable Reporting
  • Dashboard Creation
  • Data Filtering
  • Data Import/Export
  • Data Visualization
  • Drag & Drop Interface
  • Graphical Data Presentation
  • Monitoring
  • Real Time Data
  • Real Time Reporting
  • Reporting & Statistics
  • Third Party Integration
  • Trend Analysis
  • Visual Analytics

Additional information for Ferrite Labs

Key features of Ferrite Labs

  • A/B testing
  • Activity dashboard
  • Automatic notifications
  • Campaign analysis
  • Campaign segmentation
  • Channel attribution
  • Customer activity reporting
  • Customer experience management
  • Customer segmentation
  • Engagement analytics
  • Lead management
  • Lead nurturing
  • Multi-channel marketing
  • Performance reports
  • Prospecting tools
  • ROI tracking
  • Real time analytics
  • Real time notifications
  • Summary reports
  • Workflow management

Benefits

  • Gain insight into the customer experience with journey analytics which provide reports on the customer journey from any point - from awareness through to purchase - and displays how many customers are at each stage of the journey and the depth of their engagement.

  • View touchpoint analytics on metrics including how many prospects are interacting with each touchpoint, which touchpoints provide conversions, whether touchpoints are reaching the intended audience, and more.

  • Ensure that ineffective campaigns or issues are resolved with proactive notifications which alert users automatically when marketing touchpoints are not generating engagement, are performing poorly, or miss their target audience, so that action can be taken.

  • Understand which marketing tactics are most effective with Ferrite Labs’ cross-channel experimentation which provides greater depth than A/B testing in understanding which features work better than others across each channel.

  • Gain better understanding of each individual customer from their user journey and record data within Ferrite Labs so that audience segments can be created based on demographic, customer type, where they are in the journey, and more.

  • Ferrite Labs FAQs

    Below are some frequently asked questions for Ferrite Labs.

    Q. What type of pricing plans does Ferrite Labs offer?

    Ferrite Labs offers the following pricing plans:

    Starting from: $1200/month

    Pricing model: Subscription

    Free Trial: Not Available

    Starting at $1200/mo for the base package with add-ons available depending on business needs.

    Q. What are the main features of Ferrite Labs?

    Ferrite Labs offers the following features:

    • A/B testing
    • Activity dashboard
    • Automatic notifications
    • Campaign analysis
    • Campaign segmentation
    • Channel attribution
    • Customer activity reporting
    • Customer experience management
    • Customer segmentation
    • Engagement analytics
    • Lead management
    • Lead nurturing
    • Multi-channel marketing
    • Performance reports
    • Prospecting tools
    • ROI tracking
    • Real time analytics
    • Real time notifications
    • Summary reports
    • Workflow management

    Q. Who are the typical users of Ferrite Labs?

    Ferrite Labs has the following typical customers:

    Large Enterprises, Mid Size Business

    Q. What languages does Ferrite Labs support?

    Ferrite Labs supports the following languages:

    English

    Q. What type of pricing plans does Ferrite Labs offer?

    Ferrite Labs has the following pricing plans:

    Subscription

    Q. Does Ferrite Labs support mobile devices?

    We do not have any information about what devices Ferrite Labs supports

    Q. What other apps does Ferrite Labs integrate with?

    Ferrite Labs integrates with the following applications:

    Act-On, Facebook, Marketo, Microsoft Dynamics CRM, Salesforce Sales Cloud, SugarCRM

    Q. What level of support does Ferrite Labs offer?

    Ferrite Labs offers the following support options:

    Online Support, Phone Support